Phishing Protection Market by Offering (Services, Solutions), Type (Email-based Phishing, Non-Email-based Phishing), Organization Size, Deployment, End-User - Global Forecast 2024-2030

Phishing Protection Market by Offering (Services, Solutions), Type (Email-based Phishing, Non-Email-based Phishing), Organization Size, Deployment, End-User - Global Forecast 2024-2030

The Phishing Protection Market size was estimated at USD 2.40 billion in 2023 and expected to reach USD 2.70 billion in 2024, at a CAGR 12.86% to reach USD 5.61 billion by 2030.

The phishing protection market encompasses solutions and services designed to identify, prevent, and respond to phishing attacks that target individuals and organizations. These attacks often involve fraudulently obtaining sensitive information through disguises as trustworthy entities in electronic communications. The market includes various offerings such as email filtering, web security measures, phishing detection and response tools, and user training and awareness programs. Phishing protection solutions are applied across various platforms, including emails, web browsers, and mobile devices. They serve a multitude of end-users ranging from individual consumers to large enterprises across sectors such as finance, healthcare, government, and education. The primary objective is to safeguard sensitive information and maintain the integrity of data management systems. Growth in the phishing protection market is fundamentally driven by the rising incidence of phishing scams, regulatory requirements for data protection, and the growing awareness of cybersecurity threats. Advances in AI and machine learning for predictive threat detection, and integrated security solutions also play a significant role in the expansion of this market. Despite the critical need for phishing protection services, certain limitations and challenges may hinder market growth, including the necessity for continuous updates to keep up with evolving phishing methods, potential false positives that could undermine user trust, and the requirement for ongoing user education and behavioral change. On the other hand, the continuous evolution of phishing techniques presents opportunities for innovation in real-time detection and response mechanisms. Increased adoption of cloud services offers a fertile ground for cloud-based phishing defense solutions. Furthermore, the integration of phishing protection with broader cybersecurity frameworks presents opportunities for providers to differentiate and add value.

Regional Insights

In the American region, particularly in the United States and Canada, there is a high demand for phishing protection due to the significant Internet penetration and the digitalization of businesses. Customers from these countries are typically well-informed and seek comprehensive security solutions that offer real-time protection, user education, and support services. Significant investments in these regions are funneled into the development of advanced security infrastructure, with a substantial volume of patents filed focusing on AI, machine learning, and predictive analytics in cybersecurity. South America's phishing protection market is gradually expanding as cybersecurity awareness rises and digital transformation accelerates. Despite economic volatility and budget constraints, businesses in Brazil, Argentina, and Chile are progressively allocating resources towards phishing awareness training and anti-phishing tools to safeguard data and maintain customer trust. The European phishing protection market is well established owing to the robust regulatory framework provided by policies, including the General Data Protection Regulation (GDPR). These regulations have heightened the need for compliant phishing protection solutions. Enterprises across Europe are keen on adopting advanced security measures, and with increasing digitalization, the demand for email filtering, domain authentication, and user education remains high. The Middle East is witnessing a surge in cybersecurity demand due to increased digital transformation initiatives. Africa is an emerging market, with rising incidences of cybercrimes necessitating the deployment of phishing protection solutions despite budget constraints. The APAC region presents a diverse and rapidly developing market for phishing protection. With an extensive user base and increasing internet penetration, countries including China, India, Japan, and Australia are experiencing a steep rise in cyber threats, including phishing attacks. This has spurred demand for phishing protection solutions, especially in the eCommerce, banking, and telecommunications sectors.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Phishing Protection Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

Growing sophistication of cyber-attacks globally
Increasing awareness about cybersecurity threats
Regulatory requirements for data security and protection

Market Restraints

High cost associated with the implementation of phishing protection solutions

Market Opportunities

Increasing demand for cloud-based solutions
Incorporation of ML and AI with phishing protection solutions

Market Challenges

Lack of skilled professionals

Market Segmentation Analysis

Offering: Increasing preference for email security solutions for protection against cyberattacks
End-User: Expanding usage of phishing protection solutions in the BFSI sector

Market Disruption Analysis

Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Phishing Protection Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Phishing Protection Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

TitanHQ Launches PhishTitan to Combat Advanced Phishing Attacks

TitanHQ introduced PhishTitan, a state-of-the-art anti-phishing tool explicitly designed for M365. Enhancing current defenses with its native and API integrations, PhishTitan strategically fortifies against sophisticated threats such as BEC, account takeovers, and zero-day attacks.

Proofpoint Closes Acquisition of Tessian's Cloud Email Security

Proofpoint, Inc. announced that it has finalized acquiring Tessian, a company specializing in AI-forge defenses against data mishaps and sophisticated email threats. This strategic move integrates Proofpoint's top-notch threat intelligence and data protection with Tessian's AI-fueled behavioral analytics to forge the most fortified barrier against human-centric cyber vulnerabilities.

McAfee India Launches AI-powered Scam Protection to Spot and Block Scams in Real-Time

McAfee, LLC unveiled their new AI-powered Scam Protection as a robust defense against increasingly sophisticated cyber threats. By harnessing advanced AI, McAfee enhances its product suite to identify and neutralize AI-generated phishing scams, representing the most significant global cybersecurity risk.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Phishing Protection Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Phishing Protection Market, highlighting leading vendors and their innovative profiles. These include Abnormal Security Corp., Barracuda Networks, Inc., Cofense Inc., Deepwatch Incorporated, DuoCircle LLC, EchoMark, Inc., Fortra, LLC, ImmuniWeb SA, INKY Technology Company, IRONSCALES LTD., LexisNexis Risk Solutions by RELX Group, Microsoft Corporation, Mimecast Limited, Open Text Corporation, OPSWAT Inc., Paubox, Inc., PhishCloud Inc., Proofpoint, Inc., SlashNext, Inc., Sophos Ltd., SpyCloud Inc., Trend Micro Incorporated, Trustifi, LLC, Trustwave Holdings, Inc., Twilio Inc., Virtru, and ZeroFox, Inc..

Market Segmentation & Coverage

This research report categorizes the Phishing Protection Market to forecast the revenues and analyze trends in each of the following sub-markets:

Offering
Services
Managed Security Services
Professional Services
Solutions
Advanced Threat Intelligence
Email Security
Training & Simulation
Type
Email-based Phishing
Non-Email-based Phishing
Organization Size
Large Enterprises
Small and Medium-sized Enterprises
Deployment
On-Cloud
On-Premises
End-User
Banking, Financial Services & Insurance (BFSI)
Government
Healthcare
Information Technology
Media & Entertainment
Retail & eCommerce
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year