Personalized Nutrition Market by Measurement Type (Active Measurement, Standard Measurement), Application (Indication-based, Standard Supplements), Distribution Channel, End-Use - Global Forecast 2024-2030

Personalized Nutrition Market by Measurement Type (Active Measurement, Standard Measurement), Application (Indication-based, Standard Supplements), Distribution Channel, End-Use - Global Forecast 2024-2030

The Personalized Nutrition Market size was estimated at USD 13.41 billion in 2023 and expected to reach USD 15.54 billion in 2024, at a CAGR 16.13% to reach USD 38.22 billion by 2030.

Personalized nutrition is an approach to dietary planning and nutrition management that tailors dietary recommendations to individuals by considering their unique genetic makeup, lifestyle, dietary preferences, and health goals. Personalized nutrition offers multiple benefits, including weight management and improved metabolic health. Personalized nutrition leads to effective dietary interventions and better overall health outcomes by focusing on the unique requirements of individuals. The increasing awareness and inclination of people worldwide toward their health, wellness, and nutrition and the rising incidences of genetic testing and DNA analysis are driving the growth of the personalized nutrition market. However, the high costs associated with personalized nutrition products hinder their adoption. The growing ecosystem of startups benefiting from the rising preference for online personalized nutrition services presents favorable prospects for the personalized nutrition market growth, indicating a new era in dietary management and nutrition care.

Regional Insights

In the Americas, the growth of the personalized nutrition market is driven by a rising focus on health and wellness, increasing prevalence of lifestyle diseases, and enhanced accessibility to digital health technologies and genetic testing, fostering a need for custom nutrition solutions. Technological advancements such as AI and ML are enhancing the precision of personalized nutrition plans, making them more effective and appealing to people worldwide. The market in the APAC region is expanding owing to rapid urbanization, heightened health awareness, and technological advancements. Southeast Asian countries are emerging as favorable markets due to increased health consciousness and digital usage. The EMEA region is experiencing a surge in the personalized nutrition market, attributed to increased health awareness, technological advancements, and a growing incidence of chronic diseases. Europe has advanced nutrigenomics and digital health platforms, particularly in the UK. The Middle East, particularly the UAE and Saudi Arabia, shows growth in the consumption of personalized nutrition driven by health initiatives. Although in nascent stages, Africa presents valuable prospects propelled by urbanization, rising internet penetration, and an expanding middle class.

Market Insights

• Market Dynamics
  
  The market dynamics represent an ever-changing landscape of the Personalized Nutrition Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
  • Market Drivers
    • Increasing health & wellness and nutrition awareness among the global population
    • Preference for personalized nutrition for pregnant women and children
    • Rising acceptance of genetic testing and DNA analysis
    • Market Restraints
      • High costs associated with personalized nutrition products
      • Market Opportunities
        • Advancements in personalized nutrition technologies with AI & ML
        • Emerging startup ecosystem with surging adoption of online personalized nutrition services
        • Market Challenges
          • Complexity of collecting and analyzing data to develop a personalized nutrition
          • Market Segmentation Analysis
            • Measurement Type: Large-scale use of active measurements owing to their flexibility and adaptability to everyday life
            • Application: Rising adoption of disease-based personalized nutrition to mitigate disease risk and manage symptoms
            • Distribution Channel: High emphasis on online pharmacies and e-commerce due to the convenience and accessibility offered
            • End-Use: Prominence of personalized nutrition in wellness & fitness centers to achieve optimal health and fitness outcomes
            • Market Disruption Analysis
            • Porter’s Five Forces Analysis
            • Value Chain & Critical Path Analysis
            • Pricing Analysis
            • Technology Analysis
            • Patent Analysis
            • Trade Analysis
            • Regulatory Framework Analysis
            FPNV Positioning Matrix
            
            The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Personalized Nutrition Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
            
            Market Share Analysis
            
            The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Personalized Nutrition Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
            
            Recent Developments
            • NIH's USD 189 Million Investment in Personalized Nutrition
              
              The National Institutes of Health (NIH) is supporting an initiative, with an allocation of USD 189 million, to redefine personalized nutrition. This project enrolls 10,000 participants, including 500 individuals spending six weeks in scientific facilities. The purpose of this study is to gather comprehensive data that enables the development of algorithms capable of forecasting how individuals respond to different dietary regimes based on simple medical tests and lifestyle inquiries.
              
