Women's Night & Underwear Market by Type (Lingerie, Maternity Wear, Sleep Wear), Age Group (18-35 Years, Above 35 Years, Below 18 Years), Material, Distribution Channel - Global Forecast 2024-2030

Women's Night & Underwear Market by Type (Lingerie, Maternity Wear, Sleep Wear), Age Group (18-35 Years, Above 35 Years, Below 18 Years), Material, Distribution Channel - Global Forecast 2024-2030

The Women's Night & Underwear Market size was estimated at USD 103.25 billion in 2023 and expected to reach USD 108.85 billion in 2024, at a CAGR 5.69% to reach USD 152.19 billion by 2030.

Women's night and underwear refers to clothing designed for women to wear during the night and as part of their undergarment attire. Nightwear typically encompasses pajamas, nightgowns, and sleep shirts, which are designed for comfort and ease while sleeping. Underwear for women includes garments such as bras, panties, shapewear, and lingerie. These pieces are essential for daily wear, offering support and coverage, and can play aesthetic roles. They are often designed with different materials, styles, and fits to cater to diverse body types and personal preferences. The frequent changes in fashion and consumer preferences towards trendy and stylish designs play a critical role in driving demand. Increasing awareness about the importance of suitable fabrics and fits that promote comfort and health, especially in undergarments, propels the market growth. Expanding online sales platforms has made it more comfortable for consumers to explore and purchase a wide array of products globally, significantly boosting market accessibility and growth. However, high-quality materials and innovation can lead to increased costs, which may not be affordable for all consumer segments. Furthermore, innovations in fabric technologies, such as moisture-wicking materials and heat-retaining fabrics, enhance product appeal. There is growing consumer interest in sustainable and eco-friendly products. Developing products using organic or recycled materials can attract a more environmentally conscious consumer base.

Regional Insights

In the Americas, particularly in the United States and Canada, consumer preferences are leaning toward comfort, sustainability, and inclusivity. Brands focus on size inclusivity and environmentally friendly materials following a rise in consumer awareness about ethical manufacturing processes. The United States market is seeing an increase in online sales, with more consumers turning to e-commerce platforms for convenience in purchasing intimate wear. In European Union countries, there is a high demand for luxury and designer lingerie, with consumers placing significant importance on fashion and design. The market is also strong for organic and natural fiber products, reflecting a growing trend towards sustainability. In the Middle East, the luxury sector dominates the market, though cultural modesty plays a significant role in the types of products consumed. Africa's market is burgeoning, with an increased establishment of local brands and production facilities focusing largely on affordability and accessibility. The APAC region is witnessing a dynamic shift in consumer needs and purchasing behaviors regarding women's nightwear and underwear. In China, the market is characterized by a growing demand for premium and health-oriented products fueled by increasing consumer awareness regarding personal hygiene and skin-friendly fabrics. Japan, known for its technological advancements, sees a trend towards functional underwear, incorporating features such as moisture-wicking and breathable fabrics. India is experiencing growth in the organized retail sector, with a noticeable shift towards branded and fashionable undergarments influenced by Western cultures.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Women's Night & Underwear Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

• Increasing awareness about the importance of suitable fabrics and fits
• Growing consumer preferences towards trendy and stylish designs
• Continuous expansion of online retail platforms

Market Restraints

• Volatile prices of raw materials used in manufacturing lingerie

Market Opportunities

• Innovations in fabric technologies to enhance product appeal
• Growing consumer interest in sustainable and eco-friendly materials

Market Challenges

• Increasing concerns over availability of counterfeit lingerie products

Market Segmentation Analysis

• Type: Increasing utilization of lingerie for aesthetic appeal
• Distribution Channel: Emergence of online sales channel due to convenience and availability of wide range of products

Market Disruption Analysis

• Porter’s Five Forces Analysis
• Value Chain & Critical Path Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis
• Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Women's Night & Underwear Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Women's Night & Underwear Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Triumph International Expands in India with New Store at GVK Mall, Hyderabad

Triumph International, a Swiss brand in premium lingerie, has further solidified its presence in the Indian market by opening a new franchise store at GVK Mall, Hyderabad. This addition, which spreads over 642 sq. ft and offers more than 150 styles in innerwear and loungewear, marks the brand's 18th franchise outlet in India.

SKIMS Elevating Brand Influence through the Basketball Association

Kim Kardashian's brand, SKIMS, renowned for its underwear, loungewear, and shapewear, has secured a significant partnership as the official underwear partner of the NBA, WNBA, and USA Basketball. This collaboration aims to leverage the substantial followings of these basketball associations to boost demand and visibility for SKIMS in new market segments. This alliance was strengthened following SKIMS's expansion into men's wear, featuring NBA players and other sports icons in its debut campaign.

Victoria's Secret Debuts Dedicated Lingerie Line in Indian Market

Victoria's Secret has strategically expanded its market presence by launching a dedicated lingerie range on its Indian website for the first time. This significant move introduces the brand's diverse and renowned lingerie offerings to the Indian market, including a wide array of bras, panties, lingerie, and sleepwear, catering to a growing demand for quality and branded intimate wear among Indian consumers.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Women's Night & Underwear Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Women's Night & Underwear Market, highlighting leading vendors and their innovative profiles. These include ARAKS, BareWeb, Inc., Bold & Bae Fashion Pvt. Ltd., CALIDA GROUP, Calvin Klein, Inc., COCO DE MER LTD., Cosabella, Cosmo Lady Limited, CUUP by FullBeauty Brands Operations, LLC, Embry Holdings Limited, For Love & Lemons, LLC, Fruit of the Loom, Inc., Gap, Inc., Hanky Panky Ltd., Hop Lun Limited, Hush Hush, I.D. Sarrieri, Intimissimi's by Calzedonia Group, Jockey International, Inc., KIKI DE MONTPARNASSE, MAS Holdings, Panic Panties, PURPLE PANDA FASHIONS LIMITED, PVH Corp., Skims Body, Inc., Triumph Intertrade AG, UNIQLO Co., Ltd., and Victoria's Secret & Co..

Market Segmentation & Coverage

This research report categorizes the Women's Night & Underwear Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type

• Lingerie
• Maternity Wear
• Sleep Wear
• Age Group
• 18-35 Years
• Above 35 Years
• Below 18 Years
• Material
• Cotton
• Silk
• Synthetics
• Distribution Channel
• Offline
• Online

Region

• Americas
• Argentina
• Brazil
• Canada
• Mexico
• United States
• California
• Florida
• Illinois
• New York
• Ohio
• Pennsylvania
• Texas
• Asia-Pacific
• Australia
• China
• India
• Indonesia
• Japan
• Malaysia
• Philippines
• Singapore
• South Korea
• Taiwan
• Thailand
• Vietnam
• Europe, Middle East & Africa
• Denmark
• Egypt
• Finland
• France
• Germany
• Israel
• Italy
• Netherlands
• Nigeria
• Norway
• Poland
• Qatar
• Russia
• Saudi Arabia
• South Africa
• Spain
• Sweden
• Switzerland
• Turkey
• United Arab Emirates
• United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year