Sports Sponsorship Market by Type (Events, Individuals, Sports), Sponsored Services (Financial Sponsors, In-kind Sponsors, Media Sponsors), Sponsor Categories, End-use, Sponsorship Providers - Global Forecast 2023-2030
The Sports Sponsorship Market is projected to reach USD 189.54 billion by 2030 from USD 97.35 billion in 2022, at a CAGR of 8.68% during the forecast period.
Market Segmentation & Coverage:
This research report analyzes various sub-markets, forecasts revenues, and examines emerging trends in each category to provide a comprehensive outlook on the Sports Sponsorship Market.
- Based on Type, market is studied across Events, Individuals, Sports, and Teams. The Teams commanded largest market share of 36.11% in 2022, followed by Events.
- Based on Sponsored Services, market is studied across Financial Sponsors, In-kind Sponsors, Media Sponsors, and Promotional Sponsors. The Financial Sponsors commanded largest market share of 41.67% in 2022, followed by Media Sponsors.
- Based on Sponsor Categories, market is studied across Main Sponsor, Official Partner, Official Sponsor, Technical partner, and Title sponsor. The Title sponsor commanded largest market share of 23.45% in 2022, followed by Official Sponsor.
- Based on End-use, market is studied across Competition Sponsorship and Training Sponsorship. The Competition Sponsorship commanded largest market share of 86.55% in 2022, followed by Training Sponsorship.
- Based on Sponsorship Providers, market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality. The Consumer Goods & Retail commanded largest market share of 18.84% in 2022, followed by Banking, Financial Services & Insurance.
- Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 39.35% in 2022, followed by Europe, Middle East & Africa.
The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.
FPNV Positioning Matrix:
The FPNV Positioning Matrix is an indispensable tool for assessing the Sports Sponsorship Market. It comprehensively evaluates vendors, analyzing key metrics related to Business Strategy and Product Satisfaction. This enables users to make informed decisions tailored to their specific needs. Through advanced analysis, vendors are categorized into four distinct quadrants, each representing a different level of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V). Be assured that this insightful framework empowers decision-makers to navigate the market with confidence.
Market Share Analysis:
The Market Share Analysis offers invaluable insights into the vendor landscape Sports Sponsorship Market. By evaluating their impact on overall revenue, customer base, and other key metrics, we provide companies with a comprehensive understanding of their performance and the competitive environment they confront. This analysis also uncovers the level of competition in terms of market share acquisition, fragmentation, dominance, and industry consolidation during the study period.
Key Company Profiles:
The report delves into recent significant developments in the Sports Sponsorship Market, highlighting leading vendors and their innovative profiles. These include Adidas AG, Ajinomoto Co., Inc., Anheuser-Busch InBev SA/NV, Anta Sports Products Limited, ASICS Corporation, BYJU'S, Castrol Limited, DICK'S Sporting Goods, Inc., Emirates Group, Etihad Airways PJSC, Ford Motor Company, Heineken N.V., Hero MotoCorp Ltd., Hyundai Motor Company, Intel Corporation, iProSports Ltd., Microsoft Corporation, Molson Coors Beverage Company, Monster Beverage Corporation, MRF Limited, Nike, Inc., Nissan Motor Co., Ltd., PepsiCo, Inc., Puma SE, Qatar Airways Group, Q.C.S.C., RealityBLU, Inc., Red Bull GmbH, Reebok International Ltd., Reliance Jio Infocomm Ltd., Rolex SA, Samsung Electronics Co., Ltd., State Farm Group, The Coca-Cola Company, The Procter & Gamble Company, and UPSTOX.
The report offers valuable insights on the following aspects:
- Market Penetration: It provides comprehensive information about key players' market dynamics and offerings.
- Market Development: In-depth analysis of emerging markets and penetration across mature market segments, highlighting lucrative opportunities.
- Market Diversification: Detailed information about new product launches, untapped geographies, recent developments, and investments.
- Competitive Assessment & Intelligence: Exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of leading players.
- Product Development & Innovation: Intelligent insights on future technologies, R&D activities, and breakthrough product developments.
- What is the market size and forecast for the Sports Sponsorship Market?
- Which products, segments, applications, and areas hold the highest investment potential in the Sports Sponsorship Market?
- What is the competitive strategic window for identifying opportunities in the Sports Sponsorship Market?
- What are the latest technology trends and regulatory frameworks in the Sports Sponsorship Market?
- What is the market share of the leading vendors in the Sports Sponsorship Market?
- Which modes and strategic moves are suitable for entering the Sports Sponsorship Market?