              AHARA Brings its Personalized Nutrition Solution to Employers for Preventive Health
              
              AHARA announced its innovative business-to-business (B2B) program, AHARA for Employers, aimed at fostering employee well-being and enhancing productivity across North American workplaces while offering a strategy to diminish healthcare-related expenses for employers. This unique program equips businesses with a proactive healthcare approach by crafting personalized nutrition plans for employees based on a scientifically developed algorithm that assesses nutrient deficiencies linked to health concerns through a detailed health questionnaire.
              
              Earth Fare and GenoPalate Forge Collaboration, Paving the Way for Genetic Personalization in the Grocery Sector
              
              GenoPalate, a player in personalized nutrition science, announced its partnership with Earth Fare, a grocer dedicated to providing healthy, sustainable food options. This alliance marks a significant step forward, leveraging the latest in biomarker research, advanced algorithms, and comprehensive data analysis to offer shoppers tailored nutritional recommendations based on their unique genetic makeup. GenoPalate and Earth Fare are at the forefront of a wellness revolution by introducing personalized nutrition directly to consumers, ensuring that the journey toward optimal health is accessible and informed.
            Strategy Analysis & Recommendation
            
            The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Personalized Nutrition Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
            
            Key Company Profiles
            
            The report delves into recent significant developments in the Personalized Nutrition Market, highlighting leading vendors and their innovative profiles. These include Amway Corporation, Archer Daniels Midland Company, Arla Foods amba, Atlas Biomed Group Limited, Balchem Corporation, BASF SE, Bayer AG, Baze Labs, Inc., DayTwo Inc, DNAlysis Biotechnology, Elo Health, Inc., Floré by Sun Genomics, Fonterra Co-Operative Group Limited, Gainful Inc., Glanbia PLC, Habit LLC, Herbalife Nutrition Ltd., Ingredion Incorporated, Kerry Group PLC, Koninklijke DSM N.V., Nestlé S.A., Nutrigenomix Inc., Nutrisense, Inc., Perfood GmbH, Salvo Health, Suggestic Inc., Viome Life Sciences, Inc., and Zinzino AB.
            
            Market Segmentation & Coverage
            
            This research report categorizes the Personalized Nutrition Market to forecast the revenues and analyze trends in each of the following sub-markets:
            • Measurement Type
              • Active Measurement
              • Standard Measurement
              • Application
                • Indication-based
                • Standard Supplements
                • Distribution Channel
                  • Online pharmacies & e-Commerce Site
                  • Retail Pharmacies
                  • Specialty Stores
                  • Supermarkets/Hypermarkets
                  • End-Use
                    • Direct-to-Consumer
                    • Hospitals & Clinics
                    • Wellness & Fitness Centers
                    • Region
                      • Americas
                        • Argentina
                        • Brazil
                        • Canada
                        • Mexico
                        • United States
                          • California
                          • Florida
                          • Illinois
                          • New York
                          • Ohio
                          • Pennsylvania
                          • Texas
                          • Asia-Pacific
                            • Australia
                            • China
                            • India
                            • Indonesia
                            • Japan
                            • Malaysia
                            • Philippines
                            • Singapore
                            • South Korea
                            • Taiwan
                            • Thailand
                            • Vietnam
                            • Europe, Middle East & Africa
                              • Denmark
                              • Egypt
                              • Finland
                              • France
                              • Germany
                              • Israel
                              • Italy
                              • Netherlands
                              • Nigeria
                              • Norway
                              • Poland
                              • Qatar
                              • Russia
                              • Saudi Arabia
                              • South Africa
                              • Spain
                              • Sweden
                              • Switzerland
                              • Turkey
                              • United Arab Emirates
                              • United Kingdom
                              
                              
                              Please Note: PDF & Excel + Online Access - 1 Year