Video Streaming Market by Streaming Type (Live Video Streaming, Non-Linear Video Streaming), Solution (Internet Protocol TV, Over-The-Top (OTT), Pay-TV), Platform, Service Model, End-User - Global Forecast 2024-2030

Video Streaming Market by Streaming Type (Live Video Streaming, Non-Linear Video Streaming), Solution (Internet Protocol TV, Over-The-Top (OTT), Pay-TV), Platform, Service Model, End-User - Global Forecast 2024-2030

The Video Streaming Market size was estimated at USD 97.03 billion in 2023 and expected to reach USD 112.64 billion in 2024, at a CAGR 16.47% to reach USD 282.14 billion by 2030.

Video streaming includes technology allowing users to view video content online in real time without downloading the entire file. This seamless delivery method enables instant access to vast media content, including movies, TV shows, live broadcasts, and user-generated videos. The widespread availability of high-speed internet, which ensures smooth and uninterrupted streaming experiences, drives the demand for video streaming. The growing usage of smartphones, tablets, and smart TVs, that make content accessible anywhere and anytime is expanding the scope of the market. Additionally, the increasing preference for on-demand content has led to the popularity of streaming services over traditional cable TV as consumers seek personalized viewing experiences. Bandwidth limitations and internet connectivity issues in certain regions hinder the quality and accessibility of streaming services. Moreover, the high cost of licensing content and the need for substantial investment in infrastructure limits the market growth. The rise of 5G technology that enhances the streaming quality and reduces latency, making high-definition and even 4K streaming more accessible, is expected to create opportunities for market growth. Furthermore, the growing trend of original content production by streaming platforms that offer a competitive edge and attract a broader audience is anticipated to expand the market scope.

Regional Insights

In the Americas, the video streaming market is highly competitive with the rising availability of high-speed internet and a tech-savvy population adopting streaming services. The market vendors are focusing on producing original content to expand their subscriber base. South America, particularly Brazil and Argentina, is experiencing rapid growth in streaming, fueled by increasing internet penetration and a growing middle class seeking affordable entertainment options. In the Asia-Pacific (APAC) region, the video streaming market is experiencing growth, driven by a massive, digitally engaged population and significant investments in digital infrastructure. The proliferation in usage of of smartphones and availability of affordable data plans has democratized access to streaming services, making them accessible to a broader audience. The EMEA region presents a diverse and evolving video streaming market. The market in Europe is well-developed, with high broadband penetration and a strong demand for local and international content. The Middle East is rapidly growing, driven by increasing internet connectivity and a young, tech-savvy population. However, the market in Africa is developing and constrained by limited broadband infrastructure and economic challenges. Despite these limitations, the expansion of mobile internet and regional streaming services offers promising growth potential for the future.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Video Streaming Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

• Rising availability of high-speed internet with the proliferation of smart devices
• Increasing preference for on-demand content
• Growing preference towards digital media

Market Restraints

• Rising concerns among users related to content privacy and protection

Market Opportunities

• Increasing integration of advanced technologies in video streaming platforms to improve the viewing experience
• Rising potential with increasing deployment of 5G technology

Market Challenges

• Bandwidth limitations and inconsistent streaming quality issues

Market Segmentation Analysis

• Streaming Type: Growing demand for live video streaming as it offers real-time engagement
• End-User: High potential of video streaming across enterprises to improve efficiency, reduce costs, and foster better communication

Market Disruption Analysis

• Porter’s Five Forces Analysis
• Value Chain & Critical Path Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis
• Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Video Streaming Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Video Streaming Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Sony Pictures Networks India Renews Partnership with Intelsat to Enhance Entertainment Delivery Across Asia-Pacific

Intelsat, a major player in satellite and terrestrial network operations, has renewed its partnership with Sony Pictures Networks India to deliver premium entertainment content to millions across the Asia-Pacific region, including Southeast Asia. This renewal reinforces Intelsat’s standing as Sony Pictures Networks India’s preferred satellite solutions provider, ensuring high uptime and reliability in services. The partnership reflects both companies’ commitment to leveraging cutting-edge satellite technology to enhance connectivity and deliver innovative entertainment experiences across the region.

Apple Expands TV and Sports Streaming App to Android to Capture Wider Audience

Apple Inc. is embarking on the development of a TV and sports streaming app for Android, signaling a strategic push to expand its video streaming service to a broader audience. Although Apple has declined to comment, this move indicates a potential shift in the company's approach to its rivalry with Google's Android, aiming to capitalize on the platform's vast user base of over 3 billion devices. This development follows Apple’s recent introduction of standalone Music, TV, and device-management apps for Windows and highlights its growing reliance on services for revenue growth, beyond traditional hardware sales.

Strategic Partnership Between VUZ and Hungama to Redefine Entertainment and Social Interaction for Over 200 Million Users

VUZ, a company in immersive video technologies, has partnered with Hungama, a major Asian digital entertainment company, marking a pivotal advancement in digital entertainment and social engagement. This partnership aims to transform user experiences and reach a combined audience of over 200 million. This partnership is set to create a seamless, immersive experience, establishing a new industry benchmark and shaping the future of entertainment.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Video Streaming Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Video Streaming Market, highlighting leading vendors and their innovative profiles. These include Acorn TV, Akamai Technologies, Inc., Amazon Web Services, Inc., Apple Inc., Brightcove Inc., BritBox International by BBC Studios, Cisco Systems, Inc., CuriosityStream, Discovery+, Google LLC by Alphabet Inc., Haivision Systems Inc., HBO Max by Warner Bros. Discovery, Hulu, LLC by The Walt Disney Company, International Business Machine Corporation, iQIYI International Singapore Pte. Ltd., Kaltura, Inc., Netflix, Inc., Roku, Inc., Sling TV by DISH Network Corporation, Tubi by Fox Corporation, Viki, Inc., Wowza Media Systems, LLC, YouTube, and Zee5 by Zee Entertainment Enterprises Ltd..

Market Segmentation & Coverage

This research report categorizes the Video Streaming Market to forecast the revenues and analyze trends in each of the following sub-markets:

Streaming Type

• Live Video Streaming
• Non-Linear Video Streaming
• Solution
• Internet Protocol TV
• Over-The-Top (OTT)
• Pay-TV
• Platform
• Gaming Consoles
• Laptops & Desktops
• Smart TV
• Smartphones & Tablets
• Service Model
• Ad-Supported
• Subscription-Based
• Transactional
• End-User
• Educational Institutions
• Enterprises
• Individual Users

Region

• Americas
• Argentina
• Brazil
• Canada
• Mexico
• United States
• California
• Florida
• Illinois
• New York
• Ohio
• Pennsylvania
• Texas
• Asia-Pacific
• Australia
• China
• India
• Indonesia
• Japan
• Malaysia
• Philippines
• Singapore
• South Korea
• Taiwan
• Thailand
• Vietnam
• Europe, Middle East & Africa
• Denmark
• Egypt
• Finland
• France
• Germany
• Israel
• Italy
• Netherlands
• Nigeria
• Norway
• Poland
• Qatar
• Russia
• Saudi Arabia
• South Africa
• Spain
• Sweden
• Switzerland
• Turkey
• United Arab Emirates
• United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year