Personalized Retail Nutrition & Wellness Market by Ingredient (Amino Acids, Carotenoids, Dietary Fibers), Type (Dietary Supplements & Nutraceuticals, Functional Foods, Traditional Botanicals), Recommendation, Form, Application, Distribution - Global Forec

Personalized Retail Nutrition & Wellness Market by Ingredient (Amino Acids, Carotenoids, Dietary Fibers), Type (Dietary Supplements & Nutraceuticals, Functional Foods, Traditional Botanicals), Recommendation, Form, Application, Distribution - Global Forecast 2024-2030


The Personalized Retail Nutrition & Wellness Market size was estimated at USD 10.96 billion in 2023 and expected to reach USD 12.37 billion in 2024, at a CAGR 15.30% to reach USD 29.70 billion by 2030.

Personalized retail nutrition & wellness is an emerging sector within the retail space that aims to tailor nutritional and health products and services to individual consumer needs. Leveraging data analytics, genomics, and health technology, this approach customizes recommendations for dietary supplements, functional foods, fitness plans, and wellness programs. Growing health awareness, the prevalence of lifestyle diseases, and consumer demand for tailor-made products contribute to its growing use. However, concerns about the privacy and security of personal health data and the cost of personalized services impact their adoption among individuals. Industry players can invest in secure data protection measures, offer tiered pricing for broader accessibility, and advocate for a more holistic approach to public health to address these restraints. The developments in AI and machine learning are expected to further refine the customization of retail nutrition & wellness. The integration of wearable technology and real-time health monitoring will likely enhance personalized product offerings. Furthermore, partnerships between personalized nutrition companies and larger retail and healthcare organizations can broaden the reach and efficacy of personalized wellness programs, potentially transforming the landscape of preventative healthcare and consumer products.

Regional Insights

In the Americas, personalized retail nutrition and wellness have seen substantial growth, particularly in North America, due to heightened consumer awareness and technological advancements. The presence of major companies and startups in this space spurs significant production, innovation, and stiff competition. Companies in the Americas often focus on direct-to-consumer models with advanced data analytics to tailor individual wellness programs. The use of personalized nutrition in APAC is increasing as consumers begin to recognize the benefits of tailored nutrition, supported by rising incomes and a growing middle class. Production in the region is bolstered by investments in biotechnology and local manufacturing, aiming to bridge traditional holistic wellness approaches with modern personalization techniques. The EMEA region shows a more regulated approach to the use and production of personalized nutrition and wellness products. The use in EMEA benefits from a generally higher level of consumer trust in medical-grade products and services, reflecting a preference for evidence-based personalization, often supported by partnerships with healthcare providers. Production must adhere to stringent EU regulations, ensuring high safety and quality standards. Companies in EMEA typically focus on incremental innovation and scientific research to differentiate their products, while strategic collaborations and data protection compliance are key in this diverse market.

Market Insights
  • Market Dynamics

    The market dynamics represent an ever-changing landscape of the Personalized Retail Nutrition & Wellness Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
    • Market Drivers
      • Growing Consumer Awareness Toward Health and Wellness
      • Rising Geriatric Population and Prevalence of Chronic Disorders
      • Increasing Penetration of Nutraceuticals on eCommerce Platforms
      • Market Restraints
        • Limited Awareness about Nutraceuticals and Higher Cost of Fortified Products
        • Market Opportunities
          • Favorable Ecosystem of Startups for Customized Diet Plans
          • Ongoing Research and Development Activities for Novel Product Development
          • Market Challenges
            • Concerns Associated with Development and Quality of Nutritional & Wellness Products and Its Interaction With Drugs
            • Market Segmentation Analysis
              • Ingredient: Introduction of advanced formulations of vitamins to meet the daily nutritional needs of an individual
              • Application: Rising adoption of personalized nutrition by women to maintain healthy gut and hormonal health
              • Market Disruption Analysis
              • Porter’s Five Forces Analysis
              • Value Chain & Critical Path Analysis
              • Pricing Analysis
              • Technology Analysis
              • Patent Analysis
              • Trade Analysis
              • Regulatory Framework Analysis
              FPNV Positioning Matrix

              The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Personalized Retail Nutrition & Wellness Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

              Market Share Analysis

              The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Personalized Retail Nutrition & Wellness Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

              Recent Developments
              • Verdify secures EUR 2.4 Million to transform personalized Nutrition and Sustainable Eating

                Verdify completed a funding round, securing EUR 2.4 million to propel the company's commitment to enhancing personalized nutrition in ways that benefit both individual health and the environment. Verdify's groundbreaking approach aspires to redefine standard dietary choices, steering them towards paths that are both gratifying and ecologically responsible.

