Toothpaste Market by Type (Herbal, Sensitive Teeth, Teeth Whitening), Distribution Channel (Offline, Online), End-User - Global Forecast 2024-2030


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Toothpaste Market by Type (Herbal, Sensitive Teeth, Teeth Whitening), Distribution Channel (Offline, Online), End-User - Global Forecast 2024-2030


The Toothpaste Market size was estimated at USD 34.76 billion in 2023 and expected to reach USD 36.99 billion in 2024, at a CAGR 6.57% to reach USD 54.28 billion by 2030.

Global Toothpaste Market

Toothpaste is a type of gel or paste that is crafted to assist in maintaining and improving oral health and hygiene. It plays a crucial role in oral care routines by facilitating the prevention of common oral health problems, including tooth decay and bad breath. Increasing consumer awareness about oral hygiene and the rise of e-commerce platforms facilitating easy product accessibility are expanding toothpaste sales globally. However, the fluctuating cost of the materials required for toothpaste production may adversely influence the cost of toothpaste. Moreover, the introduction of innovative herbal and organic toothpaste is expected to encourage the adoption of toothpaste products by individuals globally.

Regional Insights

The toothpaste market is evolving in the Americas owing to the stringent fluoride standards and the inclination of individuals towards proactive dental care, raising demand for therapeutic toothpaste in the region. In Europe, significant demand for premium toothpaste has led to the development of toothpaste with improved taste and high quality. Current initiatives include sustainability in packaging to comply with the European region's environmental regulations, driving substantial innovations in toothpaste. In the Middle East and Africa, rising dental hygiene awareness and investment in promoting the benefits of modern oral care practices are expanding toothpaste sales in the region. Changing lifestyles, awareness regarding oral hygiene, and deep-rooted tradition for natural remedies encourage the production and use of toothpaste in the APAC region. Besides, the formulation of toothpaste catering to the specific needs of individuals is anticipated to propel the growth of the tooth market worldwide.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Toothpaste Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Toothpaste Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Toothpaste Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Amway Corporation, Arbonne International LLC, Avon Products, Inc., Bentodent, BioMin Toothpaste, Church & Dwight Co., Inc., Clean Bite, LLC, Colgate-Palmolive Company, D.R. Harris & Co Ltd, Dabur Ltd., GlaxoSmithKline PLC, Haleon Group, Handi-Craft Company, Himalaya Wellness Company, Lion Corporation, Ludovico Martelli SpA, OJOOK Inc., OraLine Kids, Sunstar Suisse S.A., Terra & Co., The Procter & Gamble Company, Tom's of Maine, Inc., and Unilever PLC.

Market Segmentation & Coverage

This research report categorizes the Toothpaste Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type
Herbal
Sensitive Teeth
Teeth Whitening
Distribution Channel
Offline
Convenience Stores
Pharmaceutical & Drug Stores
Supermarket/Hypermarket
Online
End-User
Adults
Children
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Toothpaste Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Toothpaste Market?
3. What are the technology trends and regulatory frameworks in the Toothpaste Market?
4. What is the market share of the leading vendors in the Toothpaste Market?
5. Which modes and strategic moves are suitable for entering the Toothpaste Market?

Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Toothpaste Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Increasing prevalence of tooth sensitivity and dental disorders
5.1.1.2. Rising consciousness about oral health and hygiene
5.1.1.3. Growing availability on eCommerce platforms
5.1.2. Restraints
5.1.2.1. Fluctuating price of raw materials
5.1.3. Opportunities
5.1.3.1. Availability of new flavors and popularity of natural toothpaste
5.1.3.2. Inclination towards sustainable packaging solutions
5.1.4. Challenges
5.1.4.1. Concerns related to the overuse of fluoride-based toothpaste and misleading advertisements
5.2. Market Segmentation Analysis
5.2.1. Type: Proliferating demand for herbal toothpaste
5.2.2. Distribution Channel: Significant sales of toothpaste through offline distribution channels
5.2.3. End-User: Emerging popularity of innovative toothpaste formulations for children
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Toothpaste Market, by Type
6.1. Introduction
6.2. Herbal
6.3. Sensitive Teeth
6.4. Teeth Whitening
7. Toothpaste Market, by Distribution Channel
7.1. Introduction
7.2. Offline
7.3.1. Convenience Stores
7.3.2. Pharmaceutical & Drug Stores
7.3.3. Supermarket/Hypermarket
7.3. Online
8. Toothpaste Market, by End-User
8.1. Introduction
8.2. Adults
8.3. Children
9. Americas Toothpaste Market
9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States
10. Asia-Pacific Toothpaste Market
10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam
11. Europe, Middle East & Africa Toothpaste Market
11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom
12. Competitive Landscape
12.1. FPNV Positioning Matrix
12.2. Market Share Analysis, By Key Player
12.3. Competitive Scenario Analysis, By Key Player
12.3.1. New Product Launch & Enhancement
12.3.1.1. FrimLine Launches Toothpaste Developed for Women in India
12.3.2. Investment & Funding
12.3.2.1. RPSG VC Fund to Invest USD 2.5 Million in Oral-Care Brand
12.3.3. Award, Recognition, & Expansion
12.3.3.1. Patanjali Preparing to Regain Toothpaste Market, Expand Distribution Channels
13. Competitive Portfolio
13.1. Key Company Profiles
13.1.1. 3M Company
13.1.2. Amway Corporation
13.1.3. Arbonne International LLC
13.1.4. Avon Products, Inc.
13.1.5. Bentodent
13.1.6. BioMin Toothpaste
13.1.7. Church & Dwight Co., Inc.
13.1.8. Clean Bite, LLC
13.1.9. Colgate-Palmolive Company
13.1.10. D.R. Harris & Co Ltd
13.1.11. Dabur Ltd.
13.1.12. GlaxoSmithKline PLC
13.1.13. Haleon Group
13.1.14. Handi-Craft Company
13.1.15. Himalaya Wellness Company
13.1.16. Lion Corporation
13.1.17. Ludovico Martelli SpA
13.1.18. OJOOK Inc.
13.1.19. OraLine Kids
13.1.20. Sunstar Suisse S.A.
13.1.21. Terra & Co.
13.1.22. The Procter & Gamble Company
13.1.23. Tom's of Maine, Inc.
13.1.24. Unilever PLC
13.2. Key Product Portfolio
14. Appendix
14.1. Discussion Guide
14.2. License & Pricing
FIGURE 1. TOOTHPASTE MARKET RESEARCH PROCESS
FIGURE 2. TOOTHPASTE MARKET SIZE, 2023 VS 2030
FIGURE 3. TOOTHPASTE MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. TOOTHPASTE MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. TOOTHPASTE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. TOOTHPASTE MARKET DYNAMICS
FIGURE 7. TOOTHPASTE MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
FIGURE 8. TOOTHPASTE MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. TOOTHPASTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
FIGURE 10. TOOTHPASTE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. TOOTHPASTE MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
FIGURE 12. TOOTHPASTE MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. AMERICAS TOOTHPASTE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 14. AMERICAS TOOTHPASTE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. UNITED STATES TOOTHPASTE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 16. UNITED STATES TOOTHPASTE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. ASIA-PACIFIC TOOTHPASTE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. ASIA-PACIFIC TOOTHPASTE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. EUROPE, MIDDLE EAST & AFRICA TOOTHPASTE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 20. EUROPE, MIDDLE EAST & AFRICA TOOTHPASTE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. TOOTHPASTE MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 22. TOOTHPASTE MARKET SHARE, BY KEY PLAYER, 2023

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