E-commerce Packaging Market by Material (Corrugated Board, Paper, Plastics), Products (Bags & Pouches, Boxes, Mailers), Type, End-User - Global Forecast 2024-2030
The E-commerce Packaging Market size was estimated at USD 53.09 billion in 2023 and expected to reach USD 59.15 billion in 2024, at a CAGR 11.22% to reach USD 111.81 billion by 2030.
Ecommerce packaging refers to the process, materials, and design elements employed in creating tailored containers or wraps to protect, secure, and present online-ordered goods during their shipment journey. These packaging can be made from plastic, paper, or fabric, safeguarding products from potential damage during transit. The exponential growth of eCommerce sales globally provides ample opportunities for expansion in the packaging industry. Increasing environmental concerns are driving businesses toward adopting eco-friendly practices, which include opting for sustainable and recyclable packaging materials. However, unpredictable fluctuations in raw material prices, functionality issues with packaging, and regulations concerning packaging materials impede market growth. Market players are working on addressing these concerns while introducing advanced packaging products that comply with the regulations. Leveraging advances in digital printing technology has enhanced customization options that cater to specific customer preferences while reducing manufacturing lead times. Market players are also investing in research around IoT-enabled packaging solutions to enhance the tracking capabilities of their products throughout the supply chain.
Regional Insights
In the Americas region, there has been a significant increase in online retail sales over recent years, creating increased demand for innovative eCommerce packaging solutions that are sustainable and cost-efficient. Competition within the American eCommerce packaging market is strong among both local manufacturers and multinational corporations. Asia's booming eCommerce market has resulted in rapid evolution within the packaging industry, and the region experiences higher usage rates for flexible plastics due to lower costs associated with material procurement and manufacturing processes. Some companies are introducing innovations such as biodegradable plastic alternatives to meet the increasing demand for eco-friendly options. The European eCommerce market is mature, with high demand for innovative packaging solutions that achieve cost-efficiency and sustainability goals. Europe's strong focus on circular economy principles has led to a higher adoption of sustainable materials within the industry, such as recycled paperboard, bioplastics, and reusable courier bags.
Market Insights
- Market Dynamics
The market dynamics represent an ever-changing landscape of the E-commerce Packaging Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.- Market Drivers
- Interest in eCommerce shopping and need for quality packaging for product protection
- Rising focus on sustainable and eco-friendly packaging solutions
- Market Restraints
- Limitations associated with functional packaging designs
- Market Opportunities
- Developments in packaging materials, printing processes, and smart labeling
- Introduction of innovative and customized packaging for effective brand promotion
- Market Challenges
- Strict eCommerce packaging requirements and considerations
- Market Segmentation Analysis
- Material: Corrugated board and paper packaging to observe exponential use owing to environmental concerns
- Product: Innovative and diverse packaging options for eCommerce sector
- Type: Innovations in external packaging to enhance brand awareness and promotion
- End-User: Fashion and personal care products segments witness increased eCommerce sales creating need for advanced packaging solutions
- Market Disruption Analysis
- Porter’s Five Forces Analysis
- Value Chain & Critical Path Analysis
- Pricing Analysis
- Technology Analysis
- Patent Analysis
- Trade Analysis
- Regulatory Framework Analysis
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the E-commerce Packaging Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the E-commerce Packaging Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments- Smurfit Kappa and WestRock Announce Transaction to Create a Global Leader in Sustainable Packaging
Smurfit Kappa and WestRock have recently announced a merger, resulting in the formation of Smurfit WestRock, a global player in sustainable packaging within the eCommerce industry. Combining Smurfit Kappa and WestRock’s highly complementary paper-based packaging can enable the creation of a major portfolio in sustainable packaging. With a disciplined and effective capital allocation strategy and a strong investment-grade credit rating, the new company aims to achieve improved operating efficiency and increased returns.
E-commerce packaging start-up Penny Black secures GBP 1.5 million investment
UK-based technology start-up Penny Black, specializing in personalized eCommerce packaging solutions, has raised GBP 2.8 million in funding. This includes an additional GBP 1.5 million provided by AGFA and Nine Point Five, building upon their initial investment of GBP 1.3 million made in October 2022. Penny Black's cutting-edge approach has garnered the interest of online retailers and third-party logistics centers (3PLs) who seek innovative ways to distinguish themselves in the competitive eCommerce landscape.
