Portable Air Purifier Market by Technology (Activated Carbon, HEPA, Negative Ion), Distribution (Offline, Online), Application - Global Forecast 2024-2030

Portable Air Purifier Market by Technology (Activated Carbon, HEPA, Negative Ion), Distribution (Offline, Online), Application - Global Forecast 2024-2030


The Portable Air Purifier Market size was estimated at USD 5.72 billion in 2023 and expected to reach USD 6.39 billion in 2024, at a CAGR 11.93% to reach USD 12.60 billion by 2030.

A portable air purifier is a compact, mobile device designed to enhance indoor air quality by removing contaminants by using advanced filtration technologies such as High-Efficiency Particulate Air (HEPA) filters, activated carbon filters, and Ultraviolet Germicidal Irradiation (UVGI). These devices primarily reduce common airborne irritants such as dust, pollen, mold spores, pet dander, and volatile organic compounds (VOCs). The superior filtration capabilities, proven effectiveness, and compliance with stringent industry standards have improved the deployment of HEPA filters for portable air purifiers. Most portable air purifiers are equipped with advanced sensors that detect various pollutants such as particulate matter (PM), volatile organic compounds (VOCs), and harmful gases, including carbon monoxide (CO) and nitrogen dioxide (NO2), to combat the rising levels of air pollution across the globe. Portable air purifiers use multiple filtration technologies to control airborne pollutants effectively. The limited filter efficiency, high maintenance requirements, and issues of malfunctioning portable air purifiers limit product penetration worldwide. However, introducing advanced filtration technologies, incorporating smart features, and developing energy-efficient and compact design models are expanding the availability and use of portable air purifiers worldwide. In addition, the growing presence of portable air purifiers on online channels to cater to the increasing demand for clean indoor air is expected to provide growth opportunities for the portable air purifier market in the coming years.

Regional Insights

The Asia-Pacific region represents a rapidly growing market for portable air purifiers owing to the increasing deployment in densely populated cities to overcome the burden of air pollution. The strong presence of market players focused on new product development and product advancements has increased the availability of portable air purifiers in the APAC region. The strict governmental policies and regulations for air quality control and deployment of smart features in portable air purifiers have contributed to the market growth in the Americas. The EMEA region observes a highly developing portable air purifier market due to the elevated consumer awareness regarding the importance of air quality, with growing concerns associated with respiratory disorders. The stringent government standards and regulations for air quality and the burden of dust storms in the region have created growth opportunities for the portable air purifier market in the EMEA region.

Market Insights
  • Market Dynamics

    The market dynamics represent an ever-changing landscape of the Portable Air Purifier Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
    • Market Drivers
      • Increasing consumer awareness coupled with rising adoption of HEPA filters
      • Favorable government regulations for effective air pollution monitoring and control
      • Market Restraints
        • Relatively high cost of the portable air purifiers
        • Market Opportunities
          • Technological advancements and innovations in portable air purifiers
          • Growing availability of portable air purifiers on online platforms
          • Market Challenges
            • Technical issues and lack of awareness of product
            • Market Segmentation Analysis
              • Technology: Growing popularity of HEPA-based portable air purifiers
              • Distribution: Significant online penetration of portable air purifiers
              • Application: Accelerated deployment of portable air purifiers across commercial sectors
              • Market Disruption Analysis
              • Porter’s Five Forces Analysis
              • Value Chain & Critical Path Analysis
              • Pricing Analysis
              • Technology Analysis
              • Patent Analysis
              • Trade Analysis
              • Regulatory Framework Analysis
              FPNV Positioning Matrix

              The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Portable Air Purifier Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

              Market Share Analysis

              The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Portable Air Purifier Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

              Recent Developments
              • Samsung Introduces Easily Regenerable Air Purification Filter Technology Applying Photocatalysts

                Samsung Electronics has developed a ceramic catalyst filter technology for air purification. This innovative technology is expected to significantly reduce disposable waste and alleviate the financial burden of frequent filter replacement. The filter combines two distinct filters for dust and gas, resulting in a four-fold increase in dust loading capacity compared to conventional filters. Furthermore, the newly developed filter is insoluble and can be easily regenerated through simple water-washing. It boasts an impressive lifespan up to 40 times longer than a conventional HEPA filter.

                Panasonic Automotive Launches nanoe X Portable Air Purifier in North America to Improve In-Vehicle Environment and Passenger Experience

                Panasonic Automotive Systems Company of America introduced the nanoe X portable in-vehicle air cleaner in North America. The nanoe X is powered by a unique, patented technology that has been successfully implemented in various products, such as hair dryers, air conditioners, and indoor air quality solutions. Considering that the average American driver spends approximately 17,600 minutes behind the wheel each year, this innovative product significantly enhances the driving experience by providing a cleaner and healthier breathing environment.

