Roofing Underlayment Market by Product (Asphalt-Saturated Felt, Non-Bitumen Synthetic, Rubberized Asphalt), Application (Commercial, Residential) - Global Forecast 2024-2030

Roofing Underlayment Market by Product (Asphalt-Saturated Felt, Non-Bitumen Synthetic, Rubberized Asphalt), Application (Commercial, Residential) - Global Forecast 2024-2030

The Roofing Underlayment Market size was estimated at USD 25.54 billion in 2023 and expected to reach USD 27.07 billion in 2024, at a CAGR 6.35% to reach USD 39.31 billion by 2030.

Roofing underlayment is a critical component used in construction to provide an additional layer of protection to roofs. Roofing underlayment is positioned directly beneath the primary roofing material, such as shingles, tiles, & metal roofing panels, and on top of the roof deck, it serves multiple key functions. Roofing underlayment acts as a water-resistant protection for the roof deck from moisture, which can cause rot, mold, and other structural issues over time. Rising global construction activities, particularly in developing countries, drive the demand for roofing underlayment. Moreover, rising concerns regarding harsh weather conditions affecting construction boosted the adoption of roofing underlayment solutions. However, the cost associated with premium underlayment products deters budget-conscious consumers, particularly in price-sensitive markets. Furthermore, innovations in materials and installation techniques to offer superior protection properties and easier applicability create lucrative opportunities for market growth. In addition, the growing trend towards green building practices gives manufacturers opportunities to develop and market recyclable and environmentally friendly underlayment products.

Regional Insights

The roofing underlayment market in the Americas, particularly in the United States and Canada, is driven by stringent building codes and a high standard of construction practices. Consumer demand leans towards high-performance, durable materials that offer enhanced protection against extreme weather conditions. In the Americas, there is a strong preference for synthetic underlayment, attributed to its superior durability, moisture resistance, and ease of installation. Moreover, the market is witnessing a trend towards environmentally friendly products, reflecting a growing consumer awareness regarding sustainable living. EU Countries focus on sustainable and energy-efficient roofing solutions driven by stringent EU regulations on building emissions. Consumers favor technologically advanced, eco-friendly materials that offer aesthetic appeal. In the Middle East, the demand is for high-durability, heat-resistant roofing underlayments that can cope with the extreme climate. Innovations in cooling underlayments and UV protection are particularly valued in this market. The Asia Pacific region, comprising key economies including China, Japan, and India, demonstrates a rapidly growing demand for roofing underlayment materials. This surge is fueled by the expansion in the construction sector, primarily residential and infrastructure development projects. Consumers in this region prioritize durability and cost-effectiveness, given the varied climatic conditions that range from humid and rainy to hot summers. These countries lead with innovative approaches in the roofing underlayment market, focusing on eco-friendly and energy-efficient materials, reflecting the country’s push towards sustainable construction practices.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Roofing Underlayment Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

Growing construction activities particularly in developing economies across the globe
Rising concerns regarding harsh weather conditions affecting construction
Increasing in adoption of synthetic roofing underlayment

Market Restraints

High execution cost associated with redevelopment residents

Market Opportunities

Innovations in materials and installation techniques
Development in sustainable & energy efficient roofing underlayment

Market Challenges

Compatibility & durability issues associated with the roofing underlayment

Market Segmentation Analysis

Product: Non-bitumen synthetic underlayments offers durability, weight, and resistance to mold and UV radiation
Application: Rising commercial infrastructure driving the adoption of roofing underlayment

Market Disruption Analysis

Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Roofing Underlayment Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Roofing Underlayment Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Introducing WarmlyYours New Underlayment Product, a New Advancements in Floor Heating Solutions

WarmlyYours has unveiled a new underlayment product designed to pioneer efficiency and convenience in heating solutions for various flooring applications. This state-of-the-art underlayment streamlines the installation process, making it more accessible for a broad range of users and enhancing the performance of floor heating systems.

Introduction of DuPont's Innovative Tyvek Protec PSU, a Roofing Underlayment Solutions

DuPont has introduced its latest Tyvek Protec PSU peel-and-stick underlayment, aiming for a commercial release in 2024. This advanced underlayment solution is designed to enhance roofing protection, particularly in critical areas prone to water leakage such as eaves and valleys. It combines rubberized asphalt for superior sealant properties, offering unmatched protection against water intrusion, wind-driven rain, and ice dams.

Saint-Gobain Expands Its Building Products Portfolio Through Strategic Acquisition

Saint-Gobain has recently finalized a definitive agreement to acquire a producer of roofing underlayment and other building products, Building Products of Canada Corp. This strategic move aims to enhance Saint-Gobain's product offerings and reinforce its commitment to providing innovative, high-quality construction materials. The acquisition expands Saint-Gobain's footprint in the building products sector and aligns with its sustainability goals by incorporating products that contribute to energy efficiency and durability in construction.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Roofing Underlayment Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Roofing Underlayment Market, highlighting leading vendors and their innovative profiles. These include Alpha Pro Tech, Ltd., Atlas Roofing Corporation, Benjamin Obdyke Incorporated, Carlisle Companies Incorporated, CertainTeed by Saint-Gobain Group, DuPont de Numerous, Inc., Duro-Last, Inc., Epilay Inc., GAF Materials LLC, GAF, Inc., Gardner-Gibson Company, GCP Applied Technologies Inc., Grip-Rite, Henry Company, ICP Group, IKO Industries Ltd., Intertape Polymer Group Inc., Keene Building Products, Inc., MFM Building Products Corp., Owens Corning, POLYGLASS S.p.A by Mapei S.p.A., Royal Group Inc., TAMKO Building Products LLC, United Asphalt Company, and Warrior Roofing Manufacturing.

Market Segmentation & Coverage

This research report categorizes the Roofing Underlayment Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
Asphalt-Saturated Felt
Non-Bitumen Synthetic
Rubberized Asphalt
Application
Commercial
Residential
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

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