Probiotics Market by Function (Bone Health, Gut Health, Immunity), Source (Bacteria, Yeast), Form, Distribution, Application - Global Forecast 2024-2030

Probiotics Market by Function (Bone Health, Gut Health, Immunity), Source (Bacteria, Yeast), Form, Distribution, Application - Global Forecast 2024-2030


The Probiotics Market size was estimated at USD 63.32 billion in 2023 and expected to reach USD 69.72 billion in 2024, at a CAGR 10.47% to reach USD 127.15 billion by 2030.

Probiotics are live microorganisms that are consumed as they are intended to have health benefits. These probiotic microbes play an essential role in maintaining the balance of microbial populations within the human body and contribute to the health and well-being of individuals. Increased awareness about preventive healthcare is one significant factor influencing consumers' preference for nutritional products fortified with probiotics. Furthermore, the growing geriatric population seeking solutions to age-related health issues such as digestive disorders and weak immunity systems is expanding the consumption of probiotic supplements. However, high costs and issues related to product recalls may adversely impact the consumption of probiotic products. Moreover, emerging applications of probiotics in personalized nutrition and precision medicine are expected to create significant potential for the growth of the probiotics market worldwide.

Regional Insights

Growing consumer awareness of probiotics' health benefits coupled with the prevalence of lifestyle-related disorders such as obesity and diabetes are resulting in increased consumption of probiotics in the Americas. Increasing demand for functional foods enriched with probiotics in sectors such as dairy products and dietary supplements is encouraging the growth of the probiotics market in the Americas. Rapid urbanization, rising disposable incomes, lifestyle changes, an increase in chronic disease, and burgeoning interest in preventive healthcare among consumers are expanding the consumption of pro-biotics in the APAC region. Heightened consumer awareness of gut health and microbiota management and stringent regulations regarding probiotic product claims, which have led to increased transparency and trust among consumers, has resulted in increased consumption of probiotics in the EMEA region. Additionally, the rise in research & development for creating innovative formulations is anticipated to boost the adoption and consumption of probiotics by individuals worldwide.

Market Insights
  • Market Dynamics

    The market dynamics represent an ever-changing landscape of the Probiotics Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
    • Market Drivers
      • Rising Inclination Toward Preventive Healthcare
      • Consumption of Probiotic-Based Foods & Beverages
      • Increasing Use of Probiotics in Animal Feeds
      • Market Restraints
        • Issues Related to Product Recalls and High Cost of Probiotic Foods
        • Market Opportunities
          • Emerging Application in Personalized Nutrition and Precision Medicine
          • Research & Development of Probiotics and Probiotics Food
          • Market Challenges
            • Concerns Regarding Addition of Probiotic Cultures to Food and Possible Harmful Effects
            • Market Segmentation Analysis
              • Function: Growing usage of probiotics as a novel intervention for promoting bone health
              • Form: Rising preference for liquid probiotics due to immediate absorption and faster onset of effects
              • Distribution: Growing availability of probiotics across online platforms due to its 24/7 services
              • Application: Expanding significance of probiotics for dietary supplements with
              • Market Disruption Analysis
              • Porter’s Five Forces Analysis
              • Value Chain & Critical Path Analysis
              • Pricing Analysis
              • Technology Analysis
              • Patent Analysis
              • Trade Analysis
              • Regulatory Framework Analysis
              FPNV Positioning Matrix

              The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Probiotics Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

              Market Share Analysis

              The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Probiotics Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

              Recent Developments
              • L'Oréal Acquires Lactobio to Expand Precision Probiotics Expertise

                French beauty conglomerate L'Oréal has announced the acquisition of the Danish pioneer in precision probiotics, Lactobio. This latest development cements L'Oréal's two-decade-long commitment to advanced microbiome exploration and signifies a significant leap toward novel cosmetic innovations. Through this acquisition, L'Oréal is poised to enhance its understanding of the microbial inhabitants on the skin's surface, reaffirming the company's prowess in spearheading transformative research and breakthroughs in the realm of skin health and beauty.

                Blue Aqua, SCD Probiotics Partner to Build Probiotics Manufacturing Plant in Singapore

                Blue Aqua International and SCD Probiotics collaborated to build a state-of-the-art probiotic production complex in Singapore. Poised to become a beacon for innovation in the aquaculture sector, this facility would specialize in the development and distribution of eco-friendly probiotics and enzyme treatments. Aimed at enhancing aquaculture and water purification processes, this joint endeavor underscores both companies' dedication to pioneering sustainable practices in the industry.

                SIG and AnaBio Technologies Unveil First Global Launch Of Long-Life Probiotic Yogurt In Aseptic Packaging

                SIG and AnaBio Technologies partnered to launch long-lasting probiotic yogurt that defies traditional constraints. This landmark product launch heralds the inception of a novel category of shelf-stable probiotic drinks in aseptic carton packs and spouted pouches, offering extended preservation without the necessity for refrigeration. Probiotics, widely recognized for their health-promoting effects, such as enhanced digestive health and immune support, have historically faced challenges due to heat sensitivity during the aseptic packaging process and instability over prolonged storage times, limiting their application exclusively to perishable, refrigerated formats.
              Strategy Analysis & Recommendation

              The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Probiotics Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

              Key Company Profiles

              The report delves into recent significant developments in the Probiotics Market, highlighting leading vendors and their innovative profiles. These include Alltech, Inc., Archer Daniels Midland Company, Arla Foods, Inc., Asahi Group Holdings, Ltd., Bio Armor Developpement S.A.R.L., BioCC LLC, BioGaia AB, Chr. Hansen Holding A/S, DuPont de Nemours, Inc., Evonik Industries AG, Greentech, Kerry Group PLC, Lallemand Inc., Land O'lakes, Inc., Lesaffre & CIE, Lifeway Foods, Inc., MITUSHI BIOPHARMA, Morinaga Milk Industry Co., Ltd., Mother Dairy Fruit & Vegetable Pvt. Ltd., Nestlé S.A., Novozymes A/S, Probi AB, Probiotical SpA, Provita Eurotech Limited, Reckitt Benckiser Group plc, Roelmi HPC, Royal DSM N.V., Sabinsa Corporation, Schouw & Co., Synbio Tech Inc., and Yakult Honsha Co., Ltd..

