Quick Service Restaurant Market by Product (Hamburgers, Pizzas, Sandwiches), Cuisine Type (American Cuisine, Chinese Cuisine, French Cuisine), Structure, Service Type - Global Forecast 2023-2030

Quick Service Restaurant Market by Product (Hamburgers, Pizzas, Sandwiches), Cuisine Type (American Cuisine, Chinese Cuisine, French Cuisine), Structure, Service Type - Global Forecast 2023-2030


The Quick Service Restaurant Market is projected to reach USD 602.51 billion by 2030 from USD 315.69 billion in 2022, at a CAGR of 8.41% during the forecast period.

Market Segmentation & Coverage:

This research report analyzes various sub-markets, forecasts revenues, and examines emerging trends in each category to provide a comprehensive outlook on the Quick Service Restaurant Market.
  • Based on Product, market is studied across Hamburgers, Pizzas, Sandwiches, and Tacos & Burritos. The Hamburgers commanded largest market share of 22.12% in 2022, followed by Pizzas.
  • Based on Cuisine Type, market is studied across American Cuisine, Chinese Cuisine, French Cuisine, Greek Cuisine, Indian Cuisine, Italian Cuisine, Japanese Cuisine, Mexican Cuisine, Spanish Cuisine, and Turkish & Lebanese Cuisine. The American Cuisine commanded largest market share of 15.12% in 2022, followed by Chinese Cuisine.
  • Based on Structure, market is studied across Chained and Independent. The Independent commanded largest market share of 56.32% in 2022, followed by Chained.
  • Based on Service Type, market is studied across Drive-Through, Eat-In, Home Delivery, and Take Away. The Eat-In commanded largest market share of 52.12% in 2022, followed by Home Delivery.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Europe, Middle East & Africa commanded largest market share of 36.22% in 2022, followed by Americas.
Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is an indispensable tool for assessing the Quick Service Restaurant Market. It comprehensively evaluates vendors, analyzing key metrics related to Business Strategy and Product Satisfaction. This enables users to make informed decisions tailored to their specific needs. Through advanced analysis, vendors are categorized into four distinct quadrants, each representing a different level of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V). Be assured that this insightful framework empowers decision-makers to navigate the market with confidence.

Market Share Analysis:

The Market Share Analysis offers invaluable insights into the vendor landscape Quick Service Restaurant Market. By evaluating their impact on overall revenue, customer base, and other key metrics, we provide companies with a comprehensive understanding of their performance and the competitive environment they confront. This analysis also uncovers the level of competition in terms of market share acquisition, fragmentation, dominance, and industry consolidation during the study period.

Key Company Profiles:

The report delves into recent significant developments in the Quick Service Restaurant Market, highlighting leading vendors and their innovative profiles. These include American Dairy Queen Corporation, Big Boy Restaurant Group LLC, Bojangles’ Restaurants, Inc., Carl’s Jr. Restaurants LLC, Chick-fil-A, Inc., Chipotle Mexican Grill, Inc., Church's Texas Chicken, Culver Franchising System, LLC, Domino's Pizza Inc., Drunken Monkey, Fireaway Pizza, Hunt Brothers Pizza, LLC, Inspire Brands, Inc., Jack in the Box Inc., Little Caesar Enterprises, Inc., Long John Silver's, LLC, McDonald's Corporation, Panda Restaurant Group, Inc., Panera Bread, Papa John's International, Inc., Quiznos, Restaurant Brands International Inc., Starbucks Corporation, Steak n Shake Enterprises, Inc., Subway, The Wendy's Company, Whatabrands LLC, Wok&Go Franchise Uk Limited, Yum! Brands, Inc., Yörpas Yöresel Gıdaler Pazarlama A.Ş., and Zaxby’s SPE Franchisor LLC.

The report offers valuable insights on the following aspects:
  1. Market Penetration: It provides comprehensive information about key players' market dynamics and offerings.
  2. Market Development: In-depth analysis of emerging markets and penetration across mature market segments, highlighting lucrative opportunities.
  3. Market Diversification: Detailed information about new product launches, untapped geographies, recent developments, and investments.
  4. Competitive Assessment & Intelligence: Exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of leading players.
  5. Product Development & Innovation: Intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
  1. What is the market size and forecast for the Quick Service Restaurant Market?
  2. Which products, segments, applications, and areas hold the highest investment potential in the Quick Service Restaurant Market?
  3. What is the competitive strategic window for identifying opportunities in the Quick Service Restaurant Market?
  4. What are the latest technology trends and regulatory frameworks in the Quick Service Restaurant Market?
  5. What is the market share of the leading vendors in the Quick Service Restaurant Market?
  6. Which modes and strategic moves are suitable for entering the Quick Service Restaurant Market?


