Video Analytics Market by Component (Services, Software), Deployment Model (Cloud, On-Premises), Application, Vertical - Global Forecast 2024-2030

Video Analytics Market by Component (Services, Software), Deployment Model (Cloud, On-Premises), Application, Vertical - Global Forecast 2024-2030

The Video Analytics Market size was estimated at USD 7.89 billion in 2023 and expected to reach USD 9.62 billion in 2024, at a CAGR 22.97% to reach USD 33.56 billion by 2030.

Video analytics, also called video content analysis or intelligent video analytics, is extracting relevant information, patterns, and insights from video footage. This technology employs advanced algorithms, artificial intelligence, and machine learning techniques to examine video feeds in real-time or from recordings to recognize behaviors, events, and objects without human intervention. It is extensively used for security and surveillance, where it aids in the detection of unauthorized activities, tracking movements, and identifying potential threats. Additionally, video analytics is utilized across various industries, including retail, transportation, and healthcare, for customer behavior analysis, traffic management, and patient monitoring. The primary advantage of video analytics is its ability to efficiently process and evaluate vast amounts of video data, which would be impractical and time-consuming for humans to analyze manually. By automating the analysis process, video analytics enhances operational efficiency, improves decision-making, and provides actionable insights that are leveraged for strategic planning and resource optimization. Influential growth factors for the video analytics market include the rise in the amount of video data being generated, the demand for enhanced security and surveillance systems, and the need to derive actionable insights from video content. Despite promising growth prospects, the market faces limitations such as privacy and data protection concerns, high infrastructure costs for sophisticated video analytics systems, and the need for specialized skills to manage and interpret complex data. On the other hand, ongoing advancements in video analytics coupled with integration with IoT and big data analytics and expanding the application of video analytics for personalized marketing strategies present potential opportunities for the video analytics market to grow in the coming years.

Regional Insights

The Americas, particularly the United States and Canada, consistently demonstrate strong growth in the video analytics market with a surge in demand for enhanced public safety and security systems combined with rising investments in smart city projects driving the North American market. Recent patents in the region indicate a focus on intelligent video surveillance with automated detection capabilities. Investment in AI and machine learning continues to fuel the innovative landscape, with major tech companies and startups exploring new video analytics applications. South America's video analytics market is growing steadily, facilitated by the increasing need for enhanced security and surveillance systems in countries such as Brazil and Argentina. Additionally, EU countries are increasingly reflective of a market that prioritizes data protection and privacy in their analytics solutions. The customer needs in this region revolve around secure, transparent systems that provide actionable insights while respecting privacy regulations. Investment in the region is characterized by funding for innovation hubs and research projects that aim to enhance AI-driven video analytics while aligning with EU standards. In the Middle East, the video analytics market exhibits robust growth with significant investments in smart city projects, which include state-of-the-art surveillance systems. In Africa, though the market is at a nascent stage, there's an expected increase in uptake owing to the rising demand for intelligent surveillance for urban planning and crime prevention. The MEA region, however, faces challenges such as the requirement for high initial investment and a scarcity of expertise in video analytics. The Asia Pacific (APAC) region, featuring China, Japan, and India, is a rapidly expanding market for video analytics due to rising urbanization, increasing public surveillance, and considerable investment from both the public and private sectors. In China, the demand for video analytics is driven by government initiatives in public security and infrastructure development. Japan, known for its technological prowess, invests heavily in research and development, focusing on enhancing transportation and public safety systems. In India, there is a burgeoning demand for video surveillance systems, primarily for security reasons and traffic management.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Video Analytics Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

• Rise in the amount of video data being generated globally
• Increasing need for enhanced security and surveillance systems
• Integration of AI and ML technologies with video analytics

Market Restraints

• High implementation costs associated with video analytics

Market Opportunities

• Ongoing advancements in video analytics coupled with integration with IoT and big data analytics
• Expanding the application of video analytics for personalized marketing strategies

