Personalized Nutrition Market by Measurement Type (Active Measurement, Standard Measurement), Application (Disease-based, Standard supplements), Distribution Channel, End-Use - Global Forecast 2024-2030

Personalized Nutrition Market by Measurement Type (Active Measurement, Standard Measurement), Application (Disease-based, Standard supplements), Distribution Channel, End-Use - Global Forecast 2024-2030

The Personalized Nutrition Market size was estimated at USD 13.41 billion in 2023 and expected to reach USD 15.54 billion in 2024, at a CAGR 16.13% to reach USD 38.22 billion by 2030.

Global Personalized Nutrition Market

Personalized nutrition aims to tailor nutrition and diet for individuals based on unique customer factors such as their genetics, lifestyle patterns, existing disease conditions, and lab-test data. The associated end-use applications encompass healthcare systems, sports, and fitness clubs, individual health enthusiasts, and workplaces aiming to increase employee wellness. Growing consumer awareness about dietary fitness and preference for tailor-made diets has contributed to the rising adoption of personalized nutrition. Technological advancements in health monitoring devices and escalating incidences of chronic lifestyle diseases have necessitated the adoption of preventive healthcare measures. However, the complexity of collecting and analyzing data across diverse geographical customer profiles to develop personalized nutrition impedes widespread investments in personalized nutrition. Furthermore, the high cost of personalized nutrition services and lack of awareness about the benefits among the general public also pose significant roadblocks. However, major players are constantly investing in advertising and marketing strategies to expand their reach and raise awareness about the health benefits of personalized nutrition. Exploration of innovative methods such as AI algorithms for precise nutritional advice and leveraging partnerships with healthcare providers to promote wellness through diet can help accelerate the growth of personalized nutrition. The emergence of online, subscription-based personalized nutrition plans can promote the adoption of personalized nutrition.

Regional Insights

In the Americas, the rise in lifestyle diseases such as diabetes and obesity has necessitated rapid adoption of personalized nutrition. There is also a burgeoning interest in genomics, which plays a pivotal part in tailoring diet plans according to patient or customer's DNA sequences. A growing number of companies are leveraging artificial intelligence and other innovative technologies to offer personalized dietary recommendations based on genetic, phenotypic, and dietary data. In Europe, R&D initiatives and scientific advancements have helped establish the link between diet and genetics, allowing for personalized diets to combat these diseases based on an individual's genetic makeup. Growing sustainability concerns in Europe have promoted the adoption of plant-based diets and locally sourced foods according to personalized nutrition recommendations. Furthermore, rising awareness about the dietary and nutritional content of foods and an inclination toward healthier lifestyles has created a demand for personalized nutrition in this region. The APAC region is also investing in personalized nutrition due to the rapid lifestyle transformation and increasing disposable income. Governments are taking initiatives to address lifestyle diseases, and many such measures involve advocating personalized dietary solutions for citizens. Furthermore, the region has experienced a rapidly advancing startup ecosystem catering to health and wellness issues.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Personalized Nutrition Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Personalized Nutrition Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Personalized Nutrition Market, highlighting leading vendors and their innovative profiles. These include Ajinomoto Co., Inc., Amway Corporation, Archer Daniels Midland Company, Arla Foods amba, Atlas Biomed Group Limited, BASF SE, Bayer AG, Cargill, Incorporated, Chr. Hansen Holding A/S, DayTwo Ltd., DNAfit by Prenetics EMEA Limited, DNAlysis Biotechnology, DuPont de Nemours, Inc., Elo Health, Inc., Fonterra Co-Operative Group Limited, Glanbia PLC, Herbalife Nutrition Ltd., Ingredion Incorporated, Kerry Group PLC, Koninklijke DSM N.V., Natural Machines Iberia, S.L, Nutrigenomix Inc., Nutrisense, Inc., Perfood GmbH, Salvo Health, Suggestic Inc., Tate & Lyle PLC, Viome Life Sciences, Inc., Vitract, Vivante Health, Inc., Vivoo, and Wellory, Inc..

Market Segmentation & Coverage

This research report categorizes the Personalized Nutrition Market to forecast the revenues and analyze trends in each of the following sub-markets:

Measurement Type
Active Measurement
Standard Measurement
Application
Disease-based
Standard supplements
Distribution Channel
Online pharmacies & e-Commerce Site
Retail Pharmacies
Specialty Stores
Supermarkets/Hypermarkets
End-Use
Direct-to-Consumer
Hospitals & Clinics
Wellness & Fitness Centers
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Personalized Nutrition Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Personalized Nutrition Market?
3. What are the technology trends and regulatory frameworks in the Personalized Nutrition Market?
4. What is the market share of the leading vendors in the Personalized Nutrition Market?
5. Which modes and strategic moves are suitable for entering the Personalized Nutrition Market?

Note: PDF & Excel + Online Access - 1 Year