POP Display for Cosmetics & Personal Care Market by Type (Permanent, Semi-permanent, Temporary), Product (Fixed Displays, Freestanding Displays), Positioning, Material Type, Technology, End-Users - Global Forecast 2024-2030

POP Display for Cosmetics & Personal Care Market by Type (Permanent, Semi-permanent, Temporary), Product (Fixed Displays, Freestanding Displays), Positioning, Material Type, Technology, End-Users - Global Forecast 2024-2030

The POP Display for Cosmetics & Personal Care Market size was estimated at USD 9.77 billion in 2023 and expected to reach USD 10.71 billion in 2024, at a CAGR 10.57% to reach USD 19.76 billion by 2030.

A point of purchase (POP) display for cosmetics & personal care is a specialized form of in-store advertising to highlight specific products or special promotions to consumers. These displays are strategically placed at points where purchase decisions are made, such as checkout counters, aisle ends, or other high-traffic areas within a retail environment. A POP display in the cosmetics and personal care sector aims to attract attention, engage customers, and ultimately stimulate impulsive buying behavior or promote brand recognition. Depending on the marketing strategy, POP displays can range from simple shelf signs to elaborate floor stands or interactive kiosks designed to showcase products most appealing to potential buyers. Growth prospects for the global POP display for cosmetics & personal care market lie in moving toward sustainable marketing tools, embracing digital features, and creating bespoke consumer interactions across the retail sector. Despite these growth prospects, the market faces hurdles, such as retail space limitations and budgetary constraints limiting the adoption of POP displays for cosmetics & personal care. However, research into advanced, eco-friendly materials and the adoption of graphic assets in POP displays present lucrative opportunities for the global POP display for cosmetics & personal care market.

Regional Insights

The POP display for the cosmetics and personal care market in the Americas has shown robust growth, primarily driven by the United States, where consumer expenditure on cosmetics and personal care remains high. Retailers continue to leverage innovative POP display solutions to increase customer engagement and product turnover in the region. The EMEA regions exhibit a diverse market with a growing preference for high-quality, premium products, which has increased demand for sophisticated and customized POP displays. The active presence of native and international cosmetic and personal care brands across Europe is further fuelling the demand for POP displays for cosmetics and personal care. In the Middle East, luxury cosmetic brands drive demand for eye-catching POP installations. The African market remains a burgeoning space, with international brands seeking to capitalize on the increasing spending power in key metropolitan areas, translating to the potential growth for locally adapted POP displays for cosmetics and personal care. The Asia-Pacific (APAC) region is experiencing rapid growth in the POP display for cosmetics and personal care market products, with growing middle-class populations and an increasing inclination toward personal grooming. The region observes a surge in the adoption of digital and interactive displays, driven by the younger, tech-savvy demographic and the rapid expansion of the electronic manufacturing sector.

Market Insights

• Market Dynamics
  
  The market dynamics represent an ever-changing landscape of the POP Display for Cosmetics & Personal Care Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
  • Market Drivers
    • Need for cost-effective and sustainable marketing tools for sales promotion
    • Availability of customized POP display products
    • Frequent launch of new cosmetics & personal care products influencing the demand for attractive POP displays
    • Market Restraints
      • High cost of tailor-made pop displays suitable for cosmetics & personal care products
      • Market Opportunities
        • Adoption of graphic assets and digital technologies in POP displays
        • Utilization of POP displays from small-scale cosmetic stores and outlets
        • Market Challenges
          • Rising trend of online shopping and exposure to social media
          • Market Segmentation Analysis
            • Type: Higher preferences for semi-permanent POP displays to refresh in-store marketing more frequently without a substantial investment
            • Product: Growing adoption of freestanding displays for adaptability and cost-effectiveness for temporary or changing promotions
            • Positioning: Rising deployment of checkout and aisle displays for higher conversion for impulse buys
            • Material Type: Demand for glass and metal displays offering a more upscale feel suitable for luxury brands
            • Technology: Emerging popularity of smart/interactive displays to offer a personalized and immersive experience
            • End-Users: Demand for durable, space-efficient, and versatile POP displays in convenience stores and supermarkets with high customer traffic
            • Market Disruption Analysis
            • Porter’s Five Forces Analysis
            • Value Chain & Critical Path Analysis
            • Pricing Analysis
            • Technology Analysis
            • Patent Analysis
            • Trade Analysis
            • Regulatory Framework Analysis
            FPNV Positioning Matrix
            
            The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the POP Display for Cosmetics & Personal Care Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
            
            Market Share Analysis
            
            The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the POP Display for Cosmetics & Personal Care Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
            
            Recent Developments
            • The Body Shop Brings its 'Advent of Change' to Life through Holiday Pop-Up in Union Station
              
              The Body Shop International Limited has launched its Advent of Change Pop-Up Shop at Union Station, Toronto, offering consumers daily product giveaways and exclusive in-store offers and educating them more about the brand's rich history rooted in purpose.
              
