Sports Nutrition Market by Product (Sports Drink, Sports Foods, Sports Supplements), Formulation (Liquid, Powder, Tablets/Capsules), Consumer Group, Distribution Channel, End-User - Global Forecast 2024-2030

Sports Nutrition Market by Product (Sports Drink, Sports Foods, Sports Supplements), Formulation (Liquid, Powder, Tablets/Capsules), Consumer Group, Distribution Channel, End-User - Global Forecast 2024-2030

The Sports Nutrition Market size was estimated at USD 36.52 billion in 2023 and expected to reach USD 39.27 billion in 2024, at a CAGR 8.04% to reach USD 62.78 billion by 2030.

Sports nutrition is a specialized branch of nutritional science focused on studying and practicing diet and nutrition specifically geared toward improving athletic performance. It encompasses an array of subjects, including the types and quantities of food, fluids, and supplements consumed by athletes, as well as the timing of intake to optimize health, energy levels, body composition, and overall performance. The sports nutrition market is growing due to several factors, including increasing awareness of health and fitness, a surge in the number of gyms and health clubs, and the rising popularity of athletic activities among the general population. However, regulatory hurdles and variations in international standards can also impede market expansion. Nevertheless, the growing consumer interest in plant-based and organic products signals a shift towards more natural and sustainable sources of nutrition. There is also an opportunity to personalize nutrition based on individual health and fitness goals facilitated by technological advancements, which is expected to create potential opportunities for market growth.

Regional Insights

In the Americas, the sports nutrition market is evolving with a strong emphasis on protein-based products. The market is witnessing a shift towards natural and plant-based products, owing to the rise of veganism and concerns over food allergies. Furthermore, the sports nutrition market in the Americas also showcases significant patent activity, mainly around new formulations and delivery systems. Companies are investing heavily in research to differentiate their product offerings. In the European Union, the recent trend leans towards organic and vegan products, with a sharp rise in demand for sustainable and eco-friendly sports nutrition. On the other hand, the Middle East sports nutrition market is growing rapidly owing to increasing disposable income and awareness about fitness. The region sees an influx of international brands setting up distribution channels, with particular countries often serving as hubs for expansion. In Africa, the majority of demand comes from urban populations with increasing health consciousness. Across the EMEA region, there are active investments in research and collaborations between academic institutions and sports nutrition companies to develop products that cater to the unique nutritional needs of athletes. The Asia Pacific region is experiencing a surge in demand for sports nutrition products due to increasing awareness of health and fitness and a growing middle-class population. Consumers in these areas are becoming more inclined towards fitness activities, and hence, the pursuit of athletic excellence is driving the sports nutrition market. Furthermore, notable investments include expanding production facilities by global sports nutrition companies and a significant interest in research on developing sports nutrition tailored to the genetic and lifestyle needs of individuals in the Asia Pacific region, catalyzing the demand for sports nutrition products.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Sports Nutrition Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

• Rising participation in sports and fitness activities
• Increased use of sports nutrition to enhance performance training
• Easy and convenient multiple online availability of products

Market Restraints

• Volatile costs of raw materials used in manufacturing of sports nutrition products

Market Opportunities

• Increasing influence of organic sport nutrition and preference for personalized nutrition
• Introduction of sports nutrition with new flavors in attractive packaging

Market Challenges

• Availability of cheap counterfeit products and product safety issues

Market Segmentation Analysis

• Product: Higher consumption of sport foods tailored to meet the nutritional demands of athletes and fitness enthusiasts
• Formulation: Growing preferences for powdered formulations offering customizability and cost-effectiveness
• Distribution Channel: Extensive adoption of eCommerce platforms for the availability of broad collections of diverse sports nutrition products
• End-User: Consumption of sports nutrition products among athletes and bodybuilders seeking for high-performance and targeted nutrition

Market Disruption Analysis

• Porter’s Five Forces Analysis
• Value Chain & Critical Path Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis
• Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Sports Nutrition Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Sports Nutrition Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Gelita to Launch Two New Softgel and Sports Nutrition Ingredient Solutions

Gelita announced the launch of its latest innovations to augment the sports nutrition sector. The company is set to introduce Easyseal, a superior grade of gelatin for securing soft gel capsules with excellent reliability. This advanced gelatin solution is set to tackle the pervasive issue of capsule leakage, known commonly as leakers, promising to enhance production efficiency by minimizing processing costs and elevating the caliber of the finished goods.

