Usage-based Insurance Market by Package Type (Manage-How-You-Drive, Pay-As-You-Drive, Pay-How-You-Drive), Technology (Black Box, Embedded System, OBD-II), Device Offering, Vehicle Type - Global Forecast 2024-2030

Usage-based Insurance Market by Package Type (Manage-How-You-Drive, Pay-As-You-Drive, Pay-How-You-Drive), Technology (Black Box, Embedded System, OBD-II), Device Offering, Vehicle Type - Global Forecast 2024-2030


The Usage-based Insurance Market size was estimated at USD 38.48 billion in 2023 and expected to reach USD 45.81 billion in 2024, at a CAGR 20.01% to reach USD 138.03 billion by 2030.

Usage-based insurance (UBI) is a type of auto insurance policy that calculates premiums based on the actual usage and driving behavior of the insured vehicle. Instead of using traditional factors such as age, gender, and location to determine rates, UBI relies on real-time data collected through telematics devices installed in the vehicle. The widespread adoption of connected cars equipped with advanced technologies such as telematics systems has made it easier for insurers to collect real-time data on driving patterns. Furthermore, increasing government regulations supporting road safety initiatives has significantly boosted the demand for usage-based insurance. However, privacy concerns related to the collection, storage, and use of personal driving data are a significant concern for many consumers. The UBI market's expansion is impeded by a lack of standardization in telematics technology, making it challenging for insurers to offer consistent services across different devices. Furthermore, the ongoing advancements in big data analytics and artificial intelligence are expected to provide potential opportunities for growth in the UBI market. These technologies can enable companies to process vast amounts of data effectively and make informed decisions regarding pricing strategies, risk assessment models, and marketing campaigns targeting specific demographics. Additionally, rising consumer awareness regarding the benefits of usage-based insurance policies is expected to enhance demand for UBI.

Regional Insights

In the Americas, the usage-based insurance (UBI) market has witnessed substantial growth. The region benefits from a highly developed telematics infrastructure and a tech-savvy consumer base. Europe, the Middle East, and Africa have witnessed growth in the usage-based insurance (UBI) market in recent years, driven by increased smartphone penetration, rising concerns over road safety, and growing demand for personalized services. Key countries, including the UK, Germany, France, Russia, Spain, and the Netherlands, are leading this growth trajectory, with traditional insurers and specialized UBI providers vying for market share. Meanwhile, the Middle East and Africa are gradually embracing UBI, with South Africa and the UAE showing notable interest. In the Asia-Pacific region, countries including China, Japan, and South Korea are leading the way, driven by a large and tech-savvy population. Favorable government policies and innovative startups are entering the market, offering unique UBI solutions tailored to the specific needs of Asian consumers.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Usage-based Insurance Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers
  • Adoption of UBI to lower insurance premiums compared to regular insurance
  • Growing adoption of connected car services
Market Restraints
  • Need for continuous monitoring and accuracy issues associated with usage-based insurance models
Market Opportunities
  • Ongoing advancements in usage-based insurance solutions for improved efficiency and user experience
  • Government emphasis and regulations associated with automotive insurance
Market Challenges
  • Issues of data collection along with privacy concerns
Market Segmentation Analysis
  • Package Type: The proliferation of Manage-how-you-drive packages to improve driving behavior
  • Technology: Significant adoption of embedded systems due to their advanced features, such as emergency assistance or vehicle diagnostics
  • Vehicle Type: Growing potential across passenger cars due to its personalized premiums based on individual driver behavior
  • Device Offering: The significant popularity of BYOD among insurers due to its cost-effective implementation and flexibility
Market Disruption Analysis
  • Porter’s Five Forces Analysis
  • Value Chain & Critical Path Analysis
  • Pricing Analysis
  • Technology Analysis
  • Patent Analysis
  • Trade Analysis
  • Regulatory Framework Analysis
FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Usage-based Insurance Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Usage-based Insurance Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Reliance General Insurance unveils 'Reliance Limit Sure Pay As You Drive'

Reliance General Insurance introduced Reliance Limit Sure Pay As You Drive, a usage-based insurance offering. This innovative product aims to provide cost benefits to customers who pose low risk due to their limited driving. To avail of this product, customers must purchase the Reliance SmartDrive mobile app, which is available in 72 cities across India.

