Ornamental Fish Market by Product (Marine, Temperate, Tropical Freshwater), Application (Commercial, Household), Distribution Channel - Global Forecast 2024-2030

Ornamental Fish Market by Product (Marine, Temperate, Tropical Freshwater), Application (Commercial, Household), Distribution Channel - Global Forecast 2024-2030


The Ornamental Fish Market size was estimated at USD 6.31 billion in 2023 and expected to reach USD 6.72 billion in 2024, at a CAGR 6.65% to reach USD 9.91 billion by 2030.

Ornamental fish, also known as aquarium fish, consists of various fishes that are kept in home aquariums or public facilities for their aesthetic appeal. Spanning over 1,000 species, from cold-water species such as goldfish to tropical species such as the discus, the ornamental fish market caters to many preferences worldwide. The world of ornamental fish has seen substantial growth, driven by an increasing number of aquarists and households gradually adopting pet fish; this niche market has transformed into an established sector within the global pet industry. Moreover, the growing popularity of aquariums as a hobby and a method of stress relief is also fueling market growth. Exposure risk to ornamental fish pathogens, Logistical challenges, and high mortality rates associated with transporting ornamental fish can also pose significant obstacles to the market. Technological advancements in fishkeeping tools and equipment. The trend of online retailing of ornamental fish, making ornamental fish more accessible to customers and significantly expanding market reach, is expected to increase market growth.

Regional Insights

Asia-Pacific witnesses the highest demand for ornamental fish worldwide. Regions such as China, Singapore, and Japan have a cultural affinity for fish keeping, primarily due to Feng Shui beliefs. Japan, in particular, is renowned worldwide for its Koi fish. The burgeoning middle class in these regions with growing disposable income contributes significantly to the huge demand for ornamental fish and related products. The United States, in particular, boasts a thriving market owing to the popularity of fish keeping as a hobby, often used for therapeutic purposes. The high disposable incomes also make it easier to afford the fish and requisite accessories. However, holistic data regarding South America is less readily available, but the market, given its rich biodiversity, is likely substantial, albeit untapped. In the EMEA region, the cultural appreciation of ornamental fish, in particular countries such as the United Kingdom and Germany, fuels Europe's demand. Whereas in the Middle East, ornamental fish are predominantly valued for their assumed auspicious properties, contributing to the rising demand in this region. The African market, on the other hand, is comparatively undeveloped and hindered by economic factors but shows potential due to its rich marine biodiversity.

Market Insights

Market Dynamics

The market dynamics represent an ever-changing landscape of the Ornamental Fish Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.

Market Drivers

Growing popularity of aquariums as a hobby and a method of stress relief
Increasing number of aquarists and households gradually adopting pet fish

Market Restraints

Exposure risk to ornamental fish pathogens

Market Opportunities

Technological advancements in the areas of fishkeeping tools and equipment
Rising trend of online retailing of ornamental fish

Market Challenges

Logistical challenges and high mortality rates associated with the transportation of ornamental fish

Market Segmentation Analysis

Product: Significant demand for tropical freshwater fish, owing to lower maintenance costs and greater availability
Application: Growing popularity of ornamental fish in household application owing to personal interest and hobby
Distribution Channel: Growing demand for online channels for a vast selection at potentially lower prices and the convenience of home delivery

Market Disruption Analysis

Porter’s Five Forces Analysis
Value Chain & Critical Path Analysis
Pricing Analysis
Technology Analysis
Patent Analysis
Trade Analysis
Regulatory Framework Analysis

FPNV Positioning Matrix

The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Ornamental Fish Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Ornamental Fish Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Recent Developments

Sustainability fund leads USD 1.7 million investment in Kenya focused fish feed and farming platform

Aquarech, a pioneering digital platform in Kenya dedicated to aquaculture, has successfully obtained a USD 1.7 million equity investment. This strategic financial infusion will empower the company to expand its team with skilled professionals, procure additional fish feed, and enhance its infrastructure. The aim is to integrate their cutting-edge technology into the sector. The platform is a vital nexus for small to medium-sized fish farmers, feed producers, and purchasers, facilitating seamless trading activities.

Zolux expands into Iberia with a new subsidiary

Zolux Iberia, a new subsidiary formed by a strategic alliance between the esteemed French pet product company Zolux and the reputable aquatic specialist Pisciber Bio Secure Fishes, has announced the inauguration of a state-of-the-art distribution center located in Abrera. This strategic operation leverages a substantial 3,600 square meter logistics facility to streamline the distribution of nearly 3,500 products. The new branch, established after cooperating with an ornamental fish distributor, serves customers in Spain and Portugal.

Strategy Analysis & Recommendation

The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Ornamental Fish Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.

