Global Alternative Tourism Market by Size, by Type, by Application, by Region, History and Forecast 2020-2031

Summary

Alternative tourism combines tourist products or individual tourist services, different from mass tourism by means of supply, organization and the human resources involved. Other examples of different terms include intelligent or motivated tourism.” In addition, anti-tourism or participative tourism are some others. That was just to name few of them.

According to APO Research, The global Alternative Tourism market is projected to grow from US$ million in 2025 to US$ million by 2031, at a Compound Annual Growth Rate (CAGR) of % during the forecast period.

The US & Canada market for Alternative Tourism is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

Asia-Pacific market for Alternative Tourism is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

The China market for Alternative Tourism is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

Europe market for Alternative Tourism is estimated to increase from $ million in 2025 to reach $ million by 2031, at a CAGR of % during the forecast period of 2025 through 2031.

The major global companies of Alternative Tourism include Expedia Group, Booking Holdings, China Travel, China CYTS Tours Holding, American Express Global Business Travel, Travel Leaders Group, JTB Corporation, Frosch and AndBeyond, etc. In 2024, the world's top three vendors accounted for approximately % of the revenue.

Report Includes


This report presents an overview of global market for Alternative Tourism, market size. Analyses of the global market trends, with historic market revenue data for 2020 - 2024, estimates for 2025, and projections of CAGR through 2031.

This report researches the key producers of Alternative Tourism, also provides the revenue of main regions and countries. Of the upcoming market potential for Alternative Tourism, and key regions or countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.

This report focuses on the Alternative Tourism revenue, market share and industry ranking of main manufacturers, data from 2020 to 2025. Identification of the major stakeholders in the global Alternative Tourism market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.

This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2020 to 2031. Evaluation and forecast the market size for Alternative Tourism revenue, projected growth trends, production technology, application and end-user industry.


Alternative Tourism Segment by Company

Expedia Group
Booking Holdings
China Travel
China CYTS Tours Holding
American Express Global Business Travel
Travel Leaders Group
JTB Corporation
Frosch
AndBeyond
Intrepid travel
Travelopia

Alternative Tourism Segment by Type

Eco/Sustainable Tourism
Cultural Heritage Tourism
Adventure Tourism

Alternative Tourism Segment by Application

Below 20 Years
20-30 Years
30-40 Years
40-50 Years
Above 50 Years

Alternative Tourism Segment by Region

North America

United States

Canada

Mexico
Europe

Germany

France

U.K.

Italy

Russia

Spain

Netherlands

Switzerland

Sweden

Poland
Asia-Pacific

China

Japan

South Korea

India

Australia

Taiwan

Southeast Asia
South America

Brazil

Argentina

Chile
Middle East & Africa

Egypt

South Africa

Israel

Türkiye

GCC Countries

Study Objectives

1. To analyze and research the global status and future forecast, involving, production, value, consumption, growth rate (CAGR), market share, historical and forecast.
2. To present the key manufacturers, capacity, production, revenue, market share, and Recent Developments.
3. To split the breakdown data by regions, type, manufacturers, and Application.
4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify significant trends, drivers, influence factors in global and regions.
6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

Reasons to Buy This Report

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Alternative Tourism market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Alternative Tourism and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Alternative Tourism.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. Revenue of Alternative Tourism in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Analysis key trends, drivers, challenges, and opportunities within the global Alternative Tourism industry.
Chapter 3: Detailed analysis of Alternative Tourism companies' competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Alternative Tourismrevenue, gross margin, and recent development, etc.
Chapter 7: North America (US & Canada) by type, by application and by country, revenue for each segment.
Chapter 8: Europe by type, by application and by country, revenue for each segment.
Chapter 9: China by type, and by application, revenue for each segment.
Chapter 10: Asia (excluding China) by type, by application and by region, revenue for each segment.
Chapter 11: South America, Middle East & Africa by type, by application and by country, revenue for each segment.
Chapter 12: Concluding Insights of the report.

Please Note: Single-User license will be delivered via PDF from the publisher without the rights to print or to edit.