The Floow Partners with Definity and Munich Re Global Consulting to Bring New, Usage-Based Auto Insurance Product to Canada

The Floow teamed up with Definity and Munich Re Global Consulting to bring a revolutionary usage-based auto insurance product to Canada. This collaboration combines a wide range of services to provide complete telematics solutions. By offering usage-based insurance, drivers have greater control over their insurance rates, which are determined by their individual driving behavior. This innovative product is designed to benefit both Canadian consumers and insurers.

Definity Launches Sonnet Shift: a New Usage-based Insurance Offering Giving Customers Control of Their Premiums

Definity recently launched Sonnet Shift, an innovative usage-based insurance offering that empowers customers with greater control over their premiums. This product allows customers to effortlessly track and manage their driving data through a user-friendly app, enabling them to make necessary adjustments to their premium rates. With Sonnet Shift, responsible and safe driving is rewarded with lower rates, ensuring that customers can enjoy significant savings.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Usage-based Insurance Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Usage-based Insurance Market, highlighting leading vendors and their innovative profiles. These include Allianz SE, Allstate Corporation, Amica Mutual Insurance Company, Assicurazioni Generali S.p.A., AXA SA, CalAmp Wireless Networks Corporation, Cambridge Mobile Telematics, Inc., CerebrumX Lab Inc., Credit Karma, LLC by Intuit Inc., Definity Financial Corporation, General Motors Company, Go Digit General Insurance Limited, HDFC ERGO General Insurance Company Limited, ICICI Lombard General Insurance Company Ltd., Lemonade, Inc., LexisNexis Risk Solutions Inc. by RELX plc, Liberty Mutual Group Inc., MAPFRE S.A, Modus Group, LLC, Nationwide Mutual Insurance Company, Octo Group S.p.A., Progressive Casualty Insurance Company, Reliance General Insurance Company Limited by Reliance Capital Limited, Sierra Wireless by Semtech Corporation, State Farm Mutual Automobile Insurance Company, The Floow Limited by Otonomo Technologies Ltd., The Government Employees Insurance Company, The New India Assurance Co. Ltd., The Travelers Indemnity Company, Unipol Gruppo S.p.A., United Services Automobile Association, Verisk Analytics, Inc., Zubie, Inc., and Zuno General Insurance Limited.

Market Segmentation & Coverage

This research report categorizes the Usage-based Insurance Market to forecast the revenues and analyze trends in each of the following sub-markets:
  • Package Type
  • Manage-How-You-Drive
  • Pay-As-You-Drive
  • Pay-How-You-Drive
  • Technology
  • Black Box
  • Embedded System
  • OBD-II
  • Smartphone
  • Device Offering
  • Bring Your Device (BYOD)
  • Company Provided
  • Vehicle Type
  • Commercial Vehicle
  • Passenger Car
  • Region
  • Americas
  • Argentina
  • Brazil
  • Canada
  • Mexico
  • United States
  • California
  • Florida
  • Illinois
  • New York
  • Ohio
  • Pennsylvania
  • Texas
  • Asia-Pacific
  • Australia
  • China
  • India
  • Indonesia
  • Japan
  • Malaysia
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • Vietnam
  • Europe, Middle East & Africa
  • Denmark
  • Finland
  • France
  • Germany
  • Israel
  • Italy
  • Netherlands
  • Norway
  • Poland
  • Qatar
  • Russia
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Arab Emirates
  • United Kingdom


