Rice Market by Type (Black Rice, Brown Rice, Red Rice), Grain Size (Long Grain, Medium Grain, Short Grain), Production Method, Distribution Channel, End-User - Global Forecast 2024-2030

Rice Market by Type (Black Rice, Brown Rice, Red Rice), Grain Size (Long Grain, Medium Grain, Short Grain), Production Method, Distribution Channel, End-User - Global Forecast 2024-2030

The Rice Market size was estimated at USD 300.19 billion in 2023 and expected to reach USD 307.60 billion in 2024, at a CAGR 2.56% to reach USD 358.50 billion by 2030.

Rice is a highly popular and widely consumed staple food. It is a cereal grain that originates from Oryza glaberrima or Oryza sativa, the seed of the grass species. The rice market encompasses the production, distribution, and consumption of various rice grains worldwide. There are many rice varieties, including long-grain and short-grain, each with its texture, flavor, and culinary uses. The increasing global population demands more food supply, significantly driving up rice consumption, and the wide availability of rice products and their wide variety through online distribution media is expected to drive market growth. Climate change poses a significant threat to crop yields, with unpredictable weather patterns affecting harvests that may hamper its market demand. Expanding organic rice farming practices that cater to health-conscious consumers seeking natural products without chemical residues from pesticides or synthetic fertilizers and advancement in the production and sourcing of rice are expected to create a lucrative opportunity for the rice market in the coming years.

Regional Insights

The Asia-Pacific has a significant landscape in the rice market owing to its large consumption and production base and extensive research investment aimed at increasing overall yield through genetic improvements and pest management techniques. Penetration of e-commerce platforms has also impacted customer purchasing behavior in this region by delivering convenience and accessibility to a broad spectrum of products, including specialty rice. The Americas have a steady growth in the rice market as consumers seek healthier alternatives to traditional carbohydrate sources and the high demand for specialty rice due to changing demographics and cultural influences. Key players in this region are investing heavily in research to improve yields through innovative technologies, such as precision agriculture systems that reduce water usage while increasing crop productivity. In Europe, market players are focusing on innovative production and packaging of rice products, which has driven the market growth in the region.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Rice Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

Increasing use of rice as a staple food in households worldwide
Rising popularity of Asian cuisines in the international arena
Wide availability of rice varieties through online distribution channels

Market Restraints

Fluctuating costs of rice due to seasonal variations and supply chain issues

Market Opportunities

Advancements in production and sourcing of rice
Introduction of diverse range of rice-based processed food products

Market Challenges

Concerns associated with adulteration of rice

Market Segmentation Analysis

Type: Poliferating adoption of brown rice due to its numerous health benefits
Production Method: Extensive adoption of organic rice production due to its more environmentally sustainable cultivation process
Distribution Channel: Potential use of online distribution channel provide convenient access to various types of rice products
End-User: Extensive use in the residential sector

Market Disruption Analysis

Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Rice Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Rice Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Lotus Foods Organic White And Brown Basmati Rice Becomes First Rice To Earn Regenerative Organic Certified

Lotus Foods' Organic White and Brown Basmati Rice has obtained the highest level of certification, ROC Gold, making it the first ROC Gold rice. The ROC certification adheres to strict standards that acknowledge and encourage regenerative farming methods, which support a sustainable environment and equitable society. This accomplishment signifies a strong collaboration between Lotus Foods and its suppliers, elevating the conversation about ROC and setting an example in rice farming practices that promote climate change mitigation, farmer resilience, and female empowerment.

Bihar Launches Plan To Conserve Rare Varieties Of Rice

The Bihar government conducted a preliminary survey to safeguard rare rice varieties, including Marcha rice, Govind Bhog, and Sona Chur. The proposed conservation plan by the Bihar State Biodiversity Board (BSBB) aims to create awareness among local farmers about improved crop production technologies, efficient water application tools, plant protection, nutrient management, and other related practices.

Adani Wilmar Acquires Kohinoor to Strengthen Leadership in Basmati Rice Business

Adani Wilmar announced the acquisition of the renowned Basmati rice brand 'Kohinoor' from McCormick Switzerland GMBH. This strategic move aims to solidify further Adani Wilmar's position in the basmati rice and FMCG industries. With this acquisition, Adani Wilmar gains exclusive rights over the entire Kohinoor brand umbrella, including the 'Ready to Cook' and 'Ready to Eat' curries and meals portfolio within India.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Rice Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Rice Market, highlighting leading vendors and their innovative profiles. These include Aakash Industries, Adani Wilmar Ltd., Aeroplane Rice Ltd., Annapurna Rice Mill, ASM Global Inc., California Family Foods, Cargill Incorporated, ITC Ltd., Kohinoor Foods Ltd., KRBL Ltd., Lotus Foods Inc., Louis Dreyfus Company, LT Foods Ltd., Natureland Organics, Patanjali Ayurved Limited, Riceland Foods Inc., Riso Scotti SPA, Riviana Foods Inc., Shriram Food Industry Limited, Sri Sri Tattva, Supple Tek, Tamaki Rice Corporation, Tasty Bite by Mars, Incorporated, The Deccan Group, and Tilda Ltd..

Market Segmentation & Coverage

This research report categorizes the Rice Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type
Black Rice
Brown Rice
Red Rice
White Rice
Grain Size
Long Grain
Medium Grain
Short Grain
Production Method
Conventional
Organic
Distribution Channel
Offline
Online
End-User
Commercial
Industrial
Residential
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year