Video on Demand Market by Type (Advertising VOD Model, Catch-up TV, Near VOD), Component (Services, Solutions), Application - Global Forecast 2024-2030

Video on Demand Market by Type (Advertising VOD Model, Catch-up TV, Near VOD), Component (Services, Solutions), Application - Global Forecast 2024-2030

The Video on Demand Market size was estimated at USD 147.98 billion in 2023 and expected to reach USD 166.18 billion in 2024, at a CAGR 12.71% to reach USD 342.13 billion by 2030.

Video on Demand (VoD) is a digital distribution system that facilitates users to access video content without the constraints of a traditional broadcasting schedule. This technology enables consumers to select and watch video content rather than at a scheduled broadcast time. VoD platforms provide a diverse library of content, including movies, television shows, documentaries, and educational programs, accessible via internet-enabled devices such as smartphones, tablets, smart TVs, and computers. Improvements in streaming technology, data compression, and broadband capabilities have significantly enhanced the user experience, contributing to market growth. The increasing production of original content and availability of a wide range of genres cater to varied consumer tastes, driving subscription rates. However, Disparity in views about licensed business models and complex regulatory frameworks and licensing regimes may challenge the growth of the market. Nevertheless, increasing consumer preferences for online streaming services coupled with amalgamation activity helping local producers and film studios across regions for the subscription-based monetization model is expected to provide an exponential view for the market growth.

Regional Insights

The video-on-demand (VoD) market in the Americas, particularly in North America, is characterized by high penetration rates of internet and smartphone users, contributing to a robust environment for VoD services. Latin America, on the other hand, shows significant growth potential, with local players gaining traction alongside global giants. The increasing adoption of smart TVs and improving internet infrastructure are pivotal growth drivers. The EMEA region presents a diverse picture, with Western Europe leading in VoD adoption, driven by high disposable incomes, advanced technological infrastructure, and strong local content production. The Asia Pacific region is witnessing rapid VoD market expansion owing to an escalating number of internet users and smartphone penetration. Countries such as China, India, and South Korea are at the forefront, offering substantial growth opportunities for VoD services. The region's growth is bolstered by a variety of factors, including increased mobile internet access, investment in original local content, and innovative payment models.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Video on Demand Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

• Increasing demand of online video services
• Flexibility and ease-of-use services offering seamless customer experience
• Internet penetration and proliferation of mobile computing devices

Market Restraints

• Issues with video content piracy
• Disparity in views about licensed business model

Market Opportunities

• Increasing consumer preference for online streaming services
• Amalgamation activity helping local producers and film studios across regions for the subscription based monetization model
• Analytics and AI to understand audience preferences and reactions

Market Challenges

• Complex regulatory framework and licensing regimes

Market Segmentation Analysis

• Type: Suitability of subscription models owing to unlimited access to the platform's content
• Application: Embraced video on demand services in Media & Entertainment and Gaming for movies, TV shows, and gaming content

Market Disruption Analysis

• Porter’s Five Forces Analysis
• Value Chain & Critical Path Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis
• Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Video on Demand Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Video on Demand Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Iraqi streaming platform 1001 launches Subscription Video on Demand

In a landmark advancement for entertainment in Iraq, the streaming platform 1001 has recently launched its Subscription Video on Demand (SVOD) service, revolutionizing the way audiences access entertainment by partnering with illustrious content libraries, including Starzplay, Rotana, and securing a bundle with OSN+. Building on the foundation of its highly successful Advertising Video on Demand (AVOD) model, which captivated over 2 million unique users since its inception in March 2023, 1001 is now offering its subscribers a commercial-free experience with a wide range of premium content. This includes global and regional hits, along with exclusive Iraqi original content and Iraqi-dubbed animated shows for children, enriching the viewing experience during the Ramadan season.

Ooredoo Group Ventures into OTT Streaming With Go Play Market Debut

Ooredoo Group has unveiled 'Go Play Market,' a comprehensive streaming platform, in collaboration with MediaKind and with the support of Microsoft's Cloud computing solutions. This innovative platform consolidates a variety of entertainment formats, including live TV, video-on-demand, and more, catering to Ooredoo customers and a broader audience across six markets, including Oman, Kuwait, Iraq, Tunisia, Algeria, and the Maldives.

Amagi Announces Partnership With TCL to Launch New Streaming Options

Amagi and Connected TV have partnered with TCL to enhance TCL TV's streaming offerings in the U.S. This collaboration aims to broaden TCL's footprint in North America by providing an end-to-end service that simplifies and accelerates channel additions through Amagi's comprehensive solutions including Amagi CONNECT, Amagi THUNDERSTORM, and Amagi ADS PLUS. These services facilitate the delivery and monetization of Free Ad-supported Streaming TV (FAST) channels and video-on-demand (VOD) content on TCL devices, ensuring users a seamless and enriched entertainment experience.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Video on Demand Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Video on Demand Market, highlighting leading vendors and their innovative profiles. These include Akamai Technologies Inc., Amazon.com Inc., Apple Inc., CBS by Paramount, Centurylink, Cisco Systems Inc., Comcast Corp., FuboTV Inc., Fujitsu Limited, Google LLC by Alphabet Inc., Huawei Technologies Co., Ltd., Hulu, LLC, iNDIEFLIX Group Inc., kweliTV, Inc., KWIKmotion, Limelight Networks Inc., Lumen Technologies Inc., Muvi LLC, Netflix, Inc., Novi Digital Entertainment Private Limited, Plex by Rockwell Automation, Inc., Roku, Inc., The Walt Disney Company, Verizon Communications Inc., and Vubiquity, inc..

Market Segmentation & Coverage

This research report categorizes the Video on Demand Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type

• Advertising VOD Model
• Catch-up TV
• Near VOD
• Push VOD
• Subscription Models
• Transactional VOD
• Component
• Services
• Solutions
• IPTV
• Over-the-Top (OTT) Services
• Pay-TV
• Cable TV
• Direct to Home Services (DTH)

Application

• Education & Training
• Live Events & Sport
• Media & Entertainment and Gaming
• Travel & Hospitality

Region

• Americas
• Argentina
• Brazil
• Canada
• Mexico
• United States
• California
• Florida
• Illinois
• New York
• Ohio
• Pennsylvania
• Texas
• Asia-Pacific
• Australia
• China
• India
• Indonesia
• Japan
• Malaysia
• Philippines
• Singapore
• South Korea
• Taiwan
• Thailand
• Vietnam
• Europe, Middle East & Africa
• Denmark
• Egypt
• Finland
• France
• Germany
• Israel
• Italy
• Netherlands
• Nigeria
• Norway
• Poland
• Qatar
• Russia
• Saudi Arabia
• South Africa
• Spain
• Sweden
• Switzerland
• Turkey
• United Arab Emirates
• United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year