                Wipro Lighting enters into exclusive partnership with Aura Air

                Wipro Lighting, established an exclusive partnership with Aura Air, an Israeli public company, to provide high-quality air purifiers in the country. This collaboration grants Wipro Lighting exclusive access to Aura Air's enterprise offerings, specifically tailored for the Indian market. By partnering with Aura Air, Wipro Lighting expands its portfolio to encompass comprehensive indoor air quality management services.
              Strategy Analysis & Recommendation

              The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Portable Air Purifier Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

              Key Company Profiles

              The report delves into recent significant developments in the Portable Air Purifier Market, highlighting leading vendors and their innovative profiles. These include Air Health, Airgle Corporation, Alen Corporation, AllerAir Industries Inc., American Air Filter Company, Inc., Arovast Corporation, Austin Air Systems, Blue Star Ltd., Camfil AB, Carrier Global Corporation, Chemietron Cleantech Pvt. Ltd., Coway Co., Ltd. by Netmarble Corp., Coway USA, Inc., Daikin Industries, Ltd., Dyson Limited, Freudenberg Filtration Technologies GmbH & Co. KG, Haier Group Corporation, Havells India Ltd., Honeywell International Inc., Intellipure, Inc., IQAir AG, Kent RO Systems Ltd., Koninklijke Philips N.V., Krug & Priester GmbH & Co. KG, Kurt Hüttinger GmbH & Co. KG, LG Electronics, Panasonic Holdings Corporation, Samsung Electronics Co., Ltd., Sanalife, Sharp Corporation, TRACS Manufacturing, Unilever PLC, US Air Purifiers LLC, Vesync Co., Ltd., Whirlpool Corporation, and Xiaomi Corporation.

              Market Segmentation & Coverage

              This research report categorizes the Portable Air Purifier Market to forecast the revenues and analyze trends in each of the following sub-markets:
              • Technology
                • Activated Carbon
                • HEPA
                • Negative Ion
                • Ozone
                • UV
                • Distribution
                  • Offline
                  • Online
                  • Application
                    • Commercial
                      • Educational Centers
                      • Hospitals
                      • Hotels
                      • Offices
                      • Recreational Facilities
                      • Shopping Centers
                      • Residential
                      • Region
                        • Americas
                          • Argentina
                          • Brazil
                          • Canada
                          • Mexico
                          • United States
                            • California
                            • Florida
                            • Illinois
                            • New York
                            • Ohio
                            • Pennsylvania
                            • Texas
                            • Asia-Pacific
                              • Australia
                              • China
                              • India
                              • Indonesia
                              • Japan
                              • Malaysia
                              • Philippines
                              • Singapore
                              • South Korea
                              • Taiwan
                              • Thailand
                              • Vietnam
                              • Europe, Middle East & Africa
                                • Denmark
                                • Egypt
                                • Finland
                                • France
                                • Germany
                                • Israel
                                • Italy
                                • Netherlands
                                • Nigeria
                                • Norway
                                • Poland
                                • Qatar
                                • Russia
                                • Saudi Arabia
                                • South Africa
                                • Spain
                                • Sweden
                                • Switzerland
                                • Turkey
                                • United Arab Emirates
                                • United Kingdom


                                Please Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Increasing consumer awareness coupled with rising adoption of HEPA filters
5.1.1.2. Favorable government regulations for effective air pollution monitoring and control
5.1.2. Restraints
5.1.2.1. Relatively high cost of the portable air purifiers
5.1.3. Opportunities
5.1.3.1. Technological advancements and innovations in portable air purifiers
5.1.3.2. Growing availability of portable air purifiers on online platforms
5.1.4. Challenges
5.1.4.1. Technical issues and lack of awareness of product
5.2. Market Segmentation Analysis
5.2.1. Technology: Growing popularity of HEPA-based portable air purifiers
5.2.2. Distribution: Significant online penetration of portable air purifiers
5.2.3. Application: Accelerated deployment of portable air purifiers across commercial sectors
5.3. Market Trend Analysis
5.3.1. Growing number of air pollution monitoring projects in the Americas coupled with strict standards for the products
5.3.2. Increasing investment in deployment of portable air purifier in the APAC region
5.3.3. Rising number of respiratory disorders coupled with favorable subsidize for installing air purification units in EMEA
5.4. Cumulative Impact of Russia-Ukraine Conflict
5.5. Cumulative Impact of High Inflation
5.6. Porter’s Five Forces Analysis
5.6.1. Threat of New Entrants
5.6.2. Threat of Substitutes
5.6.3. Bargaining Power of Customers
5.6.4. Bargaining Power of Suppliers
5.6.5. Industry Rivalry
5.7. Value Chain & Critical Path Analysis
5.8. Regulatory Framework Analysis
6. Portable Air Purifier Market, by Technology
6.1. Introduction
6.2. Activated Carbon
6.3. HEPA
6.4. Negative Ion
6.5. Ozone
6.6. UV
7. Portable Air Purifier Market, by Distribution
7.1. Introduction
7.2. Offline
7.3. Online
8. Portable Air Purifier Market, by Application
8.1. Introduction
8.2. Commercial
8.3. Residential
9. Americas Portable Air Purifier Market
9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States
10. Asia-Pacific Portable Air Purifier Market
10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam
11. Europe, Middle East & Africa Portable Air Purifier Market
11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom
12. Competitive Landscape
12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
12.3.1. Samsung Introduces Easily Regenerable Air Purification Filter Technology Applying Photocatalysts
12.3.2. Panasonic Automotive Launches nanoe X Portable Air Purifier in North America to Improve In-Vehicle Environment and Passenger Experience
12.3.3. Wipro Lighting enters into exclusive partnership with Aura Air
12.3.4. Xiaomi partners with Blinkit to deliver air purifier in minutes
12.3.5. Havells Meditate Air Purifier launched in India
12.3.6. Levoit Launches Vital 200S Air Purifier, a New Innovative Device with the High Particle Removal Rate
12.3.7. Samsung launches new line of loT-enabled AX46 and AX32 Air Purifiers in India
12.3.8. American Air Filter Co., Inc. Acquires National Air Filter Service Co. of New Jersey
12.3.9. Dyson to launch Dyson Zone, its first wearable air purifier with headphones
13. Competitive Portfolio
13.1. Key Company Profiles
13.2. Key Product Portfolio

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