Women Health & Beauty Supplements Market by Product (Botanicals, Enzymes, Minerals), Consumer Group (Perimenopause, PMS, Postmenopause), Sales Channel, Age Group, Application - Global Forecast 2024-2030

Women Health & Beauty Supplements Market by Product (Botanicals, Enzymes, Minerals), Consumer Group (Perimenopause, PMS, Postmenopause), Sales Channel, Age Group, Application - Global Forecast 2024-2030

The Women Health & Beauty Supplements Market size was estimated at USD 65.57 billion in 2023 and expected to reach USD 71.60 billion in 2024, at a CAGR 9.32% to reach USD 122.38 billion by 2030.

Women health & beauty supplements are a category of nutrition products specifically formulated to support the unique physiological needs of women in maintaining optimal health and enhancing their beauty. The supplements generally include vitamins, minerals, herbs, amino acids, and other nutraceuticals that address skin radiance, hair strength, hormonal balance, bone density, and overall well-being. They are designed to complement a woman's diet and to provide targeted nutrition for female-specific health concerns and aesthetic desires. The women health & beauty supplements market is predominantly fueled by the rising interest in preventive healthcare, the rise in self-care trends, and the surge in beauty and anti-aging concerns among women. Social media influence and celebrity endorsements also contribute significantly to the demand for specialized beauty supplements. During its expansion, the women health & beauty supplements market faces challenges such as regulatory scrutiny and concerns over product safety. Innovation and new developments in health and beauty supplement products and awareness related to clean-label products are expected to drive the positive prospect for women's health & beauty supplements.

Regional Insights

In the Americas, women health and beauty supplements consumption is increasing, driven by the culture of wellness and heightened awareness around preventative healthcare. In the United States, the market excels due to a surging demand for anti-aging and beauty-from-within products, combined with a focus on holistic self-care. The market's integrity is ensured by regulatory entities, such as the FDA in the U.S., which bolsters consumer trust through rigorous oversight. In Asia-Pacific, major countries such as China, Japan, and South Korea experience remarkable expansion, driven by a rising disposable income, enhanced purchasing power, and entrenched beauty ideals. Influential e-commerce platforms and strategic social media marketing amplify consumer engagement and product dissemination. In the EMEA, Europe has a robust demand for products aimed at anti-aging and improved hair and nail health, benefitting from comprehensive healthcare infrastructures and high consumer enlightenment. The Middle East represents untapped potential, with a youth-driven demand for lifestyle and beauty supplements, while Africa's budding interest is spurred on by urbanization and a leap in health awareness. The European Union's rigorous regulatory environment ensures top-tier product quality and safety, fostering continued growth.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Women Health & Beauty Supplements Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

• Increasing Cases of Hormonal Imbalances and Other Health Disorders in Women
• Poor Dietary Health Habits and Sedentary Lifestyle
• High Consumption of Probiotics and Multivitamins

Market Restraints

• Side Effects Associated with the Health & Beauty Supplements

Market Opportunities

• Inclination Towards the Natural and Plant Based Health & Beauty Supplements
• Rising Trend of Superfood for Women
• Increasing Literate, Working Women Population Coupled with Rising Awareness & Expenditure for Health & Beauty

Market Challenges

• Authentic Source of Raw Materials and Purity of the Compound

Market Segmentation Analysis

• Product: High demand for vitamins for women health and beauty care
• Application: Proliferating use of supplements for women's skincare

Market Disruption Analysis

• Porter’s Five Forces Analysis
• Value Chain & Critical Path Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis
• Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Women Health & Beauty Supplements Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Women Health & Beauty Supplements Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Dr. Reddy's Announces the Acquisition of MenoLabs

Dr. Reddy's Laboratories has expanded its consumer health portfolio by acquiring MenoLabs, a brand known for its innovative solutions in the women's health and wellness space, particularly for menopause-related support. Among a suite of seven purpose-driven products catering to the unique health requirements of women experiencing perimenopause and menopause are the probiotic supplements MenoFi and MenoGlow, designed to balance gut health and enhance skin vitality, respectively. Also part of this deal are Happy Fiber and Well Rested, supplements aimed at digestive support and improved sleep quality. Furthermore, the acquisition encompasses the innovative MenoLife health tracker app that provides a blend of community engagement, expert education, and personalized information to help navigate the complexities of menopause.

GNC and CTRL Announce New Partnership and Exclusive Launch of Product Line for Gamers

GNC is proud to announce a strategic partnership with CTRL. This partnership is set to unveil an exclusive array of nutritional products tailored specifically for the gaming cohort eager to enhance their dietary practices. These offerings reaffirm GNC's focus on providing premium, tailored supplementation for supporting various active lifestyles and help customers achieve their personal wellness objectives.

Kirin to Acquire Blackmores

Kirin Holdings Co. has announced its definitive acquisition of Blackmores Ltd. The transaction is valued at AUD 1.88 billion (approximately JPY 167.59 billion or USD 1.24 billion). The acquisition is poised to transform Blackmores into a fully-owned subsidiary of Kirin, strengthening the Japanese company's portfolio in line with its diversification initiative. Kirin's expansion into the expanding field of women's health and beauty supplements signifies a calculated move to optimize revenue streams and establish a robust foothold in the health-conscious consumer segment.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Women Health & Beauty Supplements Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Women Health & Beauty Supplements Market, highlighting leading vendors and their innovative profiles. These include Amway Corp., Asahi Group Holdings, Ltd., ATP Science, Bayer AG, BeautyFit, Blackmores Limited. by Kirin Holdings Co., DuPont de Nemours, Inc., Fairhaven Health, LLC, FANCL Corporation, GNC Holdings, Inc., Grape King Bio Ltd., Gynoveda Femtech Private Limited, Herbalife Nutrition Ltd., Herbs of Gold, Himalaya Global Holdings Ltd., Hindustan Unilever Limited, Nature’s Care Manufacture Pty Ltd., Nestlé S.A, NOW Health Group, Inc., Nu Skin Enterprises, Inc., Pfizer, Inc., Pharmavite LLC, Procter & Gamble, Suntory Holdings Limited, Swisse Wellness Pty Ltd., Taisho Pharmaceutical Holdings Co., Ltd., The Nature's Bounty Co., Usana Health Sciences, Inc., and Vita Life Sciences Ltd.

Market Segmentation & Coverage

This research report categorizes the Women Health & Beauty Supplements Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Product
• Botanicals
• Enzymes
• Minerals
• Omega-3
• Probiotics
• Proteins
• Vitamins
• Consumer Group
• Perimenopause
• PMS
• Postmenopause
• Postnatal
• Prenatal
• Sales Channel
• Direct Sales
• Online
• Pharmacies/ Drug Stores
• Age Group
• Above 70 Years
• Age 15-30
• Age 31-50
• Age 51-70
• Application
• Beauty
• Hair Care
• Nail Care
• Skin Care
• Women’s Health
• Region
• Americas
• Argentina
• Brazil
• Canada
• Mexico
• United States
• California
• Florida
• Illinois
• New York
• Ohio
• Pennsylvania
• Texas
• Asia-Pacific
• Australia
• China
• India
• Indonesia
• Japan
• Malaysia
• Philippines
• Singapore
• South Korea
• Taiwan
• Thailand
• Vietnam
• Europe, Middle East & Africa
• Denmark
• Egypt
• Finland
• France
• Germany
• Israel
• Italy
• Netherlands
• Nigeria
• Norway
• Poland
• Qatar
• Russia
• Saudi Arabia
• South Africa
• Spain
• Sweden
• Switzerland
• Turkey
• United Arab Emirates
• United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year