Women Lingerie Market by Product (Bra, Knickers & Panties, Shapewear), Cloth Type (Cotton, Lace, Nylon), Age Group, Distribution Channel - Global Forecast 2024-2030

Women Lingerie Market by Product (Bra, Knickers & Panties, Shapewear), Cloth Type (Cotton, Lace, Nylon), Age Group, Distribution Channel - Global Forecast 2024-2030

The Women Lingerie Market size was estimated at USD 59.07 billion in 2023 and expected to reach USD 62.52 billion in 2024, at a CAGR 6.17% to reach USD 89.85 billion by 2030.

Women's lingerie constitutes a category of clothing specifically designed for women that includes undergarments, sleepwear, and lightweight robes. Lingerie is made from a wide variety of materials beyond linen, including silk, satin, lace, cotton, and synthetic fabrics, including polyester and nylon. The primary function of women's lingerie is to support and shape the wearer's body, ensuring comfort and enhancing certain body features. A shift towards lingerie that combines aesthetic appeal with comfort and functionality has been pivotal in product development, owing to the market growth. Additionally, online retail platforms have exponentially increased accessibility to a wide range of lingerie products, facilitating growth through convenience and variety. However, high competition and market saturation in certain segments make differentiation difficult. Certain incidents of skin allergies from lingerie impact the adoption rate of lingerie. Furthermore, advancements in fabrics and manufacturing technologies to improve product offerings, including better fits, innovative materials, and sustainable options, pose significant opportunities to the manufacturers.

Regional Insights

The United States and Canada represent significant markets in the Americas, with a growing lingerie industry characterized by high consumer spending on lingerie products. North American consumers prioritize brand loyalty, with a significant emphasis on sustainability and ethical manufacturing processes. There is a high demand for size inclusivity and body positivity, with brands that cater to a wide range of body types gaining market share. EU countries are at the forefront of embracing eco-conscious lingerie, with a strong demand for organic and recycled materials. Consumers are well-informed and place a premium on sustainability. The Middle East market is characterized by luxury spending, with consumers favoring high-end, designer lingerie. There is a rising interest in modest yet fashionable lingerie options. Africa is witnessing a growing market with a focus on affordable and durable products. There is increasing awareness and demand for locally produced lingerie, supporting local businesses and craftsmanship. The Asia Pacific region, encompassing China, Japan, and India, is experiencing substantial growth in the women's lingerie market. This is fueled by increasing disposable incomes, a burgeoning middle class, and a growing emphasis on personal well-being. The online retail sector has become a significant channel for purchasing lingerie, driven by convenience and the availability of multiple products.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Women Lingerie Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

• Increasing expenditure on personal appearance and changing fashion trends
• Growing trend of using flexible fabrics for the manufacturing of lingerie
• Surge in online retail platforms all across the world

Market Restraints

• Volatile prices of raw materials used in manufacturing lingerie

Market Opportunities

• Growing influence of endorsements and aggressive marketing
• Advancements in materials and design technologies to improve the comfort, fit, and appeal

Market Challenges

• Increasing concerns over availability of counterfeit lingerie products

Market Segmentation Analysis

• Product: Rising demand for shapewear with invisibility and high comfort
• Distribution Channel: Growing preferences for online marketplaces for their convenience and variety of products

Market Disruption Analysis

• Porter’s Five Forces Analysis
• Value Chain & Critical Path Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis
• Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Women Lingerie Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Women Lingerie Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Dynamic Expansion and Strategic Market Penetration of Bold & Bae Fashion

Mumbai-based startup Bold & Bae Fashion introduces a premium collection that spans lingerie, loungewear, beachwear, casualwear, and athleisure, targeting a demographic of modern, bold women aged 14 to over 44. Through a direct-to-consumer (D2C) approach, Bold & Bae Fashion leverages contemporary digital platforms to extend its reach, ensuring a seamless and secure shopping experience.

Triumph International Expands Footprint in India with Strategic Retail Growth and New Franchise Store in Hyderabad

Triumph International, a Swiss brand in premium lingerie, has further solidified its presence in the Indian market by opening a new franchise store at GVK Mall, Hyderabad. This addition, which spreads over 642 sq. ft and offers more than 150 styles in innerwear and loungewear, marks the brand's 18th franchise outlet in India.

Victoria's Secret Debuts Online Lingerie Collection in India

Victoria's Secret has strategically expanded its market presence by launching a dedicated lingerie range on its Indian website for the first time. This significant move introduces the brand's diverse and renowned lingerie offerings to the Indian market, including a wide array of bras, panties, lingerie, and sleepwear, catering to a growing demand for quality and branded intimate wear among Indian consumers.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Women Lingerie Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Women Lingerie Market, highlighting leading vendors and their innovative profiles. These include ARAKS, BareWeb, Inc., Bold & Bae Fashion Pvt. Ltd., CALIDA GROUP, COCO DE MER LTD., Cosabella, Cosmo Lady Limited, CUUP by FullBeauty Brands Operations, LLC, Embry Holdings Limited, For Love & Lemons, LLC, Fruit of the Loom, Inc., Gap, Inc., Hanky Panky Ltd., Hop Lun Limited, Hush Hush, I.D. Sarrieri, Jockey International, Inc., KIKI DE MONTPARNASSE, MAS Holdings, PURPLE PANDA FASHIONS LIMITED, PVH Corp., Skims Body, Inc., Triumph Intertrade AG, UNIQLO Co., Ltd., and Victoria's Secret & Co..

Market Segmentation & Coverage

This research report categorizes the Women Lingerie Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product

Bra

Non-wired

Wired

Knickers & Panties

Shapewear

Cloth Type

• Cotton
• Lace
• Nylon
• Polyester
• Satin
• Silk
• Spandex
• Age Group
• Middle-Aged
• Seniors
• Teenagers
• Young Adults
• Distribution Channel
• Offline
• Online

Region

• Americas
• Argentina
• Brazil
• Canada
• Mexico
• United States
• California
• Florida
• Illinois
• New York
• Ohio
• Pennsylvania
• Texas
• Asia-Pacific
• Australia
• China
• India
• Indonesia
• Japan
• Malaysia
• Philippines
• Singapore
• South Korea
• Taiwan
• Thailand
• Vietnam
• Europe, Middle East & Africa
• Denmark
• Egypt
• Finland
• France
• Germany
• Israel
• Italy
• Netherlands
• Nigeria
• Norway
• Poland
• Qatar
• Russia
• Saudi Arabia
• South Africa
• Spain
• Sweden
• Switzerland
• Turkey
• United Arab Emirates
• United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year