Soundbar Market by Type (Tabletop, Wall-Mounted), Connectivity (Bluetooth, Wi-Fi), Installation Method, Application, End-Use - Global Forecast 2024-2030


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Soundbar Market by Type (Tabletop, Wall-Mounted), Connectivity (Bluetooth, Wi-Fi), Installation Method, Application, End-Use - Global Forecast 2024-2030


The Soundbar Market size was estimated at USD 8.63 billion in 2023 and expected to reach USD 9.33 billion in 2024, at a CAGR 8.53% to reach USD 15.31 billion by 2030.

Global Soundbar Market

A soundbar, also known as a speaker bar or audio bar, is an advanced audio device designed to enhance the audio quality of various multimedia systems, such as televisions and home theaters. Soundbars generally have a compact, sleek design that can be easily mounted on a wall or placed on a TV stand. They are primarily used for improving sound clarity and providing a more immersive audio experience than traditional built-in TV speakers. The soundbar market encompasses the manufacturing, distribution, and sales of these compact audio devices for consumer and home entertainment systems. The rising demand for high-quality home entertainment systems attributed to the increased adoption of streaming services, gaming platforms, and smart devices has raised the adoption of soundbars in recent years. However, challenges such as the high costs of premium soundbars and competition from portable audio devices, including headphones and earbuds, pose limitations to market growth. Besides limiting factors, recent advancements in wireless technology, the introduction of surround sound capabilities, and AI voice assistants have been creating lucrative future opportunities for the global soundbar market. Developing adaptive room calibration technologies, collaborating with content creators on exclusive partnerships or product bundles, and focusing on aesthetically appealing designs present potential scope for the global soundbar market.

Regional Insights

In the Americas region, the soundbar market is growing rapidly owing to its large consumer base with high purchasing power, technological advancements in home entertainment systems, and a robust distribution network. The growing adoption of smart homes and IoT (Internet of Things) devices further propels the demand for soundbars as they offer seamless integration with various connected devices. Additionally, popular streaming services encourage users to invest in premium audio equipment to enhance their viewing experiences. The EMEA region exhibits moderate growth in the soundbar market, with Western European countries such as Germany, the UK, France, and Italy leading the industry. These nations have established markets for consumer electronics and contain an affluent population that values quality home entertainment systems. Middle Eastern countries display considerable potential for future expansion attributed to emerging economies, including Saudi Arabia and the United Arab Emirates (UAE), investing heavily in infrastructure development projects, which include shopping malls equipped with modern electronic retail stores. APAC represents one of the fastest-growing regions within the global soundbar market owing to emerging economies such as China and India, where rapid urbanization coupled with increasing per capita income has led to higher demand for advanced consumer electronics. The population in this region is shifting towards premium products, seeking superior audio experiences to complement their high-definition screens and smart devices. In addition, local manufacturers from the region offer budget-friendly soundbars catering to a wider demographic of consumers.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Soundbar Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Soundbar Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Soundbar Market, highlighting leading vendors and their innovative profiles. These include Altec Lansing Corporation, B & W Group Limited, Bang & Olufsen A/S, Bose Corporation, Definitive Technology, LLC, Edifier International Limited, Honeywell International Inc., Intel Corporation, Klipsch Group, Inc. by VOXX International Company, Koninklijke Philips N.V., LG Corporation, Masimo Corporation, Panasonic Corporation, Samsung Electronics Co., Ltd., Sennheiser Electronic GmbH & Co. KG, Sharp Consumer Electronics Poland sp. z o.o., Sony Corporation, Sound United LLC, Vizio Inc., Yamaha Corporation, and Zebronics India Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Soundbar Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type
Tabletop
Wall-Mounted
Connectivity
Bluetooth
Wi-Fi
Installation Method
Active Soundbar
Passive Soundbar
Application
Computer System
Music Players
TV Sets
End-Use
Commercial
Personal
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Soundbar Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Soundbar Market?
3. What are the technology trends and regulatory frameworks in the Soundbar Market?
4. What is the market share of the leading vendors in the Soundbar Market?
5. Which modes and strategic moves are suitable for entering the Soundbar Market?

Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Soundbar Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Growing adoption of smart devices and surge in audio content consumption
5.1.1.2. Increasing utilization of wireless audio devices in commercial sector
5.1.1.3. Wider availability of products through online sales channels
5.1.2. Restraints
5.1.2.1. Availability of low priced and portable audio devices
5.1.3. Opportunities
5.1.3.1. Robust technological advancement in soundbar devices
5.1.3.2. Rising collaborative efforts to develop advanced soundbar technology and devices
5.1.4. Challenges
5.1.4.1. Issues over the availability of counterfeit products
5.2. Market Segmentation Analysis
5.2.1. Type: Rising preference for tabletop soundbars for ease of installation
5.2.2. Connectivity: Increasing usage of Bluetooth connectivity in soundbars for seamless integration
5.2.3. Installation Method: Expanding usage of passive soundbars for high-quality audio experience
5.2.4. Application: Emerging demand for soundbars with customized audio output tailored for immersive gaming experiences
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Soundbar Market, by Type
6.1. Introduction
6.2. Tabletop
6.3. Wall-Mounted
7. Soundbar Market, by Connectivity
7.1. Introduction
7.2. Bluetooth
7.3. Wi-Fi
8. Soundbar Market, by Installation Method
8.1. Introduction
8.2. Active Soundbar
8.3. Passive Soundbar
9. Soundbar Market, by Application
9.1. Introduction
9.2. Computer System
9.3. Music Players
9.4. TV Sets
10. Soundbar Market, by End-Use
10.1. Introduction
10.2. Commercial
10.3. Personal
11. Americas Soundbar Market
11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States
12. Asia-Pacific Soundbar Market
12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam
13. Europe, Middle East & Africa Soundbar Market
13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom
14. Competitive Landscape
14.1. FPNV Positioning Matrix
14.2. Market Share Analysis, By Key Player
14.3. Competitive Scenario Analysis, By Key Player
14.3.1. New Product Launch & Enhancement
14.3.1.1. Blaupunkt Launches SBW120 Soundbar at INR 4,999
14.3.1.2. Samsung Introduces New Premium Soundbar Lineup
14.3.1.3. JBL Expands Soundbar Line-up with Five New Options Featuring 3D and Dolby Atmos
15. Competitive Portfolio
15.1. Key Company Profiles
15.1.1. Altec Lansing Corporation
15.1.2. B & W Group Limited
15.1.3. Bang & Olufsen A/S
15.1.4. Bose Corporation
15.1.5. Definitive Technology, LLC
15.1.6. Edifier International Limited
15.1.7. Honeywell International Inc.
15.1.8. Intel Corporation
15.1.9. Klipsch Group, Inc. by VOXX International Company
15.1.10. Koninklijke Philips N.V.
15.1.11. LG Corporation
15.1.12. Masimo Corporation
15.1.13. Panasonic Corporation
15.1.14. Samsung Electronics Co., Ltd.
15.1.15. Sennheiser Electronic GmbH & Co. KG
15.1.16. Sharp Consumer Electronics Poland sp. z o.o.
15.1.17. Sony Corporation
15.1.18. Sound United LLC
15.1.19. Vizio Inc.
15.1.20. Yamaha Corporation
15.1.21. Zebronics India Pvt. Ltd.
15.2. Key Product Portfolio
16. Appendix
16.1. Discussion Guide
16.2. License & Pricing
FIGURE 1. SOUNDBAR MARKET RESEARCH PROCESS
FIGURE 2. SOUNDBAR MARKET SIZE, 2023 VS 2030
FIGURE 3. SOUNDBAR MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. SOUNDBAR MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. SOUNDBAR MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. SOUNDBAR MARKET DYNAMICS
FIGURE 7. SOUNDBAR MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
FIGURE 8. SOUNDBAR MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. SOUNDBAR MARKET SIZE, BY CONNECTIVITY, 2023 VS 2030 (%)
FIGURE 10. SOUNDBAR MARKET SIZE, BY CONNECTIVITY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. SOUNDBAR MARKET SIZE, BY INSTALLATION METHOD, 2023 VS 2030 (%)
FIGURE 12. SOUNDBAR MARKET SIZE, BY INSTALLATION METHOD, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. SOUNDBAR MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
FIGURE 14. SOUNDBAR MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. SOUNDBAR MARKET SIZE, BY END-USE, 2023 VS 2030 (%)
FIGURE 16. SOUNDBAR MARKET SIZE, BY END-USE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. AMERICAS SOUNDBAR MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. AMERICAS SOUNDBAR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. UNITED STATES SOUNDBAR MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 20. UNITED STATES SOUNDBAR MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. ASIA-PACIFIC SOUNDBAR MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 22. ASIA-PACIFIC SOUNDBAR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 23. EUROPE, MIDDLE EAST & AFRICA SOUNDBAR MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 24. EUROPE, MIDDLE EAST & AFRICA SOUNDBAR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 25. SOUNDBAR MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 26. SOUNDBAR MARKET SHARE, BY KEY PLAYER, 2023

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