Waterborne Architectural Coating Market by Resins Type (Acrylics, Alkyds, Epoxies), Distribution (Company-Owned Stores, Independent Distributors, Large Retailers & Wholesalers), Application, End-User - Global Forecast 2024-2030

Waterborne Architectural Coating Market by Resins Type (Acrylics, Alkyds, Epoxies), Distribution (Company-Owned Stores, Independent Distributors, Large Retailers & Wholesalers), Application, End-User - Global Forecast 2024-2030


The Waterborne Architectural Coating Market size was estimated at USD 7.76 billion in 2023 and expected to reach USD 8.06 billion in 2024, at a CAGR 4.03% to reach USD 10.24 billion by 2030.

Waterborne architectural coatings refer to types of paint and finishes used primarily in building and construction formulated with water as their main solvent, distinguishing them from solvent-borne coatings that use organic solvents as the primary liquid vehicle. Waterborne coatings use water-soluble resins such as acrylics, polyurethane, and alkyds, which serve as the binding agents. Waterborne architectural coatings are utilized extensively in interior and exterior applications. Their uses vary from painting walls, ceilings, and floors to coating exterior surfaces such as siding, trim, and decking. These coatings provide reduced environmental impact, emitting lower levels of volatile organic compounds, which makes waterborne coatings a preferred choice in environments with health and safety regulations regarding VOC emissions. The increasing environmental regulations aimed at reducing volatile organic compounds emissions are driving the demand for waterborne architectural coatings that have lower VOC content compared to solvent-based coatings. However, the concerns related to the durability of waterborne architectural coatings hinder the market growth. Moreover, ongoing product innovations such as the development of antimicrobial waterborne coatings with lower environmental impact are expanding the demand for waterborne architectural coatings.

Regional Insights

In the Americas, particularly in North America, there is a robust demand for waterborne architectural coatings, which is driven primarily by environmental regulations that favor the utilization of low-VOC products. Increased awareness about environmental sustainability among consumers also plays a significant role. The U.S. and Canada have rising demand, with growing Innovations in waterborne technology that meet the strict performance standards previously dominated by solvent-based products continuing to fuel the market growth. Stringent environmental regulations and heightened health awareness encourage the shift toward low-VOC waterborne coatings. The Asia Pacific region is experiencing the fastest growth in the waterborne architectural coatings market with rapid urbanization and increased construction activities. China and India, due to their large population bases and growing industrial sectors, are showing an increased demand for waterborne architectural coatings. There is also a growing environmental awareness in these countries, leading to stricter regulations on VOC emissions, which boosts the demand for waterborne coatings. In Europe, stringent regulations on VOC emissions have made waterborne architectural coatings the preferred choice, growing the demand for eco-friendly coatings. In the Middle East and Africa, the market is gradually growing with increasing infrastructure development and rising awareness about sustainable products.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Waterborne Architectural Coating Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers
  • Growing global emphasis on environmental sustainability
  • Expansion in residential and commercial construction activities
  • Increasing demand for advanced Voc-Free coatings formulations
Market Restraints
  • Functionality limitation of waterborne coatings
Market Opportunities
  • Innovation in developing new bio-based and sustainable raw materials for architectural coatings
  • Rising investment in production technology to meet increasing demand and reduce overall manufacturing costs
Market Challenges
  • Complexities in product manufacturing and rise of counterfeit products
Market Segmentation Analysis
  • Resins Type: Growing usage of acrylics for both exterior and interior paints & coatings
  • End-User: High potential of waterborne architectural coating across the commercial sector doe to their eco-friendly attributes
Market Disruption Analysis
  • Porter’s Five Forces Analysis
  • Value Chain & Critical Path Analysis
  • Pricing Analysis
  • Technology Analysis
  • Patent Analysis
  • Trade Analysis
  • Regulatory Framework Analysis
FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Waterborne Architectural Coating Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Waterborne Architectural Coating Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Evonik Innovates in Sustainable Architectural Coatings with New Defoamer Additives

Evonik Coating Additives has unveiled TEGO Foamex 16 and TEGO Foamex 11, two groundbreaking siloxane-based defoamers aimed at enhancing the sustainability and efficiency of waterborne architectural coatings. TEGO Foamex 16 targets low to medium PVC coatings with its superior balance of defoaming and compatibility, while TEGO Foamex 11 is tailored for high PVC coatings, offering a greener alternative with its solvent-free, 15% active ingredient formula. Both additives embody Evonik’s commitment to lower environmental impact

Launch of Syensqo's Innovative PFAS-Free Rhodoline HBR Additive for Waterborne Architectural Coatings

Syensqo has expanded its Rhodoline range with the innovative Rhodoline HBR, a specialty coating additive designed for waterborne architectural paints. This new development marks a significant shift towards sustainable practices by eliminating fluorosurfactants, aligning with Syensqo's commitment to PFAS-free product offerings.