Dow Partners With P&G China To Enable Recyclability of Air Capsule E-Commerce Packaging
Dow and Procter & Gamble China collaborated to develop an innovative air capsule eCommerce packaging solution for the context of eCommerce Packaging. This sustainable product serves as an alternative to traditional corrugated parcel boxes, boasting a reduction of over 40% in material weight. Additionally, it occupies 75% less warehouse space and features recyclability through an all-PE mono material structure. Notably, consumers can enjoy the benefits of tamper-free opening, ensuring content integrity. Furthermore, the packaging incorporates an easy-to-tear strip and an auto-deflate feature, offering hassle-free disposal after opening. Overall, this collaboration between Dow and Procter & Gamble China brings forth a packaging solution that addresses the needs of both businesses and consumers in the eCommerce industry.
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the E-commerce Packaging Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the E-commerce Packaging Market, highlighting leading vendors and their innovative profiles. These include 3M Company, A.M.Flexipack Pvt Ltd., Amcor PLC, Berry Global Group, Inc., Cascades Inc., CCL Industries Inc., Cellofoam North America, Inc., Coveris Management GmbH, Dhwani Polyprints Pvt. Ltd., Dow Chemical Company, DS Smith PLC, Georgia-Pacific LLC by Koch Industries, Inc., Graham Packaging Company, L.P., Grantur International Package Products (Shenzhen) Co., Ltd., Guangdong Tengen Printing Co., Ltd., H.B. Fuller Company, Hughes Enterprises by Envoy Solutions Company, Impak Retail, International Paper Company, Klabin S.A, Mondi Group, Nippon Paper Industries Co., Ltd., Orora Limited, Packaging Corporation of America, Packhelp S.A., Packman Packaging Private Limited, Plus Packaging, Inc., Pregis LLC, Printpack, Inc., ProAmpac Holdings Inc., Rengo Co., Ltd., Salazar Packaging, Sealed Air Corporation, Shorr Packaging Corporation, Signet by Winson Group Pty Ltd., Smurfit Kappa Group, Sonoco Products Company, Storopack Hans Reichenecker GmbH, The BoxMaker, Inc., Transcontinental Inc., WestRock Company, WH Packaging Co.,Ltd., and Winpak Ltd..
Market Segmentation & Coverage
This research report categorizes the E-commerce Packaging Market to forecast the revenues and analyze trends in each of the following sub-markets:- Material
- Corrugated Board
- Paper
- Plastics
- High Density Polyethylene
- Low-Density Polyethylene
- Polyethylene Terephthalate
- Polypropylene
- Products
- Bags & Pouches
- Boxes
- Regular Slotted Corrugated Boxes
- Roll End Tab Lock Corrugated Boxes
- Roll End Tuck Top Corrugated Boxes
- Mailers
- Protective Packaging
- Type
- External
- Double-Walled
- Flyer
- Single-Walled
- Internal
- Air Bags
- Bubble Wrap
- Corrugated Inserts
- Crumpled Paper
- Foam Peanuts
- Foam Wrap
- End-User
- Consumer & Electronics
- Fashion & Apparels
- Food & Beverages
- Personal Care Products
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
Please Note: PDF & Excel + Online Access - 1 Year
- Americas
- External
- Market Drivers
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency & Pricing
- 1.5. Language
- 1.6. Stakeholders
- 2. Research Methodology
- 2.1. Define: Research Objective
- 2.2. Determine: Research Design
- 2.3. Prepare: Research Instrument
- 2.4. Collect: Data Source
- 2.5. Analyze: Data Interpretation
- 2.6. Formulate: Data Verification
- 2.7. Publish: Research Report
- 2.8. Repeat: Report Update
- 3. Executive Summary
- 4. Market Overview
- 5. Market Insights
- 5.1. Market Dynamics
- 5.1.1. Drivers
- 5.1.1.1. Interest in eCommerce shopping and need for quality packaging for product protection
- 5.1.1.2. Rising focus on sustainable and eco-friendly packaging solutions
- 5.1.2. Restraints
- 5.1.2.1. Limitations associated with functional packaging designs
- 5.1.3. Opportunities
- 5.1.3.1. Developments in packaging materials, printing processes, and smart labeling
- 5.1.3.2. Introduction of innovative and customized packaging for effective brand promotion
- 5.1.4. Challenges
- 5.1.4.1. Strict eCommerce packaging requirements and considerations
- 5.2. Market Segmentation Analysis
- 5.2.1. Material: Corrugated board and paper packaging to observe exponential use owing to environmental concerns
- 5.2.2. Product: Innovative and diverse packaging options for eCommerce sector
- 5.2.3. Type: Innovations in external packaging to enhance brand awareness and promotion
- 5.2.4. End-User: Fashion and personal care products segments witness increased eCommerce sales creating need for advanced packaging solutions
- 5.3. Market Trend Analysis
- 5.3.1. Rising consumer shift toward the B2B eCommerce trading options emphasizing sustainable eCommerce packaging material
- 5.3.2. Supportive government policies for sustainable packaging solutions in the Asia-Pacific region.
