Power Generator Rental Market by Generator Rating (101- 500 kVA, 501- 1000 kVA, Above 1000 kVA), Fuel Type (Diesel, Natural Gas), End User - Global Forecast 2024-2030

Power Generator Rental Market by Generator Rating (101- 500 kVA, 501- 1000 kVA, Above 1000 kVA), Fuel Type (Diesel, Natural Gas), End User - Global Forecast 2024-2030


The Power Generator Rental Market size was estimated at USD 13.87 billion in 2023 and expected to reach USD 14.75 billion in 2024, at a CAGR 6.49% to reach USD 21.55 billion by 2030.

The power generator rental market comprises services provided by companies that rent generators on a temporary basis to end-users who require power supply for various applications. These generators can be of different types and capacities, catering to different industry verticals, such as construction, mining, events, oil & gas, and emergency services. The rising frequency of power outages due to aging electrical grid infrastructure and natural disasters drives the demand for rental solutions. The surge in construction and infrastructure development activities in emerging economies bolsters the market significantly. The shift toward sustainable energy practices is motivating rental companies to offer eco-friendly generators, which appeal to environmentally conscious customers. The high operational costs involved in transporting and maintaining generators limit the adoption of rental power generators. Moreover, stringent environmental regulations regarding emissions are increasing the pressure on rental companies to invest in cleaner technologies, which may lead to higher rental prices. Volatility in fuel prices and the growing competition from alternative energy sources also pose significant challenges. Integrating renewable energy sources with conventional power generators to create hybrid systems poses potential opportunities for market growth. Expansion in emerging markets provides significant opportunities, coupled with an increased focus on event management and public infrastructure development.

Regional Insights

In the Americas, the power generator rental market is boosted by a combination of factors such as natural disasters, age-old grid infrastructure, construction activities, and an increase in outdoor events. Consumers in this region typically demonstrate a preference for rental generators due to lower capital investments and the flexibility to scale up and down based on project requirements. The growing awareness about the benefits of uninterrupted power supply in achieving business continuity during outages is further fuelling this market in the American region. European Union countries are experiencing a growing demand for generator rentals due to the increasing number of events and industrial activities and stringent regulations about energy use and emissions. The adoption of next-generation power generator systems that comply with the EU's emissions standards reflects the region's commitment to environmental conservation. Moreover, the expansion of renewable energy infrastructure in Europe is influencing the rental market as backup solutions are required for intermittent renewable sources. The Middle East and Africa (MEA) region exhibits a high demand for rental generators due to the extensive construction activities and the oil & gas sector's consistent growth. The region's hot climate adds to the need for reliable power generators to ensure uninterrupted air conditioning and industrial processes. Customers in the Africa and Middle East regions prioritize generator rentals for their scalability, especially for project-based work in the energy sector and public events. The Asia Pacific region is witnessing notable growth in the power generator rental market. This surge is attributed to the region's rapid industrialization, infrastructure development, and increased occurrence of power outages. In India, the demand is further driven by large-scale events, weddings, and increasing construction activities. Innovation is a key focus in the Asia Pacific market, with research into smart, connected generators capable of remote monitoring and diagnostics gaining traction.

Market Insights
  • Market Dynamics

    The market dynamics represent an ever-changing landscape of the Power Generator Rental Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
    • Market Drivers
      • Increasing Demand for the Continuous Power Supply in the Oil & Gas and Construction & Utility Sector
      • Advantages of Rental Power Generator Over the Ownership
      • Growing Incidence of Power Outages
      • Market Restraints
        • Stringent Emission Regulations
        • Market Opportunities
          • Expanding Manufacturing Sector in Emerging Economies
          • Advancements Associated With Power Rental Generators
          • Market Challenges
            • Demand Fluctuations due to Economic Instability
            • Market Segmentation Analysis
              • Generator Rating: Growing utilization of 1000 kVA with expansion of industries and data centers
              • Fuel Type: Growing preference for natural gas generators due to its lower carbon emissions
              • End User: Rising construction activities owing the high adoption of power generators
              • Market Disruption Analysis
              • Porter’s Five Forces Analysis
              • Value Chain & Critical Path Analysis
              • Pricing Analysis
              • Technology Analysis
              • Patent Analysis
              • Trade Analysis
              • Regulatory Framework Analysis
              FPNV Positioning Matrix

              The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Power Generator Rental Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

              Market Share Analysis

              The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Power Generator Rental Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

              Recent Developments
              • Speedy partners to rent fuel-cell generators

                Speedy Hire is set to amplify its sustainable power generation offerings through a strategic partnership with AFC Energy, a pioneer in renewable energy solutions. The collaboration marks an initiative to provide the market with hydrogen fuel-cell powered generators, bolstering zero-emission energy sources within the UK construction and temporary power sectors.

                United Rentals acquires EODev's GEH2 Hydrogen Power Generators

                United Rentals, Inc., an equipment rental enterprise, heralds the integration of new hydrogen-powered generators into its North American rental inventory, a strategic move poised to catalyze the advent of zero-emission work environments. The innovative EODev GEH2 fuel cell generators supplied by Generac, a distributor for EODev, promise a noxious emission-free, notably quieter alternative to conventional generators, emitting no CO2, HC, NOx, and PM. These compact units boast a substantial 110 kVA capacity and robust durability.