Transformative Advances in Waterborne Resins by Covestro: Redefining Industrial Coatings for Sustainability and Efficiency

Covestro introduced a new series of high-performance waterborne and waterborne UV resins tailored for applications in wood furniture, cabinetry, and building products. These water-based solutions address the growing need for environmentally friendly products by significantly reducing substances of concern and cutting volatile organic compounds threefold compared to traditional solvent-based resins. Furthermore, these resins offer substantial operational benefits, including a 50% reduction in oven drying time, contributing to energy savings and a lower carbon footprint.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Waterborne Architectural Coating Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Waterborne Architectural Coating Market, highlighting leading vendors and their innovative profiles. These include Akzo Nobel N.V., Arkema Group, Asian Paints Limited, Axalta Coating Systems, LLC, BASF SE, Benjamin Moore & Co., Berger Paints India Limited, Brillux GmbH & Co. KG, Carpoly Chemical Group Co., Ltd., Cloverdale Paint Inc., Diamond Vogel, Inc., Finesse Painting & Decorating Ltd., FX Australia Pty Limited, Hempel Holding A/S, Jotun A/S, Kansai Paint Co., Ltd., Kelly-Moore Paints Company by Flacks Group, Nippon Paint Holdings Co., Ltd., NuTech Paints, Sika AG, Stahl Holdings B.V., Teknos Group, and The Sherwin-Williams Company.

Market Segmentation & Coverage

This research report categorizes the Waterborne Architectural Coating Market to forecast the revenues and analyze trends in each of the following sub-markets:

Resins Type
  • Acrylics
  • Alkyds
  • Epoxies
  • Polyesters
  • Polyurethane
  • Distribution
  • Company-Owned Stores
  • Independent Distributors
  • Large Retailers & Wholesalers
Application
  • Exterior
  • Interior
  • End-User
  • Commercial
  • Residential
Region
  • Americas
  • Argentina
  • Brazil
  • Canada
  • Mexico
  • United States
  • California
  • Florida
  • Illinois
  • New York
  • Ohio
  • Pennsylvania
  • Texas
  • Asia-Pacific
  • Australia
  • China
  • India
  • Indonesia
  • Japan
  • Malaysia
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • Vietnam
  • Europe, Middle East & Africa
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Israel
  • Italy
  • Netherlands
  • Nigeria
  • Norway
  • Poland
  • Qatar
  • Russia
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Arab Emirates
  • United Kingdom


Please Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Growing global emphasis on environmental sustainability
5.1.1.2. Expansion in residential and commercial construction activities
5.1.1.3. Increasing demand for advanced Voc-Free coatings formulations
5.1.2. Restraints
5.1.2.1. Functionality limitation of waterborne coatings
5.1.3. Opportunities
5.1.3.1. Innovation in developing new bio-based and sustainable raw materials for architectural coatings
5.1.3.2. Rising investment in production technology to meet increasing demand and reduce overall manufacturing costs
5.1.4. Challenges
5.1.4.1. Complexities in product manufacturing and rise of counterfeit products
5.2. Market Segmentation Analysis
5.2.1. Resins Type: Growing usage of acrylics for both exterior and interior paints & coatings
5.2.2. End-User: High potential of waterborne architectural coating across the commercial sector doe to their eco-friendly attributes
5.3. Market Disruption Analysis
5.4. Porter’s Five Forces Analysis
5.4.1. Threat of New Entrants
5.4.2. Threat of Substitutes
5.4.3. Bargaining Power of Customers
5.4.4. Bargaining Power of Suppliers
5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis
6. Waterborne Architectural Coating Market, by Resins Type
6.1. Introduction
6.2. Acrylics
6.3. Alkyds
6.4. Epoxies
6.5. Polyesters
6.6. Polyurethane
7. Waterborne Architectural Coating Market, by Distribution
7.1. Introduction
7.2. Company-Owned Stores
7.3. Independent Distributors
7.4. Large Retailers & Wholesalers
8. Waterborne Architectural Coating Market, by Application
8.1. Introduction
8.2. Exterior
8.3. Interior
9. Waterborne Architectural Coating Market, by End-User
9.1. Introduction
9.2. Commercial
9.3. Residential
10. Americas Waterborne Architectural Coating Market
10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States
11. Asia-Pacific Waterborne Architectural Coating Market
11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam
12. Europe, Middle East & Africa Waterborne Architectural Coating Market
12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom
13. Competitive Landscape
13.1. Market Share Analysis, 2023
13.2. FPNV Positioning Matrix, 2023
13.3. Competitive Scenario Analysis
13.3.1. Evonik Innovates in Sustainable Architectural Coatings with New Defoamer Additives
13.3.2. Launch of Syensqo's Innovative PFAS-Free Rhodoline HBR Additive for Waterborne Architectural Coatings
13.3.3. Transformative Advances in Waterborne Resins by Covestro: Redefining Industrial Coatings for Sustainability and Efficiency
13.4. Strategy Analysis & Recommendation
14. Competitive Portfolio
14.1. Key Company Profiles
14.2. Key Product Portfolio

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