Text-to-Speech Market by Component (Services, Software or Solution), Type (Neural & Custom, Non-Neural), Language, Deployment Mode, Organization size, Vertical - Global Forecast 2024-2030

Text-to-Speech Market by Component (Services, Software or Solution), Type (Neural & Custom, Non-Neural), Language, Deployment Mode, Organization size, Vertical - Global Forecast 2024-2030


The Text-to-Speech Market size was estimated at USD 5.02 billion in 2023 and expected to reach USD 5.51 billion in 2024, at a CAGR 9.88% to reach USD 9.72 billion by 2030.

Text-to-speech (TTS) is an assistive technology that reads digital text aloud by converting any written text into spoken words. The scope of the Text-to-speech market encompasses the development of TTS engines, deployment across various platforms (such as mobile devices, desktops, and cloud services), and customization to suit different languages and voices. The ongoing advancements in natural language processing are stimulating the growth of the Text-to-Speech market. The increased demand for handheld devices and higher emphasis on customer experience management for individuals with disabilities has enhanced the need for Text-to-Speech solutions. The proliferation of AI in various sectors also bolsters the demand for more human-like and context-aware Text-to-Speech systems. However, the complexity of language's phonetics and intonation may hinder the development of natural-sounding speech, limiting the market growth. The high cost of quality TTS software and the need for continuous updates also pose challenges in the market arena. Moreover, the increased adoption of Text-to-Speech in gaming, automotive, and IoT devices is expected to create significant potential for the market. Tailoring solutions for multilingual support and improving emotional intonation in speech synthesis are emerging opportunities in the market space.

Regional Insights

In the Americas region, the United States and Canada are showcasing a thriving Text-to-speech market due to their advanced technological infrastructure and heavy investment in R&D. The Americas region has a strong presence of key players updating their offerings with more natural inflections and accents to cater to a diverse population, contributing to the market growth in the region. The European countries have a strong focus on digital accessibility and privacy regulations influencing the Text-to-speech market in the EMEA region. The stringent regulations for data protection and transparency in voice data handling provide a supportive landscape in the EMEA region. In the APAC region, China, India, and Japan are witnessing a surge in text-to-speech adoption, with significant advancements driven by AI and machine learning. The investments in local language processing technologies are rising in the APAC region, given the complexity of the regional dialects in Asian countries.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Text-to-Speech Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers
  • Growing need to optimize customer engagement and communication across enterprises
  • Rising awareness about the need for text-to-speech services among children
  • Government initiatives to drive digital innovations and e-governance
Market Restraints
  • Limited control over voice and speed and other technical limitations
Market Opportunities
  • Advancements to improve the efficiency and voice profiles of text-to-speech solutions
  • Adoption of text-to-speech solutions among gamers and medical professionals
Market Challenges
  • Privacy concerns about text-to-speech solutions and software
Market Segmentation Analysis
  • Component: Advancements to improve the functionality and performance of software or solution of text-to-speech
  • Type: Innovations in the field of AI and ML driving the neural and custom TTS sector
  • Deployment Mode: Preference for cloud-based deployment of TTS solutions due to its cost-effectiveness
  • Vertical: Increasing adoption of TTS solutions in the education sector to enable equitable distribution of knowledge
Market Disruption Analysis
  • Porter’s Five Forces Analysis
  • Value Chain & Critical Path Analysis
  • Pricing Analysis
  • Technology Analysis
  • Patent Analysis
  • Trade Analysis
  • Regulatory Framework Analysis
FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Text-to-Speech Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Text-to-Speech Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Adobe Acquires Bengaluru-Based Genai Startup Rephrase.Ai

Adobe Systems Incorporated has announced the acquisition of Bengaluru-based startup Rephrase.ai, known for its innovative text-to-speech technology. This acquisition showcases Adobe's commitment to offering advanced AI tools within its suite of services, enhancing the creative potential of its user base. Adobe's integration of Rephrase.ai's technology is expected to provide significant value to content creators, marketers, and businesses, streamlining workflows and enabling more efficient and creative digital media generation.

Meta introduces text-to-speech generative AI model Voicebox

Meta Platforms Inc. has unveiled an AI model named Voicebox, positioned as a solution in the realm of text-to-speech technologies. This advanced model has the ability to seamlessly convert text into spoken words while offering users an array of tools for audio editing and language versatility. Voicebox produces clear and natural speech in English and a range of languages, including French, German, Spanish, Polish, and Portuguese. Key features that enhance its appeal include the generation of speech in diverse voices, the transformation of speech styles, precise content correction, context-sensitive text-to-speech conversion, and effective noise elimination.

LIGHTSPEED STUDIOS Partners with AI Singapore to Offer Advanced Text-to-Speech Service for Gamers in Southeast Asia

LIGHTSPEED STUDIOS has formed a partnership with AI Singapore through its 100 Experiments (100E) program. As part of its expansion strategy, LIGHTSPEED Singapore emerges as the Asia-Pacific Regional Hub, demonstrating the studio's commitment to extending its global reach. This collaboration is set to create an efficient text-to-speech (TTS) AI service with the goal of revolutionizing the gaming experience for users across Southeast Asia.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Text-to-Speech Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Text-to-Speech Market, highlighting leading vendors and their innovative profiles. These include Acapela Group, Alphabet, Inc., Amazon Web Services, Inc., Baidu, Inc., CereProc Ltd, GL Communications Inc., GoVivace Inc., IBM Corporation, iFLYTEK Corporation, iSpeech, Inc., LumenVox LLC, Microsoft Corporation, Nexmo Inc., NextUP Technologies, LLC., and Nuance Communications, Inc..