                Meijer Launches Personalized Nutrition Service

                Meijer has taken a significant step in reinforcing customer loyalty and associating its brand with health and freshness by introducing a customized virtual nutrition coaching service. Aimed at promoting healthy lifestyle choices and proper nutrition, this confidential service is designed to support shoppers in achieving their wellness objectives. Available to individuals 18 years and above, Meijer enhances accessibility with a complimentary 15-minute exploratory session.

                Viome Acquires Naring Health To Further Its Lead In Personalized Nutrition And Longevity

                Viome Life Sciences announced the strategic acquisition of Naring Health, along with its subsidiaries DiscernDX and Foodome, making a significant stride in the evolution of precision health. This move accelerates Viome's mission to revolutionize health management through personalized nutrition by integrating Naring Health’s access to clinical and molecular data, DiscernDX's advancements in health monitoring and disease detection, and Foodome's comprehensive food bioactive compound analysis.
              Strategy Analysis & Recommendation

              The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Personalized Retail Nutrition & Wellness Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

              Key Company Profiles

              The report delves into recent significant developments in the Personalized Retail Nutrition & Wellness Market, highlighting leading vendors and their innovative profiles. These include Advanced Orthomolecular Research, Amway Corporation, Archer Daniels Midland Company, Bactolac Pharmaceuticals, Inc., BASF SE, Bayer AG, Cargill, Incorporated, Danone S.A., Dymatize Enterprises LLC, E.I.D. - Parry (India) Limited, FANCL Corporation, General Mills, Inc., Glanbia PLC, GlaxoSmithKline PLC, Herbalife International of America, Inc., Himalaya Wellness Company, Innophos Holdings, Inc., International Flavors & Fragrances Inc., Koninklijke DSM N.V., Mars, Incorporated, Matsun Nutrition, Nestlé S.A., Nutraceutical International Corporation, Oriflame Holding AG, Otsuka Holdings Co. Ltd., Pfizer, Inc., Prenetics Global Limited, Reckitt Benckiser Group PLC, Savor Health, Suntory Holdings Limited, The Amino Company, LLC, The Procter & Gamble Company, and Viome Life Sciences, Inc..

              Market Segmentation & Coverage

              This research report categorizes the Personalized Retail Nutrition & Wellness Market to forecast the revenues and analyze trends in each of the following sub-markets:
              • Ingredient
                • Amino Acids
                • Carotenoids
                • Dietary Fibers
                • Enzymes
                • Fatty Acids
                • Minerals
                • Prebiotics & Probiotics
                • Proteins
                • Vitamins
                • Type
                  • Dietary Supplements & Nutraceuticals
                  • Functional Foods
                  • Traditional Botanicals
                  • Recommendation
                    • Continuous Recommendation
                    • Fixed Recommendation
                    • Repeat Recommendation
                    • Form
                      • Capsule
                      • Liquide
                      • Powder
                      • Tablet
                      • Application
                        • Children
                        • Female
                        • Male
                        • Distribution
                          • Direct-to-Consumer
                          • Hospitals & Clinics
                          • Institutions
                          • Pharmacies
                          • Wellness & Fitness Centers
                          • Region
                            • Americas
                              • Argentina
                              • Brazil
                              • Canada
                              • Mexico
                              • United States
                                • California
                                • Florida
                                • Illinois
                                • New York
                                • Ohio
                                • Pennsylvania
                                • Texas
                                • Asia-Pacific
                                  • Australia
                                  • China
                                  • India
                                  • Indonesia
                                  • Japan
                                  • Malaysia
                                  • Philippines
                                  • Singapore
                                  • South Korea
                                  • Taiwan
                                  • Thailand
                                  • Vietnam
                                  • Europe, Middle East & Africa
                                    • Denmark
                                    • Egypt
                                    • Finland
                                    • France
                                    • Germany
                                    • Israel
                                    • Italy
                                    • Netherlands
                                    • Nigeria
                                    • Norway
                                    • Poland
                                    • Qatar
                                    • Russia
                                    • Saudi Arabia
                                    • South Africa
                                    • Spain
                                    • Sweden
                                    • Switzerland
                                    • Turkey
                                    • United Arab Emirates
                                    • United Kingdom


                                    Please Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Growing Consumer Awareness Toward Health and Wellness
5.1.1.2. Rising Geriatric Population and Prevalence of Chronic Disorders
5.1.1.3. Increasing Penetration of Nutraceuticals on eCommerce Platforms
5.1.2. Restraints
5.1.2.1. Limited Awareness about Nutraceuticals and Higher Cost of Fortified Products
5.1.3. Opportunities
5.1.3.1. Favorable Ecosystem of Startups for Customized Diet Plans
5.1.3.2. Ongoing Research and Development Activities for Novel Product Development
5.1.4. Challenges
5.1.4.1. Concerns Associated with Development and Quality of Nutritional & Wellness Products and Its Interaction With Drugs
5.2. Market Segmentation Analysis
5.2.1. Ingredient: Introduction of advanced formulations of vitamins to meet the daily nutritional needs of an individual
5.2.2. Application: Rising adoption of personalized nutrition by women to maintain healthy gut and hormonal health
5.3. Market Trend Analysis
5.4. Cumulative Impact of Russia-Ukraine Conflict
5.5. Cumulative Impact of High Inflation
5.6. Porter’s Five Forces Analysis
5.6.1. Threat of New Entrants
5.6.2. Threat of Substitutes
5.6.3. Bargaining Power of Customers
5.6.4. Bargaining Power of Suppliers
5.6.5. Industry Rivalry
5.7. Value Chain & Critical Path Analysis
5.8. Regulatory Framework Analysis
5.9. Client Customization
6. Personalized Retail Nutrition & Wellness Market, by Ingredient
6.1. Introduction
6.2. Amino Acids
6.3. Carotenoids
6.4. Dietary Fibers
6.5. Enzymes
6.6. Fatty Acids
6.7. Minerals
6.8. Prebiotics & Probiotics
6.9. Proteins
6.10. Vitamins
7. Personalized Retail Nutrition & Wellness Market, by Type
7.1. Introduction
7.2. Dietary Supplements & Nutraceuticals
7.3. Functional Foods
7.4. Traditional Botanicals
8. Personalized Retail Nutrition & Wellness Market, by Recommendation
8.1. Introduction
8.2. Continuous Recommendation
8.3. Fixed Recommendation
8.4. Repeat Recommendation
9. Personalized Retail Nutrition & Wellness Market, by Form
9.1. Introduction
9.2. Capsule
9.3. Liquide
9.4. Powder
9.5. Tablet
10. Personalized Retail Nutrition & Wellness Market, by Application
10.1. Introduction
10.2. Children
10.3. Female
10.4. Male
11. Personalized Retail Nutrition & Wellness Market, by Distribution
11.1. Introduction
11.2. Direct-to-Consumer
11.3. Hospitals & Clinics
11.4. Institutions
11.5. Pharmacies
11.6. Wellness & Fitness Centers
12. Americas Personalized Retail Nutrition & Wellness Market
12.1. Introduction
12.2. Argentina
12.3. Brazil
12.4. Canada
12.5. Mexico
12.6. United States
13. Asia-Pacific Personalized Retail Nutrition & Wellness Market
13.1. Introduction
13.2. Australia
13.3. China
13.4. India
13.5. Indonesia
13.6. Japan
13.7. Malaysia
13.8. Philippines
13.9. Singapore
13.10. South Korea
13.11. Taiwan
13.12. Thailand
13.13. Vietnam
14. Europe, Middle East & Africa Personalized Retail Nutrition & Wellness Market
14.1. Introduction
14.2. Denmark
14.3. Egypt
14.4. Finland
14.5. France
14.6. Germany
14.7. Israel
14.8. Italy
14.9. Netherlands
14.10. Nigeria
14.11. Norway
14.12. Poland
14.13. Qatar
14.14. Russia
14.15. Saudi Arabia
14.16. South Africa
14.17. Spain
14.18. Sweden
14.19. Switzerland
14.20. Turkey
14.21. United Arab Emirates
14.22. United Kingdom
15. Competitive Landscape
15.1. Market Share Analysis, 2023
15.2. FPNV Positioning Matrix, 2023
15.3. Competitive Scenario Analysis
15.3.1. Verdify secures EUR 2.4 Million to transform personalized Nutrition and Sustainable Eating
15.3.2. Meijer Launches Personalized Nutrition Service
15.3.3. Viome Acquires Naring Health To Further Its Lead In Personalized Nutrition And Longevity
16. Competitive Portfolio
16.1. Key Company Profiles
16.2. Key Product Portfolio

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