mHealth Market by Product (Connected Medical Devices, Mobile Health Apps, Mobile Health Services), End User (Healthcare Patients, Healthcare Payers, Healthcare Providers), Application - Global Forecast 2024-2030

mHealth Market by Product (Connected Medical Devices, Mobile Health Apps, Mobile Health Services), End User (Healthcare Patients, Healthcare Payers, Healthcare Providers), Application - Global Forecast 2024-2030


The mHealth Market size was estimated at USD 105.10 billion in 2023 and expected to reach USD 135.50 billion in 2024, at a CAGR 29.02% to reach USD 625.62 billion by 2030.

mHealth encompasses usage of mobile and wireless technologies to deliver healthcare solutions and services. These solutions include diagnostic tools, treatment options, remote patient monitoring systems, telemedicine services, and health information exchange platforms. The widespread penetration of internet connectivity has also facilitated the expansion of telehealth services in rural areas where access to traditional healthcare might be limited otherwise. However, data privacy concerns are paramount as sensitive personal health information related data is stored on mobile devices or transmitted over networks susceptible to cyber-attacks. Market players are working on developing secure data storage and transmission protocols while adhering to regulatory frameworks across multiple jurisdictions to provide safe solutions. Emerging opportunities within the mHealth market include personalized medicine, wherein data collected through wearable devices can help tailor treatments specific to individual patients’ needs. Moreover, advances in artificial intelligence (AI) have enabled more accurate diagnosis by analyzing vast amounts of health data from electronic health records (EHRs) along with other sources such as medical images or genomic data.

Regional Insights

In the Americas, both North and South America have demonstrated a significant uptake of mHealth solutions due to its advanced healthcare infrastructure and technological prowess. Government initiatives promoting digital health services and expanding coverage of high-speed internet connectivity is the major reason for product usage in the region. The Asian market has also experienced considerable expansion in terms of mHealth adoption due to its large population base with diverse healthcare needs. Asian-based companies are fast gaining traction in their respective markets while delivering innovative mHealth products across various verticals. Europe, being one of the most developed markets globally concerning health technology integration, has experienced widespread acceptance of mHealth solutions. Countries such as Germany, the United Kingdom, and France are at the forefront of this adoption, primarily driven by their matured healthcare systems and active support from government initiatives promoting digital health innovation. Europe houses numerous well-established players focusing on enriching patients' lives through advanced technology-driven solutions.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the mHealth Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers
  • Increasing use of mobile and smart devices for delivering healthcare service
  • Government initiatives encouraging the use of telehealth and telemedicine
  • Integration of mhealth solutions with electronic health records
Market Restraints
  • Concerns associated with complex usability and system integration
Market Opportunities
  • Advancements to leverage AI and ML for the development of mHealth services
  • Collaboration activities between hospitals and mHealth solution providers
Market Challenges
  • Privacy concerns concerning data leaks and data breaches
Market Segmentation Analysis
  • Product: Rising use of mobile health apps for remote consultation
  • Application: Popularity of mHealth solutions for fitness and wellness management
  • End-User: Accelerating adoption of mHealth solutions among patients to seek timely medical help
Market Disruption Analysis
  • Porter’s Five Forces Analysis
  • Value Chain & Critical Path Analysis
  • Pricing Analysis
  • Technology Analysis
  • Patent Analysis
  • Trade Analysis
  • Regulatory Framework Analysis
FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the mHealth Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the mHealth Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Acadian Health And Healthcall Partner On New Sdoh Solution For Mobile Integrated Healthcare

Acadian Health and HealthCall have announced the launch of a new solution for goal tracking and referral management in order to advance community paramedicine and mobile-integrated health (CP-MIH). The module utilized SMART Charts and SMART Goals to effectively monitor patient progress, ensuring the delivery of high-quality care. It is dedicated to providing holistic care by employing trauma-informed approaches, assessing social determinants of health (SDOH), setting goals, and creating action plans.

