Global Advertising Market Analysis and Forecast 2024-2030

Global Advertising Market Analysis and Forecast 2024-2030


Summary

Advertising is the process of making product and service known to the marketplace. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them. Advertising is communicated through various mass media, including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages.
In our report, the Advertising companies cover the business of design, production and deputy.

According to APO Research, The global Advertising market is projected to grow from US$ million in 2024 to US$ million by 2030, at a Compound Annual Growth Rate (CAGR) of % during the forecast period.

The US & Canada market for Advertising is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.

Asia-Pacific market for Advertising is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.

The China market for Advertising is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.

Europe market for Advertising is estimated to increase from $ million in 2024 to reach $ million by 2030, at a CAGR of % during the forecast period of 2025 through 2030.

The major global companies of Advertising include WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG, Havas SA, Focus Media Group, Guangdong Advertising Co., Ltd. and Bluefocus Communication Group Co., Ltd., etc. In 2023, the world's top three vendors accounted for approximately % of the revenue.

Report Includes

This report presents an overview of global market for Advertising, market size. Analyses of the global market trends, with historic market revenue data for 2019 - 2023, estimates for 2024, and projections of CAGR through 2030.

This report researches the key producers of Advertising, also provides the revenue of main regions and countries. Of the upcoming market potential for Advertising, and key regions or countries of focus to forecast this market into various segments and sub-segments. Country specific data and market value analysis for the U.S., Canada, Mexico, Brazil, China, Japan, South Korea, Southeast Asia, India, Germany, the U.K., Italy, Middle East, Africa, and Other Countries.

This report focuses on the Advertising revenue, market share and industry ranking of main manufacturers, data from 2019 to 2024. Identification of the major stakeholders in the global Advertising market, and analysis of their competitive landscape and market positioning based on recent developments and segmental revenues. This report will help stakeholders to understand the competitive landscape and gain more insights and position their businesses and market strategies in a better way.

This report analyzes the segments data by Type and by Application, revenue, and growth rate, from 2019 to 2030. Evaluation and forecast the market size for Advertising revenue, projected growth trends, production technology, application and end-user industry.

Advertising segment by Company

WPP
Omnicom Group
Dentsu Inc.
PublicisGroupe
IPG
Havas SA
Focus Media Group
Guangdong Advertising Co., Ltd.
Bluefocus Communication Group Co., Ltd.
SiMei Media
AVIC Culture Co.,Ltd.
Yinlimedia
Hunan TV and Broadcast Intermediary Co., Ltd.
Guangdong Guangzhou Daily Media Co., Ltd.
Beijing Bashi Media Co., Ltd.
Dahe Group
China Television Media
Spearhead Integrated Marketing Communication Group
Shanghai Xinhua Media Co., Ltd.
Chengdu B-ray Media Co., Ltd.
Advertising segment by Type

TV Advertising
Newspaper & Magazine Advertising
Outdoors Advertising
Radio Advertising
Internet Advertising
Others
Advertising segment by Application

Food & Beverage Industry
Vehicles Industry
Health and Medical Industry
Commercial and Personal Services
Consumer Goods
Others
Advertising segment by Region

North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
China Taiwan
Indonesia
Thailand
Malaysia
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE

Study Objectives

1. To analyze and research the global status and future forecast, involving growth rate (CAGR), market share, historical and forecast.
2. To present the key players, revenue, market share, and Recent Developments.
3. To split the breakdown data by regions, type, manufacturers, and Application.
4. To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints, and risks.
5. To identify significant trends, drivers, influence factors in global and regions.
6. To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

Reasons to Buy This Report

1. This report will help the readers to understand the competition within the industries and strategies for the competitive environment to enhance the potential profit. The report also focuses on the competitive landscape of the global Advertising market, and introduces in detail the market share, industry ranking, competitor ecosystem, market performance, new product development, operation situation, expansion, and acquisition. etc. of the main players, which helps the readers to identify the main competitors and deeply understand the competition pattern of the market.
2. This report will help stakeholders to understand the global industry status and trends of Advertising and provides them with information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to understand competitors better and gain more insights to strengthen their position in their businesses. The competitive landscape section includes the market share and rank (in market size), competitor ecosystem, new product development, expansion, and acquisition.
4. This report stays updated with novel technology integration, features, and the latest developments in the market.
5. This report helps stakeholders to gain insights into which regions to target globally.
6. This report helps stakeholders to gain insights into the end-user perception concerning the adoption of Advertising.
7. This report helps stakeholders to identify some of the key players in the market and understand their valuable contribution.