- 5.3.3. Significant spending on packaging with the rising number of eShoppers in the EMEA region
- 5.4. Cumulative Impact of Russia-Ukraine Conflict
- 5.5. Cumulative Impact of High Inflation
- 5.6. Porter’s Five Forces Analysis
- 5.6.1. Threat of New Entrants
- 5.6.2. Threat of Substitutes
- 5.6.3. Bargaining Power of Customers
- 5.6.4. Bargaining Power of Suppliers
- 5.6.5. Industry Rivalry
- 5.7. Value Chain & Critical Path Analysis
- 5.8. Regulatory Framework Analysis
- 6. E-commerce Packaging Market, by Material
- 6.1. Introduction
- 6.2. Corrugated Board
- 6.3. Paper
- 6.4. Plastics
- 7. E-commerce Packaging Market, by Products
- 7.1. Introduction
- 7.2. Bags & Pouches
- 7.3. Boxes
- 7.4. Mailers
- 7.5. Protective Packaging
- 8. E-commerce Packaging Market, by Type
- 8.1. Introduction
- 8.2. External
- 8.3. Internal
- 9. E-commerce Packaging Market, by End-User
- 9.1. Introduction
- 9.2. Consumer & Electronics
- 9.3. Fashion & Apparels
- 9.4. Food & Beverages
- 9.5. Personal Care Products
- 10. Americas E-commerce Packaging Market
- 10.1. Introduction
- 10.2. Argentina
- 10.3. Brazil
- 10.4. Canada
- 10.5. Mexico
- 10.6. United States
- 11. Asia-Pacific E-commerce Packaging Market
- 11.1. Introduction
- 11.2. Australia
- 11.3. China
- 11.4. India
- 11.5. Indonesia
- 11.6. Japan
- 11.7. Malaysia
- 11.8. Philippines
- 11.9. Singapore
- 11.10. South Korea
- 11.11. Taiwan
- 11.12. Thailand
- 11.13. Vietnam
- 12. Europe, Middle East & Africa E-commerce Packaging Market
- 12.1. Introduction
- 12.2. Denmark
- 12.3. Egypt
- 12.4. Finland
- 12.5. France
- 12.6. Germany
- 12.7. Israel
- 12.8. Italy
- 12.9. Netherlands
- 12.10. Nigeria
- 12.11. Norway
- 12.12. Poland
- 12.13. Qatar
- 12.14. Russia
- 12.15. Saudi Arabia
- 12.16. South Africa
- 12.17. Spain
- 12.18. Sweden
- 12.19. Switzerland
- 12.20. Turkey
- 12.21. United Arab Emirates
- 12.22. United Kingdom
- 13. Competitive Landscape
- 13.1. Market Share Analysis, 2023
- 13.2. FPNV Positioning Matrix, 2023
- 13.3. Competitive Scenario Analysis
- 13.3.1. Smurfit Kappa and WestRock Announce Transaction to Create a Global Leader in Sustainable Packaging
- 13.3.2. E-commerce packaging start-up Penny Black secures GBP 1.5 million investment
- 13.3.3. Dow Partners With P&G China To Enable Recyclability of Air Capsule E-Commerce Packaging
- 13.3.4. Mondi Announces New Investment To Meet E-Commerce Packaging Demand
- 13.3.5. SEE and Koenig & Bauer Announce Strategic Partnership to Shape the Digital Future of Packaging
- 13.3.6. SEE Completes Acquisition of Liquibox
- 13.3.7. 3M Launches Shipping Materials Made From Recycled Products
- 13.3.8. Stora Enso Makes Corrugated Packaging Acquisition
- 13.3.9. Amcor Increases Strategic Investment in ePac Flexible Packaging
- 13.3.10. H.B. Fuller Partners with Enimac to Strengthen E-commerce Packaging
- 14. Competitive Portfolio
- 14.1. Key Company Profiles
- 14.2. Key Product Portfolio
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