Postbiotics Market by Form (Liquid, Powder), Type (Bacterial Lysates, Cell Wall Fragments, Cell-Free Supernatants), Application, Distribution Channel - Global Forecast 2024-2030


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Postbiotics Market by Form (Liquid, Powder), Type (Bacterial Lysates, Cell Wall Fragments, Cell-Free Supernatants), Application, Distribution Channel - Global Forecast 2024-2030


The Postbiotics Market size was estimated at USD 1.97 billion in 2023 and expected to reach USD 2.10 billion in 2024, at a CAGR 7.21% to reach USD 3.21 billion by 2030.

Global Postbiotics Market

The postbiotics market comprises the commercial landscape for products derived from the inanimate matter of probiotic bacteria. It includes various substances such as metabolites, cell-wall fragments, and functional proteins released after the lysis of probiotic bacteria or produced during the fermentation process. These substances have been gaining attention for their ability to confer health benefits similar to or even beyond those offered by live probiotics without the complexity of maintaining viability during storage and use. In terms of application, postbiotics are utilized in dietary supplements, pharmaceuticals, and functional foods and beverages, primarily for their gut health benefits, immune system enhancement, and anti-inflammatory properties. The end-use industries that largely incorporate postbiotics include healthcare, food & beverage, personal care, and animal feed sectors. The growing interest in gut microbiome management and preventative healthcare measures substantially influences the postbiotics application spectrum. The scope of the postbiotics market is expanding with growing research highlighting their benefits and technological advancements in fermentation and downstream processing techniques.

Regional Insights

In the USA, demand for postbiotic is buoyed by a preference for scientifically validated health products, reflected in research investments and a rising number of patents focused on optimizing postbiotic production. Similarly, Canada's market is expanding, with consumers gravitating towards natural, clean-label ingredients, and both governmental and private sectors actively funding postbiotic research. The European Union leads in postbiotic innovation, upheld by stringent health claim regulations that promote scientifically backed product development. The burgeoning interest in the Middle East and gradual market growth throughout Africa indicate a rising acknowledgment of postbiotics' potential health benefits. Asia Pacific countries, particularly China, Japan, and India, are showing strong market growth potential, driven by health-conscious consumers, significant research investments, and a receptiveness to dietary supplements.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Postbiotics Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Postbiotics Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Postbiotics Market, highlighting leading vendors and their innovative profiles. These include Archer-Daniels-Midland Company, Beekeepers Naturals Inc., Bioflag Group, Cargill Incorporated, Dr. Emil Nutrition, DSM-Firmenich AG, Essential Formulas Incorporated, GeneFerm Biotechnology Co., Ltd., Gundry MD, GutArmor by Get Wellness, LLC, Healist Naturals, Inc, Ildong Pharmaceutical Co., Ltd., Kerry Group PLC, Kirin Holdings Company, Limited, Lactobio A/S, Maypro Group, MCLS Europe B.V., MRM Nutrition, Otemchi Biotechnologies Pte. Ltd., Phileo by Lesaffre, Postbiotics Inc., Probiotics Australia Pty., Ltd., Probioway Co., Ltd., Sabinsa Corporation, Silab, Symbiotec Laboratoire, T.H.T. sa, woresan GmbH, and ​POSTBIOTICA S.R.L..

Market Segmentation & Coverage

This research report categorizes the Postbiotics Market to forecast the revenues and analyze trends in each of the following sub-markets:

Form
Liquid
Powder
Type
Bacterial Lysates
Cell Wall Fragments
Cell-Free Supernatants
Enzymes
Exopolysaccharides
Lipopolysaccharides
Short-Chain Fatty Acids
Vitamins & Amino Acids
Application
Animal Feed
Food & Beverage
Personal Care & Cosmetics
Pharmaceuticals
Distribution Channel
Offline
Online
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Postbiotics Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Postbiotics Market?
3. What are the technology trends and regulatory frameworks in the Postbiotics Market?
4. What is the market share of the leading vendors in the Postbiotics Market?
5. Which modes and strategic moves are suitable for entering the Postbiotics Market?

Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Postbiotics Market, by Region
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Awareness of health benefits of postbiotics among healthcare professionals and consumers
5.1.1.2. Preference for natural and clean-label supplement products worldwide
5.1.1.3. Utilization of postbiotics in convenience food and beverages
5.1.2. Restraints
5.1.2.1. Adverse recalls of postbiotic products
5.1.3. Opportunities
5.1.3.1. Advancements in formulation and production technologies of postbiotic products
5.1.3.2. Rising popularity of non-dairy postbiotics in nutrition
5.1.4. Challenges
5.1.4.1. Complexity in standardization and quality maintenance of postbiotics
5.2. Market Segmentation Analysis
5.2.1. Form: Liquid postbiotics target immediate use and are presented in ready-to-drink formats, which are highly convenient for the end-user
5.2.2. Type: Bacterial lysates tend to be immensely beneficial for enhanced immune responses
5.2.3. Application: Customers tend to prefer postbiotics that align with regulatory standards for nutritional benefits in growth and health outcomes
5.2.4. Distribution Channel: Direct-to-consumer postbiotic product remain quickly gained traction through its e-commerce online platform
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework
6. Postbiotics Market, by Form
6.1. Introduction
6.2. Liquid
6.3. Powder
7. Postbiotics Market, by Type
7.1. Introduction
7.2. Bacterial Lysates
7.3. Cell Wall Fragments
7.4. Cell-Free Supernatants
7.5. Enzymes
7.6. Exopolysaccharides
7.7. Lipopolysaccharides
7.8. Short-Chain Fatty Acids
7.9. Vitamins & Amino Acids
8. Postbiotics Market, by Application
8.1. Introduction
8.2. Animal Feed
8.3. Food & Beverage
8.4. Personal Care & Cosmetics
8.5. Pharmaceuticals
9. Postbiotics Market, by Distribution Channel
9.1. Introduction
9.2. Offline
9.3. Online
10. Americas Postbiotics Market
10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States
11. Asia-Pacific Postbiotics Market
11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam
12. Europe, Middle East & Africa Postbiotics Market
12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom
13. Competitive Landscape
13.1. FPNV Positioning Matrix
13.2. Market Share Analysis, By Key Player
13.3. Competitive Scenario Analysis, By Key Player
13.3.1. New Product Launch & Enhancement
13.3.1.1. Tetra Pak and AB Biotek Introduce New Opportunities for Postbiotic Food and Drinks
13.3.1.2. Dsm-Firmenich Set To Introduce 2.0 Postbiotic
13.3.1.3. Beliv Launches Mighty Pop, the First Soda with Pre-, Pro-, and Postbiotics
14. Competitive Portfolio
14.1. Key Company Profiles
14.1.1. Archer-Daniels-Midland Company
14.1.2. Beekeepers Naturals Inc.
14.1.3. Bioflag Group
14.1.4. Cargill Incorporated
14.1.5. Dr. Emil Nutrition
14.1.6. DSM-Firmenich AG
14.1.7. Essential Formulas Incorporated
14.1.8. GeneFerm Biotechnology Co., Ltd.
14.1.9. Gundry MD
14.1.10. GutArmor by Get Wellness, LLC
14.1.11. Healist Naturals, Inc
14.1.12. Ildong Pharmaceutical Co., Ltd.
14.1.13. Kerry Group PLC
14.1.14. Kirin Holdings Company, Limited
14.1.15. Lactobio A/S
14.1.16. Maypro Group
14.1.17. MCLS Europe B.V.
14.1.18. MRM Nutrition
14.1.19. Otemchi Biotechnologies Pte. Ltd.
14.1.20. Phileo by Lesaffre
14.1.21. Postbiotics Inc.
14.1.22. Probiotics Australia Pty., Ltd.
14.1.23. Probioway Co., Ltd.
14.1.24. Sabinsa Corporation
14.1.25. Silab
14.1.26. Symbiotec Laboratoire
14.1.27. T.H.T. sa
14.1.28. woresan GmbH
14.1.29. ​POSTBIOTICA S.R.L.
14.2. Key Product Portfolio
15. Appendix
15.1. Discussion Guide
15.2. License & Pricing
FIGURE 1. POSTBIOTICS MARKET RESEARCH PROCESS
FIGURE 2. POSTBIOTICS MARKET SIZE, 2023 VS 2030
FIGURE 3. POSTBIOTICS MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. POSTBIOTICS MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. POSTBIOTICS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. POSTBIOTICS MARKET DYNAMICS
FIGURE 7. POSTBIOTICS MARKET SIZE, BY FORM, 2023 VS 2030 (%)
FIGURE 8. POSTBIOTICS MARKET SIZE, BY FORM, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. POSTBIOTICS MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
FIGURE 10. POSTBIOTICS MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. POSTBIOTICS MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
FIGURE 12. POSTBIOTICS MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. POSTBIOTICS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
FIGURE 14. POSTBIOTICS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. AMERICAS POSTBIOTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 16. AMERICAS POSTBIOTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. UNITED STATES POSTBIOTICS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 18. UNITED STATES POSTBIOTICS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. ASIA-PACIFIC POSTBIOTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 20. ASIA-PACIFIC POSTBIOTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. EUROPE, MIDDLE EAST & AFRICA POSTBIOTICS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 22. EUROPE, MIDDLE EAST & AFRICA POSTBIOTICS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 23. POSTBIOTICS MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 24. POSTBIOTICS MARKET SHARE, BY KEY PLAYER, 2023

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