              Market Segmentation & Coverage

              This research report categorizes the Probiotics Market to forecast the revenues and analyze trends in each of the following sub-markets:
              • Function
                • Bone Health
                • Gut Health
                • Immunity
                • Nutrition
                • Productivity
                • Source
                  • Bacteria
                    • Bifidobacterium
                    • Lactobacilli
                    • Streptococcus Thermophilus
                    • Yeast
                    • Form
                      • Liquide
                      • Solid
                      • Distribution
                        • Hypermarkets/Supermarkets
                        • Online
                        • Pharmacies/Drugstores
                        • Specialty Stores
                        • Application
                          • Dietary Supplements
                          • Feed
                          • Functional Food & Beverages
                          • Region
                            • Americas
                              • Argentina
                              • Brazil
                              • Canada
                              • Mexico
                              • United States
                                • California
                                • Florida
                                • Illinois
                                • New York
                                • Ohio
                                • Pennsylvania
                                • Texas
                                • Asia-Pacific
                                  • Australia
                                  • China
                                  • India
                                  • Indonesia
                                  • Japan
                                  • Malaysia
                                  • Philippines
                                  • Singapore
                                  • South Korea
                                  • Taiwan
                                  • Thailand
                                  • Vietnam
                                  • Europe, Middle East & Africa
                                    • Denmark
                                    • Egypt
                                    • Finland
                                    • France
                                    • Germany
                                    • Israel
                                    • Italy
                                    • Netherlands
                                    • Nigeria
                                    • Norway
                                    • Poland
                                    • Qatar
                                    • Russia
                                    • Saudi Arabia
                                    • South Africa
                                    • Spain
                                    • Sweden
                                    • Switzerland
                                    • Turkey
                                    • United Arab Emirates
                                    • United Kingdom


                                    Please Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Rising Inclination Toward Preventive Healthcare
5.1.1.2. Consumption of Probiotic-Based Foods & Beverages
5.1.1.3. Increasing Use of Probiotics in Animal Feeds
5.1.2. Restraints
5.1.2.1. Issues Related to Product Recalls and High Cost of Probiotic Foods
5.1.3. Opportunities
5.1.3.1. Emerging Application in Personalized Nutrition and Precision Medicine
5.1.3.2. Research & Development of Probiotics and Probiotics Food
5.1.4. Challenges
5.1.4.1. Concerns Regarding Addition of Probiotic Cultures to Food and Possible Harmful Effects
5.2. Market Segmentation Analysis
5.2.1. Function: Growing usage of probiotics as a novel intervention for promoting bone health
5.2.2. Form: Rising preference for liquid probiotics due to immediate absorption and faster onset of effects
5.2.3. Distribution: Growing availability of probiotics across online platforms due to its 24/7 services
5.2.4. Application: Expanding significance of probiotics for dietary supplements with
5.3. Market Trend Analysis
5.4. Cumulative Impact of Russia-Ukraine Conflict
5.5. Cumulative Impact of High Inflation
5.6. Porter’s Five Forces Analysis
5.6.1. Threat of New Entrants
5.6.2. Threat of Substitutes
5.6.3. Bargaining Power of Customers
5.6.4. Bargaining Power of Suppliers
5.6.5. Industry Rivalry
5.7. Value Chain & Critical Path Analysis
5.8. Regulatory Framework Analysis
5.9. Client Customization
6. Probiotics Market, by Function
6.1. Introduction
6.2. Bone Health
6.3. Gut Health
6.4. Immunity
6.5. Nutrition
6.6. Productivity
7. Probiotics Market, by Source
7.1. Introduction
7.2. Bacteria
7.3. Yeast
8. Probiotics Market, by Form
8.1. Introduction
8.2. Liquide
8.3. Solid
9. Probiotics Market, by Distribution
9.1. Introduction
9.2. Hypermarkets/Supermarkets
9.3. Online
9.4. Pharmacies/Drugstores
9.5. Specialty Stores
10. Probiotics Market, by Application
10.1. Introduction
10.2. Dietary Supplements
10.3. Feed
10.4. Functional Food & Beverages
11. Americas Probiotics Market
11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States
12. Asia-Pacific Probiotics Market
12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam
13. Europe, Middle East & Africa Probiotics Market
13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom
14. Competitive Landscape
14.1. Market Share Analysis, 2023
14.2. FPNV Positioning Matrix, 2023
14.3. Competitive Scenario Analysis
14.3.1. L'Oréal Acquires Lactobio to Expand Precision Probiotics Expertise
14.3.2. Blue Aqua, SCD Probiotics Partner to Build Probiotics Manufacturing Plant in Singapore
14.3.3. SIG and AnaBio Technologies Unveil First Global Launch Of Long-Life Probiotic Yogurt In Aseptic Packaging
15. Competitive Portfolio
15.1. Key Company Profiles
15.2. Key Product Portfolio

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