Chapter Outline

Chapter 1: Introduces the report scope of the report, executive summary of different market segments (product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Revenue of Advertising in global and regional level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 4: Detailed analysis of Advertising company competitive landscape, revenue, market share and industry ranking, latest development plan, merger, and acquisition information, etc.
Chapter 5: Provides the analysis of various market segments by type, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 6: Provides the analysis of various market segments by application, covering the revenue, and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 7: Provides profiles of key companies, introducing the basic situation of the main companies in the market in detail, including product descriptions and specifications, Advertising revenue, gross margin, and recent development, etc.
Chapter 8: North America (US & Canada) by type, by application and by country, revenue for each segment.
Chapter 9: Europe by type, by application and by country, revenue for each segment.
Chapter 10: China type, by application, revenue for each segment.
Chapter 11: Asia (excluding China) type, by application and by region, revenue for each segment.
Chapter 12: Middle East, Africa, and Latin America type, by application and by country, revenue for each segment.
Chapter 13: The main concluding insights of the report.


1 Market Overview
1.1 Product Definition
1.2 Advertising Market by Type
1.2.1 Global Advertising Market Size by Type, 2019 VS 2023 VS 2030
1.2.2 TV Advertising
1.2.3 Newspaper & Magazine Advertising
1.2.4 Outdoors Advertising
1.2.5 Radio Advertising
1.2.6 Internet Advertising
1.2.7 Others
1.3 Advertising Market by Application
1.3.1 Global Advertising Market Size by Application, 2019 VS 2023 VS 2030
1.3.2 Food & Beverage Industry
1.3.3 Vehicles Industry
1.3.4 Health and Medical Industry
1.3.5 Commercial and Personal Services
1.3.6 Consumer Goods
1.3.7 Others
1.4 Assumptions and Limitations
1.5 Study Goals and Objectives
2 Advertising Market Dynamics
2.1 Advertising Industry Trends
2.2 Advertising Industry Drivers
2.3 Advertising Industry Opportunities and Challenges
2.4 Advertising Industry Restraints
3 Global Growth Perspective
3.1 Global Advertising Market Perspective (2019-2030)
3.2 Global Advertising Growth Trends by Region
3.2.1 Global Advertising Market Size by Region: 2019 VS 2023 VS 2030
3.2.2 Global Advertising Market Size by Region (2019-2024)
3.2.3 Global Advertising Market Size by Region (2025-2030)
4 Competitive Landscape by Players
4.1 Global Advertising Revenue by Players
4.1.1 Global Advertising Revenue by Players (2019-2024)
4.1.2 Global Advertising Revenue Market Share by Players (2019-2024)
4.1.3 Global Advertising Players Revenue Share Top 10 and Top 5 in 2023
4.2 Global Advertising Key Players Ranking, 2022 VS 2023 VS 2024
4.3 Global Advertising Key Players Headquarters & Area Served
4.4 Global Advertising Players, Product Type & Application
4.5 Global Advertising Players Commercialization Time
4.6 Market Competitive Analysis
4.6.1 Global Advertising Market CR5 and HHI
4.6.2 Global Top 5 and 10 Advertising Players Market Share by Revenue in 2023
4.6.3 2023 Advertising Tier 1, Tier 2, and Tier 3
5 Advertising Market Size by Type
5.1 Global Advertising Revenue by Type (2019 VS 2023 VS 2030)
5.2 Global Advertising Revenue by Type (2019-2030)
5.3 Global Advertising Revenue Market Share by Type (2019-2030)