Please Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Adoption of UBI to lower insurance premiums compared to regular insurance
5.1.1.2. Growing adoption of connected car services
5.1.2. Restraints
5.1.2.1. Need for continuous monitoring and accuracy issues associated with usage-based insurance models
5.1.3. Opportunities
5.1.3.1. Ongoing advancements in usage-based insurance solutions for improved efficiency and user experience
5.1.3.2. Government emphasis and regulations associated with automotive insurance
5.1.4. Challenges
5.1.4.1. Issues of data collection along with privacy concerns
5.2. Market Segmentation Analysis
5.2.1. Package Type: The proliferation of Manage-how-you-drive packages to improve driving behavior
5.2.2. Technology: Significant adoption of embedded systems due to their advanced features, such as emergency assistance or vehicle diagnostics
5.2.3. Vehicle Type: Growing potential across passenger cars due to its personalized premiums based on individual driver behavior
5.2.4. Device Offering: The significant popularity of BYOD among insurers due to its cost-effective implementation and flexibility
5.3. Market Trend Analysis
5.3.1. Well-established regulations for telematics implementation and significant emphasis on customized usage-based insurance in the Americas
5.3.2. Expanding vehicle sales and improved awareness toward usage-based insurance solutions in the Asia-Pacific
5.3.3. Government focus on deploying advanced technologies in automobiles to ensure road safety coupled with rising adoption of usage-based insurance services in the EMEA region
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework Analysis
6. Usage-based Insurance Market, by Package Type
6.1. Introduction
6.2. Manage-How-You-Drive
6.3. Pay-As-You-Drive
6.4. Pay-How-You-Drive
7. Usage-based Insurance Market, by Technology
7.1. Introduction
7.2. Black Box
7.3. Embedded System
7.4. OBD-II
7.5. Smartphone
8. Usage-based Insurance Market, by Device Offering
8.1. Introduction
8.2. Bring Your Device (BYOD)
8.3. Company Provided
9. Usage-based Insurance Market, by Vehicle Type
9.1. Introduction
9.2. Commercial Vehicle
9.3. Passenger Car
10. Americas Usage-based Insurance Market
10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States
11. Asia-Pacific Usage-based Insurance Market
11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam
12. Europe, Middle East & Africa Usage-based Insurance Market
12.1. Introduction
12.2. Denmark
12.3. Finland
12.4. France
12.5. Germany
12.6. Israel
12.7. Italy
12.8. Netherlands
12.9. Norway
12.10. Poland
12.11. Qatar
12.12. Russia
12.13. Saudi Arabia
12.14. South Africa
12.15. Spain
12.16. Sweden
12.17. Switzerland
12.18. Turkey
12.19. United Arab Emirates
12.20. United Kingdom
13. Competitive Landscape
13.1. Market Share Analysis, 2023
13.2. FPNV Positioning Matrix, 2023
13.3. Competitive Scenario Analysis
13.3.1. Reliance General Insurance unveils 'Reliance Limit Sure Pay As You Drive'
13.3.2. The Floow Partners with Definity and Munich Re Global Consulting to Bring New, Usage-Based Auto Insurance Product to Canada
13.3.3. Definity Launches Sonnet Shift: a New Usage-based Insurance Offering Giving Customers Control of Their Premiums
13.3.4. Citroën India Launches UBI Program in Partnership with ICICI Lombard General Insurance: Encourages Safe Driving Practices
13.3.5. Jerry’s AI-Powered Revolution in Car Insurance Accelerates with USD 110 Million Raise
13.3.6. Lexasure to Provide Captive Car Insurance for My Car Consultant
13.3.7. ACKO, Multipl Tie up to Combine Insurance with Investment
13.3.8. Direct Line Group Acquires By Miles
13.3.9. Cambridge Mobile Telematics Acquires Amodo
13.3.10. Zuno General to Ride on ‘Usage-Based Insurance,’ Plans to Roll Out ‘Pay How You Drive’ Offering
13.3.11. New India Assurance Launches 'Pay as you Drive' Policy
13.3.12. Researchers Submit Patent Application, “Blockchain Controlled Multi-Carrier Auction System For Usage-Based Auto Insurance,” for Approval
14. Competitive Portfolio
14.1. Key Company Profiles
14.2. Key Product Portfolio

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