Toys & Games Market by Product (Dolls, Electronic Games, Games & Puzzles), Type (Owned, Rented), Age Group, Distribution Channel - Global Forecast 2024-2030

Toys & Games Market by Product (Dolls, Electronic Games, Games & Puzzles), Type (Owned, Rented), Age Group, Distribution Channel - Global Forecast 2024-2030


The Toys & Games Market size was estimated at USD 260.90 billion in 2023 and expected to reach USD 276.87 billion in 2024, at a CAGR 6.25% to reach USD 398.92 billion by 2030.

Global Toys & Games MarketThe toys & games market encompasses businesses designing, manufacturing, distributing, and retailing recreational products for children, adolescents, and adults. The increasing population of children worldwide drives demand for new innovative products catering to different age groups. Additionally, the surging awareness about the importance of play-based education encourages parents to invest in developmental toys that enable cognitive skills development while being entertaining. However, regulations governing hazardous substances used in toys and other child-related products may impose additional costs by necessitating compliance with evolving standards. Moreover, children's increased screen usage poses a threat to traditional toys as they compete for attention with digital devices, which can hinder market growth.Furthermore, technological advances have opened up many opportunities in this market by enhancing product offerings' interactivity levels. Mobile gaming applications have gained immense popularity due to their ease of access and affordability. Augmented reality (AR) technology redefines how users engage with their physical surroundings through immersive experiences created by overlaying digital content onto real-world environments. This presents potential opportunities for integrating AR into traditional toy lines or developing entirely new product categories. Developing smart toys that integrate seamlessly with home automation systems or incorporate adaptive learning algorithms can offer potential growth opportunities in the market.

Regional Insights

The toys & games market in the Americas is mature, with strict safety standards enforced by regulatory bodies, such as the Consumer Product Safety Commission (CPSC) and Health Canada. Consequently, there has been an increased emphasis on local production capabilities and investments in eCommerce platforms, which is expected to provide growth opportunities for the market in the region. European countries and the UK adhere to rigorous toy safety standards overseen by the European Toy Safety Directive. In response to growing environmental concerns, nations, including France and Germany, have introduced policies promoting sustainability in toy production through eco-friendly packaging materials. The Middle East and Africa region offers a promising emerging market with significant growth potential due to a young population demographic. Asia-Pacific nations such as China, Japan, and India are experiencing rapid expansion in the toys & games industry, primarily driven by growing middle and higher disposable income classes. Collaborations between Indian manufacturers and global brands aim to enhance local production facilities. Manufacturers in the region prioritize innovation and partnership to capitalize on new opportunities.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Toys & Games Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Toys & Games Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Toys & Games Market, highlighting leading vendors and their innovative profiles. These include Aoshima Bunka Kyozai Co., Ltd., Bandai Namco Holdings Inc., Buffalo Games, LLC, Cartamundi Group, CubicFun Toys Industrial Co., Ltd., Dream International Limited, Educa Borras by Team Toys SA, Funtastic, Gibsons Games Ltd., Hasbro Inc., JAKKS Pacific, Inc, Konami Group Corporation, Koninklijke Jumbo B.V., Lansay, LeapFrog Enterprises, Inc., Lego A/S, MasterPieces Puzzle Company, Mattel Inc., MGA Entertainment Inc., Moose Enterprise Pty Ltd, Playmates Toys Limited, Ravensburger AG, Sanrio Company, Ltd., Schmidt Spiele GmbH, Simba-Dickie Group, Spin Master Corp., Tomy Company, Ltd., ToyQuest, Trefl S.A., Tru Kids, Inc., Vivid Imaginations by Goliath Group, and VTech Holdings Limited.

Market Segmentation & Coverage

This research report categorizes the Toys & Games Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
Dolls
Electronic Games
Games & Puzzles
Outdoor & Sport Toys
Preschool Toys
Smart Toys
Type
Owned
Rented
Age Group
15 years & Above
9 - 15 Years
Up to 8 Years
Distribution Channel
Offline
Online
Region
Americas
Argentina

Brazil

Canada

Mexico

United States
California

Florida

Illinois

New York

Ohio

Pennsylvania

Texas
Asia-Pacific
Australia

China

India

Indonesia

Japan

Malaysia

Philippines

Singapore

South Korea

Taiwan

Thailand

Vietnam
Europe, Middle East & Africa
Denmark

Egypt

Finland

France

Germany

Israel

Italy

Netherlands

Nigeria

Norway

Poland

Qatar

Russia

Saudi Arabia

South Africa

Spain

Sweden

Switzerland

Turkey

United Arab Emirates

United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Toys & Games Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Toys & Games Market?
3. What are the technology trends and regulatory frameworks in the Toys & Games Market?
4. What is the market share of the leading vendors in the Toys & Games Market?
5. Which modes and strategic moves are suitable for entering the Toys & Games Market?

Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Toys & Games Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Increasing children population all over the globe
5.1.1.2. Rising preference for interactive and brain games worldwide
5.1.1.3. Significant availability of toys and games on eCommerce channels
5.1.2. Restraints
5.1.2.1. Concern regarding recycling of plastic toys and games
5.1.3. Opportunities
5.1.3.1. Technological advancements in electronic games coupled with emergence of smart toys
5.1.3.2. Surge in number of game zones and fun activities
5.1.4. Challenges
5.1.4.1. Presence of low-quality and counterfeit products worldwide
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Toys & Games Market, by Product
6.1. Introduction
6.2. Dolls
6.3. Electronic Games
6.4. Games & Puzzles
6.5. Outdoor & Sport Toys
6.6. Preschool Toys
6.7. Smart Toys
7. Toys & Games Market, by Type
7.1. Introduction
7.2. Owned
7.3. Rented
8. Toys & Games Market, by Age Group
8.1. Introduction
8.2. 15 years & Above
8.3. 9 - 15 Years
8.4. Up to 8 Years
9. Toys & Games Market, by Distribution Channel
9.1. Introduction
9.2. Offline
9.3. Online
10. Americas Toys & Games Market
10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States
11. Asia-Pacific Toys & Games Market
11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam
12. Europe, Middle East & Africa Toys & Games Market
12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom
13. Competitive Landscape
13.1. FPNV Positioning Matrix
13.2. Market Share Analysis, By Key Player
13.3. Competitive Scenario Analysis, By Key Player
13.3.1. Agreement, Collaboration, & Partnership
13.3.1.1. Hasbro Announces Partnership with Xplored for AI-driven Tabletop Games
13.3.1.2. Tsuburaya Welcomes Bandai As Ultraman Master Toy Licensee
13.3.2. New Product Launch & Enhancement
13.3.2.1. Gaming Giant Bandai Namco Launches AI Virtual Pet NFT Game
14. Competitive Portfolio
14.1. Key Company Profiles
14.1.1. Aoshima Bunka Kyozai Co., Ltd.
14.1.2. Bandai Namco Holdings Inc.
14.1.3. Buffalo Games, LLC
14.1.4. Cartamundi Group
14.1.5. CubicFun Toys Industrial Co., Ltd.
14.1.6. Dream International Limited
14.1.7. Educa Borras by Team Toys SA
14.1.8. Funtastic
14.1.9. Gibsons Games Ltd.
14.1.10. Hasbro Inc.
14.1.11. JAKKS Pacific, Inc
14.1.12. Konami Group Corporation
14.1.13. Koninklijke Jumbo B.V.
14.1.14. Lansay
14.1.15. LeapFrog Enterprises, Inc.
14.1.16. Lego A/S
14.1.17. MasterPieces Puzzle Company
14.1.18. Mattel Inc.
14.1.19. MGA Entertainment Inc.
14.1.20. Moose Enterprise Pty Ltd
14.1.21. Playmates Toys Limited
14.1.22. Ravensburger AG
14.1.23. Sanrio Company, Ltd.
14.1.24. Schmidt Spiele GmbH
14.1.25. Simba-Dickie Group
14.1.26. Spin Master Corp.
14.1.27. Tomy Company, Ltd.
14.1.28. ToyQuest
14.1.29. Trefl S.A.
14.1.30. Tru Kids, Inc.
14.1.31. Vivid Imaginations by Goliath Group
14.1.32. VTech Holdings Limited
14.2. Key Product Portfolio
15. Appendix
15.1. Discussion Guide
15.2. License & Pricing
FIGURE 1. TOYS & GAMES MARKET RESEARCH PROCESS
FIGURE 2. TOYS & GAMES MARKET SIZE, 2023 VS 2030
FIGURE 3. TOYS & GAMES MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. TOYS & GAMES MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. TOYS & GAMES MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. TOYS & GAMES MARKET DYNAMICS
FIGURE 7. TOYS & GAMES MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
FIGURE 8. TOYS & GAMES MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. TOYS & GAMES MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
FIGURE 10. TOYS & GAMES MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2023 VS 2030 (%)
FIGURE 12. TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
FIGURE 14. TOYS & GAMES MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. AMERICAS TOYS & GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 16. AMERICAS TOYS & GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. UNITED STATES TOYS & GAMES MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 18. UNITED STATES TOYS & GAMES MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 20. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 22. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 23. TOYS & GAMES MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 24. TOYS & GAMES MARKET SHARE, BY KEY PLAYER, 2023

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