Secondary Tickets Market by Type (Offline Platform, Online Platform), Pricing Model (Auction-Based, Dynamic Pricing, Fixed Pricing), Application - Global Forecast 2024-2030

Secondary Tickets Market by Type (Offline Platform, Online Platform), Pricing Model (Auction-Based, Dynamic Pricing, Fixed Pricing), Application - Global Forecast 2024-2030

The Secondary Tickets Market size was estimated at USD 41.48 billion in 2023 and expected to reach USD 44.98 billion in 2024, at a CAGR 8.66% to reach USD 74.21 billion by 2030.

Secondary tickets, in the context of events such as concerts, sports, theater, and other live entertainment, refer to tickets purchased not directly from the official event organizer or primary ticket outlet however from a third party or aftermarket. These transactions occur on platforms or marketplaces that enable the resale of tickets sold initially by the primary ticketing vendors. The secondary market allows individuals or entities to sell previously purchased tickets but can no longer use or wish to sell for profit. This market has experienced significant growth over the past decade, facilitated by the digital transformation. Online platforms have simplified buying and selling these tickets, making them more accessible to a broader audience. However, issues such as price inflation, where tickets are sold at remarkably higher prices than their face value, and the risk of fraudulent tickets pose consumer concerns. Despite these challenges, the secondary ticket market presents numerous opportunities. For sellers, it offers a chance to recoup investments on tickets they can no longer use, while buyers benefit from the availability of tickets to sold-out events or the option to select specific seats that were previously unavailable. Moreover, integrating advanced technologies such as blockchain and digital identification can further enhance the security and transparency of transactions, addressing some of the primary concerns associated with the market and offering significant potential for stakeholders within the entertainment and event industries.

Regional Insights

Americas holds a significant portion of the global secondary ticket market, driven by a robust entertainment industry and a high demand for sports, concerts, and other live events. Consumers in the U.S. increasingly turn to online platforms and mobile apps for ticket resales due to convenience, though concerns regarding pricing transparency and authenticity remain. Recent initiatives focus on leveraging blockchain and other technologies to enhance transaction security and trust. The government across America has taken steps to regulate the market, aiming to protect consumers from exorbitant prices and ensure fairness in ticket resales. In the European Union, the secondary ticket market varies by country but is generally guided by EU-wide regulations focusing on consumer protection. There is a rising trend towards adopting digital tickets and mobile applications, though the market is still fragmented, with various national laws impacting consumer behavior. The Middle East shows potential for growth, particularly in the UAE and Saudi Arabia, driven by increasing investments in entertainment and sports infrastructure. Consumers here show a preference for luxury and exclusive experiences. Africa's secondary ticket market shows promise due to the increasing penetration of smartphones and internet penetration. The Asia Pacific secondary ticket market is rapidly expanding, fueled by a burgeoning middle class and increasing disposable incomes. The highly digital market has a strong presence in domestic online platforms. Recent regulations aim to crack down on counterfeit tickets and price gouging.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Secondary Tickets Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

• Surge in the number of music events and concerts globally
• Increasing consumer spending on sports & games worldwide

Market Restraints

• High cost and issues around counterfeit tickets and fraudulent sellers of secondary tickets

Market Opportunities

• Enhanced security features in secondary ticket platforms
• Growing usage of online platforms and mobile apps for ticket resales

Market Challenges

• Stringent government regulations in economies

Market Segmentation Analysis

• Type: Burgeoning adoption of online platforms for secondary ticket sales
• Application: Evolving utilization of Secondary tickets for concert ticket purchase

Market Disruption Analysis

• Porter’s Five Forces Analysis
• Value Chain & Critical Path Analysis
• Pricing Analysis
• Technology Analysis
• Patent Analysis
• Trade Analysis
• Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Secondary Tickets Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Secondary Tickets Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Strategic Partnership Extended Between Kent State University and TicketSmarter

Kent State University and TicketSmarter reaffirmed their collaborative alliance, with TicketSmarter remaining the designated official ticket resale marketplace for Kent State University’s Athletics Department. This partnership enriches the fan experience through a reliable platform for buying and selling tickets and grants TicketSmarter exclusive marketing and sponsorship rights at Kent State.

MLB and StubHub Forge Strategic Renewal in Ticket Marketplaces

Major League Baseball (MLB) and StubHub renewed their partnership through a multi-year agreement, with the introduction of MLB’s Authorized Ticket Marketplaces, an initiative aimed at ensuring authenticity and security for fans purchasing tickets on the secondary market, with StubHub being the inaugural partner.

TickPick and LA Galaxy Revolutionize Secondary Ticket Market

TickPick LLC announced a secondary ticketing marketplace partnership with Major League Soccer's (MLS) prestigious LA Galaxy, facilitated by AEG Global Partnerships. This strategic alliance positions TickPick as an official partner of the LA Galaxy for the 2023 regular season, offering fans a novel avenue to access tickets for home games without the burden of added buyer fees.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Secondary Tickets Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Secondary Tickets Market, highlighting leading vendors and their innovative profiles. These include Ace Ticket Worldwide, Inc., AXS Group LLC, Citizen Ticket Ltd., Coast To Coast Tickets LLC, CTS Eventim AG & Co. KGaA, Eventbrite, Inc., Eventfrog AG, FEVER LABS, INC., Gametime United, Inc., LIVE NATION WORLDWIDE, INC., Lyte, Inc., PIA Corporation, RSVPify, LLC, ScoreBig, SeatGeek, Inc., SEE Group Limited, Ticket Software LLC, Ticket Transfer, TicketIQ, LLC, Ticketmaster, TicketSmarter, TicketSwap B.V., TickPick LLC, Twickets Ltd., Viagogo AG, and Vivid Seats LLC.

Market Segmentation & Coverage

This research report categorizes the Secondary Tickets Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type

• Offline Platform
• Online Platform
• Pricing Model
• Auction-Based
• Dynamic Pricing
• Fixed Pricing

Application

• Concerts
• Movies
• Performing Arts
• Sports Events

Region

• Americas
• Argentina
• Brazil
• Canada
• Mexico
• United States
• California
• Florida
• Illinois
• New York
• Ohio
• Pennsylvania
• Texas
• Asia-Pacific
• Australia
• China
• India
• Indonesia
• Japan
• Malaysia
• Philippines
• Singapore
• South Korea
• Taiwan
• Thailand
• Vietnam
• Europe, Middle East & Africa
• Denmark
• Egypt
• Finland
• France
• Germany
• Israel
• Italy
• Netherlands
• Nigeria
• Norway
• Poland
• Qatar
• Russia
• Saudi Arabia
• South Africa
• Spain
• Sweden
• Switzerland
• Turkey
• United Arab Emirates
• United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year