Postbiotics Market by Form (Liquid, Powder), Type (Bacterial Lysates, Cell Wall Fragments, Cell-Free Supernatants), Application, Distribution Channel - Global Forecast 2024-2030

Postbiotics Market by Form (Liquid, Powder), Type (Bacterial Lysates, Cell Wall Fragments, Cell-Free Supernatants), Application, Distribution Channel - Global Forecast 2024-2030

The Postbiotics Market size was estimated at USD 2.10 billion in 2023 and expected to reach USD 2.25 billion in 2024, at a CAGR 7.34% to reach USD 3.46 billion by 2030.

The postbiotics market comprises the commercial landscape for products derived from the inanimate matter of probiotic bacteria. It includes various substances such as metabolites, cell-wall fragments, and functional proteins released after the lysis of probiotic bacteria or produced during the fermentation process. These substances have been gaining attention for their ability to confer health benefits similar to or even beyond those offered by live probiotics without the complexity of maintaining viability during storage and use. In terms of application, postbiotics are utilized in dietary supplements, pharmaceuticals, and functional foods and beverages, primarily for their gut health benefits, immune system enhancement, and anti-inflammatory properties. The end-use industries that largely incorporate postbiotics include healthcare, food & beverage, personal care, and animal feed sectors. The growing interest in gut microbiome management and preventative healthcare measures substantially influences the postbiotics application spectrum. The scope of the postbiotics market is expanding with growing research highlighting their benefits and technological advancements in fermentation and downstream processing techniques.

Regional Insights

In the USA, demand for postbiotic is buoyed by a preference for scientifically validated health products, reflected in research investments and a rising number of patents focused on optimizing postbiotic production. Similarly, Canada's market is expanding, with consumers gravitating towards natural, clean-label ingredients, and both governmental and private sectors actively funding postbiotic research. The European Union leads in postbiotic innovation, upheld by stringent health claim regulations that promote scientifically backed product development. The burgeoning interest in the Middle East and gradual market growth throughout Africa indicate a rising acknowledgment of postbiotics' potential health benefits. Asia Pacific countries, particularly China, Japan, and India, are showing strong market growth potential, driven by health-conscious consumers, significant research investments, and a receptiveness to dietary supplements.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Postbiotics Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

Awareness of health benefits of postbiotics among healthcare professionals and consumers
Preference for natural and clean-label supplement products worldwide
Utilization of postbiotics in convenience food and beverages

Market Restraints

Adverse recalls of postbiotic products

Market Opportunities

Advancements in formulation and production technologies of postbiotic products
Rising popularity of non-dairy postbiotics in nutrition

Market Challenges

Complexity in standardization and quality maintenance of postbiotics

Market Segmentation Analysis

Form: Liquid postbiotics target immediate use and are presented in ready-to-drink formats, which are highly convenient for the end-user
Type: Bacterial lysates tend to be immensely beneficial for enhanced immune responses
Application: Customers tend to prefer postbiotics that align with regulatory standards for nutritional benefits in growth and health outcomes
Distribution Channel: Direct-to-consumer postbiotic product remain quickly gained traction through its e-commerce online platform

Market Disruption Analysis

Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Postbiotics Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Postbiotics Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Tetra Pak and AB Biotek Introduce New Opportunities for Postbiotic Food and Drinks

Tetra Pak announced its strategic partnership with AB Biotek Human Nutrition & Health to introduce cutting-edge postbiotic food applications. This venture is expected to revolutionize the integration of postbiotics into a variety of food products, such as beverages, dairy, ice cream, and cheese, by providing a convenient powder form suitable for Ultra High Temperature (UHT) processing. This development addresses rising consumer demand and represents Tetra Pak's commitment to propelling customers to the forefront of rapidly evolving market trends through scientific expertise and groundbreaking food solutions developed in conjunction with AB Biotek.

Dsm-Firmenich Set To Introduce 2.0 Postbiotic

DSM-Firmenich announced to revolutionize the postbiotics industry by extending their health benefits from gut wellness to metabolic and cognitive functions. Building on its expertise in nutrition, the company is expected to launch its innovative Life’s Omega O33-P100 powder. This high-potency, algal-sourced DHA+EPA supplement is designed to overcome common formulation challenges owing to the novel Powder-Loc technology. It encapsulates the sensitive omega-3 compounds within a stable double shell system, ensuring that the integrity of these ingredients is maintained through various environmental conditions and rendering them ideal for inclusion in gummy applications.

Beliv Launches Mighty Pop, the First Soda with Pre-, Pro-, and Postbiotics

Belve expanded its product line with the introduction of Mighty Pop, a soda that tantalizes taste buds and delivers a trifecta of digestive health benefits, integrating prebiotics, probiotics, and postbiotics into a single beverage solution. Mighty Pop stands as a testament to Beliv's commitment to rapidly transforming inventive ideas into tangible products that cater to the health-conscious and convenience-seeking American consumer.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Postbiotics Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Postbiotics Market, highlighting leading vendors and their innovative profiles. These include Archer-Daniels-Midland Company, Beekeepers Naturals Inc., Bioflag Group, Cargill Incorporated, Dr. Emil Nutrition, DSM-Firmenich AG, Essential Formulas Incorporated, GeneFerm Biotechnology Co., Ltd., Gundry MD, GutArmor by Get Wellness, LLC, Healist Naturals, Inc, Ildong Pharmaceutical Co., Ltd., Kerry Group PLC, Kirin Holdings Company, Limited, Lactobio A/S, Maypro Group, MCLS Europe B.V., MRM Nutrition, Otemchi Biotechnologies Pte. Ltd., Phileo by Lesaffre, Postbiotics Inc., Probiotics Australia Pty., Ltd., Probioway Co., Ltd., Sabinsa Corporation, Silab, Symbiotec Laboratoire, T.H.T. sa, woresan GmbH, and ​POSTBIOTICA S.R.L..

Market Segmentation & Coverage

This research report categorizes the Postbiotics Market to forecast the revenues and analyze trends in each of the following sub-markets:

Form
Liquid
Powder
Type
Bacterial Lysates
Cell Wall Fragments
Cell-Free Supernatants
Enzymes
Exopolysaccharides
Lipopolysaccharides
Short-Chain Fatty Acids
Vitamins & Amino Acids
Application
Animal Feed
Food & Beverage
Personal Care & Cosmetics
Pharmaceuticals
Distribution Channel
Offline
Online
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year