Sweeteners Market by Types (Artificial Sweeteners, Naturally-derived Low-Calorie Sweeteners, Sugar Alcohols), Form (Liquid, Solid), Distribution Channel, Application - Global Forecast 2024-2030

Sweeteners Market by Types (Artificial Sweeteners, Naturally-derived Low-Calorie Sweeteners, Sugar Alcohols), Form (Liquid, Solid), Distribution Channel, Application - Global Forecast 2024-2030

The Sweeteners Market size was estimated at USD 58.72 billion in 2023 and expected to reach USD 61.23 billion in 2024, at a CAGR 4.35% to reach USD 79.16 billion by 2030.

Sweeteners are substances that are used to impart sweetness to foods and beverages. These are commonly categorized into two primary groups, nutritive sweeteners and non-nutritive sweeteners. Nutritive sweeteners provide calories to the diet and include natural sugars such as glucose, sucrose, and fructose, as well as sugar alcohols such as xylitol and sorbitol. On the other hand, non-nutritive sweeteners provide minimal or no calories and are much sweeter than sugar. These include artificial sweeteners such as aspartame, sucralose, and saccharin, as well as natural ones such as stevia and monk fruit extract. An increase in diabetes and obesity rates and a growing awareness about the benefits of maintaining a healthy diet have led to a need for low-calorie sweeteners. Moreover, a shift in consumer preference towards natural and organic products influences the development and adoption of natural sweeteners. However, products containing certain sweeteners have been recalled owing to health, safety, or allergic concerns, which can raise issues regarding the reliability of the sweeteners. Additionally, complexities in the production of sweeteners may dissuade manufacturers from investing in the production technologies of sweeteners. However, key players are exploring novel biotechnological processes and AI/ML-based strategies to optimize the production of sweeteners. Furthermore, researching and producing sweeteners that can offer additional health benefits and enhancing the flavor profile of low-calorie sweeteners to better replicate sugar can create new avenues of growth for the sweetener industry.

Regional Insights

In the Americas, health concerns and high obesity rates have steered consumers towards low-calorie and natural sweetener options. The US has seen an influx of patents focusing on refining sweetener composition to reduce aftertaste and enhance palatability. Technological advancements in the realm of the food sector have created new product formulations with enhanced flavor and taste profiles. The European Union is a heavily regulated region with established authorities such as the European Food Safety Authority(EFSA) rigorously evaluating the safety of sweeteners. A growing interest in organic and plant-based food has amplified the demand for natural sweeteners like xylitol and erythritol. The EU is exploring sweetener applications beyond taste, including functional health benefits, aligning with the wellness trends dominating consumer purchases. Growing urbanization and increasing health concerns and awareness in the APAC region have created a need for sweeteners. The expansion of e-commerce distribution channels and a growing preference for healthy packaged food products have contributed to the growth of the sweetener industry. The globalization of food culture and the rising popularity of functional food and beverage products in the APAC region present additional opportunities for the sweetener market.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Sweeteners Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

• Increase in incidences of lifestyle diseases and growing health and diet awareness
• Preference for organic and natural food products and ingredients
• Demand for packed foods and ready-to-drink products and expansion of e-commerce channels

Market Restraints

• Recall of certain products containing sweeteners

Market Opportunities

• Development of novel technologies for the production of sweeteners
• Innovations in product formulations and exploration of new flavor profiles

Market Challenges

• Bitter taste profile and difficulties in the production of sweetener

Market Segmentation Analysis

• Types: Growing preference for naturally derived low-calorie sweeteners to manage health concerns
• Form: Adoption of liquid form of sweeteners to facilitate quick sweetness delivery
• Distribution Channel: Inclination towards convenience shopping leading to a preference for online distribution channels
• Application: Incorporation of sweeteners in the bakery and confectionery sector to improve flavor profile

Market Disruption Analysis

• Porter’s Five Forces Analysis
• Value Chain & Critical Path Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis
• Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Sweeteners Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Sweeteners Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Tate & Lyle launches low-calorie sweetener

Tate & Lyle has expanded its product portfolio with the introduction of a new low-calorie sweetener made with sucralose, addressing consumer demand for healthier sugar substitutes. The new sweetener was designed to integrate seamlessly with everyday use, this sweetener dissolves effortlessly in hot beverages, negating any concerns with frothing. It also mimics the granular texture of traditional sugar, simplifying the switch for consumers who prioritize both health and culinary experience.

Celanese and Mitsui Extend Strategic Partnerships

Celanese Corporation announced a strategic alliance with Mitsui & Co., Ltd., a Japanese conglomerate. This enhanced partnership builds on an established 50:50 joint venture in methanol production by introducing a new collaborative venture in the field of food sweeteners. This expansion of the alliance would facilitate growth in the food ingredient sector, leveraging both companies' expertise to meet increasing market demands.

Sweet Harvest Foods Holdings Acquires Sweet River Honey

Sweet Harvest Foods Holdings has successfully integrated Sweet River Honey into its diverse portfolio. This acquisition introduces additional hives and valuable beekeeping expertise, solidifying SHFH's efforts to provide natural sweeteners. Through this move, Sweet Harvest Foods Holdings can enhance its supply chain and customer experience and also pursue quality and trust in the sweetener industry.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Sweeteners Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Sweeteners Market, highlighting leading vendors and their innovative profiles. These include Ajinomoto Co., Inc, Archer-Daniels-Midland Company, Cargill, Incorporated, Celanese Corporation, DFI Corporation, DuPont de Nemours, Inc., EPC Group, Firmenich International SA by DSM-Firmenich AG, Foodchem International Corporation, GLG Life Tech Corp., Hive Brands, Howtian, LLC, Ingredion Incorporated, International Flavors & Fragrances Inc., JK Sucralose Inc, Kerry Group plc, Layn Natural Ingredients, Nestlé S.A., PepsiCo, Inc., Pyure Brands LLC, Roquette Frères S.A., Royal Ingredients Group B.V., SweeGen, Inc., Südzucker AG, and Tate & Lyle plc.

Market Segmentation & Coverage

This research report categorizes the Sweeteners Market to forecast the revenues and analyze trends in each of the following sub-markets:

Types

Artificial Sweeteners

Naturally-derived Low-Calorie Sweeteners

Monk Fruit

Stevia

Sugar Alcohols

Sugars

Form

Liquid

Solid

Amorphous

Crystalline

Distribution Channel

Offline

Online

Application

• Bakery & Confectionery
• Pharmaceuticals

Region

• Americas
• Argentina
• Brazil
• Canada
• Mexico
• United States
• California
• Florida
• Illinois
• New York
• Ohio
• Pennsylvania
• Texas
• Asia-Pacific
• Australia
• China
• India
• Indonesia
• Japan
• Malaysia
• Philippines
• Singapore
• South Korea
• Taiwan
• Thailand
• Vietnam
• Europe, Middle East & Africa
• Denmark
• Egypt
• Finland
• France
• Germany
• Israel
• Italy
• Netherlands
• Nigeria
• Norway
• Poland
• Qatar
• Russia
• Saudi Arabia
• South Africa
• Spain
• Sweden
• Switzerland
• Turkey
• United Arab Emirates
• United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year