Video Streaming Software Market by Solution Type (Transcoding & Processing, Video Management Software, Video Analytics), Streaming Type (Live Streaming, Video-On-Demand Streaming), Platform, Deployment, Verticals - Global Forecast 2024-2030

Video Streaming Software Market by Solution Type (Transcoding & Processing, Video Management Software, Video Analytics), Streaming Type (Live Streaming, Video-On-Demand Streaming), Platform, Deployment, Verticals - Global Forecast 2024-2030

The Video Streaming Software Market size was estimated at USD 18.72 billion in 2023 and expected to reach USD 21.82 billion in 2024, at a CAGR 16.97% to reach USD 56.09 billion by 2030.

Video streaming software facilitates the delivery of video content via the internet, supporting both live and on-demand formats accessible on multiple devices. Serving diverse sectors such as media, education, and healthcare, this software meets various needs, including marketing and information sharing. As internet access expands globally, a higher demand for digital content increases the adoption of this software. Moreover, the surge in smartphone use has made mobile platforms an essential medium for video consumption. Thus, the increasing video consumption through smartphones have increased the deployment of video streaming software providers as it provides optimized video quality. However, video streaming is bandwidth-intensive, and inadequate internet infrastructure in remote areas limits market growth. Furthermore, technological innovations such as AI-driven analytics for improving viewer engagement and cloud-based solutions offer scalability, enhancing market reach.

Regional Insights

In the Americas, the United States has a growing adoption of video streaming software, driven by its high internet penetration and the presence of major tech companies. Similarly, Canada's growth is propelled by rising mobile streaming on the robust foundation of its telecommunications infrastructure, appealing to a diverse and on-demand-focused audience. The South American market is supported by the growing inclination towards streaming platforms for leisure and professional purposes, facilitated by improvements in digital infrastructure. In the European Union, there is a high demand for video streaming software due to advanced connectivity infrastructure. The Middle East is seeing a surge in internet use and mobile device proliferation, which fuels the demand for video streaming. In Africa, there is an increased preference for mobile streaming platforms, with significant growth opportunities for services tailored to local languages and content. The Asia-Pacific region market growth is influenced by increased internet penetration, and a significant rise in smartphone usage has expanded access to video streaming services. Moreover, the heightened demand for diverse, localized content that resonates with regional cultures has further fueled this growth. In China, increasing patents in streaming technology focus on improving bandwidth and data storage solutions drive market growth. In Japan, there is a growing trend in aging populations who prefer traditional TV, pushing streaming services to innovate more accessible platforms. While in India, the fastest-growing internet user base, low-cost data has propelled the booming demand for video streaming.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Video Streaming Software Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

• Increasing demand of video streaming software in media, entertainment, and education field
• Rising penetration of mobile devices and internet users
• Surge in Demand for multi-screen video-on-demand applications

Market Restraints

• High content creation and video software development cost

Market Opportunities

• Use of video analytics and AI to better understand customer behavior
• Advent of 5G technology for better streaming capacity

Market Challenges

• Concerns associated with security and privacy of video content

Market Segmentation Analysis

• Solution Type: Increase adoption of video management software for organizing and managing video content
• Deployment: Cloud-based solutions are preferred highly owing to easier scalability and low maintenance cost

Market Disruption Analysis

• Porter’s Five Forces Analysis
• Value Chain & Critical Path Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis
• Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Video Streaming Software Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Video Streaming Software Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Vinivia Revolutionizes the Creator Economy with New Interactive Live Streaming App

Vinivia launched its innovative app and the Vinivia Creator Community in the U.S. market. The app, developed by creators for creators, features transparent monetization models, AI-driven content suggestions, and under two-second latency, along with AR advertising capabilities that integrate seamlessly into live streams. Creators interested in joining the Vinivia Creator Community can sign up to benefit from the supportive environment and innovative tools offered by Vinivia.

NASA Launches Innovative On-Demand Streaming Service and Upgraded Mobile App

NASA has launched a new on-demand streaming service and upgraded its app, providing a comprehensive digital platform for accessing a wide array of original content. Available on iOS and Android devices, as well as streaming media players such as Roku and Apple TV, the NASA App now serves as the gateway to NASA+. This service offers ad-free, no-cost access to a rich catalog of video series, live launch coverage, children's programming, Spanish-language content, and the latest news about NASA's missions and discoveries.

Sony Bolsters Video Streaming Capabilities with Acquisition of AI Specialist iSize

Sony acquired iSize to enhance bitrate efficiency and video quality in the media and entertainment sector. iSize's expertise in machine learning and video processing promises to enable videos to stream at lower bitrates while AI upscaling enhances quality. This acquisition bolsters Sony's R&D and video streaming services.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Video Streaming Software Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Video Streaming Software Market, highlighting leading vendors and their innovative profiles. These include Agile Content, SA, Bambuser AB, Brightcove Inc., Dacast Inc., Enghouse Group, Enveu, International Business Machines Corporation, JW Player, Kaltura, Inc., Kollective Technology, Inc., MediaPlatform, Muvi LLC, Poly by HP Development Company, L.P., Ross Video Limited, Setplex LLC, Sonic Foundry, Inc., SproutVideo, LLC, Streamaxia, StreamShark by MetaCDN Pty Ltd., Twitch by Amazon.com, Inc., Vbrick Systems, Inc., VdoCipher Media Solutions Private Ltd., Vimeo.com, Inc., VPlayed, Wistia, Inc., Wowza Media Systems, LLC, and Zype Inc. by Backlight.

Market Segmentation & Coverage

This research report categorizes the Video Streaming Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

Solution Type

• Transcoding & Processing
• Video Management Software
• Video Analytics
• Video Distribution
• Video Security
• Streaming Type
  • Live Streaming
  • Video-On-Demand Streaming
  • Platform
  • Connected TVs & Set-Top Boxes
  • Desktop & Laptops
  • Mobiles & Tablets
  • Deployment
  • Cloud
  • On-premises
  • Verticals
  • Academia & Education
  • BFSI
  • eCommerce
  • Government
  • Healthcare
  • Media & Entertainment
  • Telecommunication
  Region
  • Americas
  • Argentina
  • Brazil
  • Canada
  • Mexico
  • United States
  • California
  • Florida
  • Illinois
  • New York
  • Ohio
  • Pennsylvania
  • Texas
  • Asia-Pacific
  • Australia
  • China
  • India
  • Indonesia
  • Japan
  • Malaysia
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • Vietnam
  • Europe, Middle East & Africa
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Israel
  • Italy
  • Netherlands
  • Nigeria
  • Norway
  • Poland
  • Qatar
  • Russia
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Arab Emirates
  • United Kingdom
  
  
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