Market Segmentation & Coverage

This research report categorizes the Text-to-Speech Market to forecast the revenues and analyze trends in each of the following sub-markets:

Component
  • Services
  • SAAS
  • Support, Implementation & Consulting
  • Software or Solution
  • Type
    • Neural & Custom
    • Non-Neural
    • Language
    • Arabic
    • Chinese
    • English
    • Hindi
    • Spanish
    • Deployment Mode
    • Cloud Based
    • On-Premise
    • Organization size
    • Large Enterprise
    • Small & Medium Enterprise
    • Vertical
    • Assistant Tool for Visually Impaired or Disabilities (Dyslexic Reader)
    • Automotive & Transportation
    • BFSI
    • Consumer
    • Education
    • Enterprise
    • Government & Legal
    • Healthcare
    • Retail & E-Commmerce
    • Travel & Hospitality
    Region
    • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
    • California
    • Florida
    • Illinois
    • New York
    • Ohio
    • Pennsylvania
    • Texas
    • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam
    • Europe, Middle East & Africa
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • Israel
    • Italy
    • Netherlands
    • Nigeria
    • Norway
    • Poland
    • Qatar
    • Russia
    • Saudi Arabia
    • South Africa
    • Spain
    • Sweden
    • Switzerland
    • Turkey
    • United Arab Emirates
    • United Kingdom


    Please Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Growing need to optimize customer engagement and communication across enterprises
5.1.1.2. Rising awareness about the need for text-to-speech services among children
5.1.1.3. Government initiatives to drive digital innovations and e-governance
5.1.2. Restraints
5.1.2.1. Limited control over voice and speed and other technical limitations
5.1.3. Opportunities
5.1.3.1. Advancements to improve the efficiency and voice profiles of text-to-speech solutions
5.1.3.2. Adoption of text-to-speech solutions among gamers and medical professionals
5.1.4. Challenges
5.1.4.1. Privacy concerns about text-to-speech solutions and software
5.2. Market Segmentation Analysis
5.2.1. Component: Advancements to improve the functionality and performance of software or solution of text-to-speech
5.2.2. Type: Innovations in the field of AI and ML driving the neural and custom TTS sector
5.2.3. Deployment Mode: Preference for cloud-based deployment of TTS solutions due to its cost-effectiveness
5.2.4. Vertical: Increasing adoption of TTS solutions in the education sector to enable equitable distribution of knowledge
5.3. Market Disruption Analysis
5.4. Porter’s Five Forces Analysis
5.4.1. Threat of New Entrants
5.4.2. Threat of Substitutes
5.4.3. Bargaining Power of Customers
5.4.4. Bargaining Power of Suppliers
5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis
6. Text-to-Speech Market, by Component
6.1. Introduction
6.2. Services
6.3. Software or Solution
7. Text-to-Speech Market, by Type
7.1. Introduction
7.2. Neural & Custom
7.3. Non-Neural
8. Text-to-Speech Market, by Language
8.1. Introduction
8.2. Arabic
8.3. Chinese
8.4. English
8.5. Hindi
8.6. Spanish
9. Text-to-Speech Market, by Deployment Mode
9.1. Introduction
9.2. Cloud Based
9.3. On-Premise
10. Text-to-Speech Market, by Organization size
10.1. Introduction
10.2. Large Enterprise
10.3. Small & Medium Enterprise
11. Text-to-Speech Market, by Vertical
11.1. Introduction
11.2. Assistant Tool for Visually Impaired or Disabilities (Dyslexic Reader)
11.3. Automotive & Transportation
11.4. BFSI
11.5. Consumer
11.6. Education
11.7. Enterprise
11.8. Government & Legal
11.9. Healthcare
11.10. Retail & E-Commmerce
11.11. Travel & Hospitality
12. Americas Text-to-Speech Market
12.1. Introduction
12.2. Argentina
12.3. Brazil
12.4. Canada
12.5. Mexico
12.6. United States
13. Asia-Pacific Text-to-Speech Market
13.1. Introduction
13.2. Australia
13.3. China
13.4. India
13.5. Indonesia
13.6. Japan
13.7. Malaysia
13.8. Philippines
13.9. Singapore
13.10. South Korea
13.11. Taiwan
13.12. Thailand
13.13. Vietnam
14. Europe, Middle East & Africa Text-to-Speech Market
14.1. Introduction
14.2. Denmark
14.3. Egypt
14.4. Finland
14.5. France
14.6. Germany
14.7. Israel
14.8. Italy
14.9. Netherlands
14.10. Nigeria
14.11. Norway
14.12. Poland
14.13. Qatar
14.14. Russia
14.15. Saudi Arabia
14.16. South Africa
14.17. Spain
14.18. Sweden
14.19. Switzerland
14.20. Turkey
14.21. United Arab Emirates
14.22. United Kingdom
15. Competitive Landscape
15.1. Market Share Analysis, 2023
15.2. FPNV Positioning Matrix, 2023
15.3. Competitive Scenario Analysis
15.3.1. Adobe Acquires Bengaluru-Based Genai Startup Rephrase.Ai
15.3.2. Meta introduces text-to-speech generative AI model Voicebox
15.3.3. LIGHTSPEED STUDIOS Partners with AI Singapore to Offer Advanced Text-to-Speech Service for Gamers in Southeast Asia
15.4. Strategy Analysis & Recommendation
16. Competitive Portfolio
16.1. Key Company Profiles
16.2. Key Product Portfolio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings