Personalized Retail Nutrition & Wellness Market by Ingredient (Amino Acids, Carotenoids, Dietary Fibers), Type (Dietary Supplements & Nutraceuticals, Functional Foods, Traditional Botanicals), Recommendation, Form, Application, Distribution - Global Forecast 2024-2030
The Personalized Retail Nutrition & Wellness Market size was estimated at USD 10.96 billion in 2023 and expected to reach USD 12.37 billion in 2024, at a CAGR 15.30% to reach USD 29.70 billion by 2030.
Personalized retail nutrition & wellness is an emerging sector within the retail space that aims to tailor nutritional and health products and services to individual consumer needs. Leveraging data analytics, genomics, and health technology, this approach customizes recommendations for dietary supplements, functional foods, fitness plans, and wellness programs. Growing health awareness, the prevalence of lifestyle diseases, and consumer demand for tailor-made products contribute to its growing use. However, concerns about the privacy and security of personal health data and the cost of personalized services impact their adoption among individuals. Industry players can invest in secure data protection measures, offer tiered pricing for broader accessibility, and advocate for a more holistic approach to public health to address these restraints. The developments in AI and machine learning are expected to further refine the customization of retail nutrition & wellness. The integration of wearable technology and real-time health monitoring will likely enhance personalized product offerings. Furthermore, partnerships between personalized nutrition companies and larger retail and healthcare organizations can broaden the reach and efficacy of personalized wellness programs, potentially transforming the landscape of preventative healthcare and consumer products.
Regional Insights
In the Americas, personalized retail nutrition and wellness have seen substantial growth, particularly in North America, due to heightened consumer awareness and technological advancements. The presence of major companies and startups in this space spurs significant production, innovation, and stiff competition. Companies in the Americas often focus on direct-to-consumer models with advanced data analytics to tailor individual wellness programs. The use of personalized nutrition in APAC is increasing as consumers begin to recognize the benefits of tailored nutrition, supported by rising incomes and a growing middle class. Production in the region is bolstered by investments in biotechnology and local manufacturing, aiming to bridge traditional holistic wellness approaches with modern personalization techniques. The EMEA region shows a more regulated approach to the use and production of personalized nutrition and wellness products. The use in EMEA benefits from a generally higher level of consumer trust in medical-grade products and services, reflecting a preference for evidence-based personalization, often supported by partnerships with healthcare providers. Production must adhere to stringent EU regulations, ensuring high safety and quality standards. Companies in EMEA typically focus on incremental innovation and scientific research to differentiate their products, while strategic collaborations and data protection compliance are key in this diverse market.
Market Insights
Market Dynamics
The market dynamics represent an ever-changing landscape of the Personalized Retail Nutrition & Wellness Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
Market Drivers
Growing Consumer Awareness Toward Health and Wellness
Rising Geriatric Population and Prevalence of Chronic Disorders
Increasing Penetration of Nutraceuticals on eCommerce Platforms
Market Restraints
Limited Awareness about Nutraceuticals and Higher Cost of Fortified Products
Market Opportunities
Favorable Ecosystem of Startups for Customized Diet Plans
Ongoing Research and Development Activities for Novel Product Development
Market Challenges
Concerns Associated with Development and Quality of Nutritional & Wellness Products and Its Interaction With Drugs
Market Segmentation Analysis
Ingredient: Introduction of advanced formulations of vitamins to meet the daily nutritional needs of an individual
Application: Rising adoption of personalized nutrition by women to maintain healthy gut and hormonal health
Market Disruption Analysis
Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Personalized Retail Nutrition & Wellness Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Personalized Retail Nutrition & Wellness Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Verdify secures EUR 2.4 Million to transform personalized Nutrition and Sustainable Eating
Verdify completed a funding round, securing EUR 2.4 million to propel the company's commitment to enhancing personalized nutrition in ways that benefit both individual health and the environment. Verdify's groundbreaking approach aspires to redefine standard dietary choices, steering them towards paths that are both gratifying and ecologically responsible.
Meijer Launches Personalized Nutrition Service
Meijer has taken a significant step in reinforcing customer loyalty and associating its brand with health and freshness by introducing a customized virtual nutrition coaching service. Aimed at promoting healthy lifestyle choices and proper nutrition, this confidential service is designed to support shoppers in achieving their wellness objectives. Available to individuals 18 years and above, Meijer enhances accessibility with a complimentary 15-minute exploratory session.
Viome Acquires Naring Health To Further Its Lead In Personalized Nutrition And Longevity
Viome Life Sciences announced the strategic acquisition of Naring Health, along with its subsidiaries DiscernDX and Foodome, making a significant stride in the evolution of precision health. This move accelerates Viome's mission to revolutionize health management through personalized nutrition by integrating Naring Health’s access to clinical and molecular data, DiscernDX's advancements in health monitoring and disease detection, and Foodome's comprehensive food bioactive compound analysis.