6 Advertising Market Size by Application
6.1 Global Advertising Revenue by Application (2019 VS 2023 VS 2030)
6.2 Global Advertising Revenue by Application (2019-2030)
6.3 Global Advertising Revenue Market Share by Application (2019-2030)
7 Company Profiles
7.1 WPP
7.1.1 WPP Comapny Information
7.1.2 WPP Business Overview
7.1.3 WPP Advertising Revenue and Gross Margin (2019-2024)
7.1.4 WPP Advertising Product Portfolio
7.1.5 WPP Recent Developments
7.2 Omnicom Group
7.2.1 Omnicom Group Comapny Information
7.2.2 Omnicom Group Business Overview
7.2.3 Omnicom Group Advertising Revenue and Gross Margin (2019-2024)
7.2.4 Omnicom Group Advertising Product Portfolio
7.2.5 Omnicom Group Recent Developments
7.3 Dentsu Inc.
7.3.1 Dentsu Inc. Comapny Information
7.3.2 Dentsu Inc. Business Overview
7.3.3 Dentsu Inc. Advertising Revenue and Gross Margin (2019-2024)
7.3.4 Dentsu Inc. Advertising Product Portfolio
7.3.5 Dentsu Inc. Recent Developments
7.4 PublicisGroupe
7.4.1 PublicisGroupe Comapny Information
7.4.2 PublicisGroupe Business Overview
7.4.3 PublicisGroupe Advertising Revenue and Gross Margin (2019-2024)
7.4.4 PublicisGroupe Advertising Product Portfolio
7.4.5 PublicisGroupe Recent Developments
7.5 IPG
7.5.1 IPG Comapny Information
7.5.2 IPG Business Overview
7.5.3 IPG Advertising Revenue and Gross Margin (2019-2024)
7.5.4 IPG Advertising Product Portfolio
7.5.5 IPG Recent Developments
7.6 Havas SA
7.6.1 Havas SA Comapny Information
7.6.2 Havas SA Business Overview
7.6.3 Havas SA Advertising Revenue and Gross Margin (2019-2024)
7.6.4 Havas SA Advertising Product Portfolio
7.6.5 Havas SA Recent Developments
7.7 Focus Media Group
7.7.1 Focus Media Group Comapny Information
7.7.2 Focus Media Group Business Overview
7.7.3 Focus Media Group Advertising Revenue and Gross Margin (2019-2024)
7.7.4 Focus Media Group Advertising Product Portfolio
7.7.5 Focus Media Group Recent Developments
7.8 Guangdong Advertising Co., Ltd.
7.8.1 Guangdong Advertising Co., Ltd. Comapny Information
7.8.2 Guangdong Advertising Co., Ltd. Business Overview
7.8.3 Guangdong Advertising Co., Ltd. Advertising Revenue and Gross Margin (2019-2024)
7.8.4 Guangdong Advertising Co., Ltd. Advertising Product Portfolio
7.8.5 Guangdong Advertising Co., Ltd. Recent Developments
7.9 Bluefocus Communication Group Co., Ltd.
7.9.1 Bluefocus Communication Group Co., Ltd. Comapny Information
7.9.2 Bluefocus Communication Group Co., Ltd. Business Overview
7.9.3 Bluefocus Communication Group Co., Ltd. Advertising Revenue and Gross Margin (2019-2024)
7.9.4 Bluefocus Communication Group Co., Ltd. Advertising Product Portfolio
7.9.5 Bluefocus Communication Group Co., Ltd. Recent Developments
7.10 SiMei Media
7.10.1 SiMei Media Comapny Information
7.10.2 SiMei Media Business Overview
7.10.3 SiMei Media Advertising Revenue and Gross Margin (2019-2024)
7.10.4 SiMei Media Advertising Product Portfolio
7.10.5 SiMei Media Recent Developments
7.11 AVIC Culture Co.,Ltd.
7.11.1 AVIC Culture Co.,Ltd. Comapny Information
7.11.2 AVIC Culture Co.,Ltd. Business Overview
7.11.3 AVIC Culture Co.,Ltd. Advertising Revenue and Gross Margin (2019-2024)
7.11.4 AVIC Culture Co.,Ltd. Advertising Product Portfolio
7.11.5 AVIC Culture Co.,Ltd. Recent Developments
7.12 Yinlimedia
7.12.1 Yinlimedia Comapny Information
7.12.2 Yinlimedia Business Overview
7.12.3 Yinlimedia Advertising Revenue and Gross Margin (2019-2024)
7.12.4 Yinlimedia Advertising Product Portfolio
7.12.5 Yinlimedia Recent Developments
7.13 Hunan TV and Broadcast Intermediary Co., Ltd.