              Boots Launches Premium Hair Care Range
              
              The Walgreens-owned Boots has launched a new portfolio of 400 new products from ten high-profile professional and salon brands such as Redken, L’Oréal Professionnel, Ouai, and Briogeo. Additionally, Boots has introduced a salon-led pop-up in Vauxhall, working in collaboration with Live True London hair stylists and signaling its commitment to immersive, specialty beauty experiences.
              
              EviDenS de Beauté Unveils First Standalone Counter in Hangzhou China
              
              EviDenS de Beauté, a French skincare label, has expanded its reach in China by opening its inaugural counter in Hangzhou's Intime Department Store. The launch was complemented by a nine-day pop-up store, which artistically highlighted the brand's distinguished heritage and philosophy.
            Strategy Analysis & Recommendation
            
            The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the POP Display for Cosmetics & Personal Care Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
            
            Key Company Profiles
            
            The report delves into recent significant developments in the POP Display for Cosmetics & Personal Care Market, highlighting leading vendors and their innovative profiles. These include Abbe Pty Ltd., Adequate Steel Fabricators, Ardent Displays, Array Marketing, Ashtonne Packaging, Avante Point-Of-Purchase Displays, Bling Bling Creative Custom Packaging, DIAM Group, Diamond Cosmetics, DS Smith PLC, Felbro, Inc., Great Little Box Company Ltd., Great Northern Corporation, Hicon POP Displays Ltd., JC Display Packaging Co., Ltd, KSF Global Ltd., Kunshan Deco POP Display Co., Ltd., Landaal Packaging Systems, Marketing Alliance Group, Menasha Packaging Company, LLC, Mitchel-Lincoln Packaging Ltd., PAX Solutions, Inc., PILOTES, POP Solutions S.A., PPDANDG.com, Inc., Printex Transparent Packaging, Rich Ltd. by DGS Retail, RTC Europe Ltd., Shenzhen LangYi Packaging Display Co., Ltd., Smurfit Kappa Group PLC, Sonoco Products Company, Stephen Gould Corporation, The Vomela Companies, TPH Global Solutions, and Wrights Plastics.
            
            Market Segmentation & Coverage
            
            This research report categorizes the POP Display for Cosmetics & Personal Care Market to forecast the revenues and analyze trends in each of the following sub-markets:
            • Type
              • Permanent
              • Semi-permanent
              • Temporary
              • Product
                • Fixed Displays
                • Freestanding Displays
                • Positioning
                  • Aisle Display
                  • Case Display
                  • Checkout Display
                  • Countertop Display
                  • Digital Display
                  • Dump Bin Displays
                  • Endcap Display
                  • On Shelf Displays
                  • Quarter Pallet Display
                  • Retail Shelf Display
                  • Shop-in-Shop Display
                  • Sidekick Display
                  • Store Window Display
                  • Material Type
                    • Cardboard
                    • Foam Board
                    • Glass
                    • Metal
                    • Plastic
                    • Wood
                    • Technology
                      • Smart/Interactive Display unit
                      • Static Display unit
                      • Video Display unit
                      • End-Users
                        • Convenience Store
                        • Departmental Store
                        • Experience Stores
                        • Specialty Stores
                        • Supermarket
                        • Region
                          • Americas
                            • Argentina
                            • Brazil
                            • Canada
                            • Mexico
                            • United States
                              • California
                              • Florida
                              • Illinois
                              • Michigan
                              • Missouri
                              • Nevada
                              • New York
                              • North Dakota
                              • Ohio
                              • Pennsylvania
                              • Texas
                              • West Virginia
                              • Asia-Pacific
                                • Australia
                                • China
                                • India
                                • Indonesia
                                • Japan
                                • Malaysia
                                • Philippines
                                • Singapore
                                • South Korea
                                • Taiwan
                                • Thailand
                                • Vietnam
                                • Europe, Middle East & Africa
                                  • Denmark
                                  • Egypt
                                  • Finland
                                  • France
                                  • Germany
                                  • Israel
                                  • Italy
                                  • Netherlands
                                  • Nigeria
                                  • Norway
                                  • Poland
                                  • Qatar
                                  • Russia
                                  • Saudi Arabia
                                  • South Africa
                                  • Spain
                                  • Sweden
                                  • Switzerland
                                  • United Arab Emirates
                                  • United Kingdom
                                  
                                  
                                  Please Note: PDF & Excel + Online Access - 1 Year