Sewing Machine Market by Product Type (Electronic Sewing Machines, Embroidery Sewing Machines, Mechanical Sewing Machines), Distribution Channel (Offline, Online), Application - Global Forecast 2024-2030

Sewing Machine Market by Product Type (Electronic Sewing Machines, Embroidery Sewing Machines, Mechanical Sewing Machines), Distribution Channel (Offline, Online), Application - Global Forecast 2024-2030


The Sewing Machine Market size was estimated at USD 5.08 billion in 2023 and expected to reach USD 5.34 billion in 2024, at a CAGR 5.75% to reach USD 7.51 billion by 2030.

A sewing machine is a mechanized & electrically powered device designed to stitch & sew fabric, leather, and other materials together using thread. It simplifies the process of sewing and embroidery, enabling more precise, uniform, and faster creation of garments, home décor, and other fabric-based items than manual sewing. Sewing machines vary widely in their capabilities, ranging from basic stitching functions suitable for beginners to complex programming features for advanced users. A surge in DIY fashion and home decor has notably driven the demand for both basic and advanced sewing machines. Additionally, the expanding fashion sector globally necessitates efficient and high-quality sewing equipment to cater to the fast-changing trends and demands. However, the requirement for technical expertise to operate sophisticated machines poses a challenge for wider adoption. Furthermore, innovations such as computerized sewing machines and embroidery machines to enhance productivity and attract a wider user base pose significant opportunities for the manufacturer.

Regional Insights

The United States and Canada represent the key markets in the Americas, characterized by a strong demand for both industrial and domestic sewing machines. Consumer behavior in this region emphasizes quality, brand reputation, and advanced features, such as computerized sewing machines that offer precision and versatility for a variety of textile projects. The European Union countries exhibit a strong preference for high-quality, durable, and environmentally friendly sewing machines, reflecting the region's heightened awareness and commitment to environmental issues. The market is driven by both professional tailors and fashion designers, as well as hobbyists seeking advanced functionalities. In the Middle East and Africa, the market is more varied, with a significant demand for basic and mid-range sewing machines. The APAC region, especially led by China, Japan, and India, stands out for its significant contribution to both manufacturing and consumption in the sewing machine sector. The Asia Pacific is marked by high-volume production, with China being the major producer and exporter of sewing machines globally. Technological advancements and research are robust, particularly in Japan, where innovative patents often emerge, focusing on enhancing sewing machine efficiency and automation.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Sewing Machine Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers
  • Surge in DIY fashion and home decor among consumers across the globe
  • Expanding fashion and textile industries demanding mass production capabilities
  • Rising use of sewing machines in automotive
Market Restraints
  • Environmental concerns related to the disposal of electronic parts and plastics used in sewing machines
Market Opportunities
  • Technological advancements in sewing machines
  • Improving focus towards energy efficiency and environmental sustainability of sewing machines
Market Challenges
  • Prevalence of musculoskeletal disorders among sewing machine workers
Market Segmentation Analysis
  • Product Type: Growing demand of embroidery sewing machines from custom apparel businesses and embroidery enthusiasts
  • Application: Industrial machines focus on high efficiency, specialization, and enduring the rigors of constant operation.
Market Disruption Analysis
  • Porter’s Five Forces Analysis
  • Value Chain & Critical Path Analysis
  • Pricing Analysis
  • Technology Analysis
  • Patent Analysis
  • Trade Analysis
  • Regulatory Framework Analysis
FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Sewing Machine Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Sewing Machine Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Singer India Unveils M3330 Sewing Machine Exclusively on Amazon India

Singer India Limited launched its acclaimed M3330 sewing machine on Amazon India. Distinguished by its iconic Blue color, the M3330 enriches the company's robust fashion maker portfolio, specifically targeting the burgeoning online market of crafting and DIY enthusiasts.

Brother's Unveiled Next-Gen Sewing, Embroidery, and Fabric Printing Innovations

Brother Industries, Ltd. has unveiled its 2023 lineup of new printing, sewing, embroidery, and quilting machines. A highlight of this innovation includes the printmoda studio fabric printer, which, along with the stellaire 2 innov-ís XJ2 disney combo sewing and embroidery machine, XE2 embroidery only machine with disney, entrepreneur one PR1X single-needle embroidery machine, and the PQ1600S high-speed straight stitch sewing & quilting machine. These products are designed to mesh seamlessly with the Brother Artspira mobile app, broadening the horizons for personalized and connected creativity.

BERNINA Launches Three Innovations at BERNINA University 2023

Bernina of America has unveiled three new machines at BERNINA University 2023, marking a significant advancement in sewing, embroidery, and quilting devices. The introduction of the bernina 790 PRO, highlighted by its next-generation stitch precision technology and enhanced smart drive technology (SDT) for up to 33% faster embroidery speeds, sets a new standard for precision and creativity. Meanwhile, the exclusive bernina 570 QE Kaffe Edition celebrates the vibrant artistry of textile icon Kaffe Fassett with pre-installed decorative stitches and exclusive embroidery designs, offering cutting-edge features for quilters. The bernette 79 Yaya Han Edition caters to both sewing and cosplay enthusiasts, equipped with 64 unique embroidery designs and a set of specialized presser feet for handling diverse fabrics and embellishments.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Sewing Machine Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Sewing Machine Market, highlighting leading vendors and their innovative profiles. These include Bernina International AG, Brother Industries, Ltd., Dürkopp Adler GmbH, Geminy Industrial Enterprises Pvt. Ltd., Hams Corporation, Jack Sewing Machine Co., Ltd., JANOME Corporation, JUKI Corporation, Kaulin Manufacturing Co., Ltd., M.A.I.C.A Srl, Novel Sewing Machine, PEGASUS CO.,LTD., R. K. Sewing Machines, Ricoma International Corporation, Inc., Seiko Sewing Machine Co., Ltd., Shang Gong Group Co., Ltd., SVP Worldwide, Tacony Corporation, Tajima Industries Ltd., Usha International Limited, VEVOR, VI.BE.MAC. SPA, VIDYA GROUP, Winda Technology Limited, Yamato Sewing Machine Mfg. Co., Ltd., and ZOJE Sewing Machine Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Sewing Machine Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product Type
  • Electronic Sewing Machines
  • Embroidery Sewing Machines
  • Mechanical Sewing Machines
  • Distribution Channel
  • Offline
  • Online
Application
  • Domestic
  • Industrial
Region
  • Americas
  • Argentina
  • Brazil
  • Canada
  • Mexico
  • United States
  • California
  • Florida
  • Illinois
  • New York
  • Ohio
  • Pennsylvania
  • Texas
  • Asia-Pacific
  • Australia
  • China
  • India
  • Indonesia
  • Japan
  • Malaysia
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • Vietnam
  • Europe, Middle East & Africa
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Israel
  • Italy
  • Netherlands
  • Nigeria
  • Norway
  • Poland
  • Qatar
  • Russia
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Arab Emirates
  • United Kingdom


Please Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Surge in DIY fashion and home decor among consumers across the globe
5.1.1.2. Expanding fashion and textile industries demanding mass production capabilities
5.1.1.3. Rising use of sewing machines in automotive
5.1.2. Restraints
5.1.2.1. Environmental concerns related to the disposal of electronic parts and plastics used in sewing machines
5.1.3. Opportunities
5.1.3.1. Technological advancements in sewing machines
5.1.3.2. Improving focus towards energy efficiency and environmental sustainability of sewing machines
5.1.4. Challenges
5.1.4.1. Prevalence of musculoskeletal disorders among sewing machine workers
5.2. Market Segmentation Analysis
5.2.1. Product Type: Growing demand of embroidery sewing machines from custom apparel businesses and embroidery enthusiasts
5.2.2. Application: Industrial machines focus on high efficiency, specialization, and enduring the rigors of constant operation.
5.3. Market Disruption Analysis
5.4. Porter’s Five Forces Analysis
5.4.1. Threat of New Entrants
5.4.2. Threat of Substitutes
5.4.3. Bargaining Power of Customers
5.4.4. Bargaining Power of Suppliers
5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis
6. Sewing Machine Market, by Product Type
6.1. Introduction
6.2. Electronic Sewing Machines
6.3. Embroidery Sewing Machines
6.4. Mechanical Sewing Machines
7. Sewing Machine Market, by Distribution Channel
7.1. Introduction
7.2. Offline
7.3. Online
8. Sewing Machine Market, by Application
8.1. Introduction
8.2. Domestic
8.3. Industrial
9. Americas Sewing Machine Market
9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States
10. Asia-Pacific Sewing Machine Market
10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam
11. Europe, Middle East & Africa Sewing Machine Market
11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom
12. Competitive Landscape
12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
12.3.1. Singer India Unveils M3330 Sewing Machine Exclusively on Amazon India
12.3.2. Brother's Unveiled Next-Gen Sewing, Embroidery, and Fabric Printing Innovations
12.3.3. BERNINA Launches Three Innovations at BERNINA University 2023
12.4. Strategy Analysis & Recommendation
13. Competitive Portfolio
13.1. Key Company Profiles
13.2. Key Product Portfolio

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