Processed Potato Market by Product Type (Canned Potatoes, Chips & Snack Pellets, Dehydrated Potatoes), Form (Diced, Flakes, Powder), Distribution Channel, End-user - Global Forecast 2024-2030

Processed Potato Market by Product Type (Canned Potatoes, Chips & Snack Pellets, Dehydrated Potatoes), Form (Diced, Flakes, Powder), Distribution Channel, End-user - Global Forecast 2024-2030

The Processed Potato Market size was estimated at USD 35.54 billion in 2023 and expected to reach USD 37.76 billion in 2024, at a CAGR 6.68% to reach USD 55.91 billion by 2030.

The processed potato market encompasses an array of products, such as chips, fries, flakes, and snacks, designed for longevity and ease, addressing retail and food service demands. The sector caters to the fast-paced lifestyle of consumers, demanding convenient, high-quality options from fast casual dining to home kitchens. Consumer demand for easily accessible and convenient food options coupled with the rising availability of processed food products through eCommerce and online distribution channels leads to a surging consumption of processed potato foods and products. As restaurants and fast food outlets expand globally, the demand for key ingredients such as processed potatoes has increased steadily. However, health concerns associated with the consumption of heavily processed food products that are typically high in fats and salts and incidences of product recall of processed potato food products have hampered their consumption. Maintaining the nutritional quality, texture, and flavor of potatoes during the processing is also very challenging. Key players are exploring techniques such as freezing or drying to preserve these qualities effectively. Developing low-fat, low-salt, or fortified processed potato products could attract health-conscious consumers and open new opportunities.

Regional Insights

The Americas, particularly the United States and Canada, reveal a robust appetite for potato-based products, with a noticeable pivot towards items derived from organic and non-genetically modified organism(GMO) sources, which is in line with growing health trends. In this region, innovations are focused on prolonging product shelf life and integrating eco-friendly packaging solutions to align with sustainability goals. The presence of a robust food industry and significant investments in expanding the footprint of restaurants, cafes, and quick service restaurants(QSRs) in the Americas region has positively shaped the demand for processed potato products. In contrast, the EMEA region showcases a strong inclination towards sustainability and traceability, with strict European regulations fostering technological advancements to lower harmful substances in potato products. Meanwhile, efforts in the Middle East concentrate on cultivating drought-resistant potato varieties, whereas Africa is seeing a rise in local processing initiatives aimed at bolstering food security and reducing reliance on imports. In Asia Pacific, urbanization and expanding middle-class populations have triggered a demand for quick and easy food solutions such as processed potatoes, prompted further by the infiltration of Western-style fast food. In order to cater to both international and domestic markets, significant investments have been made in APAC economies such as India, China, Japan, and South Korea toward enhancing cold storage capacities and advancing processing technologies, aiming to streamline operations and minimize food wastage.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Processed Potato Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

Consumer preference for quick and convenient food options and expansion of online food delivery services
Expansion of restaurants, cafes, and fast food chains across the world
Strategic advertising and packaging of processed potato food products

Market Restraints

Incidences of product recall of processed potato products

Market Opportunities

Innovations to improve the flavor, quality, and safety of processed potato products
Trend toward sustainability in the food industry and the development of eco-friendly potato food processing

Market Challenges

Complexities in ensuring the appropriate quality, storage, and transportation of processed potato

Market Segmentation Analysis

Product Type: Expanding preference for frozen potatoes owing to their convenience and wide usage in cooking
End-user: Penetration of restaurants and hotels across the world and demand for quick food services and solutions

Market Disruption Analysis

Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Processed Potato Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Processed Potato Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Pepsur Enhances Global Presence with New Subsidiary in Portugal

Pepsur Marketing, a processor of fresh and frozen potatoes, has broadened its operational reach by establishing Pepsur Portugal SL. This strategic expansion into Portugal aligns with Pepsur's long-term growth plans and commitment to serving the European market more effectively. This initiative enhances Pepsur's production capabilities and strengthens its position within the European agro-industry, allowing it to meet regional demands efficiently. The new facility is expected to enable Pepsur to provide high-quality, sustainable potato products across Europe.

Launch of Pizzoli’s New Sustainability-Focused Frozen Potato Facility in San Pietro in Casale

Pizzoli inaugurated a 40,000 square-meter frozen potato production factory in San Pietro in Casale, near Bologna, with an annual production capacity of 95,000 tons and a EUR 100 million investment. The facility, built on the 350,000-square-meter site of the former Sfir sugar mill, emphasizes environmental sustainability and efficient land use. Construction began in 2016, featuring the transformation of the historical site and the establishment of a highly automated cold storage and logistics center, which was introduced in 2017. This development marks a significant advancement in Pizzoli’s commitment to innovative and sustainable production practices in the food industry.

HyFun Foods Announces Major Expansion with INR 850 Crore Investment in Gujarat

HyFun Foods, a significant player in the processed potato market, has committed to investing INR 850 crore to develop three new plants in Mehsana, Gujarat. This strategic investment is anticipated to significantly enhance their production capacity, meeting the rising demand in both domestic and international markets. The investment is expected to create approximately 1,500 job opportunities, contributing to local economic growth and development. This initiative aligns with HyFun Foods’ objective to consolidate its position as a leading processed potato industry innovator while promoting sustainable practices and community development.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Processed Potato Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Processed Potato Market, highlighting leading vendors and their innovative profiles. These include AGRANA Beteiligungs-AG, Agristo, Allround Group, Aviko B.V., Campbell Soup Company, Farm Frites International B.V., Herr Foods Inc., HyFun Foods, Idahoan Foods, LLC, Intersnack Group GmbH & Co. KG, J.R. Simplot Company, Kellogg Co., Lamb Weston Holdings, Inc., Limagrain Ingredients, McCain Foods Ltd., Old Dutch Foods, Inc., PepSur Marketing SLU, Pizzoli S.p.A., Royal Avebe, Royal Cosun, and The Little Potato Company.

Market Segmentation & Coverage

This research report categorizes the Processed Potato Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product Type
Canned Potatoes
Chips & Snack Pellets
Dehydrated Potatoes
Frozen Potatoes
Form
Diced
Flakes
Powder
Sliced
Whole
Distribution Channel
Convenience Stores
Direct Sales
Hypermarkets/Supermarkets
Online Stores
End-user
Food Processing Companies
Households
Restaurants & Hotels
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year