Real World Evidence Solution Market by Component (Data Set, Services), Therapeutic Area (Cardiovascular, Immunology, Infectious Diseases), End-User - Global Forecast 2024-2030

Real World Evidence Solution Market by Component (Data Set, Services), Therapeutic Area (Cardiovascular, Immunology, Infectious Diseases), End-User - Global Forecast 2024-2030


The Real World Evidence Solution Market size was estimated at USD 1.38 billion in 2023 and expected to reach USD 1.56 billion in 2024, at a CAGR 14.09% to reach USD 3.47 billion by 2030.

The real world evidence (RWE) solutions enable healthcare organizations, government agencies, and pharmaceutical companies to analyze and utilize real-world data. This data, which includes information collected outside of traditional clinical trials such as electronic health records (EHR), insurance claims, patient registries, and mobile devices, is proving to be invaluable for understanding the effectiveness, safety, and value of healthcare interventions in day-to-day clinical practice. The rise in R&D by pharmaceutical companies has led to an increase in the adoption of RWE solutions for cost-effective drug development and shorter time-to-market. Regulatory bodies are increasingly acknowledging the value of RWE in understanding post-market drug and device usage, which encourages market growth. The growing healthcare industry's shift towards value-based care has promoted the use of RWE solutions to demonstrate the effectiveness of treatments. Data privacy & security concerns with real world evidence (RWE) solutions hampers the growth of the market. Developing advanced analytical models and algorithms to extract meaningful insights from diverse and large datasets and creating user-friendly platforms that accommodate complex needs are expected to create a platform for market growth.

Regional Insights

In the Americas, the RWE solutions market is expanding with the growing healthcare reform initiatives that fuel demand to leverage RWE for enhanced decision-making. The Americas has seen a surge in patent filings related to advanced data analytics and AI in healthcare. Investment in digital health technologies continues to climb, reflecting the region's pursuit of innovation in healthcare delivery. In the European Union, the adoption of RWE solutions is heterogeneous, with some countries showing more advancement than others. The Euro-centric focus on cost-effectiveness and budget impact for healthcare interventions drives the demand for RWE. The Middle East and Africa showcase a diverse and emerging market for RWE solutions, where healthcare infrastructure and regulatory frameworks are developing at an uneven pace. The Asia Pacific region is a vibrant and fast-growing market for RWE solutions, with countries such as China, Japan, and India playing significant roles. China's latest five-year plan includes a substantial emphasis on healthcare and biotech, showcasing a commitment to invest in digital health and RWE generation. Japan's focus on healthcare innovation is evident in state-funded initiatives aimed at integrating RWE into healthcare delivery and pharmaceutical regulation. In India, increasing digitalization, government initiatives towards universal health coverage, and a growing pharmaceutical sector contribute to the RWE landscape.

Market Insights
  • Market Dynamics

    The market dynamics represent an ever-changing landscape of the Real World Evidence Solution Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
    • Market Drivers
      • Shift from volume to value based care
      • Delays in drug development and the subsequent increase in development costs
      • Drug safety and effectiveness after clinical trials
      • Market Restraints
        • Reluctance to rely on real-world studies
        • Market Opportunities
          • Rising focus on end-to-end RWE services
          • Emerging roles of wearable devices and AI in RWE
          • Market Challenges
            • Lack of universally accepted methodological standards and data processing infrastructure
            • Market Segmentation Analysis
              • Component: Growing usage of data set within real world evidence solutions to generate real-world evidence (RWE)
              • End-User: Rising potential of real-world evidence solutions across biopharmaceutical companies to support drug development
              • Market Disruption Analysis
              • Porter’s Five Forces Analysis
              • Value Chain & Critical Path Analysis
              • Pricing Analysis
              • Technology Analysis
              • Patent Analysis
              • Trade Analysis
              • Regulatory Framework Analysis
              FPNV Positioning Matrix

              The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Real World Evidence Solution Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

              Market Share Analysis

              The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Real World Evidence Solution Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

              Recent Developments
              • Maxis Clinical Sciences Launches Real-World Evidence Solutions Service

                Maxis Clinical Sciences launched an innovative Real-World Evidence (RWE) Solutions service that is set to transform the landscape of patient care and clinical studies by seamlessly capturing and unifying Real-World Data (RWD) from a vast array of patient populations and sources for thorough analysis. The company's dedicated commitment lies in diminishing the divide between clinical research initiatives and the forefront of digital advancement, all while prioritizing patient-oriented approaches. The comprehensive RWE Solutions created by Maxis Clinical Sciences are expressly designed to incorporate an extensive range of RWD inputs, including insightful patient-reported outcomes and metrics obtained from wearable technology.

                Target RWE's Cutting-Edge Analytical Solutions Launched to Propel Real-World Evidence Generation

                Target RWE announced the introduction of its cutting-edge suite of analytical solutions. Tailored to meet the pressing needs within pharmaceutical product life cycles, these solutions employ advanced epidemiological approaches and robust statistical frameworks to uncover unmet demands and address key strategic queries. Target RWE's latest offerings are powered by an innovative, proprietary analytical platform integral to its Syndicated Science Insights (SSI) solutions, which tackle research hypotheses across varied data sources, including claims and electronic health records.