7.13.1 Hunan TV and Broadcast Intermediary Co., Ltd. Comapny Information
7.13.2 Hunan TV and Broadcast Intermediary Co., Ltd. Business Overview
7.13.3 Hunan TV and Broadcast Intermediary Co., Ltd. Advertising Revenue and Gross Margin (2019-2024)
7.13.4 Hunan TV and Broadcast Intermediary Co., Ltd. Advertising Product Portfolio
7.13.5 Hunan TV and Broadcast Intermediary Co., Ltd. Recent Developments
7.14 Guangdong Guangzhou Daily Media Co., Ltd.
7.14.1 Guangdong Guangzhou Daily Media Co., Ltd. Comapny Information
7.14.2 Guangdong Guangzhou Daily Media Co., Ltd. Business Overview
7.14.3 Guangdong Guangzhou Daily Media Co., Ltd. Advertising Revenue and Gross Margin (2019-2024)
7.14.4 Guangdong Guangzhou Daily Media Co., Ltd. Advertising Product Portfolio
7.14.5 Guangdong Guangzhou Daily Media Co., Ltd. Recent Developments
7.15 Beijing Bashi Media Co., Ltd.
7.15.1 Beijing Bashi Media Co., Ltd. Comapny Information
7.15.2 Beijing Bashi Media Co., Ltd. Business Overview
7.15.3 Beijing Bashi Media Co., Ltd. Advertising Revenue and Gross Margin (2019-2024)
7.15.4 Beijing Bashi Media Co., Ltd. Advertising Product Portfolio
7.15.5 Beijing Bashi Media Co., Ltd. Recent Developments
7.16 Dahe Group
7.16.1 Dahe Group Comapny Information
7.16.2 Dahe Group Business Overview
7.16.3 Dahe Group Advertising Revenue and Gross Margin (2019-2024)
7.16.4 Dahe Group Advertising Product Portfolio
7.16.5 Dahe Group Recent Developments
7.17 China Television Media
7.17.1 China Television Media Comapny Information
7.17.2 China Television Media Business Overview
7.17.3 China Television Media Advertising Revenue and Gross Margin (2019-2024)
7.17.4 China Television Media Advertising Product Portfolio
7.17.5 China Television Media Recent Developments
7.18 Spearhead Integrated Marketing Communication Group
7.18.1 Spearhead Integrated Marketing Communication Group Comapny Information
7.18.2 Spearhead Integrated Marketing Communication Group Business Overview
7.18.3 Spearhead Integrated Marketing Communication Group Advertising Revenue and Gross Margin (2019-2024)
7.18.4 Spearhead Integrated Marketing Communication Group Advertising Product Portfolio
7.18.5 Spearhead Integrated Marketing Communication Group Recent Developments
7.19 Shanghai Xinhua Media Co., Ltd.
7.19.1 Shanghai Xinhua Media Co., Ltd. Comapny Information
7.19.2 Shanghai Xinhua Media Co., Ltd. Business Overview
7.19.3 Shanghai Xinhua Media Co., Ltd. Advertising Revenue and Gross Margin (2019-2024)
7.19.4 Shanghai Xinhua Media Co., Ltd. Advertising Product Portfolio
7.19.5 Shanghai Xinhua Media Co., Ltd. Recent Developments
7.20 Chengdu B-ray Media Co., Ltd.
7.20.1 Chengdu B-ray Media Co., Ltd. Comapny Information
7.20.2 Chengdu B-ray Media Co., Ltd. Business Overview
7.20.3 Chengdu B-ray Media Co., Ltd. Advertising Revenue and Gross Margin (2019-2024)
7.20.4 Chengdu B-ray Media Co., Ltd. Advertising Product Portfolio
7.20.5 Chengdu B-ray Media Co., Ltd. Recent Developments
8 North America
8.1 North America Advertising Revenue (2019-2030)
8.2 North America Advertising Revenue by Type (2019-2030)
8.2.1 North America Advertising Revenue by Type (2019-2024)
8.2.2 North America Advertising Revenue by Type (2025-2030)
8.3 North America Advertising Revenue Share by Type (2019-2030)
8.4 North America Advertising Revenue by Application (2019-2030)
8.4.1 North America Advertising Revenue by Application (2019-2024)
8.4.2 North America Advertising Revenue by Application (2025-2030)
8.5 North America Advertising Revenue Share by Application (2019-2030)
8.6 North America Advertising Revenue by Country
8.6.1 North America Advertising Revenue by Country (2019 VS 2023 VS 2030)
8.6.2 North America Advertising Revenue by Country (2019-2024)
8.6.3 North America Advertising Revenue by Country (2025-2030)
8.6.4 U.S.
8.6.5 Canada
9 Europe
9.1 Europe Advertising Revenue (2019-2030)
9.2 Europe Advertising Revenue by Type (2019-2030)
9.2.1 Europe Advertising Revenue by Type (2019-2024)
9.2.2 Europe Advertising Revenue by Type (2025-2030)
9.3 Europe Advertising Revenue Share by Type (2019-2030)
9.4 Europe Advertising Revenue by Application (2019-2030)
9.4.1 Europe Advertising Revenue by Application (2019-2024)
9.4.2 Europe Advertising Revenue by Application (2025-2030)
9.5 Europe Advertising Revenue Share by Application (2019-2030)
9.6 Europe Advertising Revenue by Country
9.6.1 Europe Advertising Revenue by Country (2019 VS 2023 VS 2030)
9.6.2 Europe Advertising Revenue by Country (2019-2024)
9.6.3 Europe Advertising Revenue by Country (2025-2030)
9.6.4 Germany
9.6.5 France
9.6.6 U.K.
9.6.7 Italy
9.6.8 Russia
10 China
10.1 China Advertising Revenue (2019-2030)
10.2 China Advertising Revenue by Type (2019-2030)
10.2.1 China Advertising Revenue by Type (2019-2024)
10.2.2 China Advertising Revenue by Type (2025-2030)
10.3 China Advertising Revenue Share by Type (2019-2030)
10.4 China Advertising Revenue by Application (2019-2030)
10.4.1 China Advertising Revenue by Application (2019-2024)
10.4.2 China Advertising Revenue by Application (2025-2030)
10.5 China Advertising Revenue Share by Application (2019-2030)
11 Asia (Excluding China)
11.1 Asia Advertising Revenue (2019-2030)
11.2 Asia Advertising Revenue by Type (2019-2030)
11.2.1 Asia Advertising Revenue by Type (2019-2024)
11.2.2 Asia Advertising Revenue by Type (2025-2030)
11.3 Asia Advertising Revenue Share by Type (2019-2030)
11.4 Asia Advertising Revenue by Application (2019-2030)
11.4.1 Asia Advertising Revenue by Application (2019-2024)
11.4.2 Asia Advertising Revenue by Application (2025-2030)
11.5 Asia Advertising Revenue Share by Application (2019-2030)
11.6 Asia Advertising Revenue by Country
11.6.1 Asia Advertising Revenue by Country (2019 VS 2023 VS 2030)
11.6.2 Asia Advertising Revenue by Country (2019-2024)
11.6.3 Asia Advertising Revenue by Country (2025-2030)
11.6.4 Japan
11.6.5 South Korea
11.6.6 India
11.6.7 Australia
11.6.8 China Taiwan
11.6.9 Southeast Asia
12 Middle East, Africa, Latin America
12.1 MEALA Advertising Revenue (2019-2030)
12.2 MEALA Advertising Revenue by Type (2019-2030)
12.2.1 MEALA Advertising Revenue by Type (2019-2024)
12.2.2 MEALA Advertising Revenue by Type (2025-2030)
12.3 MEALA Advertising Revenue Share by Type (2019-2030)
12.4 MEALA Advertising Revenue by Application (2019-2030)
12.4.1 MEALA Advertising Revenue by Application (2019-2024)
12.4.2 MEALA Advertising Revenue by Application (2025-2030)
12.5 MEALA Advertising Revenue Share by Application (2019-2030)
12.6 MEALA Advertising Revenue by Country
12.6.1 MEALA Advertising Revenue by Country (2019 VS 2023 VS 2030)
12.6.2 MEALA Advertising Revenue by Country (2019-2024)
12.6.3 MEALA Advertising Revenue by Country (2025-2030)
12.6.4 Mexico
12.6.5 Brazil
12.6.6 Israel
12.6.7 Argentina
12.6.8 Colombia
12.6.9 Turkey
12.6.10 Saudi Arabia
12.6.11 UAE
13 Concluding Insights
14 Appendix
14.1 Reasons for Doing This Study
14.2 Research Methodology
14.3 Research Process
14.4 Authors List of This Report
14.5 Data Source
14.5.1 Secondary Sources
14.5.2 Primary Sources
14.6 Disclaimer

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