Sanitary Napkin Market by Type (Menstrual, Pantyliner), Material (Non-Woven, Woven), Distribution Channel - Global Forecast 2024-2030

Sanitary Napkin Market by Type (Menstrual, Pantyliner), Material (Non-Woven, Woven), Distribution Channel - Global Forecast 2024-2030


The Sanitary Napkin Market size was estimated at USD 29.79 billion in 2023 and expected to reach USD 31.78 billion in 2024, at a CAGR 6.76% to reach USD 47.11 billion by 2030.

Global Sanitary Napkin Market

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Sanitary Napkin Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Sanitary Napkin Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Sanitary Napkin Market, highlighting leading vendors and their innovative profiles. These include BingBing Paper, Corman SpA, Daio Paper Corporation, Drylock Technologies NV, Edgewell Personal Care Company, Essity AB, First Quality Enterprises, Inc., Hengan International Group Company Ltd., Johnson & Johnson Services, Inc., Kao Corporation, Kimberly-Clark Corporation, Ontex BV, Premier FMCG (Pty) Limited, Procter & Gamble, and Unilever PLC.

Market Segmentation & Coverage



This research report categorizes the Sanitary Napkin Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type
Menstrual
Pantyliner
Material
Non-Woven
Woven
Distribution Channel
Online Store
Retail
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Sanitary Napkin Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Sanitary Napkin Market?
3. What are the technology trends and regulatory frameworks in the Sanitary Napkin Market?
4. What is the market share of the leading vendors in the Sanitary Napkin Market?
5. Which modes and strategic moves are suitable for entering the Sanitary Napkin Market?

Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Sanitary Napkin Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Increasing population of working women in urban and semi urban regions
5.1.1.2. Growing awareness about female hygiene and increasing women health issues related to reproductive system
5.1.1.3. Government regulations promoting awareness related to menstrual health through advertisements and tax concession
5.1.2. Restraints
5.1.2.1. Availability of substitutes in the market such as menstrual cups, tampons, and panty liners
5.1.2.2. Increasing awareness about the non-biodegradability of sanitary pads leading to health and environmental hazards
5.1.3. Opportunities
5.1.3.1. Research in advancements in sanitary pads like superabsorbent fiber technology, fragrance free and dioxin free pads
5.1.3.2. Increasing initiatives of organizations to develop biodegradable pads safe for environmental health
5.1.4. Challenges
5.1.4.1. Need for awareness, privacy, water supply, proper disposal of napkins, reproductive health education and family support
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Sanitary Napkin Market, by Type
6.1. Introduction
6.2. Menstrual
6.3. Pantyliner
7. Sanitary Napkin Market, by Material
7.1. Introduction
7.2. Non-Woven
7.3. Woven
8. Sanitary Napkin Market, by Distribution Channel
8.1. Introduction
8.2. Online Store
8.3. Retail
9. Americas Sanitary Napkin Market
9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States
10. Asia-Pacific Sanitary Napkin Market
10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam
11. Europe, Middle East & Africa Sanitary Napkin Market
11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom
12. Competitive Landscape
12.1. FPNV Positioning Matrix
12.2. Market Share Analysis, By Key Player
12.3. Competitive Scenario Analysis, By Key Player
13. Competitive Portfolio
13.1. Key Company Profiles
13.1.1. BingBing Paper
13.1.2. Corman SpA
13.1.3. Daio Paper Corporation
13.1.4. Drylock Technologies NV
13.1.5. Edgewell Personal Care Company
13.1.6. Essity AB
13.1.7. First Quality Enterprises, Inc.
13.1.8. Hengan International Group Company Ltd.
13.1.9. Johnson & Johnson Services, Inc.
13.1.10. Kao Corporation
13.1.11. Kimberly-Clark Corporation
13.1.12. Ontex BV
13.1.13. Premier FMCG (Pty) Limited
13.1.14. Procter & Gamble
13.1.15. Unilever PLC
13.2. Key Product Portfolio
14. Appendix
14.1. Discussion Guide
14.2. License & Pricing
FIGURE 1. SANITARY NAPKIN MARKET RESEARCH PROCESS
FIGURE 2. SANITARY NAPKIN MARKET SIZE, 2023 VS 2030
FIGURE 3. SANITARY NAPKIN MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. SANITARY NAPKIN MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. SANITARY NAPKIN MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. SANITARY NAPKIN MARKET DYNAMICS
FIGURE 7. SANITARY NAPKIN MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
FIGURE 8. SANITARY NAPKIN MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. SANITARY NAPKIN MARKET SIZE, BY MATERIAL, 2023 VS 2030 (%)
FIGURE 10. SANITARY NAPKIN MARKET SIZE, BY MATERIAL, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. SANITARY NAPKIN MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
FIGURE 12. SANITARY NAPKIN MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. AMERICAS SANITARY NAPKIN MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 14. AMERICAS SANITARY NAPKIN MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. UNITED STATES SANITARY NAPKIN MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 16. UNITED STATES SANITARY NAPKIN MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. ASIA-PACIFIC SANITARY NAPKIN MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 18. ASIA-PACIFIC SANITARY NAPKIN MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. EUROPE, MIDDLE EAST & AFRICA SANITARY NAPKIN MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 20. EUROPE, MIDDLE EAST & AFRICA SANITARY NAPKIN MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. SANITARY NAPKIN MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 22. SANITARY NAPKIN MARKET SHARE, BY KEY PLAYER, 2023

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