Out-of-home Tea Market by Product Type (Black Tea, Green Tea, Herbal Tea), Packaging (Bottled Tea, Canned Tea, Pouches), Utility, Certification, End-user - Global Forecast 2024-2030

Out-of-home Tea Market by Product Type (Black Tea, Green Tea, Herbal Tea), Packaging (Bottled Tea, Canned Tea, Pouches), Utility, Certification, End-user - Global Forecast 2024-2030

The Out-of-home Tea Market size was estimated at USD 43.29 billion in 2023 and expected to reach USD 45.41 billion in 2024, at a CAGR 5.73% to reach USD 63.95 billion by 2030.

The out-of-home tea includes tea-based beverages served in locations and establishments beyond individual households. This includes tea served at cafes, restaurants, hotels, offices, events, serve-yourself stations in supermarkets or gas stations, and various other venues where tea is consumed by individuals away from their homes. Increasing health consciousness among consumers preferring healthier beverage choices and rising disposable incomes allowing for indulgence in premium experiences at specialty cafés is driving the demand for out-of-home tea. Growing appreciation for diverse cultural cuisines, with tea becoming a popular choice for social gatherings and relaxation, is expanding the demand for out-of-home tea. Rising variability in raw material prices due to unpredictable weather patterns affecting crop yields is hampering market growth. The rising introduction of rare and exotic teas with diverse flavors by market vendors is expected to create opportunities for market growth. The ongoing collaboration activities by market vendors with popular local or international brands to offer exclusive products or promotions and the rising adoption of environmentally-conscious practices such as sustainable packaging solutions and ethically sourced ingredients are anticipated to expand the scope of the market.

Regional Insights

Consumer preferences are shifting toward healthier choices, and the high adoption of tea in various nations, such as the U.S., UK, Germany, China, Japan, and India, is significantly contributing to the growth of the out-of-home tea market. Furthermore, the U.S. is a technologically advanced country with advanced production facilities, including high-speed tea bagging machines, automation, and robotics to drive the production efficiency of out-of-home tea, subsequently expanding the market scope. Furthermore, worldwide, China produces 40% of the tea, approximately 2.4 million tonnes, and most tea is cultivated in Yunnan, Guangdong, and Zhejiang areas. Additionally, in Asian countries, including India, Sri Lanka, and Vietnam, the tea market is huge, with a significant number of tea gardens distributed across the country, further creating opportunities for the market to grow across this region. In the European Union (EU) countries, the out-of-home tea sector is fueled by growing interest in unique flavors and wellness attributes. Countries, including the United Kingdom, are witnessing an increase in specialty tea lounges and cafes that cater to these preferences.

Market Insights

• Market Dynamics
  
  The market dynamics represent an ever-changing landscape of the Out-of-home Tea Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
  • Market Drivers
    • Increase in awareness about the health benefits associated with tea
    • High availability across cafés, online & offline retail stores, and food outlets
    • Market Restraints
      • Fluctuating cost of raw materials used in making of out-of-home tea
      • Market Opportunities
        • Introduction of novel and advanced flavors in the out-of-home tea
        • Improvements in the packaging and increasing rate of certifications of products
        • Market Challenges
          • Contamination and quality issues with out-of-home tea
          • Market Segmentation Analysis
            • Product Type: Growing demand for green tea due to its health benefits
            • End-User: Expanding usage of Out of Home tea across tea stalls & café and hotels & restaurants
            • Packaging: Growing utilization of sustainable materials in tea bags
            • Utility: Increasing consumer inclination towards ready-to-drink tea options with new flavors
            • Certification: Proliferating consumption and production of organic out-of-home tea with increasing consumer awareness
            • Market Disruption Analysis
            • Porter’s Five Forces Analysis
            • Value Chain & Critical Path Analysis
            • Pricing Analysis
            • Technology Analysis
            • Patent Analysis
            • Trade Analysis
            • Regulatory Framework Analysis
            FPNV Positioning Matrix
            
            The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Out-of-home Tea Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
            
            Market Share Analysis
            
            The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Out-of-home Tea Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
            
            Recent Developments
            • Tata Tea Chakra Gold Launches Gold Premium Leaf Tea in AP and Telangana Market
              
              Tata Tea Chakra Gold, the tea brand in South India, announced its latest offering - Tata Tea Chakra Gold Premium Leaf tea. This premium blend is now available in the Andhra Pradesh and Telangana markets. The new variant features a refreshing blend of rich taste and delightful aroma, crafted using premium Assam leaf teas combined with long leaves sourced from high-grown regions. Introducing this premium leaf tea blend further enhances the Tata Tea Chakra Gold brand's product portfolio while offering consumers an exceptional tea-drinking experience.
              
              What's Hitting the Shelves? New Beverage Launches
              
              HRBVOR has recently launched its new lineup of functional iced teas Available in 12oz glass bottles for still tea and BPA-free 8oz cans for sparkling teas. These refreshing beverages are infused with a blend of hand-picked recovery, nootropic, and nervine herbs, offering a clean energy boost, sustained concentration, stress relief, and a sense of centered calmness throughout the day.
              
              Vahdam India Launches Refreshing Iced Tea Line to Delight Consumers
              
              Vahdam Teas Private Limited, a global wellness brand specializing in organic and premium teas and spices from India, has introduced an innovative new product line of ICED TEAS. Made with 100% real tea, this fresh range is available in two convenient formats - instant premix and pitcher tea bags. These exclusive iced tea blends are infused with fresh, exotic, tropical, and aromatic notes, encapsulating the essence of summer in each sip. The instant premix iced teas are lightly sweetened low-calorie concoctions that provide the perfect refreshment anytime, anywhere. Each package contains 60 individual servings, easy to prepare by simply adding water and ice.
            Strategy Analysis & Recommendation
            
            The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Out-of-home Tea Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
            
            Key Company Profiles
            
            The report delves into recent significant developments in the Out-of-home Tea Market, highlighting leading vendors and their innovative profiles. These include Apeejay Surrendra Group, Asahi Group Holdings, Ltd., Associated British Foods PLC, Barry’s Tea, Betjeman and Barton, Bettys & Taylors Group Limited, Bigelow Tea, Ceylon Tea, Dabur India Limited, DavidsTea Inc., Dilmah Ceylon Tea Company PLC by MJF Exports (Pvt) Limited, Fauchon SAS, Godrej & Boyce Manufacturing Company Limited, Guangzhou Runming Food Technology Co., Ltd, Harney & Sons Fine Tea, ITO EN LTD., Jacobs Douwe Egberts B.V., Julius Meinl Industrieholding GmbH, Kirin Holdings Company, Limited, Kusmi Tea by Orientis Gourmet SAS, Lipton Teas and Infusions, Marvel Tea, Nerada Tea Pty Ltd., Nestle S.A., Numi, Inc., Organic India Pvt. Ltd., Palais des Thés, PepsiCo, Inc., Sancha Tea, Sapat International Pvt. Ltd., Sapporo Holdings Limited, Sugimoto Seicha Usa, Inc., Suntory Holdings Limited, Tata Consumer Products Limited, Tea of Life, Teaxpress, TenFu’s Tea, The Coca-Cola Company, The Daintree Tea Company, The Hain Celestial Group, Inc., The Republic of Tea, Inc., Unilever PLC, Vahdam Teas Private Limited, and Williamson Magor & Co. Limited.
            
            Market Segmentation & Coverage
            
            This research report categorizes the Out-of-home Tea Market to forecast the revenues and analyze trends in each of the following sub-markets:
            • Product Type
              • Black Tea
              • Green Tea
              • Herbal Tea
              • Packaging
                • Bottled Tea
                • Canned Tea
                • Pouches
                • Tea Bags
                • Utility
                  • Loose Leaf Tea
                  • Ready-to-Drink
                  • Certification
                    • Conventional
                    • Organic
                    • End-user
                      • Hotels & Restaurants
                      • Offices & Institutions
                      • Tea Stalls & Café’s
                      • Region
                        • Americas
                          • Argentina
                          • Brazil
                          • Canada
                          • Mexico
                          • United States
                            • California
                            • Florida
                            • Illinois
                            • New York
                            • Ohio
                            • Pennsylvania
                            • Texas
                            • Asia-Pacific
                              • Australia
                              • China
                              • India
                              • Indonesia
                              • Japan
                              • Malaysia
                              • Philippines
                              • Singapore
                              • South Korea
                              • Taiwan
                              • Thailand
                              • Vietnam
                              • Europe, Middle East & Africa
                                • Denmark
                                • Egypt
                                • Finland
                                • France
                                • Germany
                                • Israel
                                • Italy
                                • Netherlands
                                • Nigeria
                                • Norway
                                • Poland
                                • Qatar
                                • Russia
                                • Saudi Arabia
                                • South Africa
                                • Spain
                                • Sweden
                                • Switzerland
                                • Turkey
                                • United Arab Emirates
                                • United Kingdom
                                
                                
                                Please Note: PDF & Excel + Online Access - 1 Year