Online Survey Software Market by Industry (Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance) - Global Forecast 2024-2030

Online Survey Software Market by Industry (Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance) - Global Forecast 2024-2030

The Online Survey Software Market size was estimated at USD 6.66 billion in 2023 and expected to reach USD 7.35 billion in 2024, at a CAGR 11.54% to reach USD 14.31 billion by 2030.

Online survey software is a tool that allows individuals and organizations to create, conduct, and analyze surveys over the Internet. This digital platform facilitates data collection from targeted respondents by providing a range of question types and survey designs that can be customized per the research needs. These tools are designed to collect data and feedback efficiently from a targeted audience for various applications such as market research, customer satisfaction assessment, employee engagement, and academic research. The reach of online survey tools spans globally, enabling cross-cultural and international survey campaigns with instantaneous results and analytics. The surge in demand for real-time data analytics and feedback for business decision-making and the rapid adoption of cloud-based services has expanded the usage of online survey software. In addition, the growing importance of customer experience and retention in competitive business environments has promoted the need for online survey software. However, data privacy concerns, the complexity of adhering to different regulations worldwide, and high competition from many existing platforms can limit the adoption of online survey software. Nevertheless, the ongoing development advanced data analysis features using machine learning algorithms for predictive insights.

Regional Insights

The Americas represents a rapidly developing online survey software market driven by a culture that heavily emphasizes consumer feedback and data-driven decision-making. The demand is propelled by various sectors, including healthcare, retail, and tech industries, continually seeking to enhance customer experience. Latest investments are pouring into AI integration for smarter surveys, and patent filings for advanced analytics echo this trend. Across the European Union, regulatory compliance has become paramount for online survey software, influencing buyer behavior to prioritize data security. Vendors in the EMEA region are investing in solutions that offer mobile-responsive designs and multilingual support to accommodate the diverse population. The Middle East and Africa present an emerging online survey software market with accelerated digital transformation. In Africa, rising mobile penetration has made mobile-first survey solutions particularly attractive as firms seek to access consumer insights across widespread geographic areas. The Asia-Pacific highlights its focus on integrating online surveys with social media platforms, indicating a trend towards more interactive and socially inclined survey methods. The vast population and surging internet usage show a demand for cost-effective and scalable solutions, particularly for startups and local businesses looking to expand their reach.

Market Insights

• Market Dynamics
  
  The market dynamics represent an ever-changing landscape of the Online Survey Software Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
  • Market Drivers
    • Increasing Penetration of the Internet and the Availability of High-Speed Internet Connections
    • Growing Need for Research-Based Approach to Understanding Consumer and Employee Insights
    • Potential Demand Owing to Benefits such as Low-Cost, Quick Analysis, and Accuracy
    • Market Restraints
      • Increasing Concerns Over Inappropriate and Misleading Questions
      • Market Opportunities
        • Emerging Integration of Various Analytics, AI, and Machine Learning with Online Software
        • Growing Adoption of Online Survey Software in Clinical Research & Life Sciences Studies
        • Market Challenges
          • Complexity in Adding Human Touch for Projecting Emotions
          • Market Segmentation Analysis
            • Industry: Significant usage of online survey software in consumer goods and retail industry
            • Market Disruption Analysis
            • Porter’s Five Forces Analysis
            • Value Chain & Critical Path Analysis
            • Pricing Analysis
            • Technology Analysis
            • Patent Analysis
            • Trade Analysis
            • Regulatory Framework Analysis
            FPNV Positioning Matrix
            
            The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Online Survey Software Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
            
            Market Share Analysis
            
            The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Online Survey Software Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
            
            Recent Developments
            • SurveyMonkey Launches Instant AI Survey-Maker
              
              SurveyMonkey unveiled Build with AI, an innovative survey design feature within its Genius suite, integrating OpenAI's GPT-3 technology. This tool aims to transform users' feedback goals into fully-fledged surveys, streamlining the survey-creation process significantly.
              
              Zappi and Circana Partner on Survey Tool
              
              Circana, previously known as IRI and The NPD Group, joined forces with Zappi, a customer insights firm. This innovative tool promises to empower small to medium-sized consumer packaged goods (CPG) brands with streamlined access to actionable insights from verified omnichannel purchasers. Launching with four meticulously predesigned surveys, the tool is designed to evolve with additional surveys being rolled out periodically.
              
              Voxco Acquired by Investment Firm TAP
              
              Canadian survey software developer Voxco entered into a new chapter with its acquisition by TAP Software Holdings, overseen by Terminus Capital Partners, for an undisclosed amount. With the acquisition, the company aims to continue innovation and bolster the value offered to customers, employees, and stakeholders.
            Strategy Analysis & Recommendation
            
            The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Online Survey Software Market. This critical assessment involves a thorough analysis of the organization’s resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
            
            Key Company Profiles
            
            The report delves into recent significant developments in the Online Survey Software Market, highlighting leading vendors and their innovative profiles. These include Alchemer, LLC, Birdeye Inc., Campaign Monitor by Marigold, Cisco Systems, Inc., Dobility, Inc., FORM, Inc., Forsta Group, Google LLC by Alphabet Inc., Inqwise, JotForm Inc., Medallia, Inc., Nextiva, Inc., Nicereply, NIPO, Qualaroo, Inc., Qualtrics International Inc., QuestionPro Inc., Sogolytics, Surveylegend, SurveySparrow Inc., Toluna, Inc., Typeform S.L., UNICOM Systems, Inc., WorkTango Inc., and Zoho Corporation.
            
            Market Segmentation & Coverage
            
            This research report categorizes the Online Survey Software Market to forecast the revenues and analyze trends in each of the following sub-markets:
            • Industry
              • Aerospace & Defense
              • Automotive & Transportation
              • Banking, Financial Services & Insurance
              • Building, Construction & Real Estate
              • Consumer Goods & Retail
              • Education
              • Energy & Utilities
              • Government & Public Sector
              • Healthcare & Life Sciences
              • Information Technology
              • Manufacturing
              • Media & Entertainment
              • Telecommunication
              • Travel & Hospitality
              • Region
                • Americas
                  • Argentina
                  • Brazil
                  • Canada
                  • Mexico
                  • United States
                    • California
                    • Florida
                    • Illinois
                    • New York
                    • Ohio
                    • Pennsylvania
                    • Texas
                    • Asia-Pacific
                      • Australia
                      • China
                      • India
                      • Indonesia
                      • Japan
                      • Malaysia
                      • Philippines
                      • Singapore
                      • South Korea
                      • Taiwan
                      • Thailand
                      • Vietnam
                      • Europe, Middle East & Africa
                        • Denmark
                        • Egypt
                        • Finland
                        • France
                        • Germany
                        • Israel
                        • Italy
                        • Netherlands
                        • Nigeria
                        • Norway
                        • Poland
                        • Qatar
                        • Russia
                        • Saudi Arabia
                        • South Africa
                        • Spain
                        • Sweden
                        • Switzerland
                        • Turkey
                        • United Arab Emirates
                        • United Kingdom
                        
                        
                        Please Note: PDF & Excel + Online Access - 1 Year