Wheat Protein Market by Form (Dry, Liquid), Product (Hydrolyzed Wheat Protein, Textured Wheat Protein, Wheat Gluten), Concentration, Application - Global Forecast 2024-2030

Wheat Protein Market by Form (Dry, Liquid), Product (Hydrolyzed Wheat Protein, Textured Wheat Protein, Wheat Gluten), Concentration, Application - Global Forecast 2024-2030

The Wheat Protein Market size was estimated at USD 2.58 billion in 2023 and expected to reach USD 2.74 billion in 2024, at a CAGR 6.52% to reach USD 4.02 billion by 2030.

Wheat protein, often recognized under gluten, wheat gluten, or wheat protein isolate, is a high-quality plant protein primarily extracted and purified from the endosperm of wheat grains. It constitutes the core by-products derived from the processing and refinement of wheat. Wheat protein is composed mainly of two kinds of proteins: gliadins and glutenins. When combined with water, these two elements create a network of bonds, yielding a robust and elastic material known as gluten. Wheat protein is utilized across various sectors due to its high protein content and versatile functional properties. It encounters extensive application in the food and beverage industry, especially in bakery products, breakfast cereals, and nutritional bars, for its visco-elastic properties. Industries such as cosmetics and animal feed also harness the use of wheat protein, given its beneficial attributes.

Additionally, as a rich source of plant-based protein, wheat protein is increasingly incorporated in meat substitute products, contributing to the booming growth of the vegetarian and vegan market sectors. Several factors fuel the expansion of the global wheat protein market intricately linked to developments in the food and beverage industry. Rapid shift towards vegan and vegetarian diets, increasing health concerns among consumers, and focus on the high nutritional value of food contributes to the expansion of the wheat protein market. However, the prevalence of celiac disease and gluten sensitivity and volatility in prices of wheat used to extract proteins present a challenge to this market's growth. On the other hand, technological advancements in the extraction of wheat protein and expanding adaption of wheat protein in the pet food industry are opening new avenues of application for the market in the coming years.

Regional Insights

The wheat protein market is evolving in the Americas owing to the surge in wheat protein and the application of wheat proteins to produce nutritional products. The rapid expansion of the food & beverage industries and increasing use to improve the food & beverage nutritional and textural properties are facilitating the use of wheat proteins in the APAC region. Additionally, the high vegetarian population of India contributes to the expanding adoption of wheat protein as an alternative source of protein. Raising awareness about health benefits and a shift toward plant-based proteins are accelerating the consumption of wheat proteins by the EMEA population. Additionally, the growing focus of nations worldwide to increase wheat production and rising use in fitness products are creating significant potential for the growth of the wheat protein market. The increase in R&D activities for the efficient extraction of wheat proteins and the expansion of their applications in various end-use sectors are expected to encourage the growth of the wheat protein market worldwide.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Wheat Protein Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

• Rapid shift towards vegan and vegetarian diets
• Increasing health concerns among consumers and focus towards the high nutritional value food
• Growing innovations in the food & beverage industry globally

Market Restraints

• Volatility in prices of wheat used for extraction of proteins

Market Opportunities

• Technological advancements in the extraction of wheat protein
• Expanding adaption of wheat protein in the pet food industry

Market Challenges

• Prevalence of gluten intolerance and celiac diseases

Market Segmentation Analysis

• Form: Rising usage of dry form of wheat protein in bakery products
• Product: Increasing preference for wheat gluten due to its visco-elastic properties
• Concentration: Growing demand for wheat protein with an 80% concentration from the food & beverage industry
• Application: Increasing application of wheat protein for bakery & snacks for superior baked texture

Market Disruption Analysis

• Porter’s Five Forces Analysis
• Value Chain & Critical Path Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis
• Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Wheat Protein Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Wheat Protein Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Amber Wave Opens Wheat Protein Facility

Amber Wave launched a state-of-the-art wheat protein facility involving significant investments in cutting-edge technology and strategic partnerships in milling, wheat protein extraction, and biofuels. The facility, known as the 27,500-centum Sangati Berga mill, is equipped with advanced automation technology and air handling systems provided by Kice Industries. It also features gluten extraction and drying machines from Flottweg and VetterTec, as well as packaging equipment from Premier Tech. These substantial investments reflect Amber Wave's commitment to enhancing safety, quality, and sustainability in wheat protein production.

Wheat protein facility opens in Sweden

Lantmännen Biorefineries has inaugurated a state-of-the-art production facility in Norrköping, Sweden, dedicated to extracting wheat protein (gluten) in response to the growing demand for plant-based protein. The facility sources wheat directly from arable land and cooperative member Swedish farmers, guaranteeing a consistent supply of high-quality raw materials for protein extraction.

BENEO to Acquire Meatless BV, Supplier of Textured Pea, Fava, Wheat Proteins

Südzucker Group, a subsidiary of BENEO, recently acquired Meatless BV, a Dutch producer of texturized plant proteins, including wheat protein. This strategic acquisition aligns with Südzucker's vision of transitioning from a large-scale agricultural raw material processor to a leading provider of plant-based solutions. BENEO has announced plans to invest Euro 50 million in a fava bean plant in Germany. This investment aims to meet the growing demand for plant-based proteins in the market. Meatless BV has developed a unique production process that enables the creation of neutral-tasting products with a white color. These products can be used in frozen or dried form to produce meat alternatives.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Wheat Protein Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Wheat Protein Market, highlighting leading vendors and their innovative profiles. These include A. Costantino & C. SpA, Agridient B.V., Amber Wave, Aminola B.V., Archer Daniels Midland Company, Axiom Foods, Inc., BASF SE, Cargill, Incorporated, Crespel & Deiters GmbH & Co. KG, CropEnergies AG, Glico Nutrition Co., Ltd., Henan Tianguan Group Co., Ltd., Ingredion Incorporated, Kerry Group plc, Kröner-Stärke GmbH., Lantmännen Group, Manildra Flour Mills Pty. Ltd., Meelunie B.V., MGP Processing, Inc., PureField Ingredients, Purenso Select, Roquette Frères, Sedamyl SpA, Tate & Lyle PLC, Tereos Group, and The Agrana Group.

Market Segmentation & Coverage

This research report categorizes the Wheat Protein Market to forecast the revenues and analyze trends in each of the following sub-markets:

Form

Dry

Liquid

Product

Hydrolyzed Wheat Protein

Textured Wheat Protein

Wheat Gluten

Wheat protein concentrate

Wheat Protein Isolate

Concentration

75% Concentration

80% Concentration

95% Concentration

Application

• Bakery & Snacks
• Cosmetics
• Meat Analogs
• Nutritional Bars & Drinks
• Pet Food
• Pharmaceuticals
• Processed Meat

Region

• Americas
• Argentina
• Brazil
• Canada
• Mexico
• United States
• California
• Florida
• Illinois
• New York
• Ohio
• Pennsylvania
• Texas
• Asia-Pacific
• Australia
• China
• India
• Indonesia
• Japan
• Malaysia
• Philippines
• Singapore
• South Korea
• Taiwan
• Thailand
• Vietnam
• Europe, Middle East & Africa
• Denmark
• Egypt
• Finland
• France
• Germany
• Israel
• Italy
• Netherlands
• Nigeria
• Norway
• Poland
• Qatar
• Russia
• Saudi Arabia
• South Africa
• Spain
• Sweden
• Switzerland
• Turkey
• United Arab Emirates
• United Kingdom

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