Wet Wipes Market by Product (Baby Wipes, Facial & Cosmetics, Hand & Body), Material Type (Non-Woven, Woven), Distribution Channel - Global Forecast 2024-2030

Wet Wipes Market by Product (Baby Wipes, Facial & Cosmetics, Hand & Body), Material Type (Non-Woven, Woven), Distribution Channel - Global Forecast 2024-2030


The Wet Wipes Market size was estimated at USD 28.04 billion in 2023 and expected to reach USD 30.35 billion in 2024, at a CAGR 8.74% to reach USD 50.43 billion by 2030.

Global Wet Wipes Market

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Wet Wipes Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Wet Wipes Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Wet Wipes Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Amway Corp., Colgate-Palmolive Company, Contec, Inc., DuPont de Nemours, Inc., Embuer Health Pvt. Ltd., Essity Aktiebolag, Himalaya Wellness Company, Johnson & Johnson Services, Inc., Kimberly-Clark Corporation, Nice-Pak Products, Inc., PDI Healthcare, Inc., Reckitt Benckiser Group PLC, Rockline Industries, The Clorox Company, The Honest Company, Inc., The Procter and Gamble Company, TLC International, Unilever PLC, and WipesPlus.

Market Segmentation & Coverage

This research report categorizes the Wet Wipes Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
Baby Wipes
Facial & Cosmetics
Hand & Body
Intimate
Material Type
Non-Woven
Woven
Distribution Channel
Convenience Stores
E-Commerce
Pharmacy
Supermarkets & Hypermarkets
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Wet Wipes Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Wet Wipes Market?
3. What are the technology trends and regulatory frameworks in the Wet Wipes Market?
4. What is the market share of the leading vendors in the Wet Wipes Market?
5. Which modes and strategic moves are suitable for entering the Wet Wipes Market?

Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Wet Wipes Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Growing requirement for multi-functional wet wipes
5.1.1.2. Rising consumer purchasing power and raised awareness of personal hygiene
5.1.1.3. Escalating requirement for wet wipes for household works
5.1.2. Restraints
5.1.2.1. High cost of the products
5.1.3. Opportunities
5.1.3.1. Emerging adoption of flavored, biodegradable, and alcohol-free products
5.1.3.2. Development of wet baby wipes with cleanser and lotion
5.1.4. Challenges
5.1.4.1. Environmental concerns with disposal of wet wipes
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Wet Wipes Market, by Product
6.1. Introduction
6.2. Baby Wipes
6.3. Facial & Cosmetics
6.4. Hand & Body
6.5. Intimate
7. Wet Wipes Market, by Material Type
7.1. Introduction
7.2. Non-Woven
7.3. Woven
8. Wet Wipes Market, by Distribution Channel
8.1. Introduction
8.2. Convenience Stores
8.3. E-Commerce
8.4. Pharmacy
8.5. Supermarkets & Hypermarkets
9. Americas Wet Wipes Market
9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States
10. Asia-Pacific Wet Wipes Market
10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam
11. Europe, Middle East & Africa Wet Wipes Market
11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom
12. Competitive Landscape
12.1. FPNV Positioning Matrix
12.2. Market Share Analysis, By Key Player
12.3. Competitive Scenario Analysis, By Key Player
13. Competitive Portfolio
13.1. Key Company Profiles
13.1.1. 3M Company
13.1.2. Amway Corp.
13.1.3. Colgate-Palmolive Company
13.1.4. Contec, Inc.
13.1.5. DuPont de Nemours, Inc.
13.1.6. Embuer Health Pvt. Ltd.
13.1.7. Essity Aktiebolag
13.1.8. Himalaya Wellness Company
13.1.9. Johnson & Johnson Services, Inc.
13.1.10. Kimberly-Clark Corporation
13.1.11. Nice-Pak Products, Inc.
13.1.12. PDI Healthcare, Inc.
13.1.13. Reckitt Benckiser Group PLC
13.1.14. Rockline Industries
13.1.15. The Clorox Company
13.1.16. The Honest Company, Inc.
13.1.17. The Procter and Gamble Company
13.1.18. TLC International
13.1.19. Unilever PLC
13.1.20. WipesPlus
13.2. Key Product Portfolio
14. Appendix
14.1. Discussion Guide
14.2. License & Pricing
FIGURE 1. WET WIPES MARKET RESEARCH PROCESS
FIGURE 2. WET WIPES MARKET SIZE, 2023 VS 2030
FIGURE 3. WET WIPES MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. WET WIPES MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. WET WIPES MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. WET WIPES MARKET DYNAMICS
FIGURE 7. WET WIPES MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
FIGURE 8. WET WIPES MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2023 VS 2030 (%)
FIGURE 10. WET WIPES MARKET SIZE, BY MATERIAL TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
FIGURE 12. WET WIPES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. AMERICAS WET WIPES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 14. AMERICAS WET WIPES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. UNITED STATES WET WIPES MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 16. UNITED STATES WET WIPES MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. ASIA-PACIFIC WET WIPES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. ASIA-PACIFIC WET WIPES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. EUROPE, MIDDLE EAST & AFRICA WET WIPES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 20. EUROPE, MIDDLE EAST & AFRICA WET WIPES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. WET WIPES MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 22. WET WIPES MARKET SHARE, BY KEY PLAYER, 2023

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