1 Market Overview
1.1 Product Definition
1.2 Market Analysis by Type
1.2.1 Global Alternative Tourism Market Size Growth Rate by Type: 2020 VS 2024 VS 2031
1.2.2 Eco/Sustainable Tourism
1.2.3 Cultural Heritage Tourism
1.2.4 Adventure Tourism
1.3 Market Analysis by Application
1.3.1 Global Alternative Tourism Market Size Growth Rate by Application: 2020 VS 2024 VS 2031
1.3.2 Below 20 Years
1.3.3 20-30 Years
1.3.4 30-40 Years
1.3.5 40-50 Years
1.3.6 Above 50 Years
1.4 Global Market Growth Prospects
1.5 Global Alternative Tourism Growth Trends by Region
1.5.1 Global Alternative Tourism Market Size by Region: 2020 VS 2024 VS 2031
1.5.2 Alternative Tourism Market Size by Region (2020-2025)
1.5.3 Alternative Tourism Market Size by Region (2026-2031)
1.6 Assumptions and Limitations
1.7 Study Goals and Objectives
1.8 Years Considered
2 Global Alternative Tourism Market Dynamics
2.1 Alternative Tourism Industry Trends
2.2 Alternative Tourism Industry Drivers
2.3 Alternative Tourism Industry Opportunities and Challenges
2.4 Alternative Tourism Industry Restraints
3 Competitive Landscape by Company
3.1 Global Alternative Tourism Revenue by Company (2020-2025)
3.2 Global Alternative Tourism Players Revenue Ranking, 2023 VS 2024 VS 2025
3.3 Global Alternative Tourism Key Company Head office and Area Served
3.4 Global Alternative Tourism Company, Product Type & Application
3.5 Global Alternative Tourism Company Establishment Date
3.6 Market Competitive Analysis
3.6.1 Global Alternative Tourism Market CR5 and HHI
3.6.2 Global Top 5 and 10 Alternative Tourism Players Market Share by Revenue in 2024
3.6.3 2024 Alternative Tourism Tier 1, Tier 2, and Tier 3
4 Alternative Tourism Market by Type
4.1 Global Alternative Tourism Market Size by Type (2020 VS 2024 VS 2031)
4.2 Global Alternative Tourism Market Size by Type (2020-2031)
4.3 Global Alternative Tourism Market Size Share by Type (2020-2031)
5 Alternative Tourism Market by Application
5.1 Global Alternative Tourism Market Size by Application (2020 VS 2024 VS 2031)
5.2 Global Alternative Tourism Market Size by Application (2020-2031)
5.3 Global Alternative Tourism Market Size Share by Application (2020-2031)
6 Company Profiles
6.1 Expedia Group
6.1.1 Expedia Group Comapny Information
6.1.2 Expedia Group Business Overview
6.1.3 Expedia Group Alternative Tourism Revenue and Gross Margin (US$ Million) & (2020-2025)
6.1.4 Expedia Group Alternative Tourism Product Portfolio
6.1.5 Expedia Group Recent Developments
6.2 Booking Holdings
6.2.1 Booking Holdings Comapny Information
6.2.2 Booking Holdings Business Overview
6.2.3 Booking Holdings Alternative Tourism Revenue and Gross Margin (US$ Million) & (2020-2025)
6.2.4 Booking Holdings Alternative Tourism Product Portfolio
6.2.5 Booking Holdings Recent Developments
6.3 China Travel
6.3.1 China Travel Comapny Information
6.3.2 China Travel Business Overview
6.3.3 China Travel Alternative Tourism Revenue and Gross Margin (US$ Million) & (2020-2025)
6.3.4 China Travel Alternative Tourism Product Portfolio
6.3.5 China Travel Recent Developments
6.4 China CYTS Tours Holding
6.4.1 China CYTS Tours Holding Comapny Information
6.4.2 China CYTS Tours Holding Business Overview
6.4.3 China CYTS Tours Holding Alternative Tourism Revenue and Gross Margin (US$ Million) & (2020-2025)
6.4.4 China CYTS Tours Holding Alternative Tourism Product Portfolio
6.4.5 China CYTS Tours Holding Recent Developments
6.5 American Express Global Business Travel
6.5.1 American Express Global Business Travel Comapny Information
6.5.2 American Express Global Business Travel Business Overview
6.5.3 American Express Global Business Travel Alternative Tourism Revenue and Gross Margin (US$ Million) & (2020-2025)
6.5.4 American Express Global Business Travel Alternative Tourism Product Portfolio
6.5.5 American Express Global Business Travel Recent Developments
6.6 Travel Leaders Group
6.6.1 Travel Leaders Group Comapny Information
6.6.2 Travel Leaders Group Business Overview
6.6.3 Travel Leaders Group Alternative Tourism Revenue and Gross Margin (US$ Million) & (2020-2025)
6.6.4 Travel Leaders Group Alternative Tourism Product Portfolio
6.6.5 Travel Leaders Group Recent Developments
6.7 JTB Corporation
6.7.1 JTB Corporation Comapny Information
6.7.2 JTB Corporation Business Overview
6.7.3 JTB Corporation Alternative Tourism Revenue and Gross Margin (US$ Million) & (2020-2025)
6.7.4 JTB Corporation Alternative Tourism Product Portfolio
6.7.5 JTB Corporation Recent Developments
6.8 Frosch
6.8.1 Frosch Comapny Information
6.8.2 Frosch Business Overview
6.8.3 Frosch Alternative Tourism Revenue and Gross Margin (US$ Million) & (2020-2025)
6.8.4 Frosch Alternative Tourism Product Portfolio
6.8.5 Frosch Recent Developments
6.9 AndBeyond
6.9.1 AndBeyond Comapny Information
6.9.2 AndBeyond Business Overview
6.9.3 AndBeyond Alternative Tourism Revenue and Gross Margin (US$ Million) & (2020-2025)
6.9.4 AndBeyond Alternative Tourism Product Portfolio
6.9.5 AndBeyond Recent Developments
6.10 Intrepid travel
6.10.1 Intrepid travel Comapny Information
6.10.2 Intrepid travel Business Overview
6.10.3 Intrepid travel Alternative Tourism Revenue and Gross Margin (US$ Million) & (2020-2025)
6.10.4 Intrepid travel Alternative Tourism Product Portfolio
6.10.5 Intrepid travel Recent Developments
6.11 Travelopia
6.11.1 Travelopia Comapny Information
6.11.2 Travelopia Business Overview
6.11.3 Travelopia Alternative Tourism Revenue and Gross Margin (US$ Million) & (2020-2025)
6.11.4 Travelopia Alternative Tourism Product Portfolio
6.11.5 Travelopia Recent Developments
7 North America
7.1 North America Alternative Tourism Market Size (2020-2031)
7.2 North America Alternative Tourism Market Size by Type
7.2.1 North America Alternative Tourism Market Size by Type (2020-2025)
7.2.2 North America Alternative Tourism Market Size by Type (2026-2031)
7.2.3 North America Alternative Tourism Market Share by Type (2020-2031)
7.3 North America Alternative Tourism Market Size by Application
7.3.1 North America Alternative Tourism Market Size by Application (2020-2025)
7.3.2 North America Alternative Tourism Market Size by Application (2026-2031)
7.3.3 North America Alternative Tourism Market Share by Application (2020-2031)
7.4 North America Alternative Tourism Market Size by Country
7.4.1 North America Alternative Tourism Market Size by Country (2020 VS 2024 VS 2031)
7.4.2 North America Alternative Tourism Market Size by Country (2020-2025)
7.4.3 North America Alternative Tourism Market Size by Country (2026-2031)
7.4.4 North America Alternative Tourism Market Share by Country (2020-2031)
7.4.5 United States
7.4.6 Canada
7.4.7 Mexico
8 Europe
8.1 Europe Alternative Tourism Market Size (2020-2031)
8.2 Europe Alternative Tourism Market Size by Type
8.2.1 Europe Alternative Tourism Market Size by Type (2020-2025)
8.2.2 Europe Alternative Tourism Market Size by Type (2026-2031)
8.2.3 Europe Alternative Tourism Market Share by Type (2020-2031)
8.3 Europe Alternative Tourism Market Size by Application
8.3.1 Europe Alternative Tourism Market Size by Application (2020-2025)
8.3.2 Europe Alternative Tourism Market Size by Application (2026-2031)
8.3.3 Europe Alternative Tourism Market Share by Application (2020-2031)
8.4 Europe Alternative Tourism Market Size by Country
8.4.1 Europe Alternative Tourism Market Size by Country (2020 VS 2024 VS 2031)
8.4.2 Europe Alternative Tourism Market Size by Country (2020-2025)
8.4.3 Europe Alternative Tourism Market Size by Country (2026-2031)
8.4.4 Europe Alternative Tourism Market Share by Country (2020-2031)
8.4.5 Germany
8.4.6 France
8.4.7 U.K.
8.4.8 Italy
8.4.9 Russia
8.4.10 Nordic Countries
9 China
9.1 China Alternative Tourism Market Size (2020-2031)
9.2 China Alternative Tourism Market Size by Type
9.2.1 China Alternative Tourism Market Size by Type (2020-2025)
9.2.2 China Alternative Tourism Market Size by Type (2026-2031)
9.2.3 China Alternative Tourism Market Share by Type (2020-2031)
9.3 China Alternative Tourism Market Size by Application
9.3.1 China Alternative Tourism Market Size by Application (2020-2025)
9.3.2 China Alternative Tourism Market Size by Application (2026-2031)
9.3.3 China Alternative Tourism Market Share by Application (2020-2031)
10 Asia (Excluding China)
10.1 Asia Alternative Tourism Market Size (2020-2031)
10.2 Asia Alternative Tourism Market Size by Type
10.2.1 Asia Alternative Tourism Market Size by Type (2020-2025)
10.2.2 Asia Alternative Tourism Market Size by Type (2026-2031)
10.2.3 Asia Alternative Tourism Market Share by Type (2020-2031)
10.3 Asia Alternative Tourism Market Size by Application
10.3.1 Asia Alternative Tourism Market Size by Application (2020-2025)
10.3.2 Asia Alternative Tourism Market Size by Application (2026-2031)
10.3.3 Asia Alternative Tourism Market Share by Application (2020-2031)
10.4 Asia Alternative Tourism Market Size by Country
10.4.1 Asia Alternative Tourism Market Size by Country (2020 VS 2024 VS 2031)
10.4.2 Asia Alternative Tourism Market Size by Country (2020-2025)
10.4.3 Asia Alternative Tourism Market Size by Country (2026-2031)
10.4.4 Asia Alternative Tourism Market Share by Country (2020-2031)
10.4.5 Japan
10.4.6 South Korea
10.4.7 Taiwan
10.4.8 Southeast Asia
10.4.9 India
10.4.10 Australia
11 South America, Middle East & Africa
11.1 South America, Middle East & Africa Alternative Tourism Market Size (2020-2031)
11.2 South America, Middle East & Africa Alternative Tourism Market Size by Type
11.2.1 South America, Middle East & Africa Alternative Tourism Market Size by Type (2020-2025)
11.2.2 South America, Middle East & Africa Alternative Tourism Market Size by Type (2026-2031)
11.2.3 South America, Middle East & Africa Alternative Tourism Market Share by Type (2020-2031)
11.3 South America, Middle East & Africa Alternative Tourism Market Size by Application
11.3.1 South America, Middle East & Africa Alternative Tourism Market Size by Application (2020-2025)
11.3.2 South America, Middle East & Africa Alternative Tourism Market Size by Application (2026-2031)
11.3.3 South America, Middle East & Africa Alternative Tourism Market Share by Application (2020-2031)
11.4 South America, Middle East & Africa Alternative Tourism Market Size by Country
11.4.1 South America, Middle East & Africa Alternative Tourism Market Size by Country (2020 VS 2024 VS 2031)
11.4.2 South America, Middle East & Africa Alternative Tourism Market Size by Country (2020-2025)
11.4.3 South America, Middle East & Africa Alternative Tourism Market Size by Country (2026-2031)
11.4.4 South America, Middle East & Africa Alternative Tourism Market Share by Country (2020-2031)
11.4.5 Brazil
11.4.6 South Africa
11.4.7 Saudi Arabia
11.4.8 Turkey
11.4.9 Argentina
11.4.9 UAE
11.4.9 Egypt
11.4.9 Chile
12 Concluding Insights
13 Appendix
13.1 Reasons for Doing This Study
13.2 Research Methodology
13.3 Research Process
13.4 Authors List of This Report
13.5 Data Source
13.5.1 Secondary Sources
13.5.2 Primary Sources
13.6 Disclaimer

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