Please Note: PDF & Excel + Online Access - 1 Year
- 1. Preface
- 1.1. Objectives of the Study
- 1.2. Market Segmentation & Coverage
- 1.3. Years Considered for the Study
- 1.4. Currency & Pricing
- 1.5. Language
- 1.6. Limitations
- 1.7. Assumptions
- 1.8. Stakeholders
- 2. Research Methodology
- 2.1. Define: Research Objective
- 2.2. Determine: Research Design
- 2.3. Prepare: Research Instrument
- 2.4. Collect: Data Source
- 2.5. Analyze: Data Interpretation
- 2.6. Formulate: Data Verification
- 2.7. Publish: Research Report
- 2.8. Repeat: Report Update
- 3. Executive Summary
- 4. Market Overview
- 4.1. Introduction
- 4.2. Sports Sponsorship Market, by Region
- 5. Market Insights
- 5.1. Market Dynamics
- 5.1.1. Drivers
- 5.1.1.1. Increasing number of sports events and rising inclination of youth toward online sports events
- 5.1.1.2. Advantages of sports sponsorship for sponsoring companies
- 5.1.2. Restraints
- 5.1.2.1. Compliance issues associated with sports sponsorship
- 5.1.3. Opportunities
- 5.1.3.1. Popularity of analytics to drive sports sponsorship and fan engagement
- 5.1.3.2. Emergence of new sports leagues and rising awareness toward the sponsorships for sports training
- 5.1.4. Challenges
- 5.1.4.1. Lack of standard KPIs and partner transparency
- 5.2. Market Segmentation Analysis
- 5.3. Market Trend Analysis
- 5.3.1. Ongoing sports events and partnerships to boost sports sponsorship in the Americas region
- 5.3.2. Government support and investments in organizing sports events encouraging sports sponsorships in the APAC region
- 5.3.3. Inclination towards sports culture and favorable government initiatives to accelerate sports sponsorships in the EMEA region
- 5.4. Cumulative Impact of COVID-19
- 5.5. Cumulative Impact of Russia-Ukraine Conflict
- 5.6. Cumulative Impact of High Inflation
- 5.7. Porter’s Five Forces Analysis
- 5.7.1. Threat of New Entrants
- 5.7.2. Threat of Substitutes
- 5.7.3. Bargaining Power of Customers
- 5.7.4. Bargaining Power of Suppliers
- 5.7.5. Industry Rivalry
- 5.8. Value Chain & Critical Path Analysis
- 5.9. Regulatory Framework
- 5.10. Client Customization
- 6. Sports Sponsorship Market, by Type
- 6.1. Introduction
- 6.2. Events
- 6.3. Individuals
- 6.4. Sports
- 6.5. Teams
- 7. Sports Sponsorship Market, by Sponsored Services
- 7.1. Introduction
- 7.2. Financial Sponsors
- 7.3. In-kind Sponsors
- 7.4. Media Sponsors
- 7.5. Promotional Sponsors
- 8. Sports Sponsorship Market, by Sponsor Categories
- 8.1. Introduction
- 8.2. Main Sponsor
- 8.3. Official Partner
- 8.4. Official Sponsor
- 8.5. Technical partner
- 8.6. Title sponsor
- 9. Sports Sponsorship Market, by End-use
- 9.1. Introduction
- 9.2. Competition Sponsorship
- 9.3. Training Sponsorship
- 10. Sports Sponsorship Market, by Sponsorship Providers
- 10.1. Introduction
- 10.2. Aerospace & Defense
- 10.3. Automotive & Transportation
- 10.4. Banking, Financial Services & Insurance
- 10.5. Building, Construction & Real Estate
- 10.6. Consumer Goods & Retail
- 10.7. Education
- 10.8. Energy & Utilities
- 10.9. Government & Public Sector
- 10.10. Healthcare & Life Sciences
- 10.11. Information Technology
- 10.12. Manufacturing
- 10.13. Media & Entertainment
- 10.14. Telecommunication
- 10.15. Travel & Hospitality
- 11. Americas Sports Sponsorship Market
- 11.1. Introduction
- 11.2. Argentina
- 11.3. Brazil
- 11.4. Canada
- 11.5. Mexico
- 11.6. United States
- 12. Asia-Pacific Sports Sponsorship Market
- 12.1. Introduction
- 12.2. Australia
- 12.3. China
- 12.4. India
- 12.5. Indonesia
- 12.6. Japan
- 12.7. Malaysia
- 12.8. Philippines
- 12.9. Singapore
- 12.10. South Korea
- 12.11. Taiwan
- 12.12. Thailand
- 12.13. Vietnam
- 13. Europe, Middle East & Africa Sports Sponsorship Market
- 13.1. Introduction
- 13.2. Denmark
- 13.3. Egypt
- 13.4. Finland
- 13.5. France
- 13.6. Germany
- 13.7. Israel
- 13.8. Italy
- 13.9. Netherlands
- 13.10. Nigeria
- 13.11. Norway
- 13.12. Poland
- 13.13. Qatar
- 13.14. Russia
- 13.15. Saudi Arabia
- 13.16. South Africa
- 13.17. Spain
- 13.18. Sweden
- 13.19. Switzerland
- 13.20. Turkey
- 13.21. United Arab Emirates
- 13.22. United Kingdom
- 14. Competitive Landscape
- 14.1. FPNV Positioning Matrix
- 14.2. Market Share Analysis, By Key Player
- 14.3. Competitive Scenario Analysis, By Key Player
- 14.3.1. Merger & Acquisition
- 14.3.1.1. KORE Software Announced Acquisition of Sports Alliance
- 14.3.1.2. Authentic Brands Completed Reebok Acquisition From adidas.
- 14.3.1.3. San Diego’s Hookit joins Kore Software to create one-stop shop for sponsors
- 14.3.2. Agreement, Collaboration, & Partnership
- 14.3.2.1. Ajinomoto Co., Inc. Became a Premium Partner of the 32nd SEA Games, and the 12th ASEAN Para Games to Be Held in Cambodia
- 14.3.2.2. Adidas to sponsor India cricket team kit in ₹350 cr deal (USD 42.31 million)
- 14.3.2.3. Rolex steps up the backing of SailGP with 10-year deal
- 14.3.2.4. Puma Signed Multi-Year Deal With Brazilian Athletics Federation
- 14.3.2.5. Red Bull Racing Signed USD 150M Sponsorship With Crypto Exchange Bybit
- 14.3.2.6. Hyundai Signs Partnership Agreement with SoFi Stadium, Hollywood Park, Los Angeles Rams and Los Angeles Chargers
- 14.3.3. New Product Launch & Enhancement
- 14.3.3.1. JSW Sports looks to grow non-cricket sports sponsorship, eyes new and global brands
- 14.3.3.2. Ex-Red Bull execs launched Audience Labs media valuation agency
- 14.3.4. Investment & Funding
- 14.3.4.1. Sports For All to spend ₹12.5 cr (USD 1.53 million) over 5 years as Khelo India sponsor
- 14.3.4.2. SponsorUnited secures USD 35 million investment to build out its database of brand sponsorships
- 14.3.4.3. Nike Increases Revenue & Continues to Spend on Sponsorships
- 14.3.5. Award, Recognition, & Expansion
- 14.3.5.1. Right Formula grows global presence with the U.S. expansion
- 14.3.5.2. WHOOP cuts through with tech at the European Sponsorship Awards
- 14.3.5.3. Nike tops social promotion brand rankings with USD 527 million in sponsorship value.
- 15. Competitive Portfolio
- 15.1. Key Company Profiles
- 15.1.1. Adidas AG
- 15.1.2. Ajinomoto Co., Inc.
- 15.1.3. Anheuser-Busch InBev SA/NV
- 15.1.4. Anta Sports Products Limited
- 15.1.5. ASICS Corporation
- 15.1.6. BYJU'S
- 15.1.7. Castrol Limited
- 15.1.8. DICK'S Sporting Goods, Inc.
- 15.1.9. Emirates Group
- 15.1.10. Etihad Airways PJSC
- 15.1.11. Ford Motor Company
- 15.1.12. Heineken N.V.
- 15.1.13. Hero MotoCorp Ltd.
- 15.1.14. Hyundai Motor Company
- 15.1.15. Intel Corporation
- 15.1.16. iProSports Ltd.
- 15.1.17. Microsoft Corporation
- 15.1.18. Molson Coors Beverage Company
- 15.1.19. Monster Beverage Corporation
- 15.1.20. MRF Limited
- 15.1.21. Nike, Inc.
- 15.1.22. Nissan Motor Co., Ltd.
- 15.1.23. PepsiCo, Inc.
- 15.1.24. Puma SE
- 15.1.25. Qatar Airways Group, Q.C.S.C.
- 15.1.26. RealityBLU, Inc.
- 15.1.27. Red Bull GmbH
- 15.1.28. Reebok International Ltd.
- 15.1.29. Reliance Jio Infocomm Ltd.
- 15.1.30. Rolex SA
- 15.1.31. Samsung Electronics Co., Ltd.
- 15.1.32. State Farm Group
- 15.1.33. The Coca-Cola Company
- 15.1.34. The Procter & Gamble Company
- 15.1.35. UPSTOX
- 15.2. Key Product Portfolio
- 16. Appendix
- 16.1. Discussion Guide
- 16.2. License & Pricing
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