Packaged Rice Snacks Market by Type (Rice Cakes, Rice Crackers, Rice Crisps), Flavours (Original/Plain, Savory, Spicy), Packaging, Distribution Channel - Global Forecast 2024-2030

Packaged Rice Snacks Market by Type (Rice Cakes, Rice Crackers, Rice Crisps), Flavours (Original/Plain, Savory, Spicy), Packaging, Distribution Channel - Global Forecast 2024-2030

The Packaged Rice Snacks Market size was estimated at USD 2.20 billion in 2023 and expected to reach USD 2.29 billion in 2024, at a CAGR 4.37% to reach USD 2.97 billion by 2030.

Packaged rice snacks refer to a diverse category of snack items made primarily from rice as the principal ingredient. These snacks are commercially prepared and sealed in packaging to maintain the food product's freshness and extend shelf life. The range of rice snacks includes products such as rice cakes, rice crisps, rice crackers, and puffed rice snacks, among others. Vacuum packaging, nitrogen flushing, and modified atmosphere packaging(MAP) are commonly used packaging strategies for packaged rice snacks that extend their shelf life and prevent issues such as contamination or sogginess. Increasing consumer knowledge about the health benefits of rice snacks over traditional snacks acts as a significant driver for the growth of packaged rice snacks. Moreover, the busy lifestyles of consumers make pre-packaged, easy-to-consume snacks more appealing, and the rising prevalence of gluten intolerance and celiac disease has shifted consumer preference towards rice-based snacks. However, incidences of product recall of various packaged rice snack products caused by contamination issues or nut allergen issues can raise concerns regarding the safety of the products. Additionally, the complexities in obtaining an appropriate taste profile and existing consumer preference for traditional rice also impede the growth of food products. However, key players are developing new flavor profiles and textures that can broaden consumer appeal. Researching and promoting the specific health benefits of rice snacks, such as low calorie and high fiber content, and designing biodegradable or recyclable packaging to attract environmentally conscious consumers can provide new avenues of growth for the industry.

Regional Insights

The Americas region is characterized by the presence of a robust food and beverage industry, with several new food product launches every year, and the high consumer awareness about the benefits of packaged rice snacks has propelled the demand for the food products. Particularly in the U.S. and Canada, the packaged rice snacks market has capitalized on the consumer trend toward gluten-free and non-GMO products. These countries have seen a surge in demand for healthier snack options, witnessing the launch of numerous innovative and flavored rice snack products. APAC represents a crucial region for the growth of the packaged rice snacks market, with countries such as China, Japan, and India leading the way. The demand for packaged rice snacks in this region benefits from a rich cultural heritage of rice consumption, integrated with modern packaging and flavors catering to a broad consumer base. China's market is driven by its large population and the growing middle class, with an increasing preference for convenient and healthier snack options. Meanwhile, India's demand for packaged rice snacks is expanding rapidly due to the rising trend of convenient meals, the expansion of e-commerce channels, and the consumer preference for traditional flavors in contemporary formats. The EMEA region presents a diverse market landscape. EU countries have shown a robust demand for organic and natural snack options, fueled by high health consciousness and regulatory support for clean labels. The EU region is also seeing a surge in the variety of flavors and textures being offered. The Middle East, with its preference for halal and exotic-flavored snacks, is witnessing a growing demand for packaged rice snacks.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Packaged Rice Snacks Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

Increasing preference for processed and ready-to-eat products
Prevalence of gluten intolerance leading to the consumer shift towards rice-based products
Adoption of strategic advertising schemes and availability of packaged rice snacks through online distribution channels

Market Restraints

Incidences of product recall of packaged rice snacks

Market Opportunities

Advancements to improve the dietary and taste profile of packaged rice snacks
Availability of sustainable and eco-conscious rice-based products

Market Challenges

Complexities in production and packaging and difficulty in obtaining adequate taste profile

Market Segmentation Analysis

Type: Expansion of diverse rice cake products in restaurants and cafes
Distribution Channel: Proliferation of online retail stores across the world due to the preference for convenient shopping

Market Disruption Analysis

Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Packaged Rice Snacks Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Packaged Rice Snacks Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

LT Foods Eyes Bigger Chunk Of Ready-To-Cook Meals, Snacks

LT Foods, the esteemed proprietor of the Daawat rice brand, is setting its sights on amplifying its presence in the convenience food segment, including ready-to-cook meals and snacks. In a strategic move to diversify its portfolio beyond the globally recognized Daawat packaged rice, LT Foods established a joint venture in 2017 with Japan’s Kameda Seika, named Daawat-Kameda India Pvt. Ltd, marking its inaugural venture into the lucrative Indian snacking market with the launch of the rice-based snack, Kari Kari.

Magic Spoon Launches Grain-Free Take On Crispy Rice Treats

Magic Spoon, a pioneering breakfast cereal brand renowned for its health-conscious approach, is expanding its product line with the introduction of Magic Spoon Treats. These innovative snacks, available in enticing marshmallow and chocolatey peanut butter flavors, are redefining the way we perceive crispy rice treats.

Riviana Foods Announces Partnership Between Success Rice and SAI Platform's Farm Sustainability Assessment

Riviana Foods, is dedicated to fostering a sustainable future and has embarked on a pioneering initiative through its Success Rice brand. The company is collaborating with a select group of dedicated farmers in Arkansas, aiming to revolutionize sustainable rice farming practices. This collaboration leverages the Farm Sustainability Assessment (FSA) tools developed by SAI Platform, a suite designed to enhance and validate sustainability efforts in agricultural operations.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Packaged Rice Snacks Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Packaged Rice Snacks Market, highlighting leading vendors and their innovative profiles. These include Annie Chun's, Inc., Bakali Foodstuffs Pty Ltd, Calbee, Crunchmaster, Element Snacks Inc., HNA Food Pvt. Ltd., Hunter Foods LLC, Kameda Seika Co., Ltd., Kellogg Company, Lundberg Family Farms, Magic Spoon, Mars, Incorporated, Nature's Path Foods, Nishimoto Wismettac Group, PepsiCo Inc., Popchips by Velocity Snack Brands Opco, LLC, RACIO, s.r.o., Ricegrowers Limited by SunRice Group, Riceworks, SanoRice Holding BV, SSOM International Foods, The Quaker Oats Company, Umeya Inc., Vital Health Foods, and Wide Faith Foods Co Ltd..

Market Segmentation & Coverage

This research report categorizes the Packaged Rice Snacks Market to forecast the revenues and analyze trends in each of the following sub-markets:

Type
Rice Cakes
Rice Crackers
Rice Crisps
Flavours
Original/Plain
Savory
Spicy
Sweet
Packaging
Bags/Pouches
Boxes
Single-Serve
Distribution Channel
Convenience Stores
Online Retail Stores
Supermarkets/Hypermarkets
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year