Toys Market by Product (Action Figures & ACC, Arts & Crafts, Building Sets), Age Group (0-8 years, 15 years and above, 9-15 years), Distribution Channel - Global Forecast 2024-2030


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Toys Market by Product (Action Figures & ACC, Arts & Crafts, Building Sets), Age Group (0-8 years, 15 years and above, 9-15 years), Distribution Channel - Global Forecast 2024-2030


The Toys Market size was estimated at USD 319.22 billion in 2023 and expected to reach USD 335.66 billion in 2024, at a CAGR 5.23% to reach USD 456.19 billion by 2030.

Global Toys Market

The toy market encompasses a broad range of products designed for play, education, or hobby activities, primarily targeted at children and adolescents. It includes traditional toys and games, electronic toys, educational toys, and licensed merchandise. The application and end-use are generally focused on consumer entertainment, educational development, and skill enhancement. Advances in technology and creative designs have played a significant role in driving interest and sales of toys. Increased household disposable income enables consumers to spend more on non-essential goods such as toys. Moreover, The rise of online shopping simplifies the purchasing process, making a wide variety of toys easily accessible to a broader audience. However, short product life cycles and a high volume of products creating intense competition may pose challenges for the market. Nevertheless, the expansion of educational and STEM toys, combining learning with the integration of augmented reality (AR) & virtual reality (VR) to create immersive play experiences, is expected to create immense potential for market growth. Moreover, customization and personalization of toys through additive manufacturing, such as 3D printing, and growth in eco-friendly and sustainable toys are expected to add to market expansion.

Regional Insights

The Americas region represents significant markets in the toy industry within the Americas. In the United States, consumer needs for toys are characterized by a high demand for innovative, educational, and tech-related products, reflecting the region's interest in Science, Technology, Engineering, Arts, and Mathematics education. The toy market in the Americas is mature, with strict safety standards enforced by regulatory bodies, such as the Consumer Product Safety Commission (CPSC) and Health Canada. Consequently, there has been an increased emphasis on local production capabilities and investments in eCommerce platforms, which is expected to provide growth opportunities for the market in the region. European countries and the UK adhere to rigorous toy safety standards overseen by the European Toy Safety Directive. In response to growing environmental concerns, nations, including France and Germany, have introduced policies promoting sustainability in toy production through eco-friendly packaging materials. The Middle East and Africa region offers a promising emerging market with significant growth potential in the toys market due to a young population demographic. In APAC, China, as a major toy manufacturer and consumer, displays a rising demand for licensed merchandise and international brands. The increased disposable income and the prevalence of online shopping platforms have transformed purchasing behaviors in the APAC region.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Toys Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Toys Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Toys Market, highlighting leading vendors and their innovative profiles. These include Aoshima Bunka Kyozai Co., Ltd., Bandai Namco Holdings Inc., Buffalo Games, LLC, Cartamundi Group, CubicFun Toys Industrial Co., Ltd., Dream International Limited, Educa Borras by Team Toys SA, Funtastic, Gibsons Games Ltd., Hasbro Inc., JAKKS Pacific, Inc, Konami Group Corporation, Koninklijke Jumbo B.V., Lansay, LeapFrog Enterprises, Inc., Lego A/S, MasterPieces Puzzle Company, Mattel Inc., MGA Entertainment Inc., Moose Enterprise Pty Ltd, Playmates Toys Limited, Ravensburger AG, Sanrio Company, Ltd., Schmidt Spiele GmbH, Simba-Dickie Group, Spin Master Corp., Tomy Company, Ltd., ToyQuest, Trefl S.A., Tru Kids, Inc., Vivid Imaginations by Goliath Group, and VTech Holdings Limited.

Market Segmentation & Coverage

This research report categorizes the Toys Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
Action Figures & ACC
Arts & Crafts
Building Sets
Dolls
Explorative
Games/ Puzzles
Infant/ Toddler/ Preschool
Outdoor & Sports Toys
Plush
Vehicles
Youth Electronics
Age Group
0-8 years
15 years and above
9-15 years
Distribution Channel
Offline
Online
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Toys Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Toys Market?
3. What are the technology trends and regulatory frameworks in the Toys Market?
4. What is the market share of the leading vendors in the Toys Market?
5. Which modes and strategic moves are suitable for entering the Toys Market?

Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Toys Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Rising demand to improve cognitive behavior and stimulate creativity of child
5.1.1.2. Growing child and adolescent population across the globe
5.1.1.3. Increasing number of regional players and startups in toys industry
5.1.2. Restraints
5.1.2.1. Concern regarding adverse health impact of plastic toys on children
5.1.3. Opportunities
5.1.3.1. Emerging innovative, tech-advanced, unique and high quality toys in the market
5.1.3.2. Ongoing trend of artificial intelligence (AI) integrated smart toys
5.1.4. Challenges
5.1.4.1. Significant inclination towards use of digital games and educational activities
5.2. Market Segmentation Analysis
5.2.1. Product: Consumer inclination towards youth electronics owing to technology fascination
5.2.2. Age Group: Inclined 15 years and above age group towards technology-driven toys such as drones, advanced robotics and board games.
5.2.3. Distribution Channel: Preferred online distribution channel including eCommerce platforms for price and purchase convenience factors
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Toys Market, by Product
6.1. Introduction
6.2. Action Figures & ACC
6.3. Arts & Crafts
6.4. Building Sets
6.5. Dolls
6.6. Explorative
6.7. Games/ Puzzles
6.8. Infant/ Toddler/ Preschool
6.9. Outdoor & Sports Toys
6.10. Plush
6.11. Vehicles
6.12. Youth Electronics
7. Toys Market, by Age Group
7.1. Introduction
7.2. 0-8 years
7.3. 15 years and above
7.4. 9-15 years
8. Toys Market, by Distribution Channel
8.1. Introduction
8.2. Offline
8.3. Online
9. Americas Toys Market
9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States
10. Asia-Pacific Toys Market
10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam
11. Europe, Middle East & Africa Toys Market
11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom
12. Competitive Landscape
12.1. FPNV Positioning Matrix
12.2. Market Share Analysis, By Key Player
12.3. Competitive Scenario Analysis, By Key Player
12.3.1. Agreement, Collaboration, & Partnership
12.3.1.1. Hasbro Announces Partnership with Xplored for AI-driven Tabletop Games
12.3.1.2. Tsuburaya Welcomes Bandai As Ultraman Master Toy Licensee
12.3.2. New Product Launch & Enhancement
12.3.2.1. Funskool Launches Exclusive Range of Toys This Summer
13. Competitive Portfolio
13.1. Key Company Profiles
13.1.1. Aoshima Bunka Kyozai Co., Ltd.
13.1.2. Bandai Namco Holdings Inc.
13.1.3. Buffalo Games, LLC
13.1.4. Cartamundi Group
13.1.5. CubicFun Toys Industrial Co., Ltd.
13.1.6. Dream International Limited
13.1.7. Educa Borras by Team Toys SA
13.1.8. Funtastic
13.1.9. Gibsons Games Ltd.
13.1.10. Hasbro Inc.
13.1.11. JAKKS Pacific, Inc
13.1.12. Konami Group Corporation
13.1.13. Koninklijke Jumbo B.V.
13.1.14. Lansay
13.1.15. LeapFrog Enterprises, Inc.
13.1.16. Lego A/S
13.1.17. MasterPieces Puzzle Company
13.1.18. Mattel Inc.
13.1.19. MGA Entertainment Inc.
13.1.20. Moose Enterprise Pty Ltd
13.1.21. Playmates Toys Limited
13.1.22. Ravensburger AG
13.1.23. Sanrio Company, Ltd.
13.1.24. Schmidt Spiele GmbH
13.1.25. Simba-Dickie Group
13.1.26. Spin Master Corp.
13.1.27. Tomy Company, Ltd.
13.1.28. ToyQuest
13.1.29. Trefl S.A.
13.1.30. Tru Kids, Inc.
13.1.31. Vivid Imaginations by Goliath Group
13.1.32. VTech Holdings Limited
13.2. Key Product Portfolio
14. Appendix
14.1. Discussion Guide
14.2. License & Pricing
FIGURE 1. TOYS MARKET RESEARCH PROCESS
FIGURE 2. TOYS MARKET SIZE, 2023 VS 2030
FIGURE 3. TOYS MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. TOYS MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. TOYS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. TOYS MARKET DYNAMICS
FIGURE 7. TOYS MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
FIGURE 8. TOYS MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. TOYS MARKET SIZE, BY AGE GROUP, 2023 VS 2030 (%)
FIGURE 10. TOYS MARKET SIZE, BY AGE GROUP, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
FIGURE 12. TOYS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. AMERICAS TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 14. AMERICAS TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. UNITED STATES TOYS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 16. UNITED STATES TOYS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. ASIA-PACIFIC TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. ASIA-PACIFIC TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 20. EUROPE, MIDDLE EAST & AFRICA TOYS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. TOYS MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 22. TOYS MARKET SHARE, BY KEY PLAYER, 2023

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