Self-adhesive Labels Market by Label Type (Permanent, Removable, Repositionable), Material Type (Paper, Plastic), Adhesive Type, Application - Global Forecast 2024-2030

Self-adhesive Labels Market by Label Type (Permanent, Removable, Repositionable), Material Type (Paper, Plastic), Adhesive Type, Application - Global Forecast 2024-2030


The Self-adhesive Labels Market size was estimated at USD 39.13 billion in 2023 and expected to reach USD 41.23 billion in 2024, at a CAGR 5.97% to reach USD 58.74 billion by 2030.

Self-adhesive labels, also known as pressure-sensitive labels or adhesive-backed labels, are label materials that have adhesive glue on the backing and can be applied to a variety of surfaces without the need for water, solvent, or heat to activate the adhesive. These labels are composed of three layers: the release liner, the adhesive layer, and the face material, which is typically paper or film. Self-adhesive labels are favored for their ease of use, versatility, and high-quality printability, which make them suitable for branding and providing detailed product information. The major factors contributing to the expansion of self-adhesive labels are the growing demand for consumer goods, the rise in urbanization, and the advancements in printing technologies. However, the environmental impact of self-adhesive tapes and their complex recyclability impede their usage. The development of eco-friendly materials, such as biodegradable films and water-based adhesives, presents significant market potential. Additionally, there is an increasing trend toward smart labels, which incorporate technology such as RFID and NFC for tracking and authentication purposes, opening new avenues for the application of self-adhesive labels in various industries.

Regional Insights

In the Americas, particularly the United States, self-adhesive labels are majorly utilized in logistics, food & beverage, and pharmaceuticals, with the market being characterized by high levels of automation in label production and an inclination towards sustainable and innovative labeling solutions. Companies in the region are established entities that often engage in technological advancements and strategic mergers and acquisitions to enhance their market presence. The Asia-Pacific (APAC) region, with its rapid economic growth and burgeoning consumer markets, has seen a surge in the demand for self-adhesive labels, specifically in countries such as China and India. The use of these labels stretches across a wide array of sectors, including the booming e-commerce, automotive, and consumer goods industries. Production capabilities are expanding, with an increase in manufacturing facilities and investments in sophisticated label printing technologies. The competitive landscape is quite fragmented, with the presence of both large multinational corporations and a multitude of local players striving for innovation and cost-competitiveness to capture the growing market. Europe, the Middle East, and Africa (EMEA) present a mature market scenario with an emphasis on high-quality standards and environmental regulations governing the production and disposal of self-adhesive labels. The market is predominantly occupied by long-standing, well-established label companies with extensive distribution networks and a strong focus on export-oriented business strategies, which is rather distinct from the somewhat more fragmented structure found in APAC.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Self-adhesive Labels Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers
  • Significant expansion of packaging and export industries with high dependence on labeling and branding solutions
  • Strict government regulations and norms for commodity labeling worldwide
  • Utilization of self-adhesive labels for nurseries, primary schools, and universities
Market Restraints
  • Possibility of failure of self-adhesive labels
Market Opportunities
  • Advancements in materials, manufacturing, and application of self-adhesive labels
  • Consumer preference for eCommerce and online platforms
Market Challenges
  • Limitations associated with self-adhesive labels with varying government norms
Market Segmentation Analysis
  • Label Type: Rising use of removable labels in the retail industries for pricing and promotions
  • Material Type: Increasing use of plastic labels for their durability and high-quality finish in the beauty and personal care industry
  • Adhesive Type: Significant preference for emulsion acrylic adhesives for long-term durability usage
  • Application: Wider application of self-adhesive label solutions in the electronics industry
Market Disruption Analysis
  • Porter’s Five Forces Analysis
  • Value Chain & Critical Path Analysis
  • Pricing Analysis
  • Technology Analysis
  • Patent Analysis
  • Trade Analysis
  • Regulatory Framework Analysis
FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Self-adhesive Labels Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Self-adhesive Labels Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Autajon Expands Its Footprint in the UK with Royston Labels Acquisition

The Autajon Group, a French family-owned enterprise, strategically expanded its footprint in the UK market through the acquisition of Royston Labels, a manufacturer of self-adhesive labels for an array of sectors, including cosmetics, healthcare, and food and beverages. This merger synergizes Royston's expertise in complex packaging solutions with Autajon's wide-ranging packaging services, promising to deliver top-tier, innovative solutions tailored to client needs while emphasizing brand consistency and sustainability.

UPM Raflatac launches new Graphics Solutions in the Americas

UPM Raflatac, a company that produces sustainable, self-adhesive paper and film products, unveiled its new Graphics Solutions line to markets in North and South America. This move follows a strategic acquisition of AMC AG in Germany, integrating a suite of superior self-adhesive films, laminates, and wide-format printing and signage films into its product offerings.

HERMA Launches New Self-Adhesive Material For Labels

HERMA, a German specialist in self-adhesive technology, introduced a new adhesive material for its labels dubbed 71N, formulated in collaboration with BASF, a leading chemical corporation. 71N is an eco-innovative adhesive designed to achieve a positive carbon footprint by sequestering more carbon dioxide (CO₂) during its usage than is emitted during its production. The adhesive's CO₂ binding capacity endures through recycling, enabling prolonged retention within the material's lifecycle, whereas incineration will release the sequestered CO₂, underscoring the significance of responsible end-of-life handling.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Self-adhesive Labels Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Self-adhesive Labels Market, highlighting leading vendors and their innovative profiles. These include 3M Company, A & A Labels, All4Labels Global Packaging Group, Alpha Pack, Avery Dennison Corporation, BSP Labels Ltd., Chemline India Ltd., Cosmo Films, Coveris Management GmbH, Fedrigoni S.P.A., Frimpeks TR, HERMA GmbH, Holoflex Ltd., Huhtamäki Oyj, Infylabels Solutions Pvt. Ltd., Jiangmen Hengyuan Label Co. Ltd., Lecta Group, Lomond Paper Ltd., Mondi PLC, Neelam Global Pvt. Ltd., Optimum Group, Reflex Labels Ltd., Royston Labels Ltd., S&K Group, S. I. Paper Company, Sal Papers Pvt. Ltd., SATO Group, Skanem AS, Smith and McLaurin, Stic-On Papers Pvt. Ltd., Swati Polypack TM, and UPM-Kymmene Corporation.

Market Segmentation & Coverage

This research report categorizes the Self-adhesive Labels Market to forecast the revenues and analyze trends in each of the following sub-markets:

Label Type
  • Permanent
  • Removable
  • Repositionable
  • Material Type
    • Paper
    • Plastic
    • Polyester
    • Polyethylene
    • Polypropylene
    • PVC
    • Vinyl
    • Adhesive Type
      • Emulsion Acrylic
      • Hot-melt
      • Solvent Based
      Application
      • Consumer Durables
      • Electronics
      • Food & Beverages
      • Personal Care
      • Pharmaceuticals
      Region
      • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
      • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
      • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom


      Please Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Significant expansion of packaging and export industries with high dependence on labeling and branding solutions
5.1.1.2. Strict government regulations and norms for commodity labeling worldwide
5.1.1.3. Utilization of self-adhesive labels for nurseries, primary schools, and universities
5.1.2. Restraints
5.1.2.1. Possibility of failure of self-adhesive labels
5.1.3. Opportunities
5.1.3.1. Advancements in materials, manufacturing, and application of self-adhesive labels
5.1.3.2. Consumer preference for eCommerce and online platforms
5.1.4. Challenges
5.1.4.1. Limitations associated with self-adhesive labels with varying government norms
5.2. Market Segmentation Analysis
5.2.1. Label Type: Rising use of removable labels in the retail industries for pricing and promotions
5.2.2. Material Type: Increasing use of plastic labels for their durability and high-quality finish in the beauty and personal care industry
5.2.3. Adhesive Type: Significant preference for emulsion acrylic adhesives for long-term durability usage
5.2.4. Application: Wider application of self-adhesive label solutions in the electronics industry
5.3. Market Disruption Analysis
5.4. Porter’s Five Forces Analysis
5.4.1. Threat of New Entrants
5.4.2. Threat of Substitutes
5.4.3. Bargaining Power of Customers
5.4.4. Bargaining Power of Suppliers
5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis
6. Self-adhesive Labels Market, by Label Type
6.1. Introduction
6.2. Permanent
6.3. Removable
6.4. Repositionable
7. Self-adhesive Labels Market, by Material Type
7.1. Introduction
7.2. Paper
7.3. Plastic
8. Self-adhesive Labels Market, by Adhesive Type
8.1. Introduction
8.2. Emulsion Acrylic
8.3. Hot-melt
8.4. Solvent Based
9. Self-adhesive Labels Market, by Application
9.1. Introduction
9.2. Consumer Durables
9.3. Electronics
9.4. Food & Beverages
9.5. Personal Care
9.6. Pharmaceuticals
10. Americas Self-adhesive Labels Market
10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States
11. Asia-Pacific Self-adhesive Labels Market
11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam
12. Europe, Middle East & Africa Self-adhesive Labels Market
12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom
13. Competitive Landscape
13.1. Market Share Analysis, 2023
13.2. FPNV Positioning Matrix, 2023
13.3. Competitive Scenario Analysis
13.3.1. Autajon Expands Its Footprint in the UK with Royston Labels Acquisition
13.3.2. UPM Raflatac launches new Graphics Solutions in the Americas
13.3.3. HERMA Launches New Self-Adhesive Material For Labels
13.4. Strategy Analysis & Recommendation
14. Competitive Portfolio
14.1. Key Company Profiles
14.2. Key Product Portfolio

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