LifeOmic Launches Patient Mobile App, Enabling Health Systems and Providers with a Configurable Toolkit to Improve Health Outcomes

LifeOmic launched its Patient Mobile App that serves as a bridge between healthcare professionals and patients, enabling a seamless two-way connection. This platform allows healthcare providers to proactively manage patient outcomes without overburdening their staff. It facilitates remote patient monitoring, encourages medication adherence, provides patient education, and supports research initiatives. By leveraging patient-reported data, healthcare systems and providers can gain valuable insights to enhance patient outcomes.

MediBuddy buys Aetna's telehealth biz in India

MediBuddy, a virtual health company, acquired the telehealth business of the US-based managed healthcare company Aetna. The rebranded telehealth business, now known as MediBuddy vHealth, aligns with MediBuddy's mission of making healthcare accessible to a billion people. This acquisition marks MediBuddy's interest in expanding its offerings and strengthening its market presence.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the mHealth Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the mHealth Market, highlighting leading vendors and their innovative profiles. These include AgaMatrix Inc., AirStrip Technologies, Inc., Akili Interactive Labs, AliveCor, Allscripts Healthcare Solutions, Inc., Amazon Web Services, Inc., Apple Inc., AT&T Inc., Babylon Health, Biofourmis Inc., Boston Scientific Corporation, Cerner Corporation by Oracle Corporation, Cisco Systems, Inc., Cognoa, Inc., Google LLC by Alphabet Inc., iHealth Lab Inc., International Business Machines Corporation, Johnson & Johnson Services, Inc., Koninklijke Philips N.V., Lumeon Ltd., Medtronic PLC, OMRON HEALTHCARE , INC, Qualcomm Technologies, Inc., Samsung Electronics Co., Ltd., and Veradigm LLC.

Market Segmentation & Coverage

This research report categorizes the mHealth Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
  • Connected Medical Devices
  • Clinical Devices
  • Blood Glucose Meters
  • Blood Pressure Monitors
  • ECG/Heart Rate Monitors
  • Fetal Monitoring Devices
  • Multiparameter Trackers
  • Neurological Monitoring Devices
  • Peak Flowmeters
  • Pulse Oximeters
  • Sleep Apnea Monitors
  • Consumer Health Devices
  • Mobile Health Apps
  • Healthcare Apps
  • Chronic Care Management Apps
  • General Health & Fitness Apps
  • Medication Management Apps
  • Personal Health Record Apps
  • Women’s Health Apps
  • Medical Apps
  • Communication & Consulting Apps
  • Continuing Medical Education Apps
  • Medical Reference Apps
  • Patient Management & Monitoring Apps
  • Mobile Health Services
  • End User
  • Healthcare Patients
  • Healthcare Payers
  • Healthcare Providers
  • Application
    • Disease Management
    • Emergency Response & First Aid
    • Mental Health & Wellbeing
    • Physical Fitness
    Region
    • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
    • California
    • Florida
    • Illinois
    • New York
    • Ohio
    • Pennsylvania
    • Texas
    • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam
    • Europe, Middle East & Africa
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • Israel
    • Italy
    • Netherlands
    • Nigeria
    • Norway
    • Poland
    • Qatar
    • Russia
    • Saudi Arabia
    • South Africa
    • Spain
    • Sweden
    • Switzerland
    • Turkey
    • United Arab Emirates
    • United Kingdom