Key Company Profiles

The report delves into recent significant developments in the Ornamental Fish Market, highlighting leading vendors and their innovative profiles. These include Aqua Design Amano Co.,Ltd., Aqua-Nautic Specialist Pte Ltd., bioAquatiX, Blue Ridge Koi & Goldfish, Dennerle GmbH, Imperial Tropicals, Jy Lin Trading Ltd., Kerala Aqua Ventures International Limited, LiveAquaria, OASE, Oasis Fish Farm, PetSmart LLC, Qian Hu Corporation Limited, Rolf C. Hagen Inc., Sanyo Aquarium (Pte) Ltd., Sunbeam Aquarium Pte Ltd., The Kamihata Fish Industry Group, Tropical Fish International Pte Ltd., and V AQUARIA.

Market Segmentation & Coverage

This research report categorizes the Ornamental Fish Market to forecast the revenues and analyze trends in each of the following sub-markets:

Product
Marine
Temperate
Tropical Freshwater
Application
Commercial
Household
Distribution Channel
Offline
Online
Region
Americas
Argentina
Brazil
Canada
Mexico
United States
California
Florida
Illinois
New York
Ohio
Pennsylvania
Texas
Asia-Pacific
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam
Europe, Middle East & Africa
Denmark
Egypt
Finland
France
Germany
Israel
Italy
Netherlands
Nigeria
Norway
Poland
Qatar
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom

Please Note: PDF & Excel + Online Access - 1 Year


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Growing popularity of aquariums as a hobby and a method of stress relief
5.1.1.2. Increasing number of aquarists and households gradually adopting pet fish
5.1.2. Restraints
5.1.2.1. Exposure risk to ornamental fish pathogens
5.1.3. Opportunities
5.1.3.1. Technological advancements in the areas of fishkeeping tools and equipment
5.1.3.2. Rising trend of online retailing of ornamental fish
5.1.4. Challenges
5.1.4.1. Logistical challenges and high mortality rates associated with the transportation of ornamental fish
5.2. Market Segmentation Analysis
5.2.1. Product: Significant demand for tropical freshwater fish, owing to lower maintenance costs and greater availability
5.2.2. Application: Growing popularity of ornamental fish in household application owing to personal interest and hobby
5.2.3. Distribution Channel: Growing demand for online channels for a vast selection at potentially lower prices and the convenience of home delivery
5.3. Market Disruption Analysis
5.4. Porter’s Five Forces Analysis
5.4.1. Threat of New Entrants
5.4.2. Threat of Substitutes
5.4.3. Bargaining Power of Customers
5.4.4. Bargaining Power of Suppliers
5.4.5. Industry Rivalry
5.5. Value Chain & Critical Path Analysis
5.6. Pricing Analysis
5.7. Technology Analysis
5.8. Patent Analysis
5.9. Trade Analysis
5.10. Regulatory Framework Analysis
6. Ornamental Fish Market, by Product
6.1. Introduction
6.2. Marine
6.3. Temperate
6.4. Tropical Freshwater
7. Ornamental Fish Market, by Application
7.1. Introduction
7.2. Commercial
7.3. Household
8. Ornamental Fish Market, by Distribution Channel
8.1. Introduction
8.2. Offline
8.3. Online
9. Americas Ornamental Fish Market
9.1. Introduction
9.2. Argentina
9.3. Brazil
9.4. Canada
9.5. Mexico
9.6. United States
10. Asia-Pacific Ornamental Fish Market
10.1. Introduction
10.2. Australia
10.3. China
10.4. India
10.5. Indonesia
10.6. Japan
10.7. Malaysia
10.8. Philippines
10.9. Singapore
10.10. South Korea
10.11. Taiwan
10.12. Thailand
10.13. Vietnam
11. Europe, Middle East & Africa Ornamental Fish Market
11.1. Introduction
11.2. Denmark
11.3. Egypt
11.4. Finland
11.5. France
11.6. Germany
11.7. Israel
11.8. Italy
11.9. Netherlands
11.10. Nigeria
11.11. Norway
11.12. Poland
11.13. Qatar
11.14. Russia
11.15. Saudi Arabia
11.16. South Africa
11.17. Spain
11.18. Sweden
11.19. Switzerland
11.20. Turkey
11.21. United Arab Emirates
11.22. United Kingdom
12. Competitive Landscape
12.1. Market Share Analysis, 2023
12.2. FPNV Positioning Matrix, 2023
12.3. Competitive Scenario Analysis
12.3.1. Sustainability fund leads USD 1.7 million investment in Kenya focused fish feed and farming platform
12.3.2. Zolux expands into Iberia with a new subsidiary
12.4. Strategy Analysis & Recommendation
13. Competitive Portfolio
13.1. Key Company Profiles
13.2. Key Product Portfolio

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