                Cummins Launches New Twinpack Rental Power Diesel Generator

                Cummins Inc. has introduced the C1000D6RE, an innovation in the power generator rental space that is built to cater to a myriad of applications across North America. This unit merges dual 500kW generators powered by QSX15 Cummins engines, achieving a 1MW power rating in compliance with Tier 4 final emissions regulations, presenting an eco-conscious solution without sacrificing serviceability and performance.
              Strategy Analysis & Recommendation

              The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Power Generator Rental Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

              Key Company Profiles

              The report delves into recent significant developments in the Power Generator Rental Market, highlighting leading vendors and their innovative profiles. These include Agco Corporation, Aggreko Ltd., Aksa Power Generation Inc., Allmand Bros., Inc. by Briggs & Stratton, Ashtead Group PLC, Atlas Copco AB, Bredenoord, Caterpillar Inc., Cooper Equipment Rentals Ltd., Cummins Inc., Duthie Power Services, Energy Systems Southeast, LLC, GEN-TECH, Generac Power Systems, Inc., Herc Rentals Inc., Himoinsa S.L. by Yanmar Co., Ltd., Kohler Co., Multiquip Inc., Power Plus, Red-D-Arc Inc. by Air liquide S.A., Reddy Generators, Sime Darby Berhad, SoEnergy International, Sun for Rent, and United Rentals, Inc..

              Market Segmentation & Coverage

              This research report categorizes the Power Generator Rental Market to forecast the revenues and analyze trends in each of the following sub-markets:
              • Generator Rating
                • 101- 500 kVA
                • 501- 1000 kVA
                • Above 1000 kVA
                • Up to 100 kVA
                • Fuel Type
                  • Diesel
                  • Natural Gas
                  • End User
                    • Construction
                    • Events
                    • Mining
                    • Oil & Gas
                    • Utilities
                    • Region
                      • Americas
                        • Argentina
                        • Brazil
                        • Canada
                        • Mexico
                        • United States
                          • California
                          • Florida
                          • Illinois
                          • New York
                          • Ohio
                          • Pennsylvania
                          • Texas
                          • Asia-Pacific
                            • Australia
                            • China
                            • India
                            • Indonesia
                            • Japan
                            • Malaysia
                            • Philippines
                            • Singapore
                            • South Korea
                            • Taiwan
                            • Thailand
                            • Vietnam
                            • Europe, Middle East & Africa
                              • Denmark
                              • Egypt
                              • Finland
                              • France
                              • Germany
                              • Israel
                              • Italy
                              • Netherlands
                              • Nigeria
                              • Norway
                              • Poland
                              • Qatar
                              • Russia
                              • Saudi Arabia
                              • South Africa
                              • Spain
                              • Sweden
                              • Switzerland
                              • Turkey
                              • United Arab Emirates
                              • United Kingdom


                              Please Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Increasing Demand for the Continuous Power Supply in the Oil & Gas and Construction & Utility Sector
5.1.1.2. Advantages of Rental Power Generator Over the Ownership
5.1.1.3. Growing Incidence of Power Outages
5.1.2. Restraints
5.1.2.1. Stringent Emission Regulations
5.1.3. Opportunities
5.1.3.1. Expanding Manufacturing Sector in Emerging Economies
5.1.3.2. Advancements Associated With Power Rental Generators
5.1.4. Challenges
5.1.4.1. Demand Fluctuations due to Economic Instability
5.2. Market Segmentation Analysis
5.2.1. Generator Rating: Growing utilization of 1000 kVA with expansion of industries and data centers
5.2.2. Fuel Type: Growing preference for natural gas generators due to its lower carbon emissions
5.2.3. End User: Rising construction activities owing the high adoption of power generators
5.3. Market Trend Analysis
5.4. Cumulative Impact of Russia-Ukraine Conflict
5.5. Cumulative Impact of High Inflation
5.6. Porter’s Five Forces Analysis
5.6.1. Threat of New Entrants
5.6.2. Threat of Substitutes
5.6.3. Bargaining Power of Customers
5.6.4. Bargaining Power of Suppliers
5.6.5. Industry Rivalry
5.7. Value Chain & Critical Path Analysis
5.8. Regulatory Framework Analysis
5.9. Client Customization
6. Power Generator Rental Market, by Generator Rating
6.1. Introduction
6.2. 101- 500 kVA
6.3. 501- 1000 kVA
6.4. Above 1000 kVA
6.5. Up to 100 kVA
7. Power Generator Rental Market, by Fuel Type
7.1. Introduction
7.2. Diesel
7.3. Natural Gas
8. Power Generator Rental Market, by End User
8.1. Introduction
8.2. Construction
8.3. Events
8.4. Mining
8.5. Oil & Gas
8.6. Utilities
9. Americas Power Generator Rental Market
9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States
10. Asia-Pacific Power Generator Rental Market
10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam
11. Europe, Middle East & Africa Power Generator Rental Market
11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom
12. Competitive Landscape
12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
12.3.1. Speedy partners to rent fuel-cell generators
12.3.2. United Rentals acquires EODev's GEH2 Hydrogen Power Generators
12.3.3. Cummins Launches New Twinpack Rental Power Diesel Generator
13. Competitive Portfolio
13.1. Key Company Profiles
13.2. Key Product Portfolio

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings