In-vehicle Infotainment Market by Services (E-Call, Entertainment Services, Navigation Services), Component (Control Panel, Display Unit/ Infotainment Unit, Head-Up Display), Installation Type, Form, Vehicle Type, Location, Connectivity, Operating System,

In-vehicle Infotainment Market by Services (E-Call, Entertainment Services, Navigation Services), Component (Control Panel, Display Unit/ Infotainment Unit, Head-Up Display), Installation Type, Form, Vehicle Type, Location, Connectivity, Operating System, Application - Global Forecast 2024-2030


The In-vehicle Infotainment Market size was estimated at USD 16.26 billion in 2023 and expected to reach USD 18.91 billion in 2024, at a CAGR 16.62% to reach USD 47.74 billion by 2030.

The in-vehicle infotainment comprises cutting-edge technology solutions integrated into automotive systems, designed to enhance user experience by providing multimedia entertainment, navigation, and communication facilities. Increasing consumer preferences for advanced features including real-time traffic updates, bluetooth connectivity, voice recognition systems, and smartphone integration have improved the demand for in-vehicle infotainment market worldwide. However, high cost associated with the development and deployment of advanced IVI systems might deter price-sensitive customers from adopting these technologies. Additionally, concerns related to data privacy and cyber threats pose risks to user security and overall trust in these systems. Nevertheless, recent advancements in wireless communication technologies have enabled seamless integration of IVI systems with personal electronic devices, leading to the development of potential opportunities for market expansion.

Regional Insights

The increasing consumer expenditures and rising automotive production in the Americas have created significant demand for in-vehicle infotainment solutions. Consumers prioritize seamless connectivity and advanced safety features in their vehicles across the Americas. A growing interest in electric vehicles (EVs) also influences the demand for sophisticated infotainment systems. An emphasis on sustainability and innovation drives the European automotive industry. Governments encourage eco-friendly initiatives such as electric mobility solutions. Manufacturers invest significantly in developing advanced infotainment systems to cater to EU consumers' preferences for integrated navigation tools and multimedia services. The Middle East & Africa region is witnessing increased adoption of connected cars as governments invest in smart city projects to tackle urbanization challenges. This stimulates demand for advanced telematics services, including real-time traffic updates, V2X communication, and emergency services. Rapid urbanization and increasing disposable income levels in the Asia Pacific region drive the need for infotainment systems. Major Asian players focus on enhancing connectivity options while incorporating advanced safety technologies, increasing demand for high-end infotainment systems.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the In-vehicle Infotainment Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

Rising demand of advanced features in automobile vehicles
Increasing trend of rear seat entertainment
Development of smart mobile technology and cloud computing

Market Restraints

High cost for the deployment of In-vehicle Infotainment services

Market Opportunities

Emerging advanced technologies such as AI and 5G
Government supports for the telematics and E-call services

Market Challenges

Concern associated with cybersecurity and privacy

Market Segmentation Analysis

Service: High consumer preference for entertainment services prioritizing multimedia experiences
Installation Type: Expanding penetration of in-vehicle infotainment solutions on aftermarket channels
Vehicle Type: Improving adoption of in-vehicle infotainment systems by passenger cars for entertainment purposes
Application: Enhancing deployment of in-vehicle infotainment for navigation to ensure seamless and connected environment within vehicles

Market Disruption Analysis

Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the In-vehicle Infotainment Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the In-vehicle Infotainment Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Skyworks’ digital radio co-processors help optimize in-vehicle infotainment

Skyworks Digital Radio Co-Processors offer a solution for optimizing In-Vehicle Infotainment systems. The processor kit includes an integrated brand multiband digital radio core, a software development platform, and a range of optimized solutions for seamlessly integrating audio into any vehicle.

Panasonic Automotive Updates SkipGen In-Vehicle Infotainment System to Offer Industry-First Wake Word Access to Siri and Alexa

Panasonic Automotive updated its SkipGen in-vehicle infotainment system to include an industry-first wake word access to Siri and Alexa. This update expands drivers' control over their vehicles, enabling them to use the most popular voice assistants at a much more convenient level. The new feature is part of SkipGen's customizable platform, which offers a variety of features that enhance the driving experience.

Snapp Automotive Launches Android Automotive Infotainment System

Snapp Automotive unveiled Snapp OS, an innovative in-car infotainment system. This cutting-edge system offers seamless access to various entertainment and multimedia features, ensuring an enjoyable driving experience. With real-time software updates, drivers and passengers can conveniently and securely navigate the system's intuitive user interface. Moreover, Snapp OS prioritizes safety by incorporating remote monitoring for vehicle diagnostics, providing peace of mind to users.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the In-vehicle Infotainment Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the In-vehicle Infotainment Market, highlighting leading vendors and their innovative profiles. These include Alps Alpine Co., Ltd., Blaupunkt GmbH, Clarion Co., Ltd., Continental AG, Denso Corporation, Desay Corporation, E-Lead Electronic Co., Ltd., Faurecia Clarion, Foryou Corporation, Fujitsu Limited, Garmin Ltd., HARMAN International, Hyundai Motor Group, JVC Kenwood Corporation, LG Corporation, Marelli Holdings Co., Ltd., Mitsubishi Electric Corporation, Panasonic Corporation, Pioneer Corporation, Robert Bosch Gmbh, TomTom International BV, Valeo S.A., and Visteon Corporation.

Market Segmentation & Coverage

This research report categorizes the In-vehicle Infotainment Market to forecast the revenues and analyze trends in each of the following sub-markets:

Services
E-Call
Entertainment Services
Navigation Services
Vehicle Diagnostics
Component
Control Panel
Display Unit/ Infotainment Unit
Head-Up Display
Telematics Control Unit
Installation Type
Aftermarket
OEM
Form
Embedded
Integrated
Tethered
Vehicle Type
HCV
LCV
Passenger Car
Location
Front Row
Rear Row
Connectivity
3G
4G
5G
Operating System
Linux
Microsoft
Others
Qnx
Application
App Store
Music
Navigation
Virtual Personal Assistant
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Rising demand of advanced features in automobile vehicles
5.1.1.2. Increasing trend of rear seat entertainment
5.1.1.3. Development of smart mobile technology and cloud computing
5.1.2. Restraints
5.1.2.1. High cost for the deployment of In-vehicle Infotainment services
5.1.3. Opportunities
5.1.3.1. Emerging advanced technologies such as AI and 5G
5.1.3.2. Government supports for the telematics and E-call services
5.1.4. Challenges
5.1.4.1. Concern associated with cybersecurity and privacy
5.2. Market Segmentation Analysis
5.2.1. Service: High consumer preference for entertainment services prioritizing multimedia experiences
5.2.2. Installation Type: Expanding penetration of in-vehicle infotainment solutions on aftermarket channels
5.2.3. Vehicle Type: Improving adoption of in-vehicle infotainment systems by passenger cars for entertainment purposes
5.2.4. Application: Enhancing deployment of in-vehicle infotainment for navigation to ensure seamless and connected environment within vehicles
5.3. Market Disruption Analysis
5.4. Porter’s Five Forces Analysis
5.4.1. Threat of New Entrants
5.4.2. Threat of Substitutes
5.4.3. Bargaining Power of Customers
5.4.4. Bargaining Power of Suppliers
5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis
6. In-vehicle Infotainment Market, by Services
6.1. Introduction
6.2. E-Call
6.3. Entertainment Services
6.4. Navigation Services
6.5. Vehicle Diagnostics
7. In-vehicle Infotainment Market, by Component
7.1. Introduction
7.2. Control Panel
7.3. Display Unit/ Infotainment Unit
7.4. Head-Up Display
7.5. Telematics Control Unit
8. In-vehicle Infotainment Market, by Installation Type
8.1. Introduction
8.2. Aftermarket
8.3. OEM
9. In-vehicle Infotainment Market, by Form
9.1. Introduction
9.2. Embedded
9.3. Integrated
9.4. Tethered
10. In-vehicle Infotainment Market, by Vehicle Type
10.1. Introduction
10.2. HCV
10.3. LCV
10.4. Passenger Car
11. In-vehicle Infotainment Market, by Location
11.1. Introduction
11.2. Front Row
11.3. Rear Row
12. In-vehicle Infotainment Market, by Connectivity
12.1. Introduction
12.2. 3G
12.3. 4G
12.4. 5G
13. In-vehicle Infotainment Market, by Operating System
13.1. Introduction
13.2. Linux
13.3. Microsoft
13.4. Others
13.5. Qnx
14. In-vehicle Infotainment Market, by Application
14.1. Introduction
14.2. App Store
14.3. Music
14.4. Navigation
14.5. Virtual Personal Assistant
15. Americas In-vehicle Infotainment Market
15.1. Introduction
15.2. Argentina
15.3. Brazil
15.4. Canada
15.5. Mexico
15.6. United States
16. Asia-Pacific In-vehicle Infotainment Market
16.1. Introduction
16.2. Australia
16.3. China
16.4. India
16.5. Indonesia
16.6. Japan
16.7. Malaysia
16.8. Philippines
16.9. Singapore
16.10. South Korea
16.11. Taiwan
16.12. Thailand
16.13. Vietnam
17. Europe, Middle East & Africa In-vehicle Infotainment Market
17.1. Introduction
17.2. Denmark
17.3. Egypt
17.4. Finland
17.5. France
17.6. Germany
17.7. Israel
17.8. Italy
17.9. Netherlands
17.10. Nigeria
17.11. Norway
17.12. Poland
17.13. Qatar
17.14. Russia
17.15. Saudi Arabia
17.16. South Africa
17.17. Spain
17.18. Sweden
17.19. Switzerland
17.20. Turkey
17.21. United Arab Emirates
17.22. United Kingdom
18. Competitive Landscape
18.1. Market Share Analysis, 2023
18.2. FPNV Positioning Matrix, 2023
18.3. Competitive Scenario Analysis
18.3.1. Skyworks’ digital radio co-processors help optimize in-vehicle infotainment
18.3.2. Panasonic Automotive Updates SkipGen In-Vehicle Infotainment System to Offer Industry-First Wake Word Access to Siri and Alexa
18.3.3. Snapp Automotive Launches Android Automotive Infotainment System
18.4. Strategy Analysis & Recommendation
19. Competitive Portfolio
19.1. Key Company Profiles
19.2. Key Product Portfolio

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