Portable Power Bank Market by Battery (Alkaline, Lithium Polymer, Lithium-Ion), Capacity (10000- 12999 mAh, 13000-15999 mAh, 16000-19999 mAh), Distribution, Application - Global Forecast 2024-2030

Portable Power Bank Market by Battery (Alkaline, Lithium Polymer, Lithium-Ion), Capacity (10000- 12999 mAh, 13000-15999 mAh, 16000-19999 mAh), Distribution, Application - Global Forecast 2024-2030

The Portable Power Bank Market size was estimated at USD 14.47 billion in 2023 and expected to reach USD 15.64 billion in 2024, at a CAGR 8.34% to reach USD 25.37 billion by 2030.

The portable power bank market constitutes the development, manufacturing, and sale of portable energy storage devices designed to recharge battery-powered electronic devices such as smartphones, tablets, and laptops when away from traditional power sources. These power banks are compact, mobile, and come in various capacities, sizes, and technologies, catering to different consumer needs and preferences. Portable power banks find widespread application across various consumer segments. These portable power banks are widely used across personal use, outdoor activities, and business and professional usage. With the increasing dependence on electronic devices for personal and professional activities, the demand for portable power solutions has surged across all age groups and professional backgrounds. Several factors, including the rising consumption of electronic devices, including smartphones and tablets, advancements in battery technology, rising outdoor activities, and the need for constant connectivity, influence the portable power bank market's growth. Increased capacity and efficiency, coupled with reduced size and weight of power banks, complement the market's growth. Additionally, the emergence of solar-powered and wireless power banks has started reshaping consumer preferences within the market. However, the portable power bank market faces several challenges that could affect its growth trajectory, including the issue of battery degradation over time, the risk of overheating and explosion, and a highly competitive market with the presence of numerous players. On the other hand, the evolving consumer electronics sector presents significant opportunities for innovation and growth within the portable power bank market. With the ongoing trends towards wearable devices, IoT (Internet of Things), and smart devices, the demand for more adaptable and resilient charging solutions is on the rise. Introducing power banks with features such as fast charging, solar charging, wireless charging, and increased longevity can meet rising consumer expectations. Moreover, eco-friendly and sustainable power bank solutions are expected to open new avenues for growth, reflecting the increasing consumer awareness of environmental impact.

Regional Insights

The portable power bank market in North and South America shows significant growth, driven by a high demand for mobile devices and an ever-increasing need for on-the-go power solutions. The United States is at the forefront of the adoption of portable power banks in North America due to the high penetration of smartphones and other portable electronic devices. In South America, Brazil and Argentina are witnessing a surge in demand for power banks, propelled by increasing smartphone adoption and a growing population of tech-savvy individuals. In Europe, the market for portable power banks is expanding steadily. The growth is fueled by a rise in outdoor activities such as camping and hiking, alongside a robust increase in the use of smart devices. Nations, including Germany, France, and the United Kingdom, are at the forefront, showcasing high consumer demand for reliable power banks. The European market is also interested in eco-friendly options, driving manufacturers to innovate with biodegradable materials and solar charging capabilities. Consumer demand in the Middle East and Africa is evolving, with a noticeable inclination towards solar-powered devices, owing to the abundant sunlight. The market in these regions is emerging, with significant potential for growth in the mobile accessories sector. The APAC region is experiencing rapid development in the portable power bank market, outpacing other regions due to its vast population and the ubiquity of mobile devices. China and India significantly contribute to this growth due to their massive consumer bases and increasing internet penetration rates. The region's market is characterized by high competition, with consumers showing a preference for high-capacity, fast-charging power banks. Furthermore, the presence of key manufacturers in the region contributes to the availability of cost-effective products.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Portable Power Bank Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

Increase in use of smartphones and other mobile devices
Exponential availability of power banks on online platforms

Market Restraints

Increased availability of counterfeit portable power banks

Market Opportunities

Innovations in battery performance and capacity make more efficient and durable power bank solutions
Development of solar and hydrogen fuel cell-based power banks

Market Challenges

Concerns related to recycling of portable power banks

Market Segmentation Analysis

Capacity: Increasing preference for 10000-12999 mAh for portability and sufficient charge capacity
Application: Expanding application of portable power-banks among smartphone users

Market Disruption Analysis

Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Portable Power Bank Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Portable Power Bank Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

U&i Launches New Wireless Neckband and Power Bank In India

U&i recently unveiled its latest offerings, comprising a cutting-edge wireless neckband and a highly efficient power bank. Marking a significant advancement in the portable power solutions sector, the newly introduced power bank promises consumers an enhanced user experience with its high-capacity charging capabilities, designed to meet the growing demand for reliable and portable power sources in today's fast-paced lifestyle.

InfinaCore Launches P3 Pro, The Next-Gen Portable Charger and Power Bank for Laptops, Smartphones

Infinacore announced the launch of its latest innovation, the P3 Pro portable power bank. This state-of-the-art device is designed to cater to the ever-growing demands of modern tech consumers, offering a seamless blend of portability, high efficiency, and advanced charging technology. With its remarkable 10,000mAh battery capacity, the P3 Pro is adept at providing multiple charges to various devices, including smartphones, tablets, and other USB-C compatible gadgets.

Urbn Launches Ultra Compact Power Bank With 20,000mAh Capacity

URBN unveiled an exceptionally compact power bank boasting an impressive 20,000mAh capacity. This latest offering from URBN is meticulously designed to cater to the growing consumer demand for high-capacity yet portable power solutions. Its ultra-compact size stands out in the competitive landscape, making it an ideal choice for tech-savvy users who value efficiency and portability.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Portable Power Bank Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Portable Power Bank Market, highlighting leading vendors and their innovative profiles. These include ADATA Technology Co., Ltd., AIGO Electronics Technology Co. Ltd., Ambrane India Pvt Ltd, Amya Technology Co. Ltd, Anker Innovations Technology Co., Ltd., Aukey Technology Co., Ltd., Duracell Inc., FSP Technology Inc., GP Batteries International Ltd, Guangdong Pisen Electronics Co. Ltd, Intex Technologies, iWalk EU, Lenovo Group Ltd., Maxell Holdings, Ltd., Mophie, Inc., myCharge, Omnicharge, Inc., RAVPower by Sunvalley Group, Samsung Electronics Co., Ltd., Shenzhen Hali-Power Industrial Co., Ltd., Shenzhen Koeok Electronic Technology Co.,Ltd, Sony Corporation, Sunvalleytek International Inc., TP-Link Corporation Limited, uNu Electronics, Inc, Vinci Brands LLC, Xiaomi Corporation, and XPAL Power, Inc..

Market Segmentation & Coverage

This research report categorizes the Portable Power Bank Market to forecast the revenues and analyze trends in each of the following sub-markets:

Battery
Alkaline
Lithium Polymer
Lithium-Ion
Capacity
10000- 12999 mAh
13000-15999 mAh
16000-19999 mAh
2000 mAh & Above
5000-9999 mAh
Less than 4999 mAh
Distribution
Offline Mode
Online Mode
Application
Digital Camera
Laptop
Portable Media Device
Smartphone
Tablet
Wearable Device
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year