RhinoFit Launches New Sports Nutrition Line

RhinoFit launched its revolutionary sports nutrition supplement range, meticulously designed to enhance athletic performance. The comprehensive collection encompasses advanced pre-workout solutions, dynamic amino energy enhancers, essential Branched-Chain Amino Acids (BCAAs), and targeted recovery formulas to support the fitness journey.

Nextfoods Announces Merger of GoodBelly and Cheribundi to Create Synergies in Functional Food & Beverages

NextFoods announced its merger with the all-natural sports nutrition brand Cheribundi to leverage the complementary strengths of both companies, combining GoodBelly's expertise in gut health with Cheribundi's prowess in whole-food-based sports nutrition. The integrated entity aims to harness product synergies and tap into the growing consumer demand for nourishing, whole-food ingredients.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Sports Nutrition Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Sports Nutrition Market, highlighting leading vendors and their innovative profiles. These include Abbott Laboratories, Ajinomoto Co., Inc., Archer-Daniels-Midland Company, BioCorp Nutrition Labs, Bulk by Sports Supplements Limited, Clif Bar & Company by Mondelēz Global LLC, DYAD LABS by MERIEUX NUTRISCIENCES CO., Eleat Sports Nutrition, LLC, General Nutrition Centers Inc., Glanbia PLC, GlaxoSmithKline PLC, Hormel Foods Corporation, Iovate Health Sciences International Inc., Koninklijke DSM N.V., Lonza Group, Momentous, MusclePharm Corporation, Nestlé S.A., NutriSport Pharmacal, Inc., Nutrivo, Olimp Laboratories Sp. z o.o., PanTheryx, Inc. by Colostrum Company, PepsiCo Inc., Post Holdings, Inc., Proteini.si, Science in Sport PLC, SDC Nutrition Inc., Superior Supplement Manufacturing, Twinlab Consolidation Corporation, Ultimate Nutrition Inc., and Vega US, LLC.

Market Segmentation & Coverage

This research report categorizes the Sports Nutrition Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product

Sports Drink

Hypertonic

Hypotonic

Isotonic

Sports Foods

Energy Bars

Protein Bars

Protein Gels

Sports Supplements

Amino Acids

Carbohydrates

Minerals

Omega -3

Probiotics

Protein

Vitamin

Formulation

Liquid

Powder

Tablets/Capsules

Consumer Group

Adults

Children

Geriatric

Distribution Channel

E-Commerce

Retail Stores & Convenience Stores

Supermarket & Hypermarket

End-User

Athletes

Bodybuilders

Fitness Enthusiasts

Recreational Users

Region

• Americas
• Argentina
• Brazil
• Canada
• Mexico
• United States
• California
• Florida
• Illinois
• New York
• Ohio
• Pennsylvania
• Texas
• Asia-Pacific
• Australia
• China
• India
• Indonesia
• Japan
• Malaysia
• Philippines
• Singapore
• South Korea
• Taiwan
• Thailand
• Vietnam
• Europe, Middle East & Africa
• Denmark
• Egypt
• Finland
• France
• Germany
• Israel
• Italy
• Netherlands
• Nigeria
• Norway
• Poland
• Qatar
• Russia
• Saudi Arabia
• South Africa
• Spain
• Sweden
• Switzerland
• Turkey
• United Arab Emirates
• United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year