Please Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Quick Service Restaurant Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Popularity of eating out and purchasing convenient fast food among young population
5.1.1.2. Growing inclination toward online food ordering from QSRs
5.1.1.3. Seasonal addition of add-on dishes and drink options to improve customer satisfaction
5.1.2. Restraints
5.1.2.1. Difficulties in maintaining margins and high operating costs
5.1.3. Opportunities
5.1.3.1. Player initiatives and investments in franchising and marketing of QSRs
5.1.3.2. Emerging adoption of self-service and AR/VR technologies
5.1.4. Challenges
5.1.4.1. Concerns associated with quality and consistency control
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.3.1. Well-established, regulated, and developed QSR market in Americas
5.3.2. Rapidly expanding QSR landscape across APAC with changing consumer trends
5.3.3. Continuously growing and evolving QSR market in the EMEA region with increasing incorporation of vegan and organic options in the menu
5.4. Cumulative Impact of COVID-19
5.5. Cumulative Impact of Russia-Ukraine Conflict
5.6. Cumulative Impact of High Inflation
5.7. Porter’s Five Forces Analysis
5.7.1. Threat of New Entrants
5.7.2. Threat of Substitutes
5.7.3. Bargaining Power of Customers
5.7.4. Bargaining Power of Suppliers
5.7.5. Industry Rivalry
5.8. Value Chain & Critical Path Analysis
5.9. Regulatory Framework
5.10. Client Customization
6. Quick Service Restaurant Market, by Product
6.1. Introduction
6.2. Hamburgers
6.3. Pizzas
6.4. Sandwiches
6.5. Tacos & Burritos
7. Quick Service Restaurant Market, by Cuisine Type
7.1. Introduction
7.2. American Cuisine
7.3. Chinese Cuisine
7.4. French Cuisine
7.5. Greek Cuisine
7.6. Indian Cuisine
7.7. Italian Cuisine
7.8. Japanese Cuisine
7.9. Mexican Cuisine
7.10. Spanish Cuisine
7.11. Turkish & Lebanese Cuisine
8. Quick Service Restaurant Market, by Structure
8.1. Introduction
8.2. Chained
8.3. Independent
9. Quick Service Restaurant Market, by Service Type
9.1. Introduction
9.2. Drive-Through
9.3. Eat-In
9.4. Home Delivery
9.5. Take Away
10. Americas Quick Service Restaurant Market
10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States
11. Asia-Pacific Quick Service Restaurant Market
11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam
12. Europe, Middle East & Africa Quick Service Restaurant Market
12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom
13. Competitive Landscape
13.1. FPNV Positioning Matrix
13.2. Market Share Analysis, By Key Player
13.3. Competitive Scenario Analysis, By Key Player
13.3.1. Merger & Acquisition
13.3.1.1. Rebel Foods to acquire franchisee licensing rights of Wendy's to grow its restaurant model in India
13.3.2. Agreement, Collaboration, & Partnership
13.3.2.1. Domino’s is partnering with Uber Eats in company-first delivery aggregator partnership
13.3.2.2. Wendy's Partners with Pipedream to Pilot Industry-First Underground Delivery System for Mobile Orders
13.3.2.3. Uber Eats Announces Delivery Partnership with Little Caesars
13.3.2.4. Subway secures multi-unit owner agreements
13.3.3. New Product Launch & Enhancement
13.3.3.1. Domino’s launches Pinpoint Delivery system
13.3.4. Investment & Funding
13.3.4.1. Lafayette Square Announces Up to USD 50 Million in Financing to Expand Quick Service Restaurant Franchise Ownership in Underserved Communities
13.3.5. Award, Recognition, & Expansion
13.3.5.1. Restaurant Brands International announces the start of Firehouse Subs global expansion
13.3.5.2. Zaxby's Debuts First Franchise Restaurant Without Dining Room
13.3.5.3. Long John Silver's Opens First Restaurant in Indonesia
14. Competitive Portfolio
14.1. Key Company Profiles
14.1.1. American Dairy Queen Corporation
14.1.2. Big Boy Restaurant Group LLC
14.1.3. Bojangles’ Restaurants, Inc.
14.1.4. Carl’s Jr. Restaurants LLC
14.1.5. Chick-fil-A, Inc.
14.1.6. Chipotle Mexican Grill, Inc.
14.1.7. Church's Texas Chicken
14.1.8. Culver Franchising System, LLC
14.1.9. Domino's Pizza Inc.
14.1.10. Drunken Monkey
14.1.11. Fireaway Pizza
14.1.12. Hunt Brothers Pizza, LLC
14.1.13. Inspire Brands, Inc.
14.1.14. Jack in the Box Inc.
14.1.15. Little Caesar Enterprises, Inc.
14.1.16. Long John Silver's, LLC
14.1.17. McDonald's Corporation
14.1.18. Panda Restaurant Group, Inc.
14.1.19. Panera Bread
14.1.20. Papa John's International, Inc.
14.1.21. Quiznos
14.1.22. Restaurant Brands International Inc.
14.1.23. Starbucks Corporation
14.1.24. Steak n Shake Enterprises, Inc.
14.1.25. Subway
14.1.26. The Wendy's Company
14.1.27. Whatabrands LLC
14.1.28. Wok&Go Franchise Uk Limited
14.1.29. Yum! Brands, Inc.
14.1.30. Yörpas Yöresel Gıdaler Pazarlama A.Ş.
14.1.31. Zaxby’s SPE Franchisor LLC
14.2. Key Product Portfolio
15. Appendix
15.1. Discussion Guide
15.2. License & Pricing

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