Market Challenges

• Concerns associated with privacy and security

Market Segmentation Analysis

• Component: Increasing demand for video analytics softwares due to its advanced functionalities
• Deployment Model: Rising preference for cloud-based video analytics for its subscription-based cost structure
• Application: Expanding application of video analytics for intrusion management
• Vertical: Growing utilization of video analytics among government & defense sector for real-time surveillance

Market Disruption Analysis

• Porter’s Five Forces Analysis
• Value Chain & Critical Path Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis
• Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Video Analytics Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Video Analytics Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Kinara and Mirasys Announce Strategic Partnership to Revolutionize Video Analytics for Smart Retail

Kinara, Inc. and Mirasys Oy have announced a strategic collaboration aimed at transforming edge-based video analytics, particularly within the smart retail and banking sectors. Kinara’s high-performance Ara-1 Edge AI processors are expected to be integrated within Mirasys’ compact embedded x86 platforms, optimizing real-time data processing while interacting effortlessly with existing retail systems for easy adoption.

Lenskart acquires AI-powered video analytics startup Tango Eye

Lenskart has acquired Tango Eye, a startup specializing in AI-driven video analytics. The acquisition represents a strategic move by Lenskart to integrate advanced analytics in retail operations with Tango Eye’s AI solution that parses CCTV footage to scrutinize store footfall, thereby aiding retailers in augmenting customer flow and ensuring compliance with transactional processes.

Quantum Announces Partnership with Tiger Surveillance to Address Growing Need for Long-term Retention of Video Surveillance Data

Quantum Corporation announced a strategic partnership with Tiger Surveillance to restructure the industry by providing seamless, integrated solutions for the long-term storage and retention of video surveillance data, combining Quantum’s advanced video recording hardware, such as the Smart NVR, VS-HCI and USP systems, with Tiger Surveillance’s Surveillance Bridge software.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Video Analytics Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Video Analytics Market, highlighting leading vendors and their innovative profiles. These include ADT Inc., AllGoVision Technologies Pvt. Ltd., Bosch Sicherheitssysteme GmbH, Canon Inc., Claro Enterprise Solutions, LLC, Deep North, Inc., Eagle Eye Networks, Genetec Inc., Gorilla Technology Inc., Hangzhou Hikvision Digital Technology Co., Ltd., Honeywell International Inc., Huawei Technology Co., Ltd., i2V Systems Pvt. Ltd., Identiv, Inc., Intel Corporation, Intelligent Security Systems, International Business Machines Corporation, intuVision, Inc., iOmniscient, Ipsotek Ltd. by Atos SE, Miovision Technologies Incorporated, MOBOTIX AG, Motorola Solutions, Inc. by Zebra Technologies Corporation, NEC Corporation, Nice North America LLC, PureTech Systems Inc., Qognify GmbH by Hexagon AB, Securitas Security Services (UK) Limited, Senstar Corporation, Tiger Surveillance Inc., VCA Technology Limited, Verint Systems, Inc., Viseum International Limited, and Zhejiang Dahua Technology Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Video Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:

Component

• Services
• Software
• Deployment Model
• Cloud
• On-Premises

Application

• Incident Detection
• Intrusion Management
• People/Crowd Counting
• Traffic Monitoring
• Vertical
• Banking, financial services, and insurance (BFSI)
• Education
• Government & Defense
• Hospitality & Entertainment
• Manufacturing
• Transportation & Logistics

Region

• Americas
• Argentina
• Brazil
• Canada
• Mexico
• United States
• California
• Florida
• Illinois
• New York
• Ohio
• Pennsylvania
• Texas
• Asia-Pacific
• Australia
• China
• India
• Indonesia
• Japan
• Malaysia
• Philippines
• Singapore
• South Korea
• Taiwan
• Thailand
• Vietnam
• Europe, Middle East & Africa
• Denmark
• Egypt
• Finland
• France
• Germany
• Israel
• Italy
• Netherlands
• Nigeria
• Norway
• Poland
• Qatar
• Russia
• Saudi Arabia
• South Africa
• Spain
• Sweden
• Switzerland
• Turkey
• United Arab Emirates
• United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year