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Personalized Retail Nutrition & Wellness Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Personalized Retail Nutrition & Wellness Market, highlighting leading vendors and their innovative profiles. These include Advanced Orthomolecular Research, Amway Corporation, Archer Daniels Midland Company, Bactolac Pharmaceuticals, Inc., BASF SE, Bayer AG, Cargill, Incorporated, Danone S.A., Dymatize Enterprises LLC, E.I.D. - Parry (India) Limited, FANCL Corporation, General Mills, Inc., Glanbia PLC, GlaxoSmithKline PLC, Herbalife International of America, Inc., Himalaya Wellness Company, Innophos Holdings, Inc., International Flavors & Fragrances Inc., Koninklijke DSM N.V., Mars, Incorporated, Matsun Nutrition, Nestlé S.A., Nutraceutical International Corporation, Oriflame Holding AG, Otsuka Holdings Co. Ltd., Pfizer, Inc., Prenetics Global Limited, Reckitt Benckiser Group PLC, Savor Health, Suntory Holdings Limited, The Amino Company, LLC, The Procter & Gamble Company, and Viome Life Sciences, Inc..
Market Segmentation & Coverage
This research report categorizes the Personalized Retail Nutrition & Wellness Market to forecast the revenues and analyze trends in each of the following sub-markets:
Ingredient
Amino Acids
Carotenoids
Dietary Fibers
Enzymes
Fatty Acids
Minerals
Prebiotics & Probiotics
Proteins
Vitamins
Type
Dietary Supplements & Nutraceuticals
Functional Foods
Traditional Botanicals
Recommendation
Continuous Recommendation
Fixed Recommendation
Repeat Recommendation
Form
Capsule
Liquide
Powder
Tablet
Application
Children
Female
Male
Distribution
Direct-to-Consumer
Hospitals & Clinics
Institutions
Pharmacies
Wellness & Fitness Centers
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom
Please Note: PDF & Excel + Online Access - 1 Year
1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Growing Consumer Awareness Toward Health and Wellness
5.1.1.2. Rising Geriatric Population and Prevalence of Chronic Disorders
5.1.1.3. Increasing Penetration of Nutraceuticals on eCommerce Platforms
5.1.2. Restraints
5.1.2.1. Limited Awareness about Nutraceuticals and Higher Cost of Fortified Products
5.1.3. Opportunities
5.1.3.1. Favorable Ecosystem of Startups for Customized Diet Plans
5.1.3.2. Ongoing Research and Development Activities for Novel Product Development
5.1.4. Challenges
5.1.4.1. Concerns Associated with Development and Quality of Nutritional & Wellness Products and Its Interaction With Drugs
5.2. Market Segmentation Analysis
5.2.1. Ingredient: Introduction of advanced formulations of vitamins to meet the daily nutritional needs of an individual
5.2.2. Application: Rising adoption of personalized nutrition by women to maintain healthy gut and hormonal health
5.3. Market Trend Analysis
5.4. Cumulative Impact of Russia-Ukraine Conflict
5.5. Cumulative Impact of High Inflation
5.6. Porter’s Five Forces Analysis
5.6.1. Threat of New Entrants
5.6.2. Threat of Substitutes
5.6.3. Bargaining Power of Customers
5.6.4. Bargaining Power of Suppliers
5.6.5. Industry Rivalry
5.7. Value Chain & Critical Path Analysis
5.8. Regulatory Framework Analysis
5.9. Client Customization
6. Personalized Retail Nutrition & Wellness Market, by Ingredient
6.1. Introduction
6.2. Amino Acids
6.3. Carotenoids
6.4. Dietary Fibers
6.5. Enzymes
6.6. Fatty Acids
6.7. Minerals
6.8. Prebiotics & Probiotics
6.9. Proteins
6.10. Vitamins
7. Personalized Retail Nutrition & Wellness Market, by Type
7.1. Introduction
7.2. Dietary Supplements & Nutraceuticals
7.3. Functional Foods
7.4. Traditional Botanicals
8. Personalized Retail Nutrition & Wellness Market, by Recommendation
8.1. Introduction
8.2. Continuous Recommendation
8.3. Fixed Recommendation
8.4. Repeat Recommendation
9. Personalized Retail Nutrition & Wellness Market, by Form
9.1. Introduction
9.2. Capsule
9.3. Liquide
9.4. Powder
9.5. Tablet
10. Personalized Retail Nutrition & Wellness Market, by Application
10.1. Introduction
10.2. Children
10.3. Female
10.4. Male
11. Personalized Retail Nutrition & Wellness Market, by Distribution