                Verana Health Launches Real-World Evidence-Driven Solution for Clinical Trial Site Selection

                Verana Health unveiled VeraSite, a groundbreaking subscription-based platform designed to streamline the clinical trial site selection process. VeraSite equips trial sponsors and contract research organizations (CROs) with a powerful tool to swiftly identify medical practices that have both clinical proficiency and suitable patient demographics for specific clinical trial protocols. This innovative solution facilitates more aligned site selection, optimizing trial outcomes. Acknowledging the importance of direct communication, VeraSite enables sponsors to contact consenting practices directly, fostering collaboration between researchers and potential trial sites.
              Strategy Analysis & Recommendation

              The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Real World Evidence Solution Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

              Key Company Profiles

              The report delves into recent significant developments in the Real World Evidence Solution Market, highlighting leading vendors and their innovative profiles. These include Aetion, Inc., Cardinal Health, Inc., Certara, L.P., Clinerion Ltd, Clinixir Company Limited, Cognizant Technology Solutions Corp., COREVITAS, LLC., Flatiron Health, Inc., ICON PLC, International Business Machines Corporation, IQVIA Inc., ISPOR, Laboratory Corporation of America Holdings, Mercy Technology Services, Optum, Inc., Oracle Corporation, PAREXEL International Corporation, PerkinElmer Inc., Pharmaceutical Product Development, LLC by Thermo Fisher Scientific Inc., Quantzig, SAS Institute, Inc., Syneos Health, TATA Consultancy Services Limited, Turacoz, and United BioSource LLC.

              Market Segmentation & Coverage

              This research report categorizes the Real World Evidence Solution Market to forecast the revenues and analyze trends in each of the following sub-markets:
              • Component
                • Data Set
                  • Claims Data
                  • Clinical Settings Data
                  • Patient-Powered Data
                  • Pharmacy Data
                  • Services
                  • Therapeutic Area
                    • Cardiovascular
                    • Immunology
                    • Infectious Diseases
                    • Neurology
                    • Oncology
                    • End-User
                      • Biopharmaceutical Company
                      • Clinical & Life Sciences Organization
                      • Diagnostics or Medical Device Company
                      • Region
                        • Americas
                          • Argentina
                          • Brazil
                          • Canada
                          • Mexico
                          • United States
                            • California
                            • Florida
                            • Illinois
                            • New York
                            • Ohio
                            • Pennsylvania
                            • Texas
                            • Asia-Pacific
                              • Australia
                              • China
                              • India
                              • Indonesia
                              • Japan
                              • Malaysia
                              • Philippines
                              • Singapore
                              • South Korea
                              • Taiwan
                              • Thailand
                              • Vietnam
                              • Europe, Middle East & Africa
                                • Denmark
                                • Egypt
                                • Finland
                                • France
                                • Germany
                                • Israel
                                • Italy
                                • Netherlands
                                • Nigeria
                                • Norway
                                • Poland
                                • Qatar
                                • Russia
                                • Saudi Arabia
                                • South Africa
                                • Spain
                                • Sweden
                                • Switzerland
                                • Turkey
                                • United Arab Emirates
                                • United Kingdom


                                Please Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Shift from volume to value based care
5.1.1.2. Delays in drug development and the subsequent increase in development costs
5.1.1.3. Drug safety and effectiveness after clinical trials
5.1.2. Restraints
5.1.2.1. Reluctance to rely on real-world studies
5.1.3. Opportunities
5.1.3.1. Rising focus on end-to-end RWE services
5.1.3.2. Emerging roles of wearable devices and AI in RWE
5.1.4. Challenges
5.1.4.1. Lack of universally accepted methodological standards and data processing infrastructure
5.2. Market Segmentation Analysis
5.2.1. Component: Growing usage of data set within real world evidence solutions to generate real-world evidence (RWE)
5.2.2. End-User: Rising potential of real-world evidence solutions across biopharmaceutical companies to support drug development
5.3. Market Trend Analysis
5.4. Cumulative Impact of Russia-Ukraine Conflict
5.5. Cumulative Impact of High Inflation
5.6. Porter’s Five Forces Analysis
5.6.1. Threat of New Entrants
5.6.2. Threat of Substitutes
5.6.3. Bargaining Power of Customers
5.6.4. Bargaining Power of Suppliers
5.6.5. Industry Rivalry
5.7. Value Chain & Critical Path Analysis
5.8. Regulatory Framework Analysis
5.9. Client Customization
6. Real World Evidence Solution Market, by Component
6.1. Introduction
6.2. Data Set
6.3. Services
7. Real World Evidence Solution Market, by Therapeutic Area
7.1. Introduction
7.2. Cardiovascular
7.3. Immunology
7.4. Infectious Diseases
7.5. Neurology
7.6. Oncology
8. Real World Evidence Solution Market, by End-User
8.1. Introduction
8.2. Biopharmaceutical Company
8.3. Clinical & Life Sciences Organization
8.4. Diagnostics or Medical Device Company
9. Americas Real World Evidence Solution Market
9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States
10. Asia-Pacific Real World Evidence Solution Market
10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam
11. Europe, Middle East & Africa Real World Evidence Solution Market
11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom
12. Competitive Landscape
12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
12.3.1. Maxis Clinical Sciences Launches Real-World Evidence Solutions Service
12.3.2. Target RWE's Cutting-Edge Analytical Solutions Launched to Propel Real-World Evidence Generation
12.3.3. Verana Health Launches Real-World Evidence-Driven Solution for Clinical Trial Site Selection
13. Competitive Portfolio
13.1. Key Company Profiles
13.2. Key Product Portfolio

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