Shapewear Products Market by Gender (Female, Male), Application (Body Shaping, Menstrual/Period Wear, Performance and Recovery), Distribution Channel - Global Forecast 2024-2030

Shapewear Products Market by Gender (Female, Male), Application (Body Shaping, Menstrual/Period Wear, Performance and Recovery), Distribution Channel - Global Forecast 2024-2030

The Shapewear Products Market size was estimated at USD 5.75 billion in 2023 and expected to reach USD 6.18 billion in 2024, at a CAGR 7.95% to reach USD 9.83 billion by 2030.

Shapewear products are specialized undergarments designed to alter the wearer's body contour to achieve a more streamlined appearance. The shapewear market comprises various garments designed to temporarily change the wearer's body shape and silhouette, offering a smoother and more toned appearance. Intended for both men and women, these products cater to different body parts and are made of materials such as spandex, nylon, and cotton to provide varying compression levels. Rising attention to a slim physical appearance among people across the globe and increasing awareness related to fitness, advancement in fabric technology, and more comfortable garments are driving the market growth. Growing participation in sports and physical activity coupled with high disposable income also accelerates the market development. A concern associated with the probable side effects of wearing shapewear products and interbrand competition among market players could restrict market growth. The significant demand for shapewear products generated from the geriatric population, along with the rising adoption of the internet and boost in the global penetration of eCommerce, represents growth opportunities in the shapewear market.

Regional Insights

In the United States, the demand for shapewear products is driven by increasing consumer awareness about body image and the importance of looking fit and toned. Celebrity endorsements and social media trends also influence customers. The United States market is characterized by a high rate of innovation and a diverse product range catering to different body types and consumer preferences. Canadian consumers prefer premium, eco-friendly, and sustainably produced shapewear. In South America, the demand for shapewear is influenced by cultural beauty standards that prize a specific body contour, one that can be accentuated by shapewear. The European Union hosts an established shapewear market with a high demand for luxury brands. The market is highly fashion-conscious, with consumers looking for shapewear that offers functionality and aligns with the latest trends. EU countries show a strong preference for high-quality materials and are increasingly concerned with sustainability in the production of garments. In the MEA region, the shapewear market is emerging, with the Middle East, in particular, showing significant growth due to elevating disposable incomes and a growing interest in fashion and personal appearance. The market is developing in Africa, with increasing urbanization and the impact of Western fashion trends. In Asia-Pacific, China, Japan, and India are key shapewear markets supported by an expanding middle class and growing health and body shape consciousness. Japan's shapewear market is developed, focusing on quality and fabric technology.

Market Insights

• Market Dynamics
  
  The market dynamics represent an ever-changing landscape of the Shapewear Products Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
  • Market Drivers
    • Rising Attention to a Slim Physical Appearance Among the People Across the Globe
    • Increasing Awareness Related to Fitness, Advancement in Fabric Technology, and More Comfortable Garments
    • Growing Participation in Sports and Physical Activity Coupled With High Disposable Income
    • Market Restraints
      • Concern associated with probable side effects of wearing shapewear products
      • Market Opportunities
        • Demand for Shapewear Products Generated from the Geriatric Population
        • Rising Adoption of the Internet and Increase in the Global Penetration of e-Commerce
        • Market Challenges
          • Interbrand Competition among Shapewear Products Market Players
          • Market Segmentation Analysis
            • Gender: Growing preference for female shapewear products with an emphasis on inclusive sizing and skin-matching tones
            • Application: Wider application of shapewear for performance and recovery improve posture and provide structural support during workouts
            • Market Disruption Analysis
            • Porter’s Five Forces Analysis
            • Value Chain & Critical Path Analysis
            • Pricing Analysis
            • Technology Analysis
            • Patent Analysis
            • Trade Analysis
            • Regulatory Framework Analysis
            FPNV Positioning Matrix
            
            The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Shapewear Products Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
            
            Market Share Analysis
            
            The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Shapewear Products Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
            
            Recent Developments
            • Popilush Unveils New Outerwear Onesie Series: A Fusion of Comfort, Confidence, and Style
              
              Popilush launched an innovative line of outerwear onesies, championing functionality and comfort. Popilush's latest offering is a testament to its mission to empower women through fashion that embraces every body type, ensuring that each piece resonates with the wearer's unique style and life.
              
              Knix Launches Leakproof Shapewear Collection Catering to a Diverse Clientele
              
              Knix unveiled a Leakproof Shapewear collection catering to a diverse clientele, the collection features high rise briefs and shorts in an extensive size range from XS through XXXXL, priced at USD 55 for briefs and USD 65 for shorts. These innovatively designed products can absorb between 0.8 to 3 teaspoons of liquid, equating to the absorbency of one to three standard tampons or one to two pantyliners, offering consumers a reliable and discreet solution for menstrual and incontinence needs.
              
              Reliance Retail Acquires Lingerie and Personal Care Brand Clovia for USD 125 Million
              
              Reliance Retail Ventures Limited (RRVL) acquired a substantial 89% share in Purple Panda Fashions Private Limited, the proprietor of Clovia, a direct-to-consumer intimate wear label. This deal, valued at around USD 125 million, aligns with RRVL's aggressiveness in consolidating its position in the Indian retail landscape.
            Strategy Analysis & Recommendation
            
            The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Shapewear Products Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
            
            Key Company Profiles
            
            The report delves into recent significant developments in the Shapewear Products Market, highlighting leading vendors and their innovative profiles. These include 2XU Pty. Ltd., Actoserba Active Wholesale Private Limited, Adidas AG, Amoena Medizin-Orthopädie-Technik GmbH, Ann Chery, Classic Shapewear, Corset Story UK, FarmaCell shapewear, Hanesbrands Inc., Jockey International, Inc., Karl Mayer, Leonisa S.A., Marks and Spencer PLC, Miraclesuit, Motherhood Maternity, Orion Manufacturing Inc., Shapeez, Inc., Spanx, Inc., Squeem LLC, The London Corset Company, Triumph International Corporation, Under Armour, Inc., Van de Velde N.V., Wacoal America, Inc., and Yummie.
            
            Market Segmentation & Coverage
            
            This research report categorizes the Shapewear Products Market to forecast the revenues and analyze trends in each of the following sub-markets:
            • Gender
              • Female
              • Male
              • Application
                • Body Shaping
                • Menstrual/Period Wear
                • Performance and Recovery
                • Distribution Channel
                  • Modern Trade
                  • Online Channels
                  • Specialty Retail Store
                  • Region
                    • Americas
                      • Argentina
                      • Brazil
                      • Canada
                      • Mexico
                      • United States
                        • California
                        • Florida
                        • Illinois
                        • New York
                        • Ohio
                        • Pennsylvania
                        • Texas
                        • Asia-Pacific
                          • Australia
                          • China
                          • India
                          • Indonesia
                          • Japan
                          • Malaysia
                          • Philippines
                          • Singapore
                          • South Korea
                          • Taiwan
                          • Thailand
                          • Vietnam
                          • Europe, Middle East & Africa
                            • Denmark
                            • Egypt
                            • Finland
                            • France
                            • Germany
                            • Israel
                            • Italy
                            • Netherlands
                            • Nigeria
                            • Norway
                            • Poland
                            • Qatar
                            • Russia
                            • Saudi Arabia
                            • South Africa
                            • Spain
                            • Sweden
                            • Switzerland
                            • Turkey
                            • United Arab Emirates
                            • United Kingdom
                            
                            
                            Please Note: PDF & Excel + Online Access - 1 Year