Variable Rate Technology Market by Component (Hardware, Services, Software), Technology (Map-based VRT, Sensor-based VRT), Crop Type, Farm Size, Application - Global Forecast 2023-2030

Variable Rate Technology Market by Component (Hardware, Services, Software), Technology (Map-based VRT, Sensor-based VRT), Crop Type, Farm Size, Application - Global Forecast 2023-2030


The Variable Rate Technology Market size was estimated at USD 2.51 billion in 2022 and expected to reach USD 2.70 billion in 2023, at a CAGR 7.80% to reach USD 4.59 billion by 2030.

Market Segmentation & Coverage:

This research report analyzes various sub-markets, forecasts revenues, and examines emerging trends in each category to provide a comprehensive outlook on the Variable Rate Technology Market.
  • Based on Component, market is studied across Hardware, Services, and Software. The Hardware is further studied across Displays, Flow and Application Control Devices, GPS or GNSS Receivers, Guidance and Steering Systems, and Handheld Computers. The Services is projected to witness significant market share during forecast period.
  • Based on Technology, market is studied across Map-based VRT and Sensor-based VRT. The Sensor-based VRT is further studied across Active Optical Sensor VRT, Drone-based VRT, and Satellite-based VRT. The Sensor-based VRT is projected to witness significant market share during forecast period.
  • Based on Crop Type, market is studied across Cereals & Grains, Commercial Crops, Fruits & Vegetables, and Oilseeds & Pulses. The Cereals & Grains is further studied across Corn and Wheat. The Oilseeds & Pulses is further studied across Cotton and Soybeans. The Commercial Crops is projected to witness significant market share during forecast period.
  • Based on Farm Size, market is studied across Large farms, Mid-Sized Farms, and Small Farms. The Mid-Sized Farms is projected to witness significant market share during forecast period.
  • Based on Application, market is studied across Crop Protection Chemicals, Fertilizers, Irrigation, Soil Sensing, and Yield Monitoring. The Crop Protection Chemicals is further studied across Fungicides & Bactericides, Herbicides, Insecticides, and Nematicides. The Fertilizers is further studied across NH3 VRT, UAN VRT, and Urea VRT. The Soil Sensing is projected to witness significant market share during forecast period.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 38.74% in 2022, followed by Europe, Middle East & Africa.
Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is an indispensable tool for assessing the Variable Rate Technology Market. It comprehensively evaluates vendors, analyzing key metrics related to Business Strategy and Product Satisfaction. This enables users to make informed decisions tailored to their specific needs. Through advanced analysis, vendors are categorized into four distinct quadrants, each representing a different level of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V). Be assured that this insightful framework empowers decision-makers to navigate the market with confidence.

Market Share Analysis:

The Market Share Analysis offers invaluable insights into the vendor landscape Variable Rate Technology Market. By evaluating their impact on overall revenue, customer base, and other key metrics, we provide companies with a comprehensive understanding of their performance and the competitive environment they confront. This analysis also uncovers the level of competition in terms of market share acquisition, fragmentation, dominance, and industry consolidation during the study period.

Key Company Profiles:

The report delves into recent significant developments in the Variable Rate Technology Market, highlighting leading vendors and their innovative profiles. These include 360 Yield Center LLC, AG Leader Technology, Bayer AG, Capstan AG Systems, Inc., Crop Quest, Inc, Deere & Company, Iteris, Inc., KUBOTA Corporation, LexisNexis Risk Solutions Group, Lindsay Corporation, Raven Industries, Inc., Teejet Technologies, Topcon Corporation, Trimble, Inc., Valmont Industries, Inc., and Yara International ASA.

The report offers valuable insights on the following aspects:
  1. Market Penetration: It provides comprehensive information about key players' market dynamics and offerings.
  2. Market Development: In-depth analysis of emerging markets and penetration across mature market segments, highlighting lucrative opportunities.
  3. Market Diversification: Detailed information about new product launches, untapped geographies, recent developments, and investments.
  4. Competitive Assessment & Intelligence: Exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of leading players.
  5. Product Development & Innovation: Intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
  1. What is the market size and forecast for the Variable Rate Technology Market?
  2. Which products, segments, applications, and areas hold the highest investment potential in the Variable Rate Technology Market?
  3. What is the competitive strategic window for identifying opportunities in the Variable Rate Technology Market?
  4. What are the latest technology trends and regulatory frameworks in the Variable Rate Technology Market?
  5. What is the market share of the leading vendors in the Variable Rate Technology Market?
  6. Which modes and strategic moves are suitable for entering the Variable Rate Technology Market?


Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Variable Rate Technology Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Focus on improving agriculture yields
5.1.1.2. Increasing government support and promotion for small-scale farms
5.1.1.3. Rising investment in precision farming
5.1.2. Restraints
5.1.2.1. High capital investment
5.1.3. Opportunities
5.1.3.1. Rising innovative technology integration in agriculture
5.1.3.2. Increasing penetration in agriculture-based developing markets
5.1.4. Challenges
5.1.4.1. Lack of supportive infrastructure, awareness, and technical knowledge regarding VRT in many areas across the world
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of COVID-19
5.5. Cumulative Impact of Russia-Ukraine Conflict
5.6. Cumulative Impact of High Inflation
5.7. Porter’s Five Forces Analysis
5.7.1. Threat of New Entrants
5.7.2. Threat of Substitutes
5.7.3. Bargaining Power of Customers
5.7.4. Bargaining Power of Suppliers
5.7.5. Industry Rivalry
5.8. Value Chain & Critical Path Analysis
5.9. Regulatory Framework
5.10. Client Customization
5.10.1. Map-Based VRT
5.10.2. Sensor-Based VRT
6. Variable Rate Technology Market, by Component
6.1. Introduction
6.2. Hardware
6.3.1. Displays
6.3.2. Flow and Application Control Devices
6.3.3. GPS or GNSS Receivers
6.3.4. Guidance and Steering Systems
6.3.5. Handheld Computers
6.3. Services
6.4. Software
7. Variable Rate Technology Market, by Technology
7.1. Introduction
7.2. Map-based VRT
7.3. Sensor-based VRT
7.4.1. Active Optical Sensor VRT
7.4.2. Drone-based VRT
7.4.3. Satellite-based VRT
8. Variable Rate Technology Market, by Crop Type
8.1. Introduction
8.2. Cereals & Grains
8.3.1. Corn
8.3.2. Wheat
8.3. Commercial Crops
8.4. Fruits & Vegetables
8.5. Oilseeds & Pulses
8.6.1. Cotton
8.6.2. Soybeans
9. Variable Rate Technology Market, by Farm Size
9.1. Introduction
9.2. Large farms
9.3. Mid-Sized Farms
9.4. Small Farms
10. Variable Rate Technology Market, by Application
10.1. Introduction
10.2. Crop Protection Chemicals
10.3.1. Fungicides & Bactericides
10.3.2. Herbicides
10.3.3. Insecticides
10.3.4. Nematicides
10.3. Fertilizers
10.4.1. NH3 VRT
10.4.2. UAN VRT
10.4.3. Urea VRT
10.4. Irrigation
10.5. Soil Sensing
10.6. Yield Monitoring
11. Americas Variable Rate Technology Market
11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States
12. Asia-Pacific Variable Rate Technology Market
12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam
13. Europe, Middle East & Africa Variable Rate Technology Market
13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom
14. Competitive Landscape
14.1. FPNV Positioning Matrix
14.2. Market Share Analysis, By Key Player
14.3. Competitive Scenario Analysis, By Key Player
15. Competitive Portfolio
15.1. Key Company Profiles
15.1.1. 360 Yield Center LLC
15.1.2. AG Leader Technology
15.1.3. Bayer AG
15.1.4. Capstan AG Systems, Inc.
15.1.5. Crop Quest, Inc
15.1.6. Deere & Company
15.1.7. Iteris, Inc.
15.1.8. KUBOTA Corporation
15.1.9. LexisNexis Risk Solutions Group
15.1.10. Lindsay Corporation
15.1.11. Raven Industries, Inc.
15.1.12. Teejet Technologies
15.1.13. Topcon Corporation
15.1.14. Trimble, Inc.
15.1.15. Valmont Industries, Inc.
15.1.16. Yara International ASA
15.2. Key Product Portfolio
16. Appendix
16.1. Discussion Guide
16.2. License & Pricing

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