    Please Note: PDF & Excel + Online Access - 1 Year


    1. Preface
    1.1. Objectives of the Study
    1.2. Market Segmentation & Coverage
    1.3. Years Considered for the Study
    1.4. Currency & Pricing
    1.5. Language
    1.6. Stakeholders
    2. Research Methodology
    2.1. Define: Research Objective
    2.2. Determine: Research Design
    2.3. Prepare: Research Instrument
    2.4. Collect: Data Source
    2.5. Analyze: Data Interpretation
    2.6. Formulate: Data Verification
    2.7. Publish: Research Report
    2.8. Repeat: Report Update
    3. Executive Summary
    4. Market Overview
    5. Market Insights
    5.1. Market Dynamics
    5.1.1. Drivers
    5.1.1.1. Increasing use of mobile and smart devices for delivering healthcare service
    5.1.1.2. Government initiatives encouraging the use of telehealth and telemedicine
    5.1.1.3. Integration of mhealth solutions with electronic health records
    5.1.2. Restraints
    5.1.2.1. Concerns associated with complex usability and system integration
    5.1.3. Opportunities
    5.1.3.1. Advancements to leverage AI and ML for the development of mHealth services
    5.1.3.2. Collaboration activities between hospitals and mHealth solution providers
    5.1.4. Challenges
    5.1.4.1. Privacy concerns concerning data leaks and data breaches
    5.2. Market Segmentation Analysis
    5.2.1. Product: Rising use of mobile health apps for remote consultation
    5.2.2. Application: Popularity of mHealth solutions for fitness and wellness management
    5.2.3. End-User: Accelerating adoption of mHealth solutions among patients to seek timely medical help
    5.3. Market Disruption Analysis
    5.4. Porter’s Five Forces Analysis
    5.4.1. Threat of New Entrants
    5.4.2. Threat of Substitutes
    5.4.3. Bargaining Power of Customers
    5.4.4. Bargaining Power of Suppliers
    5.4.5. Industry Rivalry
    5.5. Value Chain & Critical Path Analysis
    5.6. Pricing Analysis
    5.7. Technology Analysis
    5.8. Patent Analysis
    5.9. Trade Analysis
    5.10. Regulatory Framework Analysis
    6. mHealth Market, by Product
    6.1. Introduction
    6.2. Connected Medical Devices
    6.3. Mobile Health Apps
    6.4. Mobile Health Services
    7. mHealth Market, by End User
    7.1. Introduction
    7.2. Healthcare Patients
    7.3. Healthcare Payers
    7.4. Healthcare Providers
    8. mHealth Market, by Application
    8.1. Introduction
    8.2. Disease Management
    8.3. Emergency Response & First Aid
    8.4. Mental Health & Wellbeing
    8.5. Physical Fitness
    9. Americas mHealth Market
    9.1. Introduction
    9.2. Argentina
    9.3. Brazil
    9.4. Canada
    9.5. Mexico
    9.6. United States
    10. Asia-Pacific mHealth Market
    10.1. Introduction
    10.2. Australia
    10.3. China
    10.4. India
    10.5. Indonesia
    10.6. Japan
    10.7. Malaysia
    10.8. Philippines
    10.9. Singapore
    10.10. South Korea
    10.11. Taiwan
    10.12. Thailand
    10.13. Vietnam
    11. Europe, Middle East & Africa mHealth Market
    11.1. Introduction
    11.2. Denmark
    11.3. Egypt
    11.4. Finland
    11.5. France
    11.6. Germany
    11.7. Israel
    11.8. Italy
    11.9. Netherlands
    11.10. Nigeria
    11.11. Norway
    11.12. Poland
    11.13. Qatar
    11.14. Russia
    11.15. Saudi Arabia
    11.16. South Africa
    11.17. Spain
    11.18. Sweden
    11.19. Switzerland
    11.20. Turkey
    11.21. United Arab Emirates
    11.22. United Kingdom
    12. Competitive Landscape
    12.1. Market Share Analysis, 2023
    12.2. FPNV Positioning Matrix, 2023
    12.3. Competitive Scenario Analysis
    12.3.1. Acadian Health And Healthcall Partner On New Sdoh Solution For Mobile Integrated Healthcare
    12.3.2. LifeOmic Launches Patient Mobile App, Enabling Health Systems and Providers with a Configurable Toolkit to Improve Health Outcomes
    12.3.3. MediBuddy buys Aetna's telehealth biz in India
    12.4. Strategy Analysis & Recommendation
    13. Competitive Portfolio
    13.1. Key Company Profiles
    13